This document provides tips for independent sales agents. It discusses how the sales model has shifted from high-pressure sales teams to more educated prospects and outsourced sales. As an independent agent, networking, social media, due diligence, contracts, prospecting lists, communication, referrals, and continuous learning are important for success in this new sales environment.
Global Financial Solutions Asia Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
Cornelius crumity great ideas about lead generation that anyone can useCorneliusCrumity
Cornelius Crumity Most excellent service provider. Is generating leads difficult for you? No matter what you try, it does require patience. However, if you are not doing things correctly, this could take you a while to figure out. The information here will help you find new leads and increase the success of your business.
Stretch your marketing resources with the P.L.O.W. methodBLOCKbETA Marketing
Entrepreneurs, solopreneurs and small business owners have a tough time getting everything done when it comes to marketing. Use this method to be more efficient while effectively marketing your business to gain more impact, win clients and grow.
Global Financial Solutions Asia Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
Cornelius crumity great ideas about lead generation that anyone can useCorneliusCrumity
Cornelius Crumity Most excellent service provider. Is generating leads difficult for you? No matter what you try, it does require patience. However, if you are not doing things correctly, this could take you a while to figure out. The information here will help you find new leads and increase the success of your business.
Stretch your marketing resources with the P.L.O.W. methodBLOCKbETA Marketing
Entrepreneurs, solopreneurs and small business owners have a tough time getting everything done when it comes to marketing. Use this method to be more efficient while effectively marketing your business to gain more impact, win clients and grow.
We have written a guide that covers all the lessons we have learnt from starting our own agency and supporting other agencies on pricing and packaging their services, get it here.
This session shows how to connect with your target audience in environments where they can have a hands-on experience with your brand, products and services. This includes event marketing and sponsorship, experiential campaigns, product sampling, street teams and guerrilla marketing. We cover how to find the right mix of events and grassroots opportunities, establishing a budget, staffing, execution and post-activity evaluation.
Learn about developing a content marketing strategy for your small business by using low-cost and free tools around the web! This presentation focuses on digital inbound marketing for small business owners, entrepreneurs, and others who are unsure of how to market their company on the Internet.
Valuable, engaging content is more important than ever before for attracting buyers.
Social media platforms like LinkedIn are providing powerful channels through which to distribute this content and reach perfect prospects.
However, competition is fierce and people have become very selective about the information they engage with. The rest is ignored.
In this presentation, we look at why so much content goes to waste and how you can ensure yours hits its mark.
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
As the digital ecosystem changes and your career evolves, so will your personal brand. Adjust your persona accordingly as you meet different people, find new networking opportunities, and grow in your career. As long as it reflects your professional life, don’t hesitate to create a brand that lets you shine.
For more information, watch my Youtube Video by clicking the link in the description box:
https://youtu.be/v7Dd_nhGRyk
Combining The Sales funnel With Content Marketing To Grow LeadsKennedy Andersson AB
Our aim is to help you understand the importance of the sales funnel and how to use content with inbound marketing through the different buying stages to close a sale.
If you're a startup founder, building your audience is as important as building your product. Here's my go-to-market framework adapted for pre-MVP startups. Presented at Le Camp Accelerator, Quebec City, Canada.
Workshop slides of the Innovation Melange "Let me rewrite your ads" hosted by Talent Garden Vienna.
During this free online workshop, we took a look at paid channels and learned how to write highly converting copy for ads. We explored best practices and analysed various examples.
Outline:
- What changes in a crisis and what should you continue doing
- Turning a crisis into an opportunity and executing strategically
- Preparing for life after the crisis and not being under leveraged
[April 2020]
Eight lessons:
1. This is not the new normal
2. Stay away from perma-bears
3. Change tactically, not strategically
4. Find new stakeholders, new channels
5. Don’t be afraid to pivot your positioning
6. Sweat every lead and opportunity
7. Focus on your existing customers
8. Create and broadcast your narrative
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
We have written a guide that covers all the lessons we have learnt from starting our own agency and supporting other agencies on pricing and packaging their services, get it here.
This session shows how to connect with your target audience in environments where they can have a hands-on experience with your brand, products and services. This includes event marketing and sponsorship, experiential campaigns, product sampling, street teams and guerrilla marketing. We cover how to find the right mix of events and grassroots opportunities, establishing a budget, staffing, execution and post-activity evaluation.
