Quarantine Lectures - Crash Course Marketing Ep 8: Product/Market Expansion Matrix
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Video Lecture: https://www.youtube.com/playlist?list=PLKIG97SSO8kHmQ559JMgsv-Zd0lu9MUrn In this series of lectures, I will teach you basics of Marketing. It generally will cover the topics of marketing which are taught in higher education institutes or universities of Pakistan in BBA, BS or MBA programs. You can reach me via the following platforms: https://twitter.com/saddamonline http://www.facebook.com/saddamonline http://www.linkedin.com/pub/saddam-siddiqui/13/97a/22a http://www.youtube.com/saddamonline http://saddamonline.blogspot.com/ Try to be peaceful and environmentally friendly | امن پسند اور ماحول دوست بننے کی کوشش کیجئے
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Quarantine Lectures - Crash Course Marketing Ep 8: Product/Market Expansion Matrix
- 1. Quarantine Lectures Crash Course: Marketing By Saddam Siddiqui Quarantine Crash Course: Marketing By: Saddam Siddiqui
- 2. Lecture # 8: Developing Strategic Future Portfolio Quarantine Crash Course: Marketing By: Saddam Siddiqui Quarantine Crash Course: Marketing By: Saddam Siddiqui
- 3. Agenda • What's after BCG? • Developing Strategic Future Portfolio • Expansion Strategies • Downsizing Strategies Quarantine Crash Course: Marketing By: Saddam Siddiqui
- 4. Steps and Tools for Business Portfolio Planning Steps Tools Analyse current portfolio BCG Growth-Share Matrix Develop future Portfolio Strategic Opportunity Matrix Quarantine Crash Course: Marketing By: Saddam Siddiqui
- 5. Developing Strategic Future Portfolio • What are the company’s next move? • BUILD: means to invest in existing SBU. • HOLD: means to support the product to maintain current level • HARVEST: means to increase short-term without necessarily thinking long- term. • DIVEST: means to withdraw if company cannot afford support adequately. Quarantine Crash Course: Marketing By: Saddam Siddiqui
- 6. Downsizing Strategies • Reduce number of businesses different reasons etc. • Irrelevant products due to changes in consumer preferences • Lack of Experience in certain businesses • Product obsolescence due to change in technology Quarantine Crash Course: Marketing By: Saddam Siddiqui
- 7. Expansion Strategies Products Present New Market Present Market Penetration Product Development New Market Development Diversification Quarantine Crash Course: Marketing By: Saddam Siddiqui Source: Ansoff, 1957