What should your path, as a next generation startup entrepreneur in Southeast Asia, look like? David Mast from IBM shares more.
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
Videogame localization & technology_ how to enhance the power of translation.pdf
Echelon Asia Summit 2015: Path of a NEXT GEN [ASEAN] Start-UP
1. Path of a NEXT GEN
[ASEAN] Start-UP
_ “extraordinary” with differentiated technologies
_ innovate services underpin [Asean] start ups
_ accelerate to mvp & onto scale ..
_ Cost minimization, speed to market & expansion
2. A Story of how An Incubator & a
meetup
joined startups to
3. The Plan
• Align ibm ecod to the Dev/coder Community ..
• Concentrate developer focus
• Coexist with significant Developer Communities
From Citizen to Born on the Cloud thru to Corporate Developers
4. 1. Make IBM Social
(Connections, xDx,
Smarter Workforce) the
platform of choice for
ISVs
– Identify [MI] who and
target
– Top 10 most influential
enterprise social ISVs
with strong GTM through
value play
2. Influence the
influencers for Social
– Focus on enabling digital
agencies around xDx and
external social
– Select Top 10 to work
with in 2014
– ..
– ..
3. Capture CLOUD
partners for Social
4. Embed Social in
academic to drive skills
5. Grow startups in social
to incorporate our
technology
– Innovator incubator play
– Entrepreneur Week
– “show and tell” or PILOTS
program to help drive
engagement as the main
priority
1. TELESALES COVERAGE
– Identify which Sectors
– Top 5 supporting ISVs
with strong GTM through
value play
2. Influence the influencers
for Commerce
– Focus on enabling digital
agencies
– FLUID
– Temando
– PLUCK
– SMS Global
– Revoo
3. AVNET MSP supported,
SoftLayer
complimentary play
4. Embed Commerce in
academic to drive skills
5. Grow startups in
Commerce to
incorporate our
technology
– Innovator incubator play
– GEP
– “show and tell” or pilots
program to help drive
engagement as the main
priority
1. Grow GEP, Incubator
support and
SmartCamp visibility
and impact on the local
business
– YBF
– Sydney
– NZ
– Qld.,
2. Influence the
influencers
– Focus on gaining support
thru CA and NSW Trade
and Investment focus
– Select Top 10 to work
with in 2014
– Chase AGED CARE
– Look for Watson specific
partners
3. Capture new cloud
partners
4. Embed IBM everywhere
5. Grow IBM aligned
startups
– Innovator incubator play
thru YBF
– HealthXL
– “show and tell” or pilots
program to help drive
engagement as the main
priority
1. Establish 4 Tier
programme to establish
SmarterCare as the
platform of choice for ISVs
[extension to GEP]
– HealthXL, Selected aaS
partners [SoftLayer],
SmarterCare & Large Deal
support
– Top 20 most influential
Health ISVs with strong GTM
through value play
2. Influence the influencers
for Health
– Focus on gaining support
thru CA and NSW Trade and
Investment focus
– Select Top 10 to work with in
2014
– Chase AGED CARE
– Look for Watson specific
partners
3. Capture cloud partners for
HEALTH
4. Embed HEALTH in regional
& state supporting bodies
to drive awareness
5. Grow startups in HEALTH
to incorporate our
technology
– Innovator incubator play thru
YBF
– HealthXL
– “show and tell” or pilots
program to help drive
engagement as the main
priority
1. Establish a many to one
focus on Mobility
– Outware as our Primary
GTM
2. Influence the influencers
– Invest in Incubator users,
attendees and drop-ins
– Invest in agreed Sectors
– Invest in agreed major
accounts (internal to IBM)
3. Capture [2nd
] cloud partner
for Mobility
4. Embed Mobility Incubator
teams
5. Align Startups to our one to
may provider(s)
– Innovator incubator play
thru YBF
– HealthXL
– “show and tell” or pilots
program to help drive
engagement as the main
priority
Bliip/Kenexa
RPMGi/Trustsphere/BAO
Quintessence/QRadar
Cnetric/Commerce
FSI _ Deep S&D support, focus on named Local &
Landing ISV’s, support for PAS. Add
Superannuation
Defence _ Continued S&D support, continue
work with local Account Team on Q2 OIO renewal
Continue to support, grow and/or close significant ISV’s with
whom we have a long standing relationship
This includes Ventyx, ESRI, Manhattan, Pronto, and Orion ..
HCLS_ continue support for Large Deals,
leverage of IIC, and involvement in 4th Imperative
AGGRESSIVELY build on our 2014 Growth Initiatives
Commerce, BAO, Social, Security & Cloud. Watson thru HCLS..
INCUBATOR NETWORK
DEVELOPER FOCUS; Citizen, Born on the Cloud and Corporate..
