strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
I had to write an in-depth evaluation of The Walt Disney Company. I learned a lot about researching companies and finding the information that is available to us via the web. I put together a presentation and had to present it in front of my Marketing class. It was a very fascinating to find out the behind the scenes happenings and financial holdings of the company. I learned ways to find a companies Target market and segment it down.
Presentation on the Strategies of Disney over the years.
How Disney started to animate our world and how the iconic brand stuck with their core competency and leveraged their assets which are timeless.
This is MBA project submitted for Strategic Diversification of Walt Disney. States the steps taken by Disney to diversify from just cartoons to more of established entertainment company.
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
Studies the various aspects of growth and market study of The Virgin Group and how it can improve itself further.
Created by Priyanka Sahoo,IIT Kharagpur as part of marketing internship under Prof. Sameer Mathur,IIM Lucknow
Presentation on the Strategies of Disney over the years.
How Disney started to animate our world and how the iconic brand stuck with their core competency and leveraged their assets which are timeless.
This is MBA project submitted for Strategic Diversification of Walt Disney. States the steps taken by Disney to diversify from just cartoons to more of established entertainment company.
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
Studies the various aspects of growth and market study of The Virgin Group and how it can improve itself further.
Created by Priyanka Sahoo,IIT Kharagpur as part of marketing internship under Prof. Sameer Mathur,IIM Lucknow
I Love Waltdisney World. I remember when I was a little girl, I could not wait to watch a walt disney cartoon or even a movie. I have been to Waltdisney world4 times and I can say I have had the best time of my life.
What goes into a pitch deck? Jeremy Halpern of Nutter McClennen and Fish tells us. Want to learn more? Check out the October 24 Fast Track: http://www.thecapitalnetwork.org/programs/venture-fast-track/
SWOT Analysis comprises of factors affecting SWOT along with its benefits & limitations plus practical examples of Pepsi, Ray-Ban, Adidas, Dell company.
Module 2A Opportunities and challenges of doing business in Asia-Pacific.pptxNHITRNQUNH2
1. Understand the opportunities of international business in the Asia – Pacific region
2. Understand major challenges of international business in the Asia – Pacific region
Business Analytics for the Broadcasting IndustryFarzad Minooei
Digital age poses new challenges to broadcast industry. The market has become more fragmented. The behavior of consumers has been dramatically changed. New content creation models has been emerged. As a result, this environment created a fierce competition across media and broadcast agencies to attract the audience’s attention. Although new technologies brought challenges to the industry, they promise new opportunities to tackle these challenges. In this presentation, I discuss the application of business analytics for broadcast industry and showcase some examples of successful implementation of business analytics in broadcast agencies.
Business analytics is the scientific process of transforming data into insight for making better decisions. By employing different data sources, business analytics can help broadcast agencies to better understand their consumers, identify opportunities for increasing their engagement with the content, target different segments more accurately, and predict consumers’ behavior and optimize allocation of resources across different media channels.
As an example, Entravision, a media company targeting US Latinos, provides a platform which gives its clients access to Latino persona models and analytics. It helps provide clients with a clearer understanding of how Latino consumers behave. The Real‐Time Cloud Insights is another platform created by Entravision, which takes a client's data and integrates near real-time insights to build predictable, relevant models and can improve business efficiencies in real time. Another example is partnership between FOX Networks Group and Facebook to broadcast OUTCAST show in Facebook live and analyze the reaction of the audience behavior in social media.
These examples illustrates the applications of analytics in the broadcast industry. It also indicates a new area has started in which the media agencies have no longer faced mass consumers. Instead, they need to treat them as individuals.
this ppt includes these following windows xp ,operating system ,xp interface ,history ,concurrency control ,process schedulling ,thread management in windows xp ,memory management in windows xp ,multiprogramming ,problems related to concurrency ,input output management ,i/o management
this presentation is about satellite communication which includes working of gps ,vsat ,frequency bands ,needs of communication satellite ,types of satellite ,working ,orbits ,elements involved in working ,transponder ,satellite control center ,satellite network
walmart closes up their shops in germanyaditi sehgal
walmart ,growth of walmart ,sucess of walmart ,cultural barriers ,financial barriers ,effects of walmart after withdrawing from germany , worlds biggest retailer closes up in germany
consist of buygrid model, sheth model, GE matrix, pestle analysis, 4ps of marketing systems marketing, targeting, positioning, buyer seller dyad, selling process
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
7. OVERVIEW
• The Walt Disney Company represents an organization composed of 35.5
billion dollars in 2007.
• The five SBU’s are Disney Consumer Products, Studio Entertainment,
Parks and Resorts, and Media Networks Broadcasting , and these can be
further subdivided into 28 categories and are composed of different
brands
8. OVERVIEW
• The two fundamental commonalities that are found upon inspection of
the entirety of the Walt Disney Company’s holdings are entertainment
and information.
