Find out how sales people can find new prospects and potential clients. There are 8 main methods that can be applied. Read more about sales prospecting methods: http://www.logision.com/knowledge/b2b-sales-rep-prospecting-methods
This presentation offers tips for small businesses, freelancers and entrepreneurs about how to get the most out of Facebook, LinkedIn, Yelp, Twitter, BizSugar and other social media voting sites.
Brad Farris' presentation on how to grow your business and generate leads in the digital age. This presentation was given during MotherG's 2015 Family Reunion Event
Find out how sales people can find new prospects and potential clients. There are 8 main methods that can be applied. Read more about sales prospecting methods: http://www.logision.com/knowledge/b2b-sales-rep-prospecting-methods
This presentation offers tips for small businesses, freelancers and entrepreneurs about how to get the most out of Facebook, LinkedIn, Yelp, Twitter, BizSugar and other social media voting sites.
Brad Farris' presentation on how to grow your business and generate leads in the digital age. This presentation was given during MotherG's 2015 Family Reunion Event
If you approach Social Media the right way, you can build many relationships that could be crucial to your business growth and success..
Social Media selling is all about the "two people getting to know each other and starting up a conversation that might go where" kind of selling.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpLaura Monroe
Find out how to boost your post-close hustle to build that all important referral business from your loudest brand advocates - your past clients. This will give you some fresh ideas on WHY it's important to identify your brand advocates, ways to nurture those relationships, and give you real life examples and creative ideas to keep your real estate relationship goals in shape to maximize your database, your pipeline and your referral business.
Here's the presentation from Thursday with some extra links added! Let me know if there's any more you need to know on LinkedIn here! http://uk.linkedin.com/in/mirandabishop/
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...Victoria Baylor
What is the status of your Personal Brand? Why do I ask? Well, your Personal Brand is your #1 empowerment tool for your business or career. Is your Personal brand propelling you forward in business or holding you back. Knowing the answer to this and strategically elevating your Personal brand will take your value and visibility to a whole new level.
Link Your Way to Visibility: Online PR BasicsAnne Carr
Bolt Public Relations' president, Caroline Callaway, and social media director, Anne Carr, presented a seminar to interior designers at Kravet Fabrics in San Diego and provided insider tips from the PR industry. Learn how to maximize your visibility online, capitalize on your LinkedIn connections, and define your brand to grow your business and
reach untapped audiences. From LinkedIn to press releases and the free resources used by top PR agencies, you'll walk away with easy steps to start, maintain or grow your business through new avenues of exposure.
Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
We see companies create and maintain a brand for themselves all the time by consistently sending the same message. However, we often forget that in order to land that new client, job, etc we are first going to need to apply that same practice to market ourselves. This presentation covers how to develop your "personal brand vision statement" that serves as the platform for your online (and offline) voice.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Growing your business with LinkedIn examines the benefits of social media for expanding your network. The document looks at ways LinkedIn can reach out to competitor and complementary businesses, for maximising your businesses audience. It also identifies the features and benefits of utilising LinkedIn for recruitment, marketing, networking, and sales prospecting. The audience reach is highlighted via membership numbers. LinkedIn Groups demonstrates the capacity for establishing mini networking business. Social Media Dashboards highlights the ability to schedule activity across sites such as LinkedIn, Twitter, Facebook, Google Plus, and Instagram. The helpful of LinkedIn is demonstrated by its ability to assist entrepreneurs, Start-Ups, SME's and Larger Organisations.
If you approach Social Media the right way, you can build many relationships that could be crucial to your business growth and success..
Social Media selling is all about the "two people getting to know each other and starting up a conversation that might go where" kind of selling.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpLaura Monroe
Find out how to boost your post-close hustle to build that all important referral business from your loudest brand advocates - your past clients. This will give you some fresh ideas on WHY it's important to identify your brand advocates, ways to nurture those relationships, and give you real life examples and creative ideas to keep your real estate relationship goals in shape to maximize your database, your pipeline and your referral business.
