The document discusses values-based leadership and hiring employees who are a cultural fit. It promotes conducting intentional hiring processes to find the best employees who exhibit the desired behaviors of the organization in addition to skills. The document recommends focusing on developing attitudes and behaviors through a three step model of recognition, roundtable reinforcement, and reassessment to create lasting cultural change and alignment within an organization. It offers to perform an assessment of an organization to identify strengths and constraints to guide continuous improvement efforts.