• Every business activity that Disney is engaged in is related in some
manner of providing its consumer base entertainment and/or information
11. CURRENT MISSION
ANALYSIS
"THE MISSION OF THE WALT DISNEY COMPANY IS TO BE ONE OF THE WORLD'S
LEADING PRODUCERS AND PROVIDERS OF ENTERTAINMENT AND
INFORMATION. USING OUR PORTFOLIO OF BRANDS TO DIFFERENTIATE OUR
CONTENT, SERVICES AND CONSUMER PRODUCTS, WE SEEK TO DEVELOP THE
MOST CREATIVE, INNOVATIVE AND PROFITABLE ENTERTAINMENT
EXPERIENCES AND RELATED PRODUCTS IN THE WORLD."
Effective Element Shortcoming
• Product oriented statement.
• Focus on what products to sell and what
services to offer.
Lack of 5 essential components:
• Customers
• Technology
• Philosophy
• Concern for public image
• Employees
12. New Vision Statement
New Mission Statement
“As the world’s leader in entertainment and information we seek to create
an engaged and collaborative culture for our employees in order to turn our
customers‘ moments into a unique experience, by providing special services
and innovative products through movies, parks and the e-world. By taking
advantage of our diversified portfolio to differentiate our content in all
segments, we aim to develop the most profitable entertainment company
worldwide, which would yield increasing profits to our shareholders.”
“To Make Entertainment The Wheel Of Life”
14. SWOT ANALYSIS
Brand Reputation
•Highly Diversified Portfolio
•Strategic & Tactical Acquisitions
•Global Expansion & Alliances
•Economies of Scope
•Loyal Customers
•Strong Financial Position
•High Cost of Operations
•Concentration of Revenues In
North America
•The Constant Need Of
succesfull Development
material
•Benefits From IT Advances &
Mobile Gaming
•Build A More Eco-Friendly Image
• Further expansion in new
emerging economies
•Release of New Successful Stories
& Characters
•Financial Récession
•Increasing Piracy
•Strong Competition
•Continous Need For
Technological Update
•Change in Consumers
Preferences & Tastes
•Negative Publicity Due to
Unexpected Event
S W
TO
16. STRENGTHS:
1. Brand Reputation
2. Highly Diversified Portfolio
3. Strategic & Tactical Acquisitions
4. Global Expansion & Alliances
5. Economies of Scope
6. Top Management
7. Loyal Customers
8. Strong Financial Position
S2-O1: Develop mobile game
applications with Disney
characters
S1-O2: Collaborating with
WWF so as to promote
environmental issues
S6-O3: Build a multinational
management team
S8-O4: Consumer research on
their preferences nowadays
SO Strageties:
1. Benefits From IT Advances &
Mobile Gaming
2. Build A More Eco-Friendly Image
3. Further expansion in new
emerging economies (India,
Russia)
4. Release of New Successful
Stories & Characters
Opportunities:
17. STRENGTHS:
1. Brand Reputation
2. Highly Diversified Portfolio
3. Strategic & Tactical
Acquisitions
4. Global Expansion &
Alliances
5. Economies of Scope
6. Top Management
7. Loyal Customers
8. Strong Financial Position
1. Financial Recession
2. Increasing Piracy
3. Strong Competition
4. Continuous Need For
Technological Update
5. Change in Consumers
Preferences & Tastes
6. Negative Publicity Due to
Unexpected Event
Threats:
S7-T1: Offer discounts to all
members of Disney fun club
S3,S4-T3: Expansion in Brazil
market through alliances and
synergies
S8-T4: Invest on R&D for one
high tech department
S6-T5: Monthly consumer
research via online polls
ST Strategies:
18. 1.High Cost of Operations
2.Concentration of Revenues In North
America
3.Approaches Antitrust Law Limits
Weakness:
Opportunities:
1. Benefits From IT Advances & Mobile
Gaming
2. Build A More Eco-Friendly Image
3. Further expansion in new emerging
economies (India, Russia)
4. Release of New Successful Stories &
Characters
W1-O1: Digitalization of
our operations in order to
low costs & utilize
technology
W2-O3: Target India as
possible expansion through
consumer products
WO Strategies:
19. Weakness:
1.High Cost of Operations
2.Concentration of Revenues In NorthAmerica
3.Approaches Antitrust Law Limits
Threats:
1. Financial Recession
2. Increasing Piracy
3. Strong Competition
4. Continuous Need For Technological
Update
5. Change in Consumers Preferences &
Tastes
6. Negative Publicity Due to Unexpected
Event
W1-T1: Re-edit and release
in cinemas old classic
Disney films
W2-T3,T4: Take advantage
of operations that take
place in N. America by
investing in Technology and
R&D for that area
WT Strategies:
21. Rivalry Among
Firms (High)
• Competition from
entertainment producers,
media outlets and theme
parks.
Threat Of Substitutes (Low)
• More Brand Loyalty.
