Manoj Jasra was 1 van de keynote sprekers op het 5e web analytics congres in Amsterdam op 17 maart 2011. Dit zijn de slides van zijn presentatie die ochtend.
Learn about the importance of setting up goals for your business and the reports and advanced segments you can use to effectively assess your marketing strategies.
This document provides an overview of web analytics for nonprofits. It introduces the ABO framework for analyzing acquisition, behavior, and outcomes data. Key metrics for each category are defined, including pageviews, bounce rate, time on site, and conversion rate. The importance of analyzing trends over time and relating data back to organizational goals and objectives is emphasized. The document aims to explain how nonprofits can use web analytics to understand and optimize their digital efforts.
This document provides an introduction to web analytics. It defines web analytics as the measurement, collection, analysis and reporting of internet data to understand and optimize web usage. The main goals of web analytics are to measure traffic, understand user behavior on websites, and optimize websites. It discusses different categories of web analytics including on-site and off-site analytics. Common web analytics tools like Google Analytics use page tagging to collect data as users interact with websites. Key metrics that web analytics measures are discussed like visits, time on site, bounce rate, and conversion rate. The document also covers common web analytics products, how data is collected and stored, and factors to consider when selecting a web analytics tool.
Forms are important for websites but can reduce conversions if not optimized. Google Analytics can track form completion rates and identify dropout points through the goal funnel report. Key events like form starts, field errors, and completions should be tracked to find issues preventing submissions. Analyzing this data can reveal problems like difficult fields or missing information, which can then be addressed through changes like breaking long forms into sections, clarifying benefits, or adding help text to fields. Tracking field-level errors specifically shows where visitors encounter problems that cause abandonment, helping to optimize the form and minimize wasted opportunities.
Web Analytics-Basic ! Importance of Introduction to Web Analytics-Basic for client website.Check out this presentation,To know this in more in details Web Analytics-Basic ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
When evaluating CMS products, there are several parameters to consider including functional capabilities, technical capabilities, operational capabilities, the product roadmap, vendor credentials, and product cost. Specifically, functional capabilities refer to the content maintenance, template library, segmentation abilities, and more. Technical capabilities relate to the platform, API integrations, architecture, and custom development. Operational capabilities cover installation, infrastructure, deployments, maintenance, and support.
This document outlines key metrics and areas of analysis for web analytics including traffic levels, visitor engagement, geographic information, traffic sources, site usage, and using web analytics for sales. The metrics can be used to assess website buzz, daily trends, technical specifications, campaign measurement, source quality, SEO activities, content performance, and what the website offers visitors. Understanding these analytics can provide additional helpful demographic and psychographic information about users.
Learn about the importance of setting up goals for your business and the reports and advanced segments you can use to effectively assess your marketing strategies.
This document provides an overview of web analytics for nonprofits. It introduces the ABO framework for analyzing acquisition, behavior, and outcomes data. Key metrics for each category are defined, including pageviews, bounce rate, time on site, and conversion rate. The importance of analyzing trends over time and relating data back to organizational goals and objectives is emphasized. The document aims to explain how nonprofits can use web analytics to understand and optimize their digital efforts.
This document provides an introduction to web analytics. It defines web analytics as the measurement, collection, analysis and reporting of internet data to understand and optimize web usage. The main goals of web analytics are to measure traffic, understand user behavior on websites, and optimize websites. It discusses different categories of web analytics including on-site and off-site analytics. Common web analytics tools like Google Analytics use page tagging to collect data as users interact with websites. Key metrics that web analytics measures are discussed like visits, time on site, bounce rate, and conversion rate. The document also covers common web analytics products, how data is collected and stored, and factors to consider when selecting a web analytics tool.
Forms are important for websites but can reduce conversions if not optimized. Google Analytics can track form completion rates and identify dropout points through the goal funnel report. Key events like form starts, field errors, and completions should be tracked to find issues preventing submissions. Analyzing this data can reveal problems like difficult fields or missing information, which can then be addressed through changes like breaking long forms into sections, clarifying benefits, or adding help text to fields. Tracking field-level errors specifically shows where visitors encounter problems that cause abandonment, helping to optimize the form and minimize wasted opportunities.