Here's the presentation from Thursday with some extra links added! Let me know if there's any more you need to know on LinkedIn here! http://uk.linkedin.com/in/mirandabishop/
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...Victoria Baylor
What is the status of your Personal Brand? Why do I ask? Well, your Personal Brand is your #1 empowerment tool for your business or career. Is your Personal brand propelling you forward in business or holding you back. Knowing the answer to this and strategically elevating your Personal brand will take your value and visibility to a whole new level.
Link Your Way to Visibility: Online PR BasicsAnne Carr
Bolt Public Relations' president, Caroline Callaway, and social media director, Anne Carr, presented a seminar to interior designers at Kravet Fabrics in San Diego and provided insider tips from the PR industry. Learn how to maximize your visibility online, capitalize on your LinkedIn connections, and define your brand to grow your business and
reach untapped audiences. From LinkedIn to press releases and the free resources used by top PR agencies, you'll walk away with easy steps to start, maintain or grow your business through new avenues of exposure.
Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
We see companies create and maintain a brand for themselves all the time by consistently sending the same message. However, we often forget that in order to land that new client, job, etc we are first going to need to apply that same practice to market ourselves. This presentation covers how to develop your "personal brand vision statement" that serves as the platform for your online (and offline) voice.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Growing your business with LinkedIn examines the benefits of social media for expanding your network. The document looks at ways LinkedIn can reach out to competitor and complementary businesses, for maximising your businesses audience. It also identifies the features and benefits of utilising LinkedIn for recruitment, marketing, networking, and sales prospecting. The audience reach is highlighted via membership numbers. LinkedIn Groups demonstrates the capacity for establishing mini networking business. Social Media Dashboards highlights the ability to schedule activity across sites such as LinkedIn, Twitter, Facebook, Google Plus, and Instagram. The helpful of LinkedIn is demonstrated by its ability to assist entrepreneurs, Start-Ups, SME's and Larger Organisations.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Is content marketing a priority for you this year? Not sure where to really start when it comes to building a content marketing strategy? Join our content strategist who talks through the initial steps you need to take when planning a content marketing strategy and why personas are so important.
We take a look at:
- What personas are and why you should use them
- Finding out who your personas are and how to write them
- How personas benefit the success of your content marketing campaign.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
As the digital ecosystem changes and your career evolves, so will your personal brand. Adjust your persona accordingly as you meet different people, find new networking opportunities, and grow in your career. As long as it reflects your professional life, don’t hesitate to create a brand that lets you shine.
For more information, watch my Youtube Video by clicking the link in the description box:
https://youtu.be/v7Dd_nhGRyk
A day in the life of a LinkedIn social sellerBlack Marketing
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Similar to What's it Like to Be Your Own Boss? (20)
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. W H AT I S I T L I K E T O B E Y O U R O W N B O S S ?
THE INDEPENDENT
BUSINESS CONTRACTOR
PROMOTION
NOTIONS
2. PRESENTED BY:
Sheila Gregory
Corporate Communications Professional
Social Media Strategist
promotion.notions2@gmail.com
sensationalwriters.wordpress.com
2
11. INDEPENDENT SERVICE PROVIDER
CONS
Becoming too successful all at once.
How to get all the work done and still
provide excellent customer service
with only you or few employees.
13. INDEPENDENT SERVICE PROVIDER
CONS
You must spend time on business requirements not
directly associated with the daily work that you enjoy.
• Banking
• Billing / Invoicing
• Accounting
• Income Tax
• Sales
• Marketing
14. C H E A P & E A S Y I D E A S F O R T H E
I N D E P E N D E N T B U S I N E S S C O N T R A C T O R
MARKETING YOUR
BUSINESS
PROMOTION
NOTIONS
15. “HARD” BUSINESS OBJECTIVES
Have you set these “hard” business
objectives
to carry out your marketing, for example?
• Get more foot traffic (for stores)
• Get more orders or paying clients
Are you trying to go from A to Z in one step?
16. YOUR BUSINESS OBJECTIVES
There’s a whole lot of B to Y in between.
That’s where most of the marketing takes place.
