1. Innovation in communications
Credentials / March 2012

2. About Volume Our key clients
Our Digital Campus
Creative agencies aspire to be ‘unique’, boasting the Volume’s 12,000 square foot digital campus located conveniently off Juntion 10, M4.
‘best talent’ and ‘resources’ to deliver ‘outstanding work’.
We also consider ourselves ‘unique’ with the ‘best talent’
and ‘resources’ to deliver ‘outstanding work’.
Consider also the fact that we support clients in 143 countries.
We possess a significant portfolio of digital and technological
innovation – world firsts! We don’t outsource. Our integrated
solutions deliver results, ROI and cost-efficiencies. So why not
visit our digital campus and see for yourself Volume’s definition
of ‘unique’.
++ We’re the UK’s #3 B2B marketing communications agency*
++ We opened our doors in 1997
++ We’re independent
++ We’re based in Reading
++ We’re 100 strong
++ We love our clients
Now for the work…
* By B2B income. B2B Marketing Magazine UK B2B Agency League Table, October 2011

3. Dell Small
Business
Solutions
Centre
Demystifying storage.
Targeting small businesses
that are considering server or storage
solutions, this digital interaction app provides
information in an intuitive, engaging manner. It’s
designed to raise awareness of the Dell storage solutions
available, educate the user and facilitate the decision-making
process. Because it’s created in JavaScript, the user experience is
neither governed nor restricted by Flash or video, and is therefore available
on the modern devices that so many small-business owners use today.
www.dellsbsolutions.com

4. Campaign Builder
Dell has made significant investment Available across 146 countries,
in the development of its channel- “Campaign Builder” is easy to access
partner network worldwide. (through Single Sign-On – SSO) and
Supporting individual partners large simple to use, allowing Dell-approved
and small is therefore essential, partners, whatever their status,
which is why Dell briefed Volume to create a co-branded campaign
to create a state-of-the-art channel within minutes.
management solution that would
give partners new high levels of It’s a highly efficient and cost-effective
marketing support with an array of way for Dell partners to market their
professionally-designed campaign business, and generate more revenue
materials, product literature and and profit.
sales tools.

5. InFocus
flipbook
Dell PartnerDirect InFocus is
a monthly magazine for the
company’s commercial partners.
It showcases Dell’s products,
solutions and services, and gives
Dell an alternative platform for
communicating through the channel.
The magazine is a hosted flipbook,
and an eDM is sent out to all partners
to inform them when a new edition is
available for them to read.
InFocus is a fresh and trendy technology
magazine offering appropriate information
on new product launches, any new or
updated services, and information on
partner tools that are available. Because
it is a flipbook, we can also include links to
case studies, videos and spec sheets, or send
partners to relevant pages on dell.com.
InFocus is translated into French, Greek, Hebrew,
Portuguese, Russian and Turkish, and has an
average open rate of 29% and an average
click-through rate of 12%.

6. Superheroes
Dell Superheroes is a quarterly Each quarter, Volume is given the
incentive programme for the responsibility of designing the look
company’s Reseller Partners. The aim and feel of the incentive programme,
is to generate demand for OptiPlex, and we provide all of the launch
Precision, Latitude, PowerEdge and material including launch eDMs,
EqualLogic products and Microsoft web banners, posters, co-brandable
ROK (Reseller Option Kits) within eDMs and much more. At Dell, they
Dell’s registered and certified were so impressed with the work
reseller communities. we did on the programme that they
have now instructed our events
Reseller Partners earn points for team to coordinate the trips for
each product they sell and the top 40 the prizewinners.
Reseller Partners (top five from each
participating country, eight countries in
total) are rewarded with a trip abroad
with their partner. Destinations are
five-star hotels in amazing destinations
such as Cape Town, South Africa and
Bodrum, Turkey.

7. Mobility
Dell asked us to develop a global
campaign to promote Dell Mobility
Solutions. The aim was to educate
Dell sales teams to give them the
ability to sell mobility solutions to
its end customers. With the headline
Multiple devices, one solution,
the services that this campaign
covered were:
• Mobile-device management
• Telecom expense management
• Custom application management
• Application management
• Security
• Consulting
The campaign assets we created
were A1 posters, brochures, pull-up
banners, videos, T-shirts and
rotational flash banners.
www.dellmobilitysolutions.com

8. Dell partner
Onboarding packs
Dell has developed a streamlined But it’s not just technology that makes
partner programme that makes for a great partner experience. Volume
it easy for partners (incumbent also works with Dell to produce the
and prospective) to get the most partner onboarding welcome packs.
from the relationship. Volume has Containing everything the partner
supported the creation of this needs to get up and running when
programme, from running the initial they join Dell (including their certificate,
EMEA PartnerDirect site through stickers, business cards and a USB key
to creating and maintaining Dell containing important information), it’s
Campaign Builder (which supports all printed and assembled in-house,
all partners globally). then sent out directly across Europe.
Just going to show that, when it comes
to making a big impression, Print ain’t Dead.
Michael Dell:
“ We [Dell] love our channel partners.
”

9. CIOB movie
Members of CIOB (Chartered Client comment:
Institute of Building) are skilled
“
managers and professionals I passed the video around the
with a common commitment to office and I am delighted to say that
achieving and maintaining the
it went down very well. I would like
highest possible standards.
Chartered Member status, to thank you all for the way you
represented by the designations
MCIOB and FCIOB, is recognised
internationally as the mark of
a true professional in the
have gone about delivering this.
”
construction industry. We were
required to produce an engaging
video that communicated the
variety of benefits of becoming
a CIOB member.

