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#ihavenoidea
I HAVE NO IDEA
WHAT I’M DOING,
AND THAT’S OK!
One designer’s startup journey as told through Instagram.
#ihavenoidea
How many of you have
ever felt under-valued,
under-utilized or just plain
un-happy with where your
career has gone sometime
in the past?
#ihavenoidea
Hackathon where I first met Allen, CEO TrackMaven.
#ihavenoidea
✓ Being the first and only
designer
✓ Hiring and building a
successful team
✓ Proving the value of
design
✓ Continually growing.
Ultimate advocate for napping.
LESSONS LEARNED IN...
#ihavenoidea
@grafxnerd
#refreshdc
#ihavenoidea
Be prepared to be distracted by trying to read this while I’m talking.
I HAVE NO IDEA
HOW TO BE THE
ONLY DESIGNER
#ihavenoidea
Why I joined.
Just a designer, her coffee and her beanbag.
#ihavenoidea
Marketing design
Responsive design
Service design
Print
Social
Tradeshows
Interface design
Interface layout
Voice and tone
Usability
Ethnography
Project management
Prototyping
Design culture
evangelism
User Research
User Flow
Requirement gathering
Copywriting
UX process and
methodologies
Visual design
Product design
Going in with a positive attitude, lots of Swedish fish, and a few corgis.
#ihavenoidea
Work/life balance:
You can’t be
successful if you’re
tired or sick.
Some days, I moved my desk outside to enjoy the weather, wine and work.
TWEET THIS
#ihavenoidea
BEING THE ONLY DESIGNER LESSON #1
Understand
your beliefs.
Bring them into focus.
#ihavenoidea
Look how active I am!
Intoxicoders. RIP.
BEING THE ONLY DESIGNER LESSON #2
Be active in
the community.
#ihavenoidea
Watching the Office while working in the office. Wut?
Know what
you need.
BEING THE ONLY DESIGNER LESSON #3
I HAVE NO IDEA
HOW TO HIRE
I may have been a bit stressed by the time I was ready to hire.
#ihavenoidea
Know when
you need help.
Jon and Fletcher attempting to fix janky blinds. Startup!
HIRING LESSON #1
#ihavenoidea
Start with
interns.
Sending off one of my interns, Brooke, who’s now a Product Designer at Aquicore.
HIRING LESSON #2
#ihavenoidea
Quiet office mornings.
Figure out
what you need
to hire for.
HIRING LESSON #3
#ihavenoidea
Things you want to
keep doing.
Things you’re okay
letting go of.
#ihavenoidea
Things you want to
keep doing.
Things you’re okay
letting go of.
aren’t any
good at
#ihavenoidea
Illustration + graphic design
front-end development
Blake and Wade equals three!
#ihavenoidea
Let go.
Tug’o’war with Maven!
HIRING LESSON #4
#ihavenoidea
Look beyond
technical
skills.
Optimism in new hires helps.
HIRING LESSON #5
#ihavenoidea
The best people for a startup
environment are those that
excel at just doing what is
needed without being asked.
TWEET THIS
#ihavenoidea
Process and
structure.
I read a lot.
HIRING LESSON #6
#ihavenoidea
Where do I
find these
people?
Ladies and gentlemen.. TrackMaven Design.
#ihavenoidea
Put yourself
out there.
Helping judge American University’s design show.
HIRING LESSON #7
#ihavenoidea
Speaking.
Writing.
Hosting.
Our first ever District UX book club!
#ihavenoidea
Stay connected
to talented
people.
Talented people apparently like coffee?
HIRING LESSON #8
I HAVE NO IDEA
HOW TO
MANAGE A
TEAM Rebecca, Product Designer, exploring new concepts at Drink + Think.
#ihavenoidea
Keys to creating
a successful
design team
One of my first days at TrackMaven.
#ihavenoidea
The
schedule
matters.
A typical week for me.
MANAGING LESSON #1
#ihavenoidea
Help them
dream.
Blake exploring ways to visually convey our message.
MANAGING LESSON #2
#ihavenoidea
Phone for you, Maven.
Help them
improve their
communication
skills.
MANAGING LESSON #3
#ihavenoidea
Effective
communication
begins with clear
expectations and
consistent follow
through.
Branded, down to the pillows.
TWEET THIS
#ihavenoidea
Workshopping a new feature with our CEO and one of our engineers.
Ask.
Don’t tell.
MANAGING LESSON #4
#ihavenoidea
“This is wrong because…”
#ihavenoidea
“What do you think
needs to be changed?”
#ihavenoideaOur templates for growing within the team.
Help them
grow.