You cannot go directly from A to Z
17. KNOW, LIKE, TRUST
• Building your brand
• Raising awareness
• Developing relationships
• Building trust
18. B TO Y OBJECTIVES
Your B to Y marketing plan will get you
from A to Z:
Set intermediate objectives
That will help your target get to
know, like, and trust you.
19. MARKETING TACTICS
• Word of Mouth
• Digital Marketing
• Volunteering
• Professional Associations
• Trade Shows
• Chambers of Commerce
• Email marketing
23. PROFESSIONAL ASSOCIATIONS
• Find a trade or professional
association relevant to your business
• Subscribe to their newsletters
• Go to their workshops & meetings
24. PROFESSIONAL ASSOCIATIONS
• Become a member if there’s a good fit
• That may allow for discounted ads or
getting listed in their directory for free
• Work hard to establish a reputation as
a reliable, hard working person
25. TRADE SHOWS
• Exhibiting not necessary when you
first start out
• Attend shows related to your
business and look for business
partnerships
26. TRADE SHOWS
• If you have something in common,
chat with exhibitors about their
businesses and make friends
• If appropriate, offer a plan to cross
promote complementary businesses
or fulfill some need they may have
27. CHAMBERS OF COMMERCE
• Attend a free breakfast meeting -
usually offered to introduce yourself
• Become a member if it’s a good fit
and get a link on their website
• Help other business people – give
advice or tips where you’re the expert
28. CHAMBERS OF COMMERCE
• Look for complementary businesses to
develop partnerships or cross promote
• Provide referrals for other business
owners
• Do a presentation – how your business
helps others (re-use your presentation
at Rotary Club, Optimist Club, etc.)
29. EMAIL MARKETING
• Build your list of contacts
• Everywhere you go, ask for contact’s
business cards
• Get permission, “May I send you an
email occasionally?”
31. EMAIL MARKETING
Free account up to:
• 2,000 subscribers, and up to
• 2,000 emails / day or
• 12,000 emails / month
32. EMAIL MARKETING
Create and send something special
exclusively for those on your list:
• Your take on news related to business
• Industry announcements or roundups
• Must be something the target finds valuable
• Discount coupon or a way to collect reward
points
34. EMAIL MARKETING
Keep building your list:
Create a landing page
Offer something of value in
exchange for people subscribing to
your list
Promote your landing page on
social media
35. EXERCISE
1. Find an organization that complements your business:
• Trade Association
• Charitable Organization
• Chamber of Commerce
• Potential business partner
2. Find an activity to get involved in that organization:
• Volunteer to work at a trade show
• Sponsor a charity event & attend
• Offer to write an article or blog post
• Offer to give a presentation
• Serve on a board or executive committee
I am a Corporate Communications professional and have been in Digital Marketing for several years concentrating on content marketing. Most of the service I’ve provided was writing web pages and blog posts to enhance search engine optimization for my clients’ websites.
Going forward, because of my expertise is in Social Media, I plan to start promoting Social Media Strategy development as my main service. I can do the actual day-to-day social media management too, but would rather focus on strategy and communications planning alone. So that’s where I’m headed in 2019.
My email and website are here at the bottom and I have business cards here for those who want them.
Now, I’ll be posting this presentation on SlideShare and providing a link to Aasma after. I hope she’ll share that with you, so you don’t have to write anything down today, unless taking notes is something that helps you.
No wasted time on office politics
or
chit chat
Some might consider the lack of chit chat to be one of the CONS …
It depends on your personality but you might think of being on your own as very lonely,
With no one to bounce ideas off of, no one to socialize with
Getting motivated is one of my biggest problems with being an independent.
It’s so easy to say “I need a break” and go play with the cat or go look in the fridge.
You might have to play little tricks on yourself – like sometimes I pretend I have an earlier deadline than I do.
Or I’ll tell myself I can go to Starbucks if I finish writing an article by early afternoon.
I often don’t know where the time goes.
It has a magical way of disappearing when you starting surfing your social media accounts, doesn’t it?
Now here’s a problem I hope you’ll all have:
Some businesses take off so quickly that they get too much business all at once and have no way of doing all the work.
And don’t forget that you must guard your reputation by providing excellent customer service.
Don’t let anything slip through the cracks just because you’re busy.