10. Carbon
Action
2050
Reducing our carbon footprint is important
for all of us, but especially so for
businesses. The CIOB (Chartered Institute
of Building) created an initiative to
reduce the construction industry’s carbon
footprint by 80% by 2050, but turned to
Volume to give it the impact it needed.
The CIOB required an identity for the
programme and a design for an interactive
online web tool to present the CIOB Carbon
Reduction Working Group’s action plan. The
group will be working with government to
ensure better regulation, compliance, support
and education to the construction industry in
order to meet its targets.
The web portal represents the CIOB as an
authority on low carbon, demonstrating
leadership for the industry. The key audience
for the portal is CIOB members, but it has
been designed to be equally relevant to
www.carbonaction2050.com non-members who are involved in the
construction industry.

11. Sales
kick-off
2012
Every year Zebra hosts an important internal sales kick-off event.
The aim of the event is to motivate the sales teams and gear them
up for a positive year, whilst sharing key objectives, company goals
and plans. Volume is tasked with developing an event theme that
will generate intrigue and fit in with the company vision for the
year. This year the theme represented the journey that they take
around the Zebra strategy — “The Zebra Connection”. Volume has
the responsibility of generating all of the creative and assets for
the event: table names, name cards, pull-up banners, an employee
yearbook and posters.
Zebra also wanted an innovative, dramatic way of introducing the
event theme to the audience, so we created two 3D videos: one
10-second sting video to act as a teaser and generate intrigue, and
another two-minutes video to introduce the event theme and show
the relevance/connection to the corporate objectives. With powerful
music, movements and messaging the video is the first thing the
audience sees at the event.
Feedback from the event is always extremely positive, and it is one of the
most creative projects the Volume team works on, with previous themes
covering the Renaissance and the Olympics!

12. ‘Flexible Fred’
campaign
ADP is one of the world’s largest providers of business outsourcing solutions,
especially in the areas of HR and Payroll. It required a teaser campaign to
boost its sales before the holiday season took hold. It was identified that
61% of people admitted to checking their emails whilst on holiday*. ADP
leveraged these stats and created a character called Fred to demonstrate
that ADP had empathy with those who could not relax on holiday.
The campaign consisted of online and offline communications, and was
supported by social media. The impact of the programme was instant,
generating excitement and motivation within the ADP sales force and
connecting with the target audience.
*Survey from MyDestinationinfo.com 2011.

13. ‘Fred’ winter
campaign
The brief was to create a campaign that promoted a number of the ADP
Freedom services, whilst utilising Fred alongside a winter theme. ADP
wanted a mailer that was interactive for recipients and in order to meet cost
expectations, we utilised print and made Fred a cut-out that recipients could
dress and prepare for any struggles he might face over the winter months.
The aim was for the mailer to be informative but also eye-catching and memorable
so that recipients would instantly bring it to mind when they received the follow-up
telemarketing call.

14. Transactional
campaigns
These transactional campaigns
support Oracle’s acquisition
model with quick-to-market
campaigns to drive demand
for specialist sales teams.
Our vast experience enables us to
develop engaging transient marketing
programmes designed to resonate with
our target audiences, create stronger
interest, drive responses, optimise
conversions and deliver tangible
marketing ROI for our clients.
Every campaign has KPIs and
performance metrics established from
the outset and total transparency
throughout the campaign life cycle.
Bespoke management tools and
dashboards provide analytics and
reporting to demonstrate performance
and effectiveness.

15. MarketingStore
Zebra needed somewhere central to The site has various profiles and the
enable it’s partners to access all of application capabilities continue to
the sales and marketing materials, increase, as we see more processes
including product-launch collateral, being added. These include QBR and
photography, videos and case ISF data, MDF funding and sales tools,
studies. Zebra MarketingStore is a all in eight languages. The application
sophisticated application, hosting has become more of a “hub” for Zebra
all of the Zebra marketing materials, partners, to allow them to effectively
produced mainly by Volume. Partners communicate the Zebra brand. Both
have the ability to co-brand all of visits and downloads regularly increase,
these assets with their own logo demonstrating the effectiveness of the
and contact details, to generate site, and there are continuous updates
campaign assets to send out to and additions.
their customers.

