Paid search generates the highest volume of conversions but email is the most efficiently converting channel at 32%. While paid search yields more conversions, email has a higher conversion rate, suggesting it is a more efficient use of marketing funds. Considering both volume and efficiency, the data suggests the company should continue investing in email marketing but also explore optimizing paid search campaigns to improve conversion rates.
This Method Ain’t Madness: Measuring the “Old Spice Guy” CampaignErin Korogodsky
Erin Korogodsky of Lithium Technologies and Dean McBeth of W+K share some insights about the methodology of measuring the Old Spice campaign in social media.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Presentation made at Wazzap? Lithuania by Meelis Ojasild from Altex internet marketing.
More info about Altex and internet marketing services:
http://www.altex.ee
This Method Ain’t Madness: Measuring the “Old Spice Guy” CampaignErin Korogodsky
Erin Korogodsky of Lithium Technologies and Dean McBeth of W+K share some insights about the methodology of measuring the Old Spice campaign in social media.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Presentation made at Wazzap? Lithuania by Meelis Ojasild from Altex internet marketing.
More info about Altex and internet marketing services:
http://www.altex.ee
Presenting this set of slides with name - Online Marketing Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixty one slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Online Marketing Powerpoint Presentation Slides complete deck.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Dojo Google Updates Link Building Tools and SEO LessonsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Boykin will talk about Google updates, including Panda and Penguin, and how to survive them. Boykin will also share link building techniques and tools his own ninjas use.
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Sales & Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies.
Big Changes on the Horizon for Email Marketing by Chad WhiteAnton Shulke
Litmus Software helps more than 250,000 marketers make email better through its web-based email creation, testing, and analytics platform. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign.
Chad White is the Research Director at Litmus, a web-based email creation, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad was previously a journalist at Dow Jones & Co. and Condé Nast, and a researcher and analyst at Salesforce, Responsys, and the Direct Marketing Association.
Atomic 212 & Google Analytics 360 Event - The Value in DataTom Sheppard
This presentation shows you the value of connecting all the marketing dots through using a single ad tech solution, such as Analytics 360 (formerly Google Analytics Premium). Not only is is about having the right tech solution in place it is about having the right culture and mindset. This presentation was presented at Google's HQ in Sydney in April 2016.
How to dominate your local competition onlineAbhinav Gulyani
Bluo Media provides a case study on how small business can utilize online marketing to create a strategic marketing plan for there businesses.
For more information: http://bluomedia.com & http://bluo.in
Bluo Media is an performance based marketing agency based in US, UK & Australia.
How to use bar codes and promo codes to boost your email list growth by 1000%?Anton Shulke
GetResponse is one of the Top3 ESP (Email Service Provider) it is still trailing MailChimp but GetResponse is real force to count with.
Mac Ossowski is Director of Enterprise Sales at GetResponse, with over 18 years of global experience. Mac has created the Education Dept. in GetResponse and created email strategies for renown brands such as Carrefour, Pearson-Longman, and TUI.
Big ESP – think big. Why not to spend $3 to find out gender of the subscriber? Well, of course, it wasn’t that simple.
SEO and SMO are the two main factors of Internet marketing. Social SEO Marketing is one of the companies’ works on the internet marketing and implementing versatile web marketing techniques like Keyword Research, Competitor Analysis, Approved Blog Links, Social Media Channel Review, Social Media Strategy and Posting etc. No matter you have a small scale business or a big organization? Social SEO Marketing will help you to improve your business on the internet by the Social Media Strategies.
Google Analytics has a lot of features. Maybe too many. In this deck, learn some of the key reports, metrics and basic rules that can preserve your sanity.
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
- Why every door into your website can lead to important conversion insights.
- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
Presenting this set of slides with name - Online Marketing Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixty one slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Online Marketing Powerpoint Presentation Slides complete deck.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Dojo Google Updates Link Building Tools and SEO LessonsAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Boykin will talk about Google updates, including Panda and Penguin, and how to survive them. Boykin will also share link building techniques and tools his own ninjas use.
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Sales & Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies.
Big Changes on the Horizon for Email Marketing by Chad WhiteAnton Shulke
Litmus Software helps more than 250,000 marketers make email better through its web-based email creation, testing, and analytics platform. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign.
Chad White is the Research Director at Litmus, a web-based email creation, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad was previously a journalist at Dow Jones & Co. and Condé Nast, and a researcher and analyst at Salesforce, Responsys, and the Direct Marketing Association.