Web Analytics-Basic ! Importance of Introduction to Web Analytics-Basic for client website.Check out this presentation,To know this in more in details Web Analytics-Basic ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
When evaluating CMS products, there are several parameters to consider including functional capabilities, technical capabilities, operational capabilities, the product roadmap, vendor credentials, and product cost. Specifically, functional capabilities refer to the content maintenance, template library, segmentation abilities, and more. Technical capabilities relate to the platform, API integrations, architecture, and custom development. Operational capabilities cover installation, infrastructure, deployments, maintenance, and support.
This document outlines key metrics and areas of analysis for web analytics including traffic levels, visitor engagement, geographic information, traffic sources, site usage, and using web analytics for sales. The metrics can be used to assess website buzz, daily trends, technical specifications, campaign measurement, source quality, SEO activities, content performance, and what the website offers visitors. Understanding these analytics can provide additional helpful demographic and psychographic information about users.
A brief introduction to Web Analytics
For a course in Web Analytics - See more at: http://www.jigsawacademy.com/web-analytics-training#sthash.LsGc9ZIT.dpuf.
This course is for professionals interested in assessing online business performances and students interested in e-commerce marketing & sales careers.
Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool.
Pro UX Review: Usability review for websites!
We help make websites more usable.
Professional UX Review for your website, software, and apps
We guarantee you better User Experience or your money back!
Better User Experience = Better ROI
Get professional UX reviews for your website. We will help you increase user engagement, and your users, find what they are looking for fast.
Know Your competitor
See how your website usability compares with respect to competitors and get feedback from actual users.
Human Computer Interaction
We review Graphical User Interface (GUI), adaptive, direct, 3D, touch/multi touch, gesture, pen based, 10-foot and game user interface. We can help you with Dashboard design, Product catalogs, web widgets, email newsletters, interactive graphs, event website, no matter how you want to engage users, we can help you with user adoption.
UX for Your Mobile Website and App Design
Whether you have an information, utility, lifestyle, map, camera, location-aware, or augmented-reality app, a second pair of professional eyes will enhance your design.
Working on a Futuristic Interface?
Expert feedback on the UX of the future, voice UI, natural UI, natural language interface, intelligent UI, organic UI and the UI without a screen.
Web analytics involves collecting and analyzing digital data about user behavior on websites and mobile apps. It is important for measuring the effectiveness of marketing campaigns and ensuring websites meet their objectives, such as increasing sales for ecommerce sites. Google Analytics is a popular web analytics tool that tracks user data through a JavaScript code added to websites. It provides visualization tools and insights about key metrics like users, sessions, pageviews, bounce rate, and exit rate, broken down by dimensions such as channels, devices, and locations.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
This document discusses web analytics and its benefits. It describes how web analytics involves measuring, collecting, analyzing, and reporting internet data to understand and optimize website usage. Key metrics like traffic, conversions, bounce rates, and time spent are analyzed. The benefits of web analytics include increased ROI, understanding user behavior to improve satisfaction, and enhancing campaigns. The process involves implementing tracking, defining goals, analyzing data, and creating reports with insights.
This presentation was given during the EuroIA 2009, by Adam Cox and Martijn Klompenhouwer. It is and edited version. The images used during the actual presentation have since been removed to make sure no copyrights are being violated. As a result, the examples of combining Web Analytics and User Research are just listed and are without explanations.
This document discusses how organizations can build an analytics culture that drives business success. It recommends that companies evolve their analytics from simply monitoring data to analyzing it and taking action. To build an analytics culture, companies should make their data widely accessible, coach stakeholders on key performance indicators to measure success, focus on high-quality rather than excessive data, and ensure data drives action. Examples are provided of how reports could be made more actionable through consolidated traffic sources, filtered client lists, and desktop widgets.
A 5-minute blitz presentation from the February 2011 Columbus Web Analytics Wednesday. This was a comparison of the major web analytics platforms -- Google Analytics, Adobe Omniture Sitecatalyst, Webtrends, and Coremetrics. The comparison was limited to the base tools -- not the various add-ons available.
The web analytics market is expected to grow from $1.33 billion in 2014 to $3.09 billion in 2019, representing a compound annual growth rate of 18.3%. New technologies have been developed to meet demand for web analytics, which can be used for purposes such as social media analysis, targeting and behavior analysis, display advertising optimization, and multichannel campaign performance monitoring. Key players in the web analytics market include IBM, Adobe Systems, Oracle, SAS, Google, and Yahoo.