IBM Ecosystem Development GTM _ 5 imperatives, 4 new relationships,
3 Sectors, 2 BAU elements & [IBM Bluemix]
5. IBM Ecosystem Development GTM _ 5 imperatives, 4 new relationships,
3 Sectors, 2 BAU elements & [IBM Bluemix]
1. Grow GEP, Incubator
support and
SmartCamp visibility
and impact on the local
business
– YBF
– Sydney
– NZ
– Qld.,
2. Influence the
influencers
– Focus on gaining support
thru CA and NSW Trade
and Investment focus
– Select Top 10 to work
with in 2014
– Chase AGED CARE
– Look for Watson specific
partners
3. Capture new cloud
partners
4. Embed IBM everywhere
5. Grow IBM aligned
startups
– Innovator incubator play
thru YBF
– HealthXL
– “show and tell” or pilots
program to help drive
engagement as the main
priority
1. Establish 4 Tier
programme to establish
SmarterCare as the
platform of choice for ISVs
[extension to GEP]
– HealthXL, Selected aaS
partners [SoftLayer],
SmarterCare & Large Deal
support
– Top 20 most influential
Health ISVs with strong GTM
through value play
2. Influence the influencers
for Health
– Focus on gaining support
thru CA and NSW Trade and
Investment focus
– Select Top 10 to work with in
2014
– Chase AGED CARE
– Look for Watson specific
partners
3. Capture cloud partners for
HEALTH
4. Embed HEALTH in regional
& state supporting bodies
to drive awareness
5. Grow startups in HEALTH
to incorporate our
technology
– Innovator incubator play thru
YBF
– HealthXL
– “show and tell” or pilots
program to help drive
engagement as the main
priority
HCLS_ continue support for Large Deals,
leverage of IIC, and involvement in 4th Imperative
INCUBATOR NETWORK
DEVELOPER FOCUS; Citizen, Born on the Cloud and Corporate..
6. People
SWG, GBS & Developers
•“INDEPENDENTS”
•SWG, GARAGE Services, IBM Research & the YBF
•CLOUD SALES TEAM ..
The GARAGE
(Collaboration)
Collaboration
From Citizen to Born on the Cloud thru to Corporate Developers
15. Investment & Returns
• Visibility to the best and brightest
• Ideas and partnerships that support our big deals
• Sharing what we know - higher level relationships
• bugwolf, PSCL, DMSquare, 9 spokes, 8 wire et ..
• Joint proposals and Independence
From Citizen to Born on the Cloud thru to Corporate Developers
16. The D2D
• Experience emerging Start-ups trends Globally: mapping the Silicon Valley
to Asia Pacific
• DIGITAL technology that leapfrogs 'me-too(s)’
• Always focused on DISRUPTION
• IBM's initiatives (BLUEMIX, Digital.NYC, Watson & GEP)
OUTCOME
bluemix. Net
From Citizen to Born on the Cloud thru to Corporate Developers
17. From Citizen to Born on the Cloud thru to Corporate Developers
CATALOGUE
bluemix.net
Starting with many data points, the success of building out this model of Customer engagement, based on the addition or transition to Cloud based systems of engagement boils down to 4 simple decisions. On WHERE, on WHAT, Execution and cost ..
Why does IBM need to care about the developer audience i.e, what is in it for us?
IBM's value proposition to this audience / Blue Mix?
Audience Persona i.e, how do we talk to this audience, what are their hot buttons?
Developers have been recently called out and underlined as one of IBM's priority audiences. Developers have always been important but we appear to have really upped the focus here, especially with the new "Made with IBM" brand platform.
There are many members of our Communications team who do not understand the role of Developers today i.e, they dont understand the software driven value they drive or the way in which they are arbiters of technology spending the role of bluemix, what it involves, and why we want them to develop on IBM's platforms.
If you can help clarify this, along with providing some insights into Developers as an audience - i.e, is there a developer persona we can look at that explains what motivates this audience, their likely demographics, what makes them tick etc …
Talking points (Here are some suggested talking points, I do hope we should be able to enhance this during our discussion)
We'd like Ho Se Mun to open the panel discussion with comments on the topic and SITF's unique point of view and engage other panelists in conversation. Here are some sample lead in questions, but we are perfectly amenable to take inputs from you on what you think should the conversation be centered around
.Where are the biggest technology challenges that are faced by developers today - Multi platform compatibility? Back-end Integration? Or unexpectedly high degree of nimbleness with very short time to market?
.Cloud is giving individual developers or startups, access to enterprise level infrastructure (PaaS, IaaS), APIs etc. How will this change the future of coding/ development?
.Given the evolution of technology - (and in response to the earlier Keynote) - why is it so hard to develop distributed applications for the cloud environment. Are considerations such as elasticity, scalability and multi-tenancy inhibiting factors?
.What levels of support do technology innovators except from the ecosystem - bodies such as SiTF, ETPL, start-up hubs, the Singapore Government at large.