MANAGING LESSON #5
#ihavenoidea
Maven, pouting.
It’s not all
about you
anymore.
MANAGING LESSON #6
#ihavenoidea
Sharing a Corona-rita with Blake and Wade at Circles 2014.
Celebrate.
MANAGING LESSON #7
I HAVE NO IDEA
HOW TO PROVE
DESIGN’S VALUE
Taking good photos of the mascot is obviously a value of design.
#ihavenoidea
Move from
production
shop to Center
of Excellence.
Hanging out at the screen-printing studio.
PROVE VALUE LESSON #1
#ihavenoidea
#ihavenoidea
Help them see
design as an
investment.
2015 team planning.
PROVE VALUE LESSON #2
#ihavenoidea
88% of online consumers are
less likely to return to a site
after a bad experience
https://econsultancy.com/blog/10936-site-speed-case-studies-tips-and-tools-for-improving-your-conversion-rate
#ihavenoidea
While the S&P grew 75 percent
from 2003 to 2013, [the]
Design-Centric Index grew an
astonishing 299 percent.
http://c.ymcdn.com/sites/www.dmi.org/resource/resmgr/pdf_files/TheRealValueOfDesign.pdf
#ihavenoidea
John Maeda’s DesignInTech Report — http://www.slideshare.net/kleinerperkins/design-in-tech-report-2015/
#ihavenoidea
Show them
you care.
Emily cares so much, she risked her life to pose with a 12x4 sign.
PROVE VALUE LESSON #3
#ihavenoidea
Keep up with
process, but
don’t lock
yourself down.
We have processes, but we also deviate from those processes.
PROVE VALUE LESSON #4
#ihavenoidea
IDEA
CUSTOMER
VALIDATION
PROBLEM
VALIDATION
BUILD ANALYZEIDEATE
PROTOTYPE
TEST
ENHANCE
RESEARCH
What?
Why?
Why not?
What if?
How?
Sketches
Mockups
Narratives
Notes
Stakeholder interviews
Ecosystem map
Competitive audit
Content audit
Task analysis
User surveys
User interviews
Personas
Value proposition
Key product indicators
User stories
User experience map
Taxonomies
Sitemap
Product flow
Layout
Visual style
Sound and motion
Sketches
Wireframes
Style guide
Usability tests
Interaction patterns
Moodboards
Style tiles
Mockups
Prototypes
Content
Prototypes
Working product
Functional code
Presentational code
Pattern library
Working product
Feedback system
Marketing campaign
Usage statistics
User feedback
Competitive threat
Metrics analysis
Heuristic analysis
Accessibility analysis
Improvement plan
Focus groups
Quantitative surveys
Usability tests
Card sorting
A/B testing
Eye tracking
#ihavenoidea
Multiple owners Requesting party Design
IDEA
or
NEED
BRIEF KICKOFF
Rinse + Repeat
IMPLEMENTATIONSIGN OFF
Web
Print
POST
MORTEM
RESEARCH
+
DISCOVERY
REVIEW
#ihavenoidea
Invite them
inside.
Actively involving other teams in our research.
PROVE VALUE LESSON #5
#ihavenoidea
Keep it weird.
Yep.
PROVE VALUE LESSON #6
#ihavenoidea
Don’t be nice.
Being cute helps you get away with not being nice.
PROVE VALUE LESSON #7
#ihavenoidea
Your job is
going to
change. A lot.
Emily, Blake, Marcus and myself post-Spark 2015 - our annual user conf.
PROVE VALUE LESSON #8
I HAVE NO IDEA
BE MY OWN
BOSS
Guys. My dress had corgis on it.
#ihavenoidea
Know why
you’re doing it.
Old desk view.
BEING MY OWN BOSS LESSON #1
#ihavenoidea
Focus on one
key project at
a time.
In the AV booth at Spark 2015.
BEING MY OWN BOSS LESSON #2
#ihavenoidea
Meet with
other bosses.
Our CMO playing hovering art director.
BEING MY OWN BOSS LESSON #3
#ihavenoidea
Keep learning.
We do Friday lunch and learns to share knowledge across the team.
BEING MY OWN BOSS LESSON #4
#ihavenoidea
Harvard Business Review
how to business
99U
creative leadership, growth, process
UIE’s All You Can
Learn Library
$23/mo for videos on UX
strategy, process, etc
#ihavenoidea
Mike Monteiro
the business of design
Jared Spool
the value of UX
Julie Zhuo
designing and building products
Cap Watkins
building + growing
design teams
Peter Merholz
bridging design +
product strategically
John Maeda
strategic value of design
#ihavenoidea
#ihavenoidea
Thanks.

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