I delivered this presentation in Dublin Web Summit in November 2014.
The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best practices.
Details can be found here: http://websummit.net/
Google Analytics vs Omniture SiteCatalyst vs In-ouse Webanalytics at iMetricsRoman Zykov
This document compares Google Analytics, Adobe/Omniture SiteCatalyst, and an in-house web analytics system. It provides an overview of Wikimart's custom system, including its data collection, storage, and users. Key areas of comparison include commerce metrics, campaign management, data export/import, product analytics, and support. The document concludes that for a large e-commerce site like Wikimart, SiteCatalyst is best for deep product analysis and managing a large number of marketing campaigns, while an in-house system enables deep analytics and integration with offline data.
McGill's new web management system aims to improve consistency and usability across the university's websites. The system provides templates, link checking tools, and analytics to help site managers update content and address issues like broken links. After several years of development and implementation, the system has led to major decreases in bugs and better support for growing the number of websites managed within the system.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Web Analytics. How to raise effectiveness of websites and advertising campaignsMyAcademy by iContext
The document discusses how web analytics can help optimize websites and advertising campaigns. It explains that web analytics involves collecting and analyzing quantitative internet data to understand visitor behavior and determine why certain outcomes are occurring. This allows issues with pages, keywords, or funnels to be identified so improvements can be tested and implemented, leading to increased goals like conversions. The full analytics process is described as measuring what is happening, determining why, and using insights to improve outcomes through testing changes.
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggFresh Egg UK
At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions.
At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.
Greg Shapiro - Cultural differences - Conversion Hotel 2015Webanalisten .nl
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. Staying active also helps maintain a healthy weight and keeps muscles, bones, and joints healthy as we age.
Brent Dykes - Data storytelling - Conversion Hotel 2015Webanalisten .nl
Slides of the keynote by Brent Dykes (USA) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "Storytelling with data – that’s what you need for data driven impact!" http://conversionhotel.com
A brief introduction to Web Analytics
For a course in Web Analytics - See more at: http://www.jigsawacademy.com/web-analytics-training#sthash.LsGc9ZIT.dpuf.
This course is for professionals interested in assessing online business performances and students interested in e-commerce marketing & sales careers.
Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool.
Pro UX Review: Usability review for websites!
We help make websites more usable.
Professional UX Review for your website, software, and apps
We guarantee you better User Experience or your money back!
Better User Experience = Better ROI
Get professional UX reviews for your website. We will help you increase user engagement, and your users, find what they are looking for fast.
Know Your competitor
See how your website usability compares with respect to competitors and get feedback from actual users.
Human Computer Interaction
We review Graphical User Interface (GUI), adaptive, direct, 3D, touch/multi touch, gesture, pen based, 10-foot and game user interface. We can help you with Dashboard design, Product catalogs, web widgets, email newsletters, interactive graphs, event website, no matter how you want to engage users, we can help you with user adoption.
UX for Your Mobile Website and App Design
Whether you have an information, utility, lifestyle, map, camera, location-aware, or augmented-reality app, a second pair of professional eyes will enhance your design.
Working on a Futuristic Interface?
Expert feedback on the UX of the future, voice UI, natural UI, natural language interface, intelligent UI, organic UI and the UI without a screen.
Web analytics involves collecting and analyzing digital data about user behavior on websites and mobile apps. It is important for measuring the effectiveness of marketing campaigns and ensuring websites meet their objectives, such as increasing sales for ecommerce sites. Google Analytics is a popular web analytics tool that tracks user data through a JavaScript code added to websites. It provides visualization tools and insights about key metrics like users, sessions, pageviews, bounce rate, and exit rate, broken down by dimensions such as channels, devices, and locations.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
This document discusses web analytics and its benefits. It describes how web analytics involves measuring, collecting, analyzing, and reporting internet data to understand and optimize website usage. Key metrics like traffic, conversions, bounce rates, and time spent are analyzed. The benefits of web analytics include increased ROI, understanding user behavior to improve satisfaction, and enhancing campaigns. The process involves implementing tracking, defining goals, analyzing data, and creating reports with insights.