.What in your opinion contributed to your commercial success and how do you see that changing given the rapidly changing technology landscape.
.
Starting with many data points, the success of building out this model of Customer engagement, based on the addition or transition to Cloud based systems of engagement boils down to 4 simple decisions. On WHERE, on WHAT, Execution and cost ..
Why does IBM need to care about the developer audience i.e, what is in it for us?
IBM's value proposition to this audience / Blue Mix?
Audience Persona i.e, how do we talk to this audience, what are their hot buttons?
Developers have been recently called out and underlined as one of IBM's priority audiences. Developers have always been important but we appear to have really upped the focus here, especially with the new "Made with IBM" brand platform.
There are many members of our Communications team who do not understand the role of Developers today i.e, they dont understand the software driven value they drive or the way in which they are arbiters of technology spending the role of bluemix, what it involves, and why we want them to develop on IBM's platforms.
If you can help clarify this, along with providing some insights into Developers as an audience - i.e, is there a developer persona we can look at that explains what motivates this audience, their likely demographics, what makes them tick etc …
Talking points (Here are some suggested talking points, I do hope we should be able to enhance this during our discussion)
We'd like Ho Se Mun to open the panel discussion with comments on the topic and SITF's unique point of view and engage other panelists in conversation. Here are some sample lead in questions, but we are perfectly amenable to take inputs from you on what you think should the conversation be centered around
.Where are the biggest technology challenges that are faced by developers today - Multi platform compatibility? Back-end Integration? Or unexpectedly high degree of nimbleness with very short time to market?
.Cloud is giving individual developers or startups, access to enterprise level infrastructure (PaaS, IaaS), APIs etc. How will this change the future of coding/ development?
.Given the evolution of technology - (and in response to the earlier Keynote) - why is it so hard to develop distributed applications for the cloud environment. Are considerations such as elasticity, scalability and multi-tenancy inhibiting factors?
.What levels of support do technology innovators except from the ecosystem - bodies such as SiTF, ETPL, start-up hubs, the Singapore Government at large.
.What in your opinion contributed to your commercial success and how do you see that changing given the rapidly changing technology landscape.
.
Okay, this is what you need to memorise and repeat in all your dealings within IBM and without.
5 Imperatives, 4 significant relationships that we will both support and win significant business with, support for 3 Sectors, with EcoD BDM’s assigned, and 2 BAU elements. Learn this off by heart, and you are all involved in supporting this plan ..
Okay, this is what you need to memorise and repeat in all your dealings within IBM and without.
5 Imperatives, 4 significant relationships that we will both support and win significant business with, support for 3 Sectors, with EcoD BDM’s assigned, and 2 BAU elements. Learn this off by heart, and you are all involved in supporting this plan ..
..
..
..
..
..
Add MongoDB and postgresDB
3 status on the things on the roadmap: released, planned or projected.
Starting with many data points, the success of building out this model of Customer engagement, based on the addition or transition to Cloud based systems of engagement boils down to 4 simple decisions. On WHERE, on WHAT, Execution and cost ..
Why does IBM need to care about the developer audience i.e, what is in it for us?
IBM's value proposition to this audience / Blue Mix?
Audience Persona i.e, how do we talk to this audience, what are their hot buttons?
Developers have been recently called out and underlined as one of IBM's priority audiences. Developers have always been important but we appear to have really upped the focus here, especially with the new "Made with IBM" brand platform.
There are many members of our Communications team who do not understand the role of Developers today i.e, they dont understand the software driven value they drive or the way in which they are arbiters of technology spending the role of bluemix, what it involves, and why we want them to develop on IBM's platforms.
If you can help clarify this, along with providing some insights into Developers as an audience - i.e, is there a developer persona we can look at that explains what motivates this audience, their likely demographics, what makes them tick etc …
Talking points (Here are some suggested talking points, I do hope we should be able to enhance this during our discussion)
We'd like Ho Se Mun to open the panel discussion with comments on the topic and SITF's unique point of view and engage other panelists in conversation. Here are some sample lead in questions, but we are perfectly amenable to take inputs from you on what you think should the conversation be centered around
.Where are the biggest technology challenges that are faced by developers today - Multi platform compatibility? Back-end Integration? Or unexpectedly high degree of nimbleness with very short time to market?
.Cloud is giving individual developers or startups, access to enterprise level infrastructure (PaaS, IaaS), APIs etc. How will this change the future of coding/ development?
.Given the evolution of technology - (and in response to the earlier Keynote) - why is it so hard to develop distributed applications for the cloud environment. Are considerations such as elasticity, scalability and multi-tenancy inhibiting factors?
.What levels of support do technology innovators except from the ecosystem - bodies such as SiTF, ETPL, start-up hubs, the Singapore Government at large.
.What in your opinion contributed to your commercial success and how do you see that changing given the rapidly changing technology landscape.
.