If you’re swamped, how do you do that by yourself or only a few employees?
A WORD OF WARNING:
Don’t move too fast to hire employees, because when starting up if business you never know if it’s going to be sustainable.
One way to deal with too much success is to take on a subcontractor or partner with a similar business who might take your overflow work.
That can help in both ways, as you might be able to take on some of their overflow when you’re not so busy.
You didn’t have to worry about this when you worked for someone else, did you?
You also need to learn about these areas of business which can take a lot of time away from doing the actual work.
When I start a social media marketing strategy for business owners, I usually start by asking what their objectives are, what do they want to accomplish. I first try to understand where they are in their business right now (Point A) and find out where they want to be (Point Z).
Most say the objective is to get more sales, or more foot traffic into a store. They are expecting to instantly jump from Point A to Z in one step.
But marketing is not sales. A marketing plan or strategy is a series of steps that prepares potential clients to become aware, like and trust your business so they will be receptive to the idea of buying your product or service when their need arises.
When you’re starting out, you have to spend a lot of time on getting people to KNOW, LIKE, and TRUST you and your products or services.
That’s because it’s been estimated that 90 % of the time, people buy something from someone they KNOW, LIKE, & TRUST.
So what follows now is a number of things you can do to market your company, some of which are free and some cost money but can be done at pretty low costs. You’ll see that most of these activities have nothing to do with sales because they fall into the B to Y objectives. They are ways to get others to KNOW, LIKE, AND TRUST you and your products or services.
You can start to build your marketing plan by setting some objectives and using the following tactics.
If you already have clients, there is nothing like the value of excellent customer service to build your reputation. Protect your business reputation like it is gold. Repeat clients are your most valuable asset.
*Online reviews are the modern digital word-of-mouth advertising with 67% of consumers reporting that their purchasing decisions were influenced by online reviews.
If you have a have a store or come in contact with your customers, prepare cards to hand out asking for a review on Facebook, Yelp or wherever you have a digital presence. If you contact your clients only online, include a line in your email signature or on your invoices telling them how to provide a review.
*https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews
Your website is up, but is anyone visiting?
Blogging for:
Search Engine Optimization
Content Marketing
Does social work anymore? Organic vs paid exposure
CHARITABLE VOLUNTEERING
Do the front line work at a charity and get to know people.
*82% of consumers consider corporate social responsibility as an important factor when making purchasing decisions.
If you feel passionate about the cause, make it your corporate social responsibility to support the organization –
You can support their social media, sponsor their events or become a donor, and share your goodwill on your own website and social media.
Serve as a board director. You might have some expertise related to business to offer (e.g. waste reduction or environmental protection)
*https://www.entrepreneur.com/article/226974
PROFESSIONAL VOLUNTEERING
Find a trade or professional association relevant to your business
Subscribe to their newsletters
Go to their workshops & meetings
You might be able to write an article for their trade publication or blog
Provide referrals for your professional contacts – they may do the same
Your professional association might put on a trade show. Make sure you attend and volunteer to set up or do a presentation.
You’ll get known for being helpful and bond with people in your industry.
You can even take an executive position in your association - you’ll get known for what you do.
If you don’t have a professional association, you can still attend trade shows:
Do a Google search on: Eventbrite Free Trade Shows Toronto
Look for events where you might find like-minded business people or an industry that complements the one you’re into.
Example:
One of my friends is a wedding photographer. There are plenty of things a bride will need to purchase besides photography – flowers, the dress, decorations, jewellery, hairstyling etc. She approached brick and mortar businesses that might service brides to be, and asked if they’d like to form a marketing partnership and set up a draw for something free.
She asked them to put out a bowl to collect business cards to be in a draw for a free half hour photography session when clients paid for flower arrangements for their wedding.
In return, she did something to promote the flower business – on her website, she created a discount offer from the flower shop when clients booked a wedding with her.
On an even simpler level, you can do the same thing with your social media – you can approach complementary businesses about cross promoting each other on your social media pages. You post a link to their page and they post one to yours.
You can even find some Instagram groups where the members agree to like and comment on each others posts to help boost exposure.