16. 3D Virtual worlds
Product demonstration is a classic technique for closing a sale. In the digital Customers and prospects could be taken on a stimulating “tour” of each environment,
age, clients have the freedom to create a virtual demo at any time, anywhere. including healthcare, retail, and post and parcel, exploring in their own time and
according to their particular needs.
Zebra’s virtual worlds exploited this opportunity to the full in a series of 3D virtual
environments complete with Zebra solutions in situ. Channel partners could The virtual worlds are available across EMEA in 13 languages and continue to be
supplement their product knowledge by understanding how to sell complete updated with new vertical markets. By continually updating the offering to end
solutions as opposed to single products. users and partners alike, Zebra can ensure high levels of return visits, a great return
on investment and increased sales.
www.virtualzebra.com

17. ZipShip
Zebra creates specialist printing solutions and wanted to make its partners’ and consumers’ lives easier.
Volume has helped achieve this by creating a series of mobile applications that simplify interacting with Zebra.
The Zebra ZipShip supplies application allows users to quickly identify and order consumables for the entire range
of Zebra printers. No more phone calls to ask questions, and no more searching around for part numbers; the mobile
application gives customers everything they need, wherever they are.

18. For those times when text doesn’t cut it, Bleat it.
With the introduction of Siri on the iPhone 4s, Apple brought the idea of voice control
to the masses. At Volume we think that being able to use your voice to communicate
is important too; that’s why we created Bleat. We want to change the way that people
post updates to social networks, bringing some emotion and atmosphere back.
Imagine being at a concert and being able to post an update
– with the band playing in the background.
Imagine being at a football match and being able to post a goal update
– with the crowd still cheering behind you.
Bleat gives you the ability to create audio-based status updates and post them directly to Available for iOS and Android
Facebook and Twitter. You simply say what you want then share it, and because it’s your You can download it free from the iTunes
voice, there are no emoticons necessary :) It’s also possible to type in a message and have Store and from the Android Market
www.bleat.it Bleat turn it into an audio post if you prefer (or if you are feeling a little shy).

19. Reading Y2C
2012 is a big year for whole country, Volume created a digital and offline
and particularly for Reading. Chasing presence for the programme that
city status but also supporting the harnessed social media to bring the
Olympic effort and the Queen’s local community together. Acting as
Diamond Jubilee celebrations, a hub for local events and promoting
Reading has launched a series of conversations about Y2C, it provides
initiatives under the banner “Year to local businesses and residents with
Celebrate” (Y2C). Volume is proud to information about the events,
be the digital and innovation partner helping to make them a success.
for the Reading UK Programme
Board, and set out to support the
town with a cutting-edge digital-
marketing strategy.
Don’t miss a thing in 2012: check out www.readingy2c.co.uk

20. Party in the Sky
gala dinner event
The ‘Party in the Sky’ was a gala The ‘Party in the Sky’ event required a The campaign consisted of online
dinner event that took place at landing site to entice potential guests and offline communications that
the Hilton hotel in Reading. The to learn more information about the worked towards drumming up support
charity gala event was run in gala dinner, the auction prizes on offer and raising awareness of both the
conjunction with the Dame Kelly and how to book a table. The site event and the charity. The option
Holmes Legacy Trust and aimed created a means of contributing and of sponsorship for the event was
to support the ongoing work of getting in contact with the organisers communicated via printed sponsor
the charity with young people in of the event. packs, which provided additional
the local community. information on what people would
receive for their donation.

21. TM
Volume introduces
SociVerse SociView
Map your
™
Accounts SociScore
Categorise Rank with a
With SociView™, you can optimise
and influence your social-media
presence. Gain a holistic view of
your global social real estate with
the ability to categorise, rank and
monitor social accounts.
Take the initiative by mapping,
consolidating and optimising
your social-media landscape.
Sociview is available as a fully-
managed service and is accessible
via your PC or smart phone.
www.volume.co.uk/sociview

22. Management Team
Get in touch
Chris Sykes Alan Rutherford Caroline Dover Aidan Murphy Benoit Alvarez
Chief Executive Non-Executive Chairman Chief Operating Officer Global Account Director Divisional MD (Technology)
Volume Digital Campus Production Facility Technology Centre
Volume 14 Cremyll Road 08-01 East Tower
Buckhurst Court Reading World Trade Center
London Road Berkshire Echelon Square
Wokingham RG1 8NQ Colombo 01
Berkshire Sri Lanka
RG40 1PA
+44 (0)118 977 5800 +44 (0)118 939 3838 +94 (0)114 437 6216 volumegroupltd
Hayley Marnes Lilah Walker Miles Beacroft Rob Dawson Paul Brazier
Global Account Director Group Account Director Group Account Director Group Account Director Head of Information Services
information@volume.co.uk printteam@volume.co.uk information@volume.co.uk @volumegroup
Gemma Hood Asiri Fernando Derek Armstrong Daryl Swinden Andrew Edwards
Head of Creative Services Divisional Director General Manager (Print) Divisonal Director (Data) Head of Design
(Technology)

23. +44 (0)118 977 5800
information@volume.co.uk
@volumegroup
volumegroupltd
volume