Account management 101 Training By Nan Oo
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Well, this is how I introduce "What is Account Management" to my internship team. But if you are a senior level or experienced manager, I recommend you not to have a look coz you have already known these things. What about you? Are you running an agency business but didn't have a proper profile or strategy or business model? Just send an email to me @nanoothant@gmail.com. We can talk more about your potential via zoom or at a cafe or bar. Want to send me DM? https://www.linkedin.com/in/nanoo/
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Account management 101 Training By Nan Oo
- 1. Account Management 101 Presented by Nan Oo Digital Account Management Team www.b360mm.com #idea_into_results
- 3. Link between client and creative www.b360mm.com #idea_into_results
- 4. Overall business owner of the relationship www.b360mm.com #idea_into_results
- 6. Seek out (and close) opportunities for organic agency growth www.b360mm.com #idea_into_results
- 7. timelines, contract terms, partner agencies, creative teams, clients, etc. Manager of all the things: budgets, www.b360mm.com #idea_into_results
- 8. WHAT MAKES A GOOD ACCOUNT MANAGER? integrity and are reliable and relatable simplify complex things. bring clarity to situations with a lot of people, opinions, variables, schedules, agendas, etc. and giving it focus. informed perspective that allows them to think like a strategist. A good understanding of creative processes and how your team works is pretty invaluable. know their clients well enough to know when they can challenge them creatively. www.b360mm.com #idea_into_results
- 9. RESPONSIBILITIES www.b360mm.com #idea_into_results “So what do you do all day?”
- 10. BIG PICTURE EXAMPLE www.b360mm.com #idea_into_results Contribute To Proposal Pitching Preparation Pitch Clients
- 11. www.b360mm.com #idea_into_results Contribute To Proposal Onboard Agency Team Pitching Preparation Plan Client Kickoff Meetng Pitch Clients Develop a Plan BIG PICTURE EXAMPLE
- 12. www.b360mm.com #idea_into_results Contribute To Proposal Onboard Agency Team Confirm Plan With Client Pitching Preparation Plan Client Kickoff Meetng Manage Plan Execution Pitch Clients Develop a Plan Confirm Creatives With Clients BIG PICTURE EXAMPLE
- 13. www.b360mm.com #idea_into_results Contribute To Proposal Onboard Agency Team Confirm Plan With Client Manage Overall Project Pitching Preparation Plan Client Kickoff Meetng Manage Plan Execution Reporting Pitch Clients Develop a Plan Confirm Creatives With Clients Communication and upsell services BIG PICTURE EXAMPLE
- 14. www.b360mm.com #idea_into_results Junior Account Executive Account Executive Senior Account Manager Account Manager Account Director ( Head Of Account Service) CAREER PATH
- 17. www.b360mm.com #idea_into_results The Important things left behind.
- 18. www.b360mm.com #idea_into_results If we divided agency into two parts, Account Manager Creative Team
- 19. www.b360mm.com #idea_into_results Client Side Operation Side Account Manager Creative Team
- 20. www.b360mm.com #idea_into_results Remember you should not be a one sided middle man.