Want More Sales? 7 Specific Reasons Why Accountants Must Network! And how to use them to make your business grow faster than your competitors!

1. Want More Sales?
7 Specific Reasons Why
Accountants Must Network!
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2. And how to use them to make
your business grow faster than
your competitors!
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3. www.conspicuous-cbm.com

4. What You Will See
• Introduction
• Challenges For New Businesses
• 9 Signs You’re Open For Business
• Final Thoughts
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5. Introduction
• Accountants are an important hub in any local business community.
• They are often perceived as being poor at marketing and rightly so!
• Their behaviour towards others leaves a lot to be desired in many cases. Relationships
are the life-blood for their business model but they behave consistently in a transactional
mode!
• The majority of accountants are small business owners themselves like the majority of
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businesses in the UK.
• Networking is about building relationships with people over the long term, not about
making a quick sale following a first meeting.
• It takes time to get to know and trust people and you can only achieve this by regularly
face-to-face contact to build that relationship.

6. 4 Things To Do
Networking - Letting people know you exist
Reputation Building - It's not what you know but who you know & how
you are seen
Referral Marketing - asking for that lead, opportunity or work
Social Media - bringing it all together at a low-cost price
All things that any energetic accountant can do!
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7. 4 Important Words
Hardwork
Takes Discipline
Requires Perseverance
Needs a plan - of action & targets to aim for
Perfectly do-able for any trained accountant!
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8. The 7 Benefits Of Networking
For Accountants?
• Attending business networking events or referral marketing groups are a
valuable way of developing a new or existing accountancy practice and offers
many benefits such as:
1. Providing a source of potential leads and referrals (remember to ask for them)
2. Raising awareness of your practise and its reputation locally
3. Acting as a useful support network from your peers
4. Improving your confidence and self-esteem, and helps your presentation skills
5. Providing a sounding board for new ideas from your trusted contacts
6. Offering possibilities for collaboration with other businesses, JVs and other business opportunities.
7. Social benefits - gets you out of the house (if you work from home) or office and is fun and
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motivating!
• + Don't' forget to use social media to amplify your reputation for excellence
and give you that social proof of excellence from all those client and partner
testimonials!

9. Elements Of Networking Success
Presence - You need to be at each meeting or trust does not develop
121s - You have to invest in getting to know other businesses better and vice-versa
Giving referrals - accountants are at the heart of the community, giving referrals to fellow group
members from your client base or to other professionals is easy.
Guests - whether you are new or old accountants have clients that they need to keep up with.
Save money, pay for the meeting fee and solve your client's problem or another member's
problem by bringing them along to meet your fellow group members & get a free testimonial to
boot!
Focus - Have a clear plan of what referrals you want so you can let people know in elevator
pitches, presentations and 121s what you want as leads, introductions and referrals
Energy & enthusiasm - It's not hard for accountants to take a leading role in any group and help it
succeed.
All the above are easy steps for the well organised, disciplined and
energetic accountant to manage!
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10. Final Thoughts
• Fact - Networking brings firms a rich stream of new contacts and accountants
that can make them more successful & profitable
• Fact - Networking help accountants to understand their customers and the
marketplace better whilst testing their message and its effectiveness.
• Fact - Business networking is a great way to meet your ideal business to
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business target market.
• Fact - These groups can literally become an unpaid sales force for the small to
mid size business accountants in their community.
• Fact - Networking is the easiest route to market for good accountants to
show they are different from the rest.
• And remember, networking should be fun, so get out there and enjoy it!

11. Contact Us
Phone - 07706 171851
email - stuart@conspicuous-cbm.com
Twitter - @conspicuouscbm
Linked-in - uk.linkedin.com/in/stuartwalton/
Linked-in - www.linkedin.com/company/conspicuous-cbm
Facebook - www.facebook.com/conspicuousCBM
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12. THANK YOU
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