This presentation was given during the EuroIA 2009, by Adam Cox and Martijn Klompenhouwer. It is and edited version. The images used during the actual presentation have since been removed to make sure no copyrights are being violated. As a result, the examples of combining Web Analytics and User Research are just listed and are without explanations.
This document discusses how organizations can build an analytics culture that drives business success. It recommends that companies evolve their analytics from simply monitoring data to analyzing it and taking action. To build an analytics culture, companies should make their data widely accessible, coach stakeholders on key performance indicators to measure success, focus on high-quality rather than excessive data, and ensure data drives action. Examples are provided of how reports could be made more actionable through consolidated traffic sources, filtered client lists, and desktop widgets.
A 5-minute blitz presentation from the February 2011 Columbus Web Analytics Wednesday. This was a comparison of the major web analytics platforms -- Google Analytics, Adobe Omniture Sitecatalyst, Webtrends, and Coremetrics. The comparison was limited to the base tools -- not the various add-ons available.
The web analytics market is expected to grow from $1.33 billion in 2014 to $3.09 billion in 2019, representing a compound annual growth rate of 18.3%. New technologies have been developed to meet demand for web analytics, which can be used for purposes such as social media analysis, targeting and behavior analysis, display advertising optimization, and multichannel campaign performance monitoring. Key players in the web analytics market include IBM, Adobe Systems, Oracle, SAS, Google, and Yahoo.
I delivered this presentation in Dublin Web Summit in November 2014.
The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best practices.
Details can be found here: http://websummit.net/
Google Analytics vs Omniture SiteCatalyst vs In-ouse Webanalytics at iMetricsRoman Zykov
This document compares Google Analytics, Adobe/Omniture SiteCatalyst, and an in-house web analytics system. It provides an overview of Wikimart's custom system, including its data collection, storage, and users. Key areas of comparison include commerce metrics, campaign management, data export/import, product analytics, and support. The document concludes that for a large e-commerce site like Wikimart, SiteCatalyst is best for deep product analysis and managing a large number of marketing campaigns, while an in-house system enables deep analytics and integration with offline data.
McGill's new web management system aims to improve consistency and usability across the university's websites. The system provides templates, link checking tools, and analytics to help site managers update content and address issues like broken links. After several years of development and implementation, the system has led to major decreases in bugs and better support for growing the number of websites managed within the system.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Web Analytics. How to raise effectiveness of websites and advertising campaignsMyAcademy by iContext
The document discusses how web analytics can help optimize websites and advertising campaigns. It explains that web analytics involves collecting and analyzing quantitative internet data to understand visitor behavior and determine why certain outcomes are occurring. This allows issues with pages, keywords, or funnels to be identified so improvements can be tested and implemented, leading to increased goals like conversions. The full analytics process is described as measuring what is happening, determining why, and using insights to improve outcomes through testing changes.
Next Generation Measurement with Google Analytics - Dara Fitzgerald, Fresh EggFresh Egg UK
At the 2012 summit, GA announced some of the biggest feature releases in its history. These features will help to shift the analysis view from session-centric to user-centric, allowing the ever growing number of companies using GA to optimise for people, rather than sessions.
At BrightonSEO 2013, Dara presents an outline and provides use cases for new features such as custom dimensions and metrics, customer lifetime value and universal analytics.
Greg Shapiro - Cultural differences - Conversion Hotel 2015Webanalisten .nl
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. Staying active also helps maintain a healthy weight and keeps muscles, bones, and joints healthy as we age.
Brent Dykes - Data storytelling - Conversion Hotel 2015Webanalisten .nl
Slides of the keynote by Brent Dykes (USA) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "Storytelling with data – that’s what you need for data driven impact!" http://conversionhotel.com
Yuri van Geest - Exponential organizations - Conversion Hotel 2015Webanalisten .nl
Slides of the keynote by Yuri van Geest (NL) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "We are just optimizing the digital communication of companies – what about real scale? What is needed to be an exponential organization?" http://conversionhotel.com
Jorden Lentze - Related Worlds - Conversion Hotel 2015Webanalisten .nl
Slides of the keynote by Jorden Lentze (NL) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "The related worlds of CRO - where can you get inspiration that will lead to better ideas to experiment with" http://conversionhotel.com
Craig Sullivan - Keynote speaker summary & final thoughts - Conversion Hotel ...Webanalisten .nl
Slides of the keynote by Craig Sullivan (UK) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "You already listened to 10 keynotes – number 11 will refresh your memory, make you laugh and will leave you with some final thoughts for the trip home." http://conversionhotel.com
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Stephen Nold
Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments.
