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1. Marketing
strategy
Adobe

2. Adobe
This is a American multinational company that
specializes in in multimedia and creative software
product. This showing a promising growth in this tech
heavy era.
The Digital Media segment offers products, services,
and solutions that enable individuals, teams, and
enterprises to create, publish, and promote content;
and Document Cloud, a unified cloud-based
document services platform. Its flagship product is
Creative Cloud, a subscription service that allows
members to access its creative products. This
segment serves content creators, workers, marketers,
educators, enthusiasts, communicators, and
consumers. The Digital Experience segment provides
an integrated platform and set of applications and
services that enable brands and businesses to create,
manage, execute, measure, monetize, and optimize
customer experiences from analytics to commerce. This Photo by Unknown author is licensed under CC BY.

3. Adobe products

4. Customer
segments
Individual
Business
Students & Teachers
Schools & Universities
The pricing of
every product has
been adjusted as
per every
segment

5. Financial report

6. Adobe position
mapping
Adobe saw record-setting
net sales of over 12.8 billion
U.S. dollars. Over the years,
the company has been
transitioning from on-
premises to a subscription-
based business model.

7. Marketing strategy
Brand image
They catch up to the people’s
demands thus provide them
with
• Interactive content
authoring
• Advance digital insight
• Video production platforms
• Multiple device engagement
Education and study
application for Universities

8. Basic
Marketing
Strategy

9. PAER model
Plan Acquire
Engage Retain

10. Change in
revenue model

11. Introduction
to new type
of marketing
segment

12. Wide range of
Products/Tools
Abode provide wide verity of software range it has a very diverse
product portfolio in the market
Adobe revolutionizes how the world engages with ideas and
information Adobe enables people and organization to create
engaging experiences

13. Unique strategy
They provide lite version of their products
to attract less tech heavy audience thus
achieving product market fit.
They provide new product as soon as their
demand hit the market they although
there is a risk of failure also provide user
friendly layout thus getting FRIST MOVER
ADVANTAGE

14. Customer
review

15. Customer diversity

16. Thank you