Donald Paladino has over 25 years of experience leading marketing and sales for various companies. He is currently the VP/Director of Marketing & Sales at Balance Point Fitness, where he helped grow membership from zero to 120 members through coordinated marketing and sales strategies. Previously, he held leadership roles at Seragio Group Consulting and Vertex Packaging, where he developed strategic plans and executed projects that increased sales by over $1 million. He has a proven track record of growing businesses and generating revenue through marketing, sales, and operations management.

1. 6557 S. Reed Way, Unit C; Littleton, CO 80123
DONALD F. PALADINO H: 303-972-0956; M: 303-901-3195
Email: don_paladino@msn.com
VP/DIRECTOR: MARKETING & SALES
Entrepreneurial-minded senior executive with extensive experience leading M&S and business operations for firms
spanning distribution, packaging, retail, and manufacturing sectors – generating millions of dollars in revenue growth.
Successful at recruiting, training, and directing high-powered sales teams to achieve aggressive business goals.
Proven track record in devising and executing creative marketing strategies and training programs to competitively
position firms for market dominance. Effective at leveraging key relationships, M&S processes, and project
management skills to develop and deliver product solutions across B2B markets. Ability to thrive in challenging
environments, adapt to change, and overcome roadblocks to success.
CORE LEADERSHIP COMPETENCIES
Marketing & Sales Leadership M&S Process Improvements
Strategic Planning & Tactical Team Development &
Execution Leadership
Startups / Acquisitions / Mergers Complex M&S Project
Coordination
Change Management / Team Building Building & Managing Key
Relationships
PROFESSIONAL EXPERIENCE
BALANCE POINT FITNESS – Denver, CO 2008 – Present
Boutique fitness, health, and wellness company focusing on clients 40 years and older.
Start up and manage day-to-day operations for new concept fitness center with accountability for marketing & sales,
finance, business development, process improvements, policies / procedures and customer / employee relations.
Recruit and manage staff members including seven Certified Trainers. Design and implement strategies to grow
membership base. Prepare and roll out marketing materials.
Selected Achievements
• Grew membership base from zero to 120 members through executing coordinated marketing and sales strategy
while starting up and leading fitness and wellness business based on revolutionary method of fitness training.
(Acceleration Training)
• Boosted sales as a result of researching and adding new state-of-the-art wellness technologies that included Migun
thermal massage, MRS2000 magnetic resonance, Bio Density for strength, and The Shifter for balance.
• Successfully named official training academy for Power Plate instructors for Mountain Region as a result of
leveraging company’s strategic approach and unique expertise to fitness and wellness.
• Doubled revenues through developing and implementing creative marketing plan that included direct mail,
couponing, internet advertising, and word of mouth to promote fitness and wellness services across diverse
customer base.
• Met consumer demand by spearheading efforts to add Staff Nutrition Consultant and several weight loss programs
to strengthen firm’s offering in key markets.
SERAGIO GROUP CONSULTING – Denver, CO 2006 – 2008
Owner / Consultant
Consulting practice providing 25+ years of sales, marketing, operations, and management experience.
Managed diverse portfolio of clients including high-end retail eyewear company, team-building and event management
company, and multiple national and regional distribution companies. Worked with these companies to develop and
deliver, marketing and sales strategies, business plans and financial modeling, system and process improvements,
training and development programs, acquisition/merger strategies, and succession plans.
Selected Achievements
• Designed go-to-market strategy to competitively position new startup packaging equipment and product
manufacturing company for market dominance that ultimately produced in excess of $1+ million in sales growth.

2. DONALD F. PALADINO, PAGE 2 OF 2
Professional Experience, Continued…
• 25% reduction in inventories realized through providing consulting expertise to help eyewear retailer to modify,
document, install, and train staff on POS software system, shortening delivery times / increasing client satisfaction.
• Created startup business plan and performa for business partners that led to project to begin new concept fitness
business that is still in operation four years later.
• Freed up needed capital and reduced inventory levels by 25% as a result of facilitating weekly meetings and training
for managers on inventory control and staff on retail sales as part of POS system launch.
• Deliver “value-added” sales training to printing papers distributor for new market and product launch with product
segment becoming integral part of company’s offering.
VERTEX PACKAGING – Denver, CO 2003 – 2006
VP of Marketing & Sales
Firm specializing in creating / patenting new paper-based flowable internal packaging material / dispensing equipment.
Managed daily marketing & sales operations with accountability for strategic M&S planning & execution, distribution
channels, sales training & recruitment programs, collateral marketing materials, and contract negotiations. Trained
more than 500 sales, sales management, tech support, and purchasing personnel at 80 locations. Recruited and hired
sales professional to support national distributor. Created all collateral marketing and sales materials to include
company website, sales literature, training materials, and ROI calculator.
Selected Achievements
• $1+ million in equipment and product sales in first year captured as a result of recruiting, negotiating, and signing
national packaging sales and distribution company with 80 locations and 500 sales reps to exclusive sales and
distribution agreement.
• Established national presence for product technology less than one-year old through representing firm at largest
national packaging tradeshow in US.
• Identified and refined value added sales process and materials to include, customer survey, electronic cost calculator,
product demo and testing procedures and written proposal template.
SUPPLY SOLUTIONS, INC. – Denver, CO 1997 – 2003
Founder / President
Firm specializing in developing intelligent vending solutions to distribute office products to small home offices,
education, government, and corporate markets.
Founded and led new startup operation with oversight for all finance, marketing & sales, and business / product
development activities.
Selected Achievements
• $1.2 million raised in startup capital from individual investors and strategic partners through partnering with various
firms to develop and integrate technologies for “GetGo” vending / distribution system.
• Leveraged new intelligent vending technology to secure GSA contract to distribute office products.
• Increased inventory turns and reduced labor by as much as 80% over traditional methods for vending industry as a
result of developing and rolling out new vending distribution software and patented push dispensing unit.
• Built and tested "Getgo" intelligent vending unit which was 1st applications of its type to utilize JIT inventory
management software and wireless data transmission in intelligent vending machine.
XPEDX (Division of International Paper Company) – Denver, CO 1991 – 1997
VP, Marketing & Sales – West Region
International distributor of printing paper, graphic arts equipment / supplies, and packaging products / equipment.
Oversaw marketing & sales efforts for existing business as well as 4 acquisitions joining Western Region. Participated
on acquisition team to grow region domestically and internationally. Trained more than 500 sales professionals and
managers in “Dimensions of Professional Selling” and “Advance Positional Selling” methods.
Selected Achievements
• Expanded West Region from $350 million to $1.3 billion in sales representing 370% increase in six years as a result
of crafting automated and consistent budgeting process across all business locations in support of company’s
strategic plan.
• Conceived, designed, and launched companywide Sales and Marketing Information System to track, measure, and
report sales and profits for West Region representing 25% of company sales and 40% of net profits.

3. DONALD F. PALADINO, PAGE 2 OF 2
Professional Experience, Continued…
• Boosted margins and strengthened firm’s position with customers through implementing market segment strategy
supported by forming marketing committees comprised of line managers, to devise and execute strategic plans to
secure vendors and deliver value-added products and services across targeted markets.
• Achieved upper quartile performance for management team as a result of introducing “Merchant Leadership
Program” and “Distribution Leadership Program” to develop skills in leadership and distribution for Business
Managers.
• Served as key member of acquisition team responsible for acquiring and integrating sales professionals / managers
for three distribution companies in western US and one distribution firm in Mexico.
EDUCATION
UNIVERSITY OF ILLINOIS – Chicago, IL
Bachelor of Science in Marketing