This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include:
• Content and linking strategies
• Google analytics
• Pay-per-click, and
• Traditional PR wire distribution
The document provides a list of resources for measurement and analytics as well as tips and best practices for setting goals and tracking key performance indicators (KPIs) in Google Analytics. It discusses setting up SMART goals and KPIs, segmentation, funnels, and tools for gathering customer feedback.
The document outlines an agenda for a training on search engine optimization (SEO) and analytics. It covers SEO basics like keywords, content creation, and rankings. It also discusses setting up Google Analytics, defining goals and metrics, and using data to improve conversions and make informed decisions. The training will provide an overview of key SEO and analytics concepts and allow participants to review their websites.
The document provides resources and information for measurement and analytics including key performance indicators (KPIs) and goals. It discusses creating a measurement framework with objectives, goals and KPIs. It also covers tools for tracking site performance and customizing analytics like segmentation, goals, funnels and gathering customer feedback.
How to Segment Your Customers and Target Their NeedsWebtrends
y digital marketer knows that relevant content leads to a better conversion rate. But how do you make sure you’re publishing the right content to the right person? Learn how through segmentation and targeting with Webtrends Optimize.
Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam ProehlOnline Marketing Summit
Why Web Analytics Fail Marketers (And How to Stop Failing!)
Do you ever struggle to measure the effect of your online marketing investment? Do others in the organization find value in what you're reporting or is it just another report that gets ignored? This session will examine where you can go wrong in measuring your online campaigns and what to do to it. You will learn the must have basics as well as gain some practical advice on how to make your web measurements matter to the audience that needs to take action.
* Adam Proehl, Managing Partner, NordicClick Interactive
The document discusses how to implement web analytics in government, noting that it is challenging due to a lack of direct profit motivation and responsibilities being spread across different teams. It provides an overview of collecting behavioral and outcomes data, measuring the visitor experience, and analyzing social media, while emphasizing the importance of tying analytics to an organization's goals. Common challenges include different groups not seeing analytics as their core responsibility and a need to build cross-functional collaboration.
The document discusses how to prevent "analysis paralysis" when dealing with large amounts of online analytics data. It provides tips for segmentation, focusing on key metrics, testing and learning, integration, and ensuring the right team and processes are in place. Some specific recommendations include focusing on fewer key metrics, creating a testing calendar, automating where possible, filtering out non-consumer traffic, using granular targets, and making analytics a priority with consensus metrics and action plans.
Measuring the Success of Online MarketingScott Thomas
This document provides an overview of how to measure the success of online marketing using Google Analytics. It discusses basic Google Analytics metrics like visits, pages per visit, time on site, new visits, and bounce rate. It also covers analyzing traffic sources like search engines, referring sites, direct traffic, and campaigns. The document recommends setting up goals and ecommerce tracking. Finally, it discusses how to use the analytics data to understand how visitors use the site and which pages and keywords need improvement.
SEO involves optimizing websites to achieve high rankings in organic search results. It is the process of getting websites listed prominently in search engines through both technical and content-based methods rather than paid placement. Search engines use bots to crawl, index, and rank websites according to over 200 factors related to relevance, quality content, and popularity. Effective SEO strategies focus on relevant, unique content while avoiding black hat techniques like keyword stuffing. Regular audits, testing, and maintenance are important for ongoing optimization.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Google Analytics (GA) is a Web Analytic tool, that helps a user analyze the traffic to their website site. It is free, requires no installation and easy to setup. This presentation illustrates how to setup an account, understand how GA works, the dashboard, Key Performance Index (KPI), and Balance Score Card (BSC).
Google Analytics Workshop - Focus On MarketingTom Michiels
This document provides an overview and introduction to Google Analytics. It discusses what Google Analytics is, how to set up an account and get the tracking code, how to add users and set up profiles and filters. It also covers various reporting and analysis features in Google Analytics like dashboard, calendar, traffic sources, goals, funnels, e-commerce, and more. The document aims to explain the basics and best practices for using Google Analytics to track and analyze website traffic and conversions.