Atomic 212 & Google Analytics 360 Event - The Value in DataTom Sheppard
This presentation shows you the value of connecting all the marketing dots through using a single ad tech solution, such as Analytics 360 (formerly Google Analytics Premium). Not only is is about having the right tech solution in place it is about having the right culture and mindset. This presentation was presented at Google's HQ in Sydney in April 2016.
How to dominate your local competition onlineAbhinav Gulyani
Bluo Media provides a case study on how small business can utilize online marketing to create a strategic marketing plan for there businesses.
For more information: http://bluomedia.com & http://bluo.in
Bluo Media is an performance based marketing agency based in US, UK & Australia.
How to use bar codes and promo codes to boost your email list growth by 1000%?Anton Shulke
GetResponse is one of the Top3 ESP (Email Service Provider) it is still trailing MailChimp but GetResponse is real force to count with.
Mac Ossowski is Director of Enterprise Sales at GetResponse, with over 18 years of global experience. Mac has created the Education Dept. in GetResponse and created email strategies for renown brands such as Carrefour, Pearson-Longman, and TUI.
Big ESP – think big. Why not to spend $3 to find out gender of the subscriber? Well, of course, it wasn’t that simple.
SEO and SMO are the two main factors of Internet marketing. Social SEO Marketing is one of the companies’ works on the internet marketing and implementing versatile web marketing techniques like Keyword Research, Competitor Analysis, Approved Blog Links, Social Media Channel Review, Social Media Strategy and Posting etc. No matter you have a small scale business or a big organization? Social SEO Marketing will help you to improve your business on the internet by the Social Media Strategies.
Google Analytics has a lot of features. Maybe too many. In this deck, learn some of the key reports, metrics and basic rules that can preserve your sanity.
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
- Why every door into your website can lead to important conversion insights.
- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
LinkedIn: The Hidden Champion? Learn how to measure the value of your brand's...Finn McAleer
For most brands, social media marketing is happening on Facebook. But there is a hidden champion that becomes more and more relevant - especially for B2B campaigns or for employer branding campaigns: LinkedIn.
Many of our clients have a dedicated content strategy for LinkedIn, supported by growing media budgets. On the other hand LinkedIn users are overwhelmed by all the content, group activities and direct marketing that is happening in their timeline. So the question is: is there something like organic reach on LinkedIn? What is the earned media value of our content and do I really need to spend media budget on my posts?
Running a high-performing brand campaign on LinkedIn requires a new look at process, tools and measurement – an approach that provides financial impact metrics that justify costs.
Performly's Social Performance Champion, Finn McAleer, shows real-world examples of what is happening to brand's social efforts, discusses practical approaches to process, and examines new tools that show the fiscal impact of being a social brand.
Evolving Beyond Analytics - Getting To Meaningful MeasurementThe Content Advisory
A presentation on content marketing measurement that I did at the #BCon Event in Toronto Canada. This presentation discusses the measurement pyramid - and how working toward a more structured series of measurements and reporting can help us drive toward meaning instead of mediocrity.
Convenience is king, with billions of products available at the push of a button, how does your business compete? Professional services, retail, wellness, and more are all being bought, sold, and delivered with more frequency than ever. Are you providing a smooth experience for your customers and clients online?
More and more people are doing all their online activities from a smartphone. With more competitive information available than ever before, consumers are better educated on the numerous providers available. Finding, building, and maintaining online client relationships is now a necessity. If your online experience does not make it easy for them, they will go elsewhere.
With a cohesive strategy, a well-designed website, and traffic generating activities including paid ads and organic social media, you can Make It Easy for your customers to find and buy from you.
Wie messe ich den Wert meiner LinkedIn Kampagnen in harter Währung?DIE DIGITALE GmbH
Für die meisten Marken findet Social Media Marketing in erster Linie auf Facebook statt. Aber es gibt einen "hidden champion" unter den Social Networks, der eine immer höhere Relevanz bekommt - besonders für B2B Kampagnen und im Bereich Employer Branding: LinkedIn.
