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US OF VARIOUS M DIA
FOR
MARK TING
QUICK FACTS ABOUT D LL
• 1984- MICHAEL DELL FOUNDED THE COMPANY , INITIALLY CALLED PCs
LIMITED.
• 1988 - COMPANY IS REBRAN...
UNDERSTANDING
DELL INC.
AND
ITS STRATEGIES
DESKTOP PCs SERVERS
STORAGE MOBILITY DEVICES
SOFTWARES & SERVICES FINANCIAL SERVICES
WHAT DOES DELL OFFER ?
DELL FOLLOWS
“MARKETING ORIENTATION”
PHILOSOPHY
&
“CUSTOMER DRIVEN
INNOVATION”
DELL ACHIEVES THIS THROUGH : -
-DIRECT MARKETING STRATEGY.
-MAXIMUM UTILIZATION OF INTERNET.
-JIT MANUFACTURING.
-COST EFF...
SO , WHAT ALL
VARIOUS MEDIA DOES
DELL USE FOR
MARKETING ?
1. SOCIAL MEDIA
@Dell
@Direct2Dell
@DellEnterprise
@DellCares
@IdeaStorm
@DellPartnerDirect
@DellServices
@DellHealth
@DellSecurity
@DellJ...
@
•Dell
•Dell Business
•Dell Outlet
•Dell Storage
•Dell Services
•Dell Auction
•Dell Services
•Dell India
•Dell Australia ...
DELL ON YOUTUBE
DELL ON LINKEDIN
DELL ON SINA
DELL ON YOUKU
DELL ON STORIFYME
DELL ON RENREN
DELL ON PINTEREST
DELL ON FLI...
2. FORUMS BY DELL
DELL SMaC U
DELL THINK TANK PROGRAM
HOW DOES
DELL
CONTROL AND MANAGE
ALL SOCIAL MEDIA
OPERATIONS ?
SOCIAL MEDIA
COMMAND CENTRES
DELL INDIA
•Dell International started in India by opening a customer
contact center at Bangalore in 2001.
•In 2003, the second conta...
MARKETING CAMPAIGNS
•First launched in India, Dell’s new advertising
campaign is titled – “Take Your Own Path”.
•Second an...
DELL DIGITAL JOURNEY
DELL SOCIAL MEDIA GROWTH
SO ,
WHAT HAVE WE
LEARNT FROM THE
CASE STUDY
OF
DELL MARKETING
PLANS ?
- THINK GLOBAL , ACT LOCAL
- BUILD YOUR NETWORK AND
STAY IN TOUCH
- DYNAMIC MODEL OF BUSINESS
- EXTEND SERVICES BEYOND THE...
REFERENCES
• CHAFFEY ( 2009 ) , CASE STUDY 8.2 , DELL GETS
CLOSERTO ITS CUSTOMER ONLINE.
• WWW.FORBES.COM
•WWW.UKESSAYS.CO...
THANK YOU
Created By : Sarthak Gupta
Email ID : sarthak7194@gmail.com
Dell Digital Marketing Strategy
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Dell Digital Marketing Strategy

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This is a case study of "How Dell Used Various Forms of Media For Marketing". The main focus is on the social media strategy of Dell and how it was the first company to use social media as a platform to engage customers , advertise , create a global community and especially conduct sales. The case study explains the complete transition of Dell Inc. in the digital era of business.

Published in: Business
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Dell Digital Marketing Strategy