This document provides resources and information on measurement and analytics for digital marketing. It discusses key performance indicators (KPIs), metrics, and tools for tracking various aspects of website and marketing performance, including traffic sources, visitor behavior, goals and conversions. Google Analytics is highlighted as a tool for analyzing site usage and performance.
This document provides resources and information for measurement, analytics, and optimizing digital marketing performance. It includes links to blogs and experts in the field, defines key performance indicators (KPIs) and how to make them SMART, and describes common metrics and ways to segment data in Google Analytics including by referrer, visitor type, engagement, and location. Funnel and goal setup, custom alerts, and tools for gathering customer feedback are also covered at a high level.
This document provides resources and information for measurement, analytics, and optimizing digital marketing performance. It includes links to blogs and experts in the field, defines key performance indicators (KPIs) and how to make them SMART, and outlines typical metrics to track including traffic, social media, and conversions. Segmentation tactics for analysis in Google Analytics are also covered.
Similar to WAC2011: Presentatie Manoj Jasra Web Analytics congres 2011 (20)
Impact scores can help identify high and low impact content in a customer journey by calculating how often converting and non-converting visitors interact with each piece of content. Content with high impact scores that are viewed by many converting visitors should be prioritized and given increased visibility, while low impact content with few views can be deprioritized. The Objectiv platform connects to analytics tools to calculate these impact scores and provide insights to improve a website's customer journey.
This document outlines the key tasks of an analyst within an A/B testing culture. The three main tasks are: 1) Ensuring high quality data is available, 2) Prioritizing experiments that have the highest potential for effectiveness, and 3) Calculating the real financial impact of experiments including return on investment. The analyst helps maximize growth by focusing experiments in areas with the highest ROI while minimizing costs like false discovery rates.
CH2019 keynote: Guy Yalif - AI and personalization demystifiedWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-ai-personalization-demystified/)
Guy has a background that is quite impressive. From Princeton to 3 years Boston Consulting Group in the 90’s and then on for his MBA at Stanford and MBA internship at Microsoft. Guy did his time at an online marketplace start-up that got acquired before he moved to Yahoo! to have several product marketing positions for 7 years in a row. He has been the head of global product and industry marketing at Twitter and was member of the executive team at Brightroll. Nowadays he is the founder and CEO of a start-up that uses machine learning to optimize websites.
The number 1 outcome of the #CH2019 attendee question on what the hot topics in our industry are for the coming year, was: personalization. AI and Machine Learnings were also high on this list, the combination of these topics is the sweet-spot where we all know of that the companies we work for are going to invest heavenly in the next coming years. But as true data driven optimizers we also know that many companies won’t have the users to do proper personalization and/or machine learning. We also believe that they should fix the basics first…
Nevertheless we know we are going to have to deal a lot with personalization and machine learning in our jobs. It may sound scary, because you don’t exactly know what it is and how to apply it, but you also know that this is the way to the future (or was McDonald’s buying Dynamic Yield a big fail?). But how to take the first steps in a proper way? When I thought of a potential speaker that could demystify AI and personalization for us – I thought of Guy.
Happy learning,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
This document provides an overview of Aurelie Pols and her work in data governance and privacy engineering. It discusses her background, including her roles as DPO for mParticle, Chief Visionary Officer of Competing on Privacy, and professor roles teaching ethics and privacy. The document also outlines some of her ideas on developing interoperable accountability for data use, challenges around consent and purpose specification, and preparing organizations for future privacy regulations like the GDPR and CCPA.
CH2019 keynote: Lucia van den Brink - Keynote pitch winnerWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-pitch-winner/)
One of the many things I strive to optimize year-over-year is the quality (and diversity) of the attendees. To me this is even more important then the quality of the performers (who are important too, don’t get me wrong). Performers are there to inspire and entertain, but the time you spend with your fellow attendees is way bigger. This is were you go in depth based upon the inspiration by the performers. And of course it makes sense if I state that the combined knowledge of the 200 attendees is way bigger then the knowledge of the performers combined.
Of course the performers are specialists, trained to deliver a performance. This is why they are on stage, but I also believe that there are also potential performers among our attendees. I’m not talking about the experienced performers that see this yearly Texel event as a nice final get together of optimization specialists before the winter conference break. I’m talking about people that are ready to take the step, but just need the final push.
