The document discusses the vital role of creativity in digital marketing, emphasizing its importance in generating consumer interest and demand. It outlines various marketing concepts, including targeting strategies, psychographic data, and differences between SEO, SEM, SMO, and SMM. Additionally, it provides insights into effective Facebook marketing and boosting brand visibility through creative and engaging content.

1. Creativity of Digital
Marketing
One of our key tasks as marketers is to be creative and find ways to generate
interest and demand in our products and services. Creativity has been essential
to marketing success long before the internet or digital marketing came about.

2. Quotes
• The best marketing doesn't feel like marketing.
• The consumer is not a moron; she is your wife.
• Without facts and principles, data is useless.
• Marketing is no longer about the stuff that you make, but about the stories you tell.
• Content is fire; social media is gasoline.
• Good marketing makes the company look smart. Great marketing makes the customer feel
smart.
• Good marketers see consumers as complete human beings with all the dimensions real
people have.
• The consumer is not a moron; she is your wife.
• People don’t buy what you do, they buy why you do it.

3. Creative Information :
• Digital marketing is the marketing of products or services using digital technologies, mainly on
the Internet, but also including mobile phones, display advertising, and any other digital
medium.
• At Digital Vidya, we opine that the term Digital Marketing is an amalgam of using various
online visibility methods to promote products, services or the brand itself.
• Creative thinking can be a powerful tool in marketing and business in general. Creativity has
been fundamental to marketing success long before the internet came about.
• Creativity is the ability of a person or group to make something new and useful or valuable, or
the process of making something new and useful or valuable.
• The reason is that we don't understand the mental processes that help some people be more
creative than others. Judging what is creative is also controversial.

4. What does creative marketer do?
• Creative directors are the creative leads at advertisind and marketing companies , working
with designers , artists , copywriters , sales teams and marketers to create a visions for
products sold.
• Creative directors plan , advertising , oversee the creative process and give guidance to the
creative people that work under them.
• Creative marketing is the process of selling things using creative talent in areas such as art,
design, music, interior design and architecture. It evolved with industrialization as early as the
1820s as a way to wrap commoditized products in an inspiring experience.
• Why Creativity is Important for Marketing. ... In this day in age, it is crucial to stay up to date
with changes and innovations in order to be effective in marketing.
• As marketers, we are constantly trying to find favor in the eyes of consumers. Creativity is the
most important tool for success of a business.

5. What is the target of marketing
?
• Targeting based on a user’s previous web browsing behavior across the web.
• Placing a cookie on a user’s web browser allows you to collect various behaviors such as
websites visit, pages viewed, clicks.
• Downloads and videos watched. You can then group behaviors together into segments and
target them with tailored messages.
• This related to the content viewed by the user.On-page content and keywords displayed on a
page are captured.
• You can “use contextual data to target a consumer’s present web behavior and align ad
messaging with the content they’re viewing.”

6. What is an ad creative?
• An ad creative is an object that contains all the data for visually rendering the ad itself.
• In the API, there are different types of ads that you can create on Facebook, all listed here.
• If you have a campaign with the Page Post Engagement Objective, you can now create an ad
that promotes a post made by the page.
• An ad creative is an object that contains all the data for visually rendering the ad itself. In the
API, there are different types of ads that you can create on Facebook, all listed here.
• If you have a campaign with the Page Post Engagement Objective, you can now create an ad
that promotes a post made by the page.

7. Psychographic Data:
• Psychographics provide insight on the “why”– what’s driving the purchase decisions of your
customers.
• This includes personalities, beliefs, values, interests and lifestyles.
• Psychographics get into the “psychological aspects of consumer behavior, while helping to paint a
more detailed picture of who your target audiences are and what motivates them.”
• A wide range of research methods are used in psychology. These methods vary by the sources from
which information is obtained, how that information is sampled, and the types of instruments that
are used in data collection. Methods also vary by whether they collect qualitative data, quantitative
data or both.
• Psychological Methods is a peer-reviewed academic journal published by the American
Psychological Association. It was established in 1996 and covers "the development and
dissemination of methods for collecting, analyzing, understanding, and interpreting psychological
data".

8. SEO and SEM :
• Search engine marketing is related to SEO in that they both deal with digital marketing
outreach on search engines like Google and Bing .
• However , SEO typically refers to internal , organic website optimization while search engine
marketing is commonly known as advertising through a paid media budget.
• The difference between SEO and SEM is simply that Search Engine Optimization is part of Search
engine marketing or Search marketing as it is widely known. Both processes aim in increasing
visibility in search engines.
• The main difference between SEO and SEM is that SEO is the process to improve the visibility of
the website over the search engine's organic or free search results whereas SEM is the paid service
means you have to pay to the search engines for your target result display over the SERPs.
• SEO is sometimes used as an umbrella term that includes SEM, but because SEM
refers strictly to paid advertising, they are actually separate. SEM is about getting traffic
via paid ads, and SEO is more about acquiring, monitoring and analyzing organic
(unpaid) traffic patterns.

9. SMO and SMM :
• Social media optimization, coined by Rohit Bhargava, is an extensive process, where
you need to work on your website and web pages, so they can perform in an optimum
way on social media.
• Social media marketing is a long-term process, where we concentrate on posting
updates, social media campaigns, social media customer services, and branding
activities.
• Even though, many of you might consider SMO as a part of SMM, but the fact remains,
SMM starts when SMO ends.
• SMO = Social Media Optimization / Search Marketing Optimization. ... Others refer to it
as search marketing optimization. Either way, it is the next wave of online marketing, the
perfect marriage between search engine optimization (SEO) and social media.

10. Difference between SMO and SMM :
• Social Media Optimization or SMO refers
to the process of streamlining or
optimizing a website so that it can be
exposed online on various social media
channels.
• This process can include anything carried
out “on-page” such as refining the
interface and usability of the site so that it
becomes more compelling to the visitors
in an effort to help them share it through
various social media sites.
• SMO is all about pulling your audience in
with an “optimized” website and
encouraging them to spread your content
without any effort on your part.
• SMM on the other hand is the next step to
SMO.
• Once you optimize your website, it’s time
to share and publicize it online on various
social media channels for the people to
know about your brand, its product and
services and to show interest in them.
• It plays more of an active role by referring
to the creation and sharing of content and
other messages through the social web by
means of viral marketing.
• SMM is about activities that are done off-
site, for instance, participating in online
communities to have direct interaction with
your customers forms an active part of
SMM.

11. Facebook Marketing :
 Market with Facebook Pages.
 The first and most obvious Facebook
marketing tool for brands is Facebook
Pages.
 Like a personal profile, a Page is the hub
of information for your brand, be it a
company, product, service, or even expert
or celebrity.
• How can I get free Facebook Marketing?
 Analyze your top 10. Go into your
Facebook page Insights and rank your
content by likes, comments and shares.
 Post awesome content .
 Optimize marketing.
 Don’t cross-post .
 Post at the best time .
 Post on the weekands .
 Use Facebook Live .
 Use your blog.

12. How to Promote Your Small Business on Facebook :
1. Use the network yo u already have.
2. Add a Follow Button on your website.
3. Create a Facebook Ad.
4. Share helpful content.
5. Promote your page offline too.
6. Don’t forget your existing social following.
7. Ready to promote your new Facebook Page?