The Status of Social Media in 2016
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A look at the current social media landscape and some of the new techniques and trends.
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The Status of Social Media in 2016
- 1. © Volume Limited 2016 | VDL-00000 1 SELFIES, SNAPCHAT AND STORYTELLING THE STATUS OF SOCIAL MEDIA IN 2016 Date: August 2016 Created by: Mark Solesbury, Senior Social Media Executive
- 2. © Volume Limited 2016 | VDL-00000 THE BIG THREE – WHERE THEY ARE… 2 • 1.70 BILLION monthly active users • 1.57 BILLION mobile monthly active users • 1.13 BILLION daily active users • 1.03 BILLION mobile daily active users • 3x more video content being created and shared year-on year *Figures correct as of July 2016. FACEBOOK:
- 3. © Volume Limited 2016 | VDL-00000 THE BIG THREE – WHERE THEY ARE… 3 • 313 MILLION monthly active users • 46% of Twitter audience use the channel daily • 350,000 Tweets are sent PER MINUTE everyday • 80% of Twitter audience access the site via mobile • 92% of companies tweet more than once a day *Figures correct as of July 2016. TWITTER:
- 4. © Volume Limited 2016 | VDL-00000 THE BIG THREE – WHERE THEY ARE… 4 LINKEDIN: • Over 450 MILLION members • 106 MILLION monthly active users • Members are currently spread across 200 countries and territories • Revenue increased 31% year-over-year • 2 new members join LinkedIn EVERY SECOND *Figures correct as of July 2016.
- 5. © Volume Limited 2016 | VDL-00000 5 HOW ARE OTHERS DOING? • YouTube receives 4 BILLION video views per day • 300 hours of new video content is uploaded EVERY minute! • Average length of the most viewed videos are between 31-120 seconds • Over 50% of YouTube views come from mobile devices *Figures correct as of April 2016. YOUTUBE:
- 6. © Volume Limited 2016 | VDL-00000 6 HOW ARE OTHERS DOING? • Snapchat has over 100 MILLION daily active users • 60% of daily users contribute content • 9,000 Snaps are shared EVERY SECOND • 76% of Snapchat users also purchase products online *Figures correct as of April 2016. SNAPCHAT:
- 7. © Volume Limited 2016 | VDL-00000 7 HOW ARE OTHERS DOING? • Instagram has 500 MILLION monthly active users • 70 MILLION photos uploaded daily • Posts generated HIGHEST per-follower engagement rate of ALL social media networks in 2015 Figures correct as of July 2016. INSTAGRAM:
- 8. © Volume Limited 2016 | VDL-00000 WHAT YOU CAN AND CAN’T DO… 8 Character count 200 (recommended) 140 200 (recommended) Hashtags X Posting images (JPEG or PNG) Posting GIFs directly X X Posting video directly X Tag or @mention users/companies GIF options Link Share Upload None Video options Upload Upload Link Share *As of August 2016.
- 9. © Volume Limited 2016 | VDL-00000 THE EVOLUTION OF SOCIAL CONTENT 9 1 2 3 #DidYouKnow: Content with strong imagery receive 94% more views than content without. #DidYouKnow: For brands with more than a million Facebook fans, photo posts reach 14% of their audience on average, text only updates reach just 4%, and video posts reach as much as 35%. *Hubspot content marketing statistics 2016
- 10. © Volume Limited 2016 | VDL-00000 BIG BROTHER…LIVE STREAMING 10 #DidYouKnow: Over 500,000 people watched a livestream of a puddle in Newcastle, making it the Number 1 trending topic in the UK that day. #DidYouKnow: Brands were quick to react and jump on the trending bandwagon. Content needed to be produced and posted in real-time in order to capitalise on the trend.
- 11. © Volume Limited 2016 | VDL-00000 BIG BROTHER…LIVE STREAMING 11 Facebook have launched Facebook Live: Allowing people, public figures and brands to share live videos with their friends or followers. How does it work? In exactly the same way as creating a normal Facebook post, simply select the Live option, give a brief description if you want and then start streaming. Friends or followers will receive a to let them know your stream has begun and can start watching, commenting and reacting in their news feed.
- 12. © Volume Limited 2016 | VDL-00000 2D..3D..4D? 12 Facebook has also moved into a new area of video content with the introduction of Facebook 360 – allowing them to showcase 360 videos from brand pages and within the news feed. VIDEO IS NOW 360 DEGREES!
- 13. © Volume Limited 2016 | VDL-00000 CUSTOMER SERVICE 13 53% of users who ask a brand a question expect a response within 60 minutes: This goes up to 72% if it is a complaint. 74% of customers believe that using social media to criticise a brand leads to better customer service: No other communication tool is as public as social media. 49.5% of 18-24 years olds have dealt with a brand through social media: 27.4% of 55+ have also dealt with brands through social media. *Brandwatch Customer Service report.
- 14. The intellectual content within this document is the property of Volume Ltd and must not be shared without prior consent.
Editor's Notes
- These figures are correct as of April 2016
- These figures are correct as of April 2016
- These figures are correct as of April 2016
- Over the last couple of years we have seen the emergence of both Instagram and Snapchat on the social media scene as well as the continued popularity of YouTube. Other channels to consider, with the right content include Pinterest and Flipboard.
- Over the last couple of years we have seen the emergence of both Instagram and Snapchat on the social media scene as well as the continued popularity of YouTube. Other channels to consider, with the right content include Pinterest and Flipboard.
- Over the last couple of years we have seen the emergence of both Instagram and Snapchat on the social media scene as well as the continued popularity of YouTube. Other channels to consider, with the right content include Pinterest and Flipboard.
- All information is correct at the time of writing however Social Media is famous for changing in a moment – If any of the above does change then we will update the matrix and share out. Character count for Facebook and LinkedIn are recommendations – 200 is the character count before the “See More” option appears. Twitter images take 25 characters from Tweet Links in Tweets take 23 characters from Tweet
- At first the major social media channels were all about the update – sharing what you were up to and asking the audience the same to build user to user engagement. As the newsfeed become more congested the emphasis moved to imagery – making your content visually stand out was key in order to be seen The next evolution of content is video – with users now able to directly upload to Facebook and Twitter brands are increasing their video uploads with 70% of Facebook videos being uploaded directly in 2015 compared to 25% in 2014
- Over 500,000 viewers and 50,000 tweets generated over topic. Live Streaming taps into the “Fear Of Missing Out” attitude that we all experience due to the sometimes unpredictable nature of the content. The number of video posts per person has increased 75 percent globally and 94 percent in the U.S.
- The major benefit of carrying out live streaming on Facebook besides the obvious potential audience is its use of notifications – friends and followers will all receive a notification from you that you have just started live streaming and can either click to view from your page or look for your stream to appear in their news feed. Once your live stream has completed the video is then saved as part of your video library and posted as a fresh piece of content onto your Facebook profile/brand page
- With the accessibility of social media, users are continuing to use this as a way to contact brands for customer service queries as well as vent their frustrations. Being on such an open forum, each customer service Tweet or post instantly puts a spotlight on the brand, presenting them with an opportunity to enhance (or possibly damage) their own PR.