1. B. Clodfelter ǀ CEO
Results Highlights
Proprietary information omitted to protect confidentiality
2. Background
Led the effort to acquire Water Filtration assets of Waterpik
, Branding rights
, Elements of production (tooling, designs, etc.)
, Existing inventory
Established a new company to manage acquired assets
, Planned & staffed global HQ organization
, Developed many 3rd party relationships (production,
logistics, IT, etc.)to manage the business
3. Existing Business Situation
Core Product Issues
Poor, outdated aesthetics10 Year decline in sales
Eroding customer base
Declining Profit Margins
Operational Problems
Only 55% of orders shipped on-
time
Significant excess inventory on slow
moving obsolete SKUs
Business Declines
4. Opportunity & Potential
Reduce cost/price with
Chinese sourcing
Reduce overhead with efficient
operations
Leverage significant value
proposition that had been
largely ignored
Rehabilitate new, full
featured, modern product
that had experienced a failed
launch
Enhance ProfitabilityLeverage New ProductsReposition Core Product
5. Primary Objectives
Stabilize customer base and existing business
Pursue new business with new products and in new markets
Establish totally new global infrastructure
Rationalize inventory and improve cash flow