Learn about developing a content marketing strategy for your small business by using low-cost and free tools around the web! This presentation focuses on digital inbound marketing for small business owners, entrepreneurs, and others who are unsure of how to market their company on the Internet.
Valuable, engaging content is more important than ever before for attracting buyers.
Social media platforms like LinkedIn are providing powerful channels through which to distribute this content and reach perfect prospects.
However, competition is fierce and people have become very selective about the information they engage with. The rest is ignored.
In this presentation, we look at why so much content goes to waste and how you can ensure yours hits its mark.
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
As the digital ecosystem changes and your career evolves, so will your personal brand. Adjust your persona accordingly as you meet different people, find new networking opportunities, and grow in your career. As long as it reflects your professional life, don’t hesitate to create a brand that lets you shine.
For more information, watch my Youtube Video by clicking the link in the description box:
https://youtu.be/v7Dd_nhGRyk
Combining The Sales funnel With Content Marketing To Grow LeadsKennedy Andersson AB
Our aim is to help you understand the importance of the sales funnel and how to use content with inbound marketing through the different buying stages to close a sale.
If you're a startup founder, building your audience is as important as building your product. Here's my go-to-market framework adapted for pre-MVP startups. Presented at Le Camp Accelerator, Quebec City, Canada.
Workshop slides of the Innovation Melange "Let me rewrite your ads" hosted by Talent Garden Vienna.
During this free online workshop, we took a look at paid channels and learned how to write highly converting copy for ads. We explored best practices and analysed various examples.
Outline:
- What changes in a crisis and what should you continue doing
- Turning a crisis into an opportunity and executing strategically
- Preparing for life after the crisis and not being under leveraged
[April 2020]
Eight lessons:
1. This is not the new normal
2. Stay away from perma-bears
3. Change tactically, not strategically
4. Find new stakeholders, new channels
5. Don’t be afraid to pivot your positioning
6. Sweat every lead and opportunity
7. Focus on your existing customers
8. Create and broadcast your narrative
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
2013 Marketing Blueprint: 3 Must-Haves for Success Cole Information
Struggling with completing your 2013 marketing plan all the while successfully running your small business? We know you wear several hats, so in this Small Business Marketing 101 webinar, we’ll break it all down for you in bite-sized pieces. You’ll come away with the three essential components you need to have in your marketing plan and a template for incorporating it all together. Plus, you’ll get tips on increasing your online presence and which social media networks you should be hanging out at.
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
30 things 6/7 - MARKETING /SELLING - 30 things that I learned from my start...Suhas Dutta
This is the sixth of the seven part series on my experiences from Entrepreneurship. The previous parts covered the idea formation, the starting, the execution, funding etc.
This part covers marketing and selling your products.
Grow your business through smart, simple marketingWendy Lieber
This presentation was delivered to the Roofing Contractors Association of South Florida during their annual meeting. The topic was how to grow you business through smart, simple marketing.
2. The Old Business Sales
Model
• High Pressure Sales Agents
– Less emphasis on educating and informing the prospect and
more on pressuring the prospect to complete the sale as quickly
as possible.
• Low information Prospects
– Greater ability to maneuver around gatekeepers and find a
prospect not very informed about your product outside of what
he may be currently using for his business.
• Institutional Sales Teams
– Sales Staff working directly for the organization they represent
and reporting to a central office.
– Culture of the business (whether productive or destructive)
tends to permeate the entire sales process.
3. The New Look of Sales
• The Outsourced Sales Team
– Organizations are outsourcing some or all of their efforts to Individual Contractors or
firms specializing in various stages of the sales process saving the organization the costs
associated with direct employees but decentralizing supervision of the public face of the
company to potential clients.
• The Educated Prospect
– Today there is a far higher probability that a prospect knows more than you think about
your product before you sit down to discuss it with her and before you even get that
meeting you have to maneuver past the gatekeeper who has become very adept at
recognizing and rebuffing sales calls.
4. The Independent
Sales Agent
Whether you work autonomously for
an organization or are an independent
contractor responsible for securing your
next assignment; there is a wealth of
opportunity available to dictate and
achieve tremendous success within
this new sales climate if you have a desire
to learn and don’t mind the preparation
required to embark on this journey.