This year at The Conference formerly known as Conversion Hotel we were having a keynote pitch competition. Out of all the keynote pitch applications we got from the ticket application proces this summer we selected 9 contestants. They were guided in their 2 minute pitch by world class CRO speaker and speaker coach Michael Aagaard from Denmark. All these pitches will be delivered on Friday and all the attendees voted “Yes” or “No” on the question for every pitch “Do you want this presenter and topic as a keynote”. The highest “Yes” score will become a keynote on the #CH2019 main stage on Saturday.
Number 9 got lot’s of speaker coaching by Michael and a bunch of drinks to recover. Number 2 to 8 were scheduled as a presentation in one of the two presentation rooms during the break-out sessions. Michael was there for support and will devote some coaching time after the conference!
Lucia won the pitch competition and took main stage on Saturday. She did great! Enjoy the slides.
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
CH2019 keynote: Elke Geraerts - Authenthic intelligenceWebanalisten .nl
The document discusses the history and development of the internet over the past 50 years, from its origins as a US military program called ARPANET to the commercialization of the world wide web in the 1990s. It led to an explosion of use and new applications that have transformed how people work, play, communicate, and access information globally.
CH2019 keynote: Lukas Vermeer - One neat trick to run better experimentsWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-run-better-experiments-srm-checks/)
Lukas combines industry experience in online experimentation and data science with an academic background in computing science and machine learning. When I first met him, he was already a smart guy, but still working at Oracle. A year later he moved on to Booking.com (almost 7 years ago already – he has seen a large bunch of new employees coming in :-)) to finally become their director of experimentation.
Lukas is responsible for the internal tooling and training that helps product development improve the customer experience in measurable steps through thousands of experiments. Of course he presented about this around the world, but never at Texel. Finally it was time to ask him – not to speak about democratizing experimentation or his storytelling on statistics. You have probably seen that before. We asked him because you, as CH2019 attendees, asked us to go advanced on experimentation and he is one of the only ones in Europe that has (co-)written in depth scientific papers on experimentation.
And that is exactly what Lukas is going to do: go in depth on his recent Sample Ratio Mismatch paper.
Enjoy the ride,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
(video summary at: https://conversionhotel.com/session/keynote-2019-friction/)
When I asked the #CH2019 attendees about topics they want to learn more about, consumer Psychology popped up in the top 5. Happy to see this topic so high on the list, because I truly believe that effective optimization is a combination of data & psychology.
Going through potential speakers I reached out to Roger Dooley, because he just published his new book: “Friction – The Untapped Force That Can Be Your Most Powerful Advantage” (McGraw Hill, May 17, 2019). I’ve seen Roger on stage several times around the world presenting about his previous books, but he was never on stage yet at Texel. Perfect timing: so now he will be on our stage in November this year, to spread his knowledge, interact and investigate where friction can be reduced.
Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. You might know him of his popular blog Neuromarketing or his columns at Forbes.com and I’m happy he accepted to keynote at CH2019.
Cheers,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
This document discusses the importance of validation in organizations. It mentions validating quantity and quality, predicting value based on evidence level, and calculating return on investment (ROI) based on quantity times quality minus costs. It also references establishing a validation center of excellence and conducting trustworthy research. The overall message is that validation should occur in every organization.
This document discusses how to build habits using hooks and variable rewards. It explains that habits are triggered by internal or external cues and are formed through repetition. Products can become habit-forming by addressing a user's internal triggers like boredom or loneliness and using external triggers and variable rewards to get users to engage in repetitive behaviors. However, designers have an ethical responsibility to consider how their use of these techniques may be manipulating user behavior and should aim to build healthy habits by engaging users in meaningful activities. The document provides a "Hooked Canvas" template to help analyze how a product forms habits by addressing triggers, rewards, and investments of user effort.
This document discusses a person from the Netherlands greeting in their native language of "HOI" and mentions their popularity of over 2.3 million, noting that the number has increased even more. It also references the person being on parental leave so they cannot be found and comments on having nice hair of their natural color, alongside questioning why their paychecks keep clearing.
