SlideShare a Scribd company logo
“Getting Your
                    Next Client is
 Sydni Craig-Hart
                    REALLY Easy”
The Smart Simple
Marketing Coach




                        www.SmartSimpleMarketing.com
Contest
• Challenged you to enroll one new client next
  week – how would you go about doing so?
• Stakes are VERY high - $100,000 prize if you
  could just get 1 client
• Would $100,00 be enough to get you excited
  about prospecting for clients?


                             www.SmartSimpleMarketing.com
Can be a Reality
   I hope you are excited – this can happen!

If you work feverishly to get in front of your ideal
       clients, you can truly operate a highly
          successful & profitable business!




                                www.SmartSimpleMarketing.com
Excitement
• Think about why you started your business in the
  first place?
   – What made you excited about being an
      entrepreneur?
• That is the very energy and zeal that you need to
  employ when you are marketing your solutions to
  the people who are already looking for you!



                                 www.SmartSimpleMarketing.com
How?
• I want to share with you the strategies that we
  have used to build 3 successful business.
• First, I want to offer a disclaimer:
  – If you don’t create a plan and WORK that plan by
    doing what you need to do, you will NOT get new
    clients and thus build your business!
         Here are the 5 strategies that I’ve used:


                                www.SmartSimpleMarketing.com
#1 Tapped Into My Warm Market
  This tactic is how I got my business off the ground:
• Simply told my friends, co-workers and associates
  that I was starting a VA business
   – Sent a letter to everyone that I knew and set
     coffee dates with others
• Did whatever I could to get the word out!
• This was my first marketing campaign!


                                   www.SmartSimpleMarketing.com
#2 Networked Eagerly
   Networking is a matter of connecting with
     others and being a resource for them!
• Told more people how I could help entrepreneurs to
  create more freedom and more success in their
  business
• Attended events where invested, forward thinking
  entrepreneurs were in attendance



                                www.SmartSimpleMarketing.com
Networking cont.
• Took a professional approach
• Had a polished, professional, easy to navigate
  website that detailed my services & my
  background
• Business cards set the tone and made a great
  impression
• Followed up PROMPTLY


                                www.SmartSimpleMarketing.com
#3 Used Craigslist.com Strategically
• Entrepreneurs posted the type of help they
  were looking for
• Found my first two clients here and had a
  wonderful working relationship with both
  companies
• A great way to connect with people who are
  already looking for what you have to offer

                            www.SmartSimpleMarketing.com
#4 Followed Up Tenaciously
• People are busy and will quickly forget about
  you
  – Don’t take it personally or a sign they’re not
    interested
• Don’t allow prospects to forget you!
  – Stay on top of mind until you know one way or the
    other if you are a good fit to work together


                                  www.SmartSimpleMarketing.com
Bonus Tip: Knowledge & Skill
• Increase your knowledge and skill religiously
   – Attend classes or seminars (any training)
• Make an effort to build your business to the best of
  your ability no matter of the cost
      • Can not afford to miss!
• The more you know, the more you grow
   – Ultimately translates to the growth of your business and
     your income


                                       www.SmartSimpleMarketing.com
That’s It!
• The magic bullet is creating a plan and doing
  the work to implement that plan… day in and
  day out
• Make the commitment to see your plans
  through
• Consistency is far more powerful than
  perfection!


                             www.SmartSimpleMarketing.com
Focusing your energy on just a few
 key techniques and working your
  plan is GUARANTEED to create
more profits and more freedom in
           your business!


                     www.SmartSimpleMarketing.com
Thanks for watching!
Visit www.SmartSimpleMarketing.com
  NOW to pick up your FREE marketing
  tools, including the free training “5
  Simple Steps to More Clients, More
  Visibility and More Freedom” and to
  schedule a complementary “Business
                                             Sydni Craig-Hart
  Breakthrough” session with Sydni!         The Smart Simple
                                            Marketing Coach




                               www.SmartSimpleMarketing.com

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Getting your next client is really easy

  • 1. “Getting Your Next Client is Sydni Craig-Hart REALLY Easy” The Smart Simple Marketing Coach www.SmartSimpleMarketing.com
  • 2. Contest • Challenged you to enroll one new client next week – how would you go about doing so? • Stakes are VERY high - $100,000 prize if you could just get 1 client • Would $100,00 be enough to get you excited about prospecting for clients? www.SmartSimpleMarketing.com
  • 3. Can be a Reality I hope you are excited – this can happen! If you work feverishly to get in front of your ideal clients, you can truly operate a highly successful & profitable business! www.SmartSimpleMarketing.com
  • 4. Excitement • Think about why you started your business in the first place? – What made you excited about being an entrepreneur? • That is the very energy and zeal that you need to employ when you are marketing your solutions to the people who are already looking for you! www.SmartSimpleMarketing.com
  • 5. How? • I want to share with you the strategies that we have used to build 3 successful business. • First, I want to offer a disclaimer: – If you don’t create a plan and WORK that plan by doing what you need to do, you will NOT get new clients and thus build your business! Here are the 5 strategies that I’ve used: www.SmartSimpleMarketing.com
  • 6. #1 Tapped Into My Warm Market This tactic is how I got my business off the ground: • Simply told my friends, co-workers and associates that I was starting a VA business – Sent a letter to everyone that I knew and set coffee dates with others • Did whatever I could to get the word out! • This was my first marketing campaign! www.SmartSimpleMarketing.com
  • 7. #2 Networked Eagerly Networking is a matter of connecting with others and being a resource for them! • Told more people how I could help entrepreneurs to create more freedom and more success in their business • Attended events where invested, forward thinking entrepreneurs were in attendance www.SmartSimpleMarketing.com
  • 8. Networking cont. • Took a professional approach • Had a polished, professional, easy to navigate website that detailed my services & my background • Business cards set the tone and made a great impression • Followed up PROMPTLY www.SmartSimpleMarketing.com
  • 9. #3 Used Craigslist.com Strategically • Entrepreneurs posted the type of help they were looking for • Found my first two clients here and had a wonderful working relationship with both companies • A great way to connect with people who are already looking for what you have to offer www.SmartSimpleMarketing.com
  • 10. #4 Followed Up Tenaciously • People are busy and will quickly forget about you – Don’t take it personally or a sign they’re not interested • Don’t allow prospects to forget you! – Stay on top of mind until you know one way or the other if you are a good fit to work together www.SmartSimpleMarketing.com
  • 11. Bonus Tip: Knowledge & Skill • Increase your knowledge and skill religiously – Attend classes or seminars (any training) • Make an effort to build your business to the best of your ability no matter of the cost • Can not afford to miss! • The more you know, the more you grow – Ultimately translates to the growth of your business and your income www.SmartSimpleMarketing.com
  • 12. That’s It! • The magic bullet is creating a plan and doing the work to implement that plan… day in and day out • Make the commitment to see your plans through • Consistency is far more powerful than perfection! www.SmartSimpleMarketing.com
  • 13. Focusing your energy on just a few key techniques and working your plan is GUARANTEED to create more profits and more freedom in your business! www.SmartSimpleMarketing.com
  • 14. Thanks for watching! Visit www.SmartSimpleMarketing.com NOW to pick up your FREE marketing tools, including the free training “5 Simple Steps to More Clients, More Visibility and More Freedom” and to schedule a complementary “Business Sydni Craig-Hart Breakthrough” session with Sydni! The Smart Simple Marketing Coach www.SmartSimpleMarketing.com