5. The Independent
Sales Agent
This presentation focuses on the
Independent Sales Agent as a contractor
who must market to, secure, sell for,
manage and service her clients.
This Independent Agent must cultivate
skills beyond what she may have
previously utilized to achieve success as
an employee for an organization.
6. Building The Business
Networking
• Genuine Networking is a tremendous tool for
meeting potential clients.
• BEWARE - There are tons of events packaged
as networking opportunities that are really
giant time wasting social gatherings.
7. Building The Business
Networking
• Attending events sponsored by your
Chamber of Commerce, Business
Journal and professional organizations
have a far better chance of connecting
you with the right audience.
• Don’t be afraid to pay to attend
reputable tradeshows, conventions and
meetings. The cost of admission could
be reimbursed several times over with
just one successful client lead.
8. Building The Business
Social Media
• Social media is a tremendous tool for exposing
your services to potential clients IF you take
the time to market yourself effectively.
9. Building The Business
Social Media
• Linkedin – Join industry related
groups including groups associated
with your ideal clients. Engage in
discussions and take the opportunity
to attend face to face forums and
events when possible.
Organize your Linkedin page to clearly
display your skills and availability for
contract work.
10. Building The Business
Social Media
• Facebook – Create a business page
and, if they don’t mind, engage your
business-minded friends to help you
get attention.
• Providing educational resources, tips
and advice will create top of mind
awareness for anyone interest in your
services.
11. Building The Business
Social Media
• Twitter – A potentially great enhancement to your
online presence is a business twitter account.
• Follow industry insiders and your ideal clients. Utilize
popular industry hash tags to find contacts and
comment on the industry (ex. #Sales).
• Keep your account free of personal commentary and
separate from your personal account.
12. Due Diligence
• Having a business express interest in your
Sales services can be thrilling but not every
contract is a good fit for your business. A
little research can go a long way in exposing
potential challenges in a business
opportunity.
• Research your clients Business, Industry
and even Competition. Don’t be afraid to
turn down a contract with insurmountable
pitfalls.
• A bad contract can be far more costly than
the immediate revenue from the deal.
13. Good Contracts are like
Good Fences
• A well constructed contract should clearly outline
expectations and protect both you and the client.
• The contract should reference project expectations,
meeting times, working hours, compensation
schedules and even contract severability.
• Working with an attorney familiar with business law
can save money in the long run.
14. Getting to Work
Prospect Lists
• Ask your client for a list of contacts he wants you
to connect with or even old lists of failed
contacts that may gain new life with your help.
• Get creative with list sourcing. news articles,
trade publications and company directories can
be great resources. Many public libraries offer
free access to Mergent Online, S&P and Access
Business through their online portal for library
card holders.
• When needed; utilize paid list services like Jigsaw
and Sales Genie. The guarantees associated with
these lists can save lots of time.
15. Getting to Work
Beyond the Boiler Room
• Approaching your prospects with more
than the highlights of your product or
service will reap benefits many times over.
• Research the industry and it’s trends and
provide value to the customer BEYOND the
product
• Your sales presentation should emphasize
industry research expertly packaged to
educate the customer while marketing your
solutions.
16. Getting To Work
Communicate! Communicate! Communicate!
• Whether a campaign is going great or facing challenges strong
and consistent communication with your client builds trust
and creates opportunities instead of limiting them.
• Providing a weekly report of your progress is a good habit that
keeps clients abreast of the campaigns progress and enables
them to provide guidance and additional assistance when
needed.
• Scheduling standing meetings with your client ensures that
you maintain the same goals for the campaign and helps to
manage expectations.
17. Referrals
• So you’ve done a great job for a client and
he can’t stop singing your praises. Asking
for referrals from this client is the easiest,
least costly and most reliable way to gain
new business.
• Don’t leave this tremendous marketing
opportunity to chance. A simple post
campaign questionnaire that includes
room for referrals easily incorporates this
step into your client management
process.
18. Never Stop Learning
• The world of sales is constantly evolving
so becoming a student of the craft is the
best way to succeed in your chosen
profession.
• Besides reading materials and seminars;
YouTube is a tremendous free source of
education for the hungry sales scholar
• Sort through the information you gather
to tailor styles and techniques that bring
you the greatest success.