  1. 1. US OF VARIOUS M DIA FOR MARK TING
  2. 2. QUICK FACTS ABOUT D LL • 1984- MICHAEL DELL FOUNDED THE COMPANY , INITIALLY CALLED PCs LIMITED. • 1988 - COMPANY IS REBRANDED AS DELL COMPUTER CORP. • 1992- ENTERED IN FORTUNE 500 COMPANIES. • 1996- LAUNCH OF DELL.COM . • 2001- DELL BECOMES NO.1 COMPUTER SYSTEMS PROVIDER WORLDWIDE. • 2007- MICHAEL DELL RETURNS AS CEO AND STARTS WITH DELL 2.0 PHASE. INTRODUCTION OF “VOSTRO” LINE. • 2009- ACCQUISITION OF PEROT SYSTEMS AND ENTERS SMARTPHONE MARKET
  3. 3. UNDERSTANDING DELL INC. AND ITS STRATEGIES
  4. 4. DESKTOP PCs SERVERS STORAGE MOBILITY DEVICES SOFTWARES & SERVICES FINANCIAL SERVICES WHAT DOES DELL OFFER ?
  5. 5. DELL FOLLOWS “MARKETING ORIENTATION” PHILOSOPHY & “CUSTOMER DRIVEN INNOVATION”
  6. 6. DELL ACHIEVES THIS THROUGH : - -DIRECT MARKETING STRATEGY. -MAXIMUM UTILIZATION OF INTERNET. -JIT MANUFACTURING. -COST EFFICIENT PRODUCTS. - EXCELLENT AFTER SALES SERVICE.
  7. 7. SO , WHAT ALL VARIOUS MEDIA DOES DELL USE FOR MARKETING ?
  8. 8. 1. SOCIAL MEDIA
  9. 9. @Dell @Direct2Dell @DellEnterprise @DellCares @IdeaStorm @DellPartnerDirect @DellServices @DellHealth @DellSecurity @DellJobs @Alienware and many more @
  10. 10. @ •Dell •Dell Business •Dell Outlet •Dell Storage •Dell Services •Dell Auction •Dell Services •Dell India •Dell Australia for Business •Dell Taiwan •Alienware and many more
  11. 11. DELL ON YOUTUBE DELL ON LINKEDIN DELL ON SINA DELL ON YOUKU DELL ON STORIFYME DELL ON RENREN DELL ON PINTEREST DELL ON FLICKR
  12. 12. 2. FORUMS BY DELL
  13. 13. DELL SMaC U DELL THINK TANK PROGRAM
  14. 14. HOW DOES DELL CONTROL AND MANAGE ALL SOCIAL MEDIA OPERATIONS ?
  15. 15. SOCIAL MEDIA COMMAND CENTRES
  16. 16. DELL INDIA
  17. 17. •Dell International started in India by opening a customer contact center at Bangalore in 2001. •In 2003, the second contact center was opened at Hyderabad. •The company operates its services from four centers based at Bangalore, Hyderabad, Chandigarh and Gurgoan. Dell is targeting the small and medium businesses (SMB) in smaller towns in India as its main driver for growth as the company believes this market sector is growing rapidly.
  18. 18. MARKETING CAMPAIGNS •First launched in India, Dell’s new advertising campaign is titled – “Take Your Own Path”. •Second and one of the most successful campaigns by Dell in India was “Personal Achievement” campaign.
  19. 19. DELL DIGITAL JOURNEY
  20. 20. DELL SOCIAL MEDIA GROWTH
  21. 21. SO , WHAT HAVE WE LEARNT FROM THE CASE STUDY OF DELL MARKETING PLANS ?
  22. 22. - THINK GLOBAL , ACT LOCAL - BUILD YOUR NETWORK AND STAY IN TOUCH - DYNAMIC MODEL OF BUSINESS - EXTEND SERVICES BEYOND THE PRODUCT
  23. 23. REFERENCES • CHAFFEY ( 2009 ) , CASE STUDY 8.2 , DELL GETS CLOSERTO ITS CUSTOMER ONLINE. • WWW.FORBES.COM •WWW.UKESSAYS.COM •WWW.CASESTUDYINC.COM •WWW.SOCIALSAMOSA.COM , INTERVIEW OF RITU GUPTA , DIRECTOR MARKETING , DELL INDIA ( 2013) •WWW.SPRINKLR.COM •WWW.SOCIALMEDIATRAINING.IN •WWW.SIMPLIFY.COM •WWW.123HELPME.COM •WWW.DMNEWS.COM
  24. 24. THANK YOU Created By : Sarthak Gupta Email ID : sarthak7194@gmail.com

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