Paid search generates the highest volume of conversions but email is the most efficiently converting channel at 32%. While paid search yields more conversions, email has a higher conversion rate, suggesting it is a more efficient use of marketing funds. Considering both volume and efficiency, the data suggests the company should continue investing in email marketing but also explore optimizing paid search campaigns to improve conversion rates.
Greg Shapiro, an American comedian who lives in the Netherlands, was scheduled to speak next. However, his speech was replaced by an advertisement encouraging people to vote in an upcoming election, with the message "She's voting. Are you?"
Conversion Hotel 2018 Keynote: TU Delft Solar TeamWebanalisten .nl
The document summarizes the Nuon Solar Team from Delft University of Technology. It discusses their solar car Nuna X and their experience competing in solar car races across Australia and South Africa. Some of their key factors for success include teamwork, partnerships, solar panel and electronics design, aerodynamics, weight reduction, handling, quality, reliability, and strategy. Their design process involves brainstorming, designing, fabrication, and testing phases.
The document is a transcript from a presentation by Karl Gilis on user experience design. Some of the main points discussed include:
1. Putting users first and understanding their needs, goals and motivations is key to success.
2. Common design mistakes like assuming people will scroll or not optimizing for what users see above the fold can negatively impact engagement.
3. Testing designs with heatmaps and surveys to understand what content and pages users engage with most.
4. Designing experiences tailored for different user types rather than an "average" user.
5. Framing content, questions and the overall experience in a way that helps users achieve their goals in order to drive engagement and
The document discusses mistakes that online dating services like Match.com make in onboarding new users and providing helpful information. It suggests companies should act as a tour guide for new customers, make the customer the star/focus, give customers one clear next step at a time, and show customers the benefits and improved future experience they can expect. The document provides examples and references from experts on how human psychology and behavior change principles can be applied to improve onboarding and conversion rates.
Chad Sanderson discusses how experiments can be taken to a broader level beyond traditional A/B testing. He defines a digital randomized controlled trial (RCT) as using automated randomization, experimental statistics, and boundaries/safeguards. RCTs can quantify risk for business decisions like hiring, leadership, tools, programs, directions, campaigns, vendors, documentation, sales, and customer responses. Strict and loose RCTs are discussed along with time series analysis, segmented regression, and factorial experiments for situations where randomization is not possible. Case studies demonstrate how small samples and factorial experiments were used effectively for optimization with limited budgets. Rules for experimentation emphasize understanding limits, accepting imperfect data, prioritizing ROI, and avoiding illegal activities.
Conversion Hotel 2018 Keynote: Aleksander FabijanWebanalisten .nl
This document describes an experimentation maturity model consisting of four stages: Crawl, Walk, Run, and Fly. It provides examples of experiments and capabilities at each stage to illustrate how experimentation practices mature from manual one-off experiments guided by data scientists to continuous experimentation led by product teams. Moving from one stage to the next may take 6 months or more and involvement of one to two people, focusing on ensuring trustworthy experimental results.
Lizzie Eardley presented on statistical ghosts in experimentation. She defined statistical ghosts as when an experiment appears to have changed a metric but in reality had no impact. The four ghosts discussed were: 1) almost significance, 2) multiple comparisons, 3) bad metric/wrong test, and 4) peeking. For each ghost, she explained how it can mislead and provided ways to avoid being misled such as applying statistical corrections, pre-registering metrics of interest, and using non-standard tests that allow for safe peeking at experiment results.
The document discusses overcoming confirmation bias. It begins by explaining that confirmation bias is the human tendency to seek out and favor information that confirms preexisting beliefs while dismissing or ignoring information that contradicts those beliefs. It then provides examples of how confirmation bias can limit objective analysis and presents various strategies for overcoming it, such as accepting that one may be wrong, seeking out different perspectives, and questioning one's own assumptions.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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17. Continuous Monitoring Setup regular intervals Monitor random pages Multiple locations Monitor various tags Manual Tagging
18. Where is Web Analytics in Your Process? HERE? OR HERE?
19. Implementation Checklist Understand the purpose of your site Goals / Event Identification Walkthrough with UX and Developers Daily Reports / Alerts Official Reporting
25. Metrics are NOT an Exact Science Revenue -> Conversions / Conversion Rate / Product Performance Unique Visitors -> Visits Time on Page -> Pages Per Visit + Bounce Rate + Time on Page