Viele unserer Kunden haben eine dezidierte Contentstrategie für LInkedIn, die wiederum von wachsenden Media Budgets begleitet wird. Als Nutzer jedoch ist man fast schon überfordert von all dem Content, den Gruppenaktivitäten - ganz zu schweigen vom Direktmarketing, das auf der Timeline stattfindet. Da stellt sich die Frage "gibt es so etwas wie organische Reichweite auf LinkedIn noch?", "welchen Media Äquivalenz Wert bringt mein Content?" und "wieviel Budget sollte ich für LinkedIn einplanen?"
Dieser Vortrag stellt die aktuelle State-of-the-Art Methodik der Earned Media Value Berechnung von Aktivitäten im Social Web vor und zeigt, wie es großen Marken gelingt ihre Content Marketing Strategie mit bisher ungeahnten Effizenzsteigerungen zu erzielen und hundertausende von Euro/Dollar pro Quartal einzusparen bzw. optimaler zu investieren.
In diesem Webinar werden aktuelle Methodiken und Tools vorgestellt, welche die Bewertung Ihrer Social Media Initiativen auf LinkedIn in barer Münze ermöglichen.
Customer-First Marketing: How the Global Leadership Summit created a testing ...MECLABS Institute
You can just use your multi-channel marketing efforts to attract more sales and donations.
Or you can use them to attract more sales and donations while learning valuable lessons on how to better serve your customers to improve results throughout your organization.
In this session, Daniel Burstein, Senior Director, Content, MECLABS Institute, will discuss how to create a customer-first optimization and testing culture while improving experimentation results on your homepage, landing pages, emails and PPC ads with a marketing leader who has traveled down that road before you – John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).
In this session, you’ll learn how:
• The Global Leadership Summit generated an 82% increase in registration revenue through email using urgency, exclusivity appeals with alumni, content position testing, and other experiments
• Discoveries from multi-channel testing helped the Global Leadership Summit grow attendance to 400,000 people from 128 countries and 60 languages around the world.
• The Global Leadership Summit increased event registrations through PPC by 300%
How can we measure the ROI of Social Media? So best practices are suggested in this presentation given to a group of Social Media practitioners in list 2011, Johannesburg, South Africa.
Making data sexy: Data Visualization for Digital MarketingMashMetrics
Are your stakeholders falling asleep while you explain your monthly reports? Are you having a hard time separating metrics from insights? Do your Excel charts look like they are from the 80's? This deck will explain some of the key pitfalls to a boring data presentation. We walk through a real-life Digital Marketing example of Google Analytics data and other insights to help you along your data-driven journey.
Utilizing Email Analytics to Improve PerformanceTinuiti
To succeed in today’s privacy-first environment, you need a sophisticated email marketing strategy that’s supported with the right martech stack. In this summit, you’ll hear from CRM, email, and technology experts to help you build a winning email marketing strategy that’s created around your first-party data.
Want to analyse your clients’ data automatically?
Try our Omni Insights tool. It helps marketing consultants create interpreted, actionable dashboards in less than a minute.
You can find it here: https://www.omniconvert.com/insights
Instantly, you will get the most important GA reports visualized with interpreted insights and you can go over the findings, and build actionable reports.
E Marketing PowerPoint Presentation SlidesSlideTeam
Explore our E Marketing PowerPoint Presentation Slides to showcase your online marketing plan. Digital marketing system PowerPoint complete deck contains visually appealing slides such as digital marketing key statistics, digital marketing channels, email marketing strategies, budget dashboard, pay per click advertising, statistics, strategies, budget dashboard, search engine optimization, display advertising, social media marketing, content marketing, ROI on digital marketing, digital marketing roadmap, and many more. The presentation deck is fully editable so that users can alter text, color, font size if they wish to, and present it in the shortest possible time. Using our internet marketing presentation design users can discuss the outcome and impact of online marketing on business. This comprehensive deck is perfect to measure the effectiveness of digital marketing campaign. Make an important marketing decision with this content ready fully editable online marketing channels PowerPoint templates. Download digital marketing medium presentation slides to explain the importance of online marketing and its advantages.
Similar to Conversion Hotel 2018 Keynote: Lea Pica (20)
CH2019 keynote: Guy Yalif - AI and personalization demystifiedWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-ai-personalization-demystified/)
Guy has a background that is quite impressive. From Princeton to 3 years Boston Consulting Group in the 90’s and then on for his MBA at Stanford and MBA internship at Microsoft. Guy did his time at an online marketplace start-up that got acquired before he moved to Yahoo! to have several product marketing positions for 7 years in a row. He has been the head of global product and industry marketing at Twitter and was member of the executive team at Brightroll. Nowadays he is the founder and CEO of a start-up that uses machine learning to optimize websites.
