This document provides guidance on promoting events through public relations and social media strategies. It discusses targeting audiences, developing media relations through press releases, using strong imagery in posters and advertisements, and engaging audiences on social media platforms like Facebook. The document also provides tips for writing press releases, taking professional photos on a budget, designing effective posters, and using various social media tools and channels to promote events.

1. Promoting a successful event Sue Anstiss September 2010

2. Promote PR background & approach

3. Who we’re working for right now

6. How do we get started?

7. Have a strategy

8. 5 simple steps to communication success… Confirm objectives Establish targets Routes to market Identify the stories Deliver your activity

9. Target Audience

10. Who & where are your audience ? How can you reach them?

11. Target Media

12. Targeting print media Local press Families & youth

13. Targeting online media

14. Targeting online media & bloggers

15. Targeting broadcast media

16. Other routes to your targets

18. Targeting youth groups

19. Targeting health clubs

20. Media relations Why editorial?

22. PRESS RELEASE: <Date> TITLE P1 - 5 Ws + 1 H What, When, Why, Where, Who, How P2 - More detail about the event P3 - Quote P4 – Conclusion, call to action ~ Ends ~ Words: <Insert> Your contact details Editor’s notes

23. Practical Writing a press release

24. The options….. Photo call notice Professional shots for free + Risk nobody turning up - Professional High quality shots + Cost - DIY Free + Shots may be poor quality - Imagery

26. What makes a good photo?

36. Marketing materials

39. Affordable online imagery

40. Practical Designing a poster

41. Social Media

44. VISITING SOCIAL SITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009