The document discusses how line managers can motivate employees through exemplary behavior that demonstrates adherence to good management practices. It states that corporate culture can only be improved if managers lead by example by putting principles into action sincerely. Some behaviors mentioned include being punctual, cascading corporate values humbly, owning responsibilities, maintaining a humanistic attitude, and being resource conscious. The document emphasizes that unless managers model the behaviors they advocate for, employees will not take their messages seriously.