The number 1 outcome of the #CH2019 attendee question on what the hot topics in our industry are for the coming year, was: personalization. AI and Machine Learnings were also high on this list, the combination of these topics is the sweet-spot where we all know of that the companies we work for are going to invest heavenly in the next coming years. But as true data driven optimizers we also know that many companies won’t have the users to do proper personalization and/or machine learning. We also believe that they should fix the basics first…
Nevertheless we know we are going to have to deal a lot with personalization and machine learning in our jobs. It may sound scary, because you don’t exactly know what it is and how to apply it, but you also know that this is the way to the future (or was McDonald’s buying Dynamic Yield a big fail?). But how to take the first steps in a proper way? When I thought of a potential speaker that could demystify AI and personalization for us – I thought of Guy.
Happy learning,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
(video summary at: https://conversionhotel.com/session/keynote-2019-future-of-data-governance-gdpr/)
This is an amazing woman with so much knowledge on analytics data and privacy in particular. I bumped into Aurélie Pols around 14 years ago when she was already publishing analytics content on the analytics blog of her former company (which might even be the first webanalytics agency being sold to a large firm). The blog was an inspiration for me to move away from writing about analytics for big broad marketing blogs and to start webanalisten.nl back in 2008 – a Dutch written niche blog on analytics and optimization. By then Aurélie already had 10 years of statistics and analytics experience… She moved on and did her work with Web Analytics Demystified and the Digital Analytics Association before she moved into the field of analytics & privacy. Yes, she focused on data and privacy already in 2012!
So when I saw privacy and issues with data quality among the top 10 topics the #CH2019 attendees want to learn form I immediately thought of Aurélie. She accepted the challenge to keynote at Texel, also because she was born nearby in Alkmaar. Great Aurélie is coming over – she will enlighten us on all the questions we have on data and privacy.
Cheers,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
CH2019 keynote: Lucia van den Brink - Keynote pitch winnerWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-pitch-winner/)
One of the many things I strive to optimize year-over-year is the quality (and diversity) of the attendees. To me this is even more important then the quality of the performers (who are important too, don’t get me wrong). Performers are there to inspire and entertain, but the time you spend with your fellow attendees is way bigger. This is were you go in depth based upon the inspiration by the performers. And of course it makes sense if I state that the combined knowledge of the 200 attendees is way bigger then the knowledge of the performers combined.
Of course the performers are specialists, trained to deliver a performance. This is why they are on stage, but I also believe that there are also potential performers among our attendees. I’m not talking about the experienced performers that see this yearly Texel event as a nice final get together of optimization specialists before the winter conference break. I’m talking about people that are ready to take the step, but just need the final push.
This year at The Conference formerly known as Conversion Hotel we were having a keynote pitch competition. Out of all the keynote pitch applications we got from the ticket application proces this summer we selected 9 contestants. They were guided in their 2 minute pitch by world class CRO speaker and speaker coach Michael Aagaard from Denmark. All these pitches will be delivered on Friday and all the attendees voted “Yes” or “No” on the question for every pitch “Do you want this presenter and topic as a keynote”. The highest “Yes” score will become a keynote on the #CH2019 main stage on Saturday.
Number 9 got lot’s of speaker coaching by Michael and a bunch of drinks to recover. Number 2 to 8 were scheduled as a presentation in one of the two presentation rooms during the break-out sessions. Michael was there for support and will devote some coaching time after the conference!
Lucia won the pitch competition and took main stage on Saturday. She did great! Enjoy the slides.
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
CH2019 keynote: Elke Geraerts - Authenthic intelligenceWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-authentic-intelligence/)
Boundless curiosity and a passion for people – this perhaps best describes Elke. This unique combination quickly led to a flourishing academic career. With a PhD in psychology, Elke held various positions at the universities of Harvard, St Andrews, Maastricht and Rotterdam, where she attracted international attention with her research work. She moved over to the business site triggered by her scientific insights about mental resilience and started working on on increasing mental resilience, energy and productivity of employees.