• High product differentiation
• Other products cannot give same
experience
Threats Of New
Entrants (Low)
• High investment to
enter new Market.
• Brand Name is strong
Bargaining Power of
Buyers (High)
• The product offerings
are desires not
necessities.
• Financially restricted
consumers may not
buy
Bargaining Power of
Suppliers (Medium)
• Equipment manufacturers, construction
companies, and vendors are highly capital
intensive and have more power.
• Food, toys, and clothing vendors do not
have much power.
23. HIGH LOW
HIGH
• MEDIA NETWORKS
LOW
• STUDIO
ENTERTAINMENT
• PARKS AND RESORTS
• CONSUMER PRODUCTS
• INTERACTIVE MEDIA
Relative Market ShareRelativeMarketGrowth
25. Market penetration
New Movies
Animated TV shows.
Disney Toys.
Product Development
3D Movies
3D Animated Movies
Market Development
Disney Lands in countries
like India , Sri Lanka ,
Pakistan etc.
Diversification
Chip Boards in India
Existing
New
Existing New
PRODUCTS
MARKETS
27. POLITICAL
The animation industry enjoys tax benefits.
Political differences are an obstacle to International Trade.
Tighter regulations regarding products safety.
ECONOMIC
Global financial crisis slows down growth.
Emerging markets such as India offer a cost advantage in terms of salaries
and the overall cost of production.
Economic growth, per capita income and stage of economic development
among different countries needs to be considered.
28. SOCIAL
Different local cultures, as well as stories and history of the host place.
Changes in customers preferences for entertainment.
Significant role of kid’s and family’s entertainment.
TECHNOLOGICAL
Technological advancements are having a profound effect on the
world’s media.
Changes in technology affect demand for entertainment products
as well as the cost of production.
30. • Create uncontested market space.
• Make the competition irrelevant
• Create and capture new demand.
• Break the value-cost tradeoff.
• Align the whole system of a firm’s activities in
pursuit of differentiation and low cost.
31. The Four Organizational Hurdles to
Strategy Execution
Cognitive Hurdle
An Organization
wedded to status
quo
Political Hurdle
Opposition from
powerful vested
interests
Resource Hurdle
Limited Resources
Motivational
Hurdle
Unmotivated Staff
• Cognitive hurdle that blinds
employees from seeing that
radical change is necessary
• Resource hurdle that is endemic in
firms
• Motivational hurdle that
discourages and demoralizes staff
• Political hurdle of internal and
external resistance to change.
32. Break Through the Cognitive Hurdle
Ride the “Electric Sewer”
• “Seeing is believing” - inspire a fast change in mindset that is internally driven
of people’s own accord.
• Experiences that don’t involve touching, seeing, or feeling actual results, such
as being presented with an abstract sheet of numbers, are shown to be non-
impactful and easily forgotten.
• Numbers are disputable and uninspiring, but coming face-to-face with poor
performance is shocking and inescapable, but actionable.
Meet with Disgruntled Customers
• Get them to listen to their most disgruntled customers firsthand - there is no
substitute for meeting and listening to dissatisfied customers directly.
33. Jump the Resource Hurdle
• Multiplying Value of Resources
• Hot spots are activities that have low resource input but high potential
performance gains.
• Cold spots are activities that have high resource input but low performance impact
• Horse trading involves trading your unit’s excess resources in one area for another
unit’s excess resources to fill remaining resource gaps.
Redistribute Resources to Your Hot Spots
• Feed resources to your hot spots
Redirect Resources from Your Cold Spots
• Free up resources by searching out cold spots
Engage in Horse Trading
• Trade resources you don’t need for those of others that they do need.
34. Jump the Motivation Hurdle
Kingpins
• Kingpins are key influencers in the organization, who are natural leaders,
who are well respected and persuasive, or who have an ability to unlock or
block access to key resources.
• Concentrate your efforts on Kingpins
Fishbowl Management
• Shine a spotlight on Kingpins’ actions in a repeated and highly visible way –
through transparency, inclusion, and fair process.
Atomization
• Framing of the strategic challenge - breaking the challenge into bite-size
atoms that employees at different levels could relate to.
• Unless people believe that the strategic challenge is attainable, the change is
not likely to succeed.
35. Knock Over The Political Hurdle
Leveraging Angels
• Angels are those who have the most to gain from the strategic shift.
Silencing Devils
• Devils are those who have the most to lose from it.
Secure a Consigliere on Your Top Management Team
• A consigliere is a politically adept but highly respected insider who knows in advance
all the land mines, Including who will fight you (Devils) and who will support you
(Angels).
Identify your detractors (Devils) and supporters (Angels)
• Isolate your detractors by building a broader coalition with your angels before a
battle begins. Key to winning over your detractors or devils is knowing all their likely
angles of attack and building up counterarguments backed by irrefutable facts and
reason.
Editor's Notes
Which have major market share
And in product development they now are coming up 3d movies