Her public breakthrough came with her bestseller “Mentaal Kapitaal” (2015). This book, which is now in its thirteenth edition, was translated into English under the title Better Minds. In 2016, “Het Nieuwe Mentaal” (The New Mental) followed; it takes a closer look at the importance of courage for a successful life. In her latest book, “Authentieke Intelligentie” (Authentic Intelligence), Elke passionately advocates that we capitalize fully on what makes us unique as humans in an increasingly digitized world. And this is exactly the reason to invite her for a keynote at #CH2019 – to give us some inspirational insights on how to survive as humans in this AI based future.
Enjoy her talk,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
CH2019 keynote: Lukas Vermeer - One neat trick to run better experimentsWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-run-better-experiments-srm-checks/)
Lukas combines industry experience in online experimentation and data science with an academic background in computing science and machine learning. When I first met him, he was already a smart guy, but still working at Oracle. A year later he moved on to Booking.com (almost 7 years ago already – he has seen a large bunch of new employees coming in :-)) to finally become their director of experimentation.
Lukas is responsible for the internal tooling and training that helps product development improve the customer experience in measurable steps through thousands of experiments. Of course he presented about this around the world, but never at Texel. Finally it was time to ask him – not to speak about democratizing experimentation or his storytelling on statistics. You have probably seen that before. We asked him because you, as CH2019 attendees, asked us to go advanced on experimentation and he is one of the only ones in Europe that has (co-)written in depth scientific papers on experimentation.
And that is exactly what Lukas is going to do: go in depth on his recent Sample Ratio Mismatch paper.
Enjoy the ride,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
(video summary at: https://conversionhotel.com/session/keynote-2019-friction/)
When I asked the #CH2019 attendees about topics they want to learn more about, consumer Psychology popped up in the top 5. Happy to see this topic so high on the list, because I truly believe that effective optimization is a combination of data & psychology.
Going through potential speakers I reached out to Roger Dooley, because he just published his new book: “Friction – The Untapped Force That Can Be Your Most Powerful Advantage” (McGraw Hill, May 17, 2019). I’ve seen Roger on stage several times around the world presenting about his previous books, but he was never on stage yet at Texel. Perfect timing: so now he will be on our stage in November this year, to spread his knowledge, interact and investigate where friction can be reduced.
Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. You might know him of his popular blog Neuromarketing or his columns at Forbes.com and I’m happy he accepted to keynote at CH2019.
Cheers,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
13. HEY THERE!
I DON’T CARE ABOUT WHAT YOU DO ALL DAY.
show me how to move my business
forward
in a way I understand quickly and easily
and in a way that makes me want to act.
14. a well-told data story...
INSPIRES
action
INFORMS
business
decisions
SPARKS
new ideas
ANSWERS
their burning
questions
20. Credit: Flickr / David Kingham
define: pi·ka1
ˈpīkə;/
a small, cold-climate rodent
with short limbs and
spherical body that
sometimes eats dead birds
21. Credit: Psychology Today.
define: pi·ca1
ˈpīkə/
an appetite for substances that
are largely non-nutritive, such
as soil, paint, clay, metal, chalk,
glass, or sand
22. THIS SESSION IS FOR YOU
if you collect,
analyze, and
present data..
if you receive,
consume, make
decisions with
data..
32. Q:
We want to know how our marketing
channels are performing.
Looking at how well they convert
might be a good place to start.
Hmm...what campaign channels have
the highest conversions?
keyword
keyword
33. A:
a comparison of campaign marketing
channels by conversion volume
= horizontal categorical bar chart
40. A SIMPLE INSIGHT JOURNEY
1. what happened? did what happen surprise you?
2. why do we think it happened?
3. what should we do about it?
4. who should do it, and by when?
5. what is the possible cost of not taking action?
76. DATA STORY POINT SCRIPT:
1. what happened?
2. why do we think it happened?
3. what should we do about it?
4. who should do it, and by when?
5. what is the possible cost of not taking action?
80. WE HAVE TWO THEORIES:
1. Email Click-to-Open Rate
(57%) is well above
target, but Open Rate
(3%) is falling below
target.
2. Paid search conversion
rate declined by 12% in
Q3.
Open RateClick-to-Open Rate
57%
3%
81. THE SOLUTION? WE RECOMMEND...
If we do nothing, we could be leaving
an additional 5% conversion volume
on the table.
1. Review least efficient areas of paid search campaign to
identify areas of improvement – Business Intelligence, 3
weeks
2. Further analyze email campaigns for the last 6 months to
identify most effective creative – Marketing, 2 weeks
3. Evaluate current email platform for testing capabilities –
CMO, 6 Months