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Step into Social Media - April 5th 2011
The document discusses the rise of social media and its importance for businesses. It notes that 2/3 of internet users visit social networks and that visiting social sites is now the 4th most popular online activity. It provides tips for businesses on how to successfully utilize social media, including having a strategy, listening to customers, giving generously, and measuring results. The document emphasizes that social media can help improve customer service and word of mouth if the company's product or service is good, but social media alone cannot fix a poor product.
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Step into Social Media - April 5th 2011
- 1. Sue Anstiss April2011 Step into Social Media
- 2. Quick bit aboutyou... Your experience of social media? What you’d like from today?
- 3. First newspaper publishedComputer 1970 1752 1916 1930’s 2011 TV Radio
- 4. The old communicationmodel was a monologue.
- 5. 3000 The averageperson is exposed to advertising messages/day
- 6. The new communicationmodel is a dialogue.
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- 11. Social media... Peopleusing tools (like blogs and video) & sites (like Facebook and Flickr) to share content and have conversations online.
- 12. How can SocialMedia be used? Generating sales leads Product development Customer support Internal knowledge Market & customer feedback Rapid sharing Executive leadership & visibility Branding It’s not just marketing…
- 13. Why should wecare
- 14. BECAUSE 2/3 OFTHE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
- 15. BECAUSE VISITING SOCIALSITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009
- 16. but does Social Media work?
- 17. Selectives Mavens ButterfliesWallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter
- 18. Engagement correlates withperformance
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- 25. Fastest ever growing online viral video campaign 6.7 million views after 24 hours 23 million views after 36 hours Isaiah Mustafa replied to 186 online comments and questions Sales increased by 107%
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- 28. But how dowe get started?
- 29. 10 Keys to Social Media success
- 30. 1. Have astrategy
- 31. Photo by Utne.comHOPE IS NOT A STRATEGY.
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- 33. 1. Experiment withsocial media Experiment personally before professionally Try a variety of social media tools Be yourself , make some friends , and share
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- 39. Avoid puffery Avoid evasion and lying Admit your mistakes right away
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- 43. Don’t be afraid to share Make your content easy to share Think like a contributor & not a marketer
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- 45. Don't shoutDon't broadcast Don’t brag Speak like yourself Personify your brand
- 46. Don’t try todelete or remove criticism Admit your shortcomings Work openly towards an explanation and solution
- 47. Don’t wait untilyou have a campaign to launch - start planning and listening now Build relationships so they’re ready when you need them
- 48. ‘ Divide andconquer’ within your team Recruit more help if needed Use your audience to spread the word
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- 51. Free analytics tomeasure success
- 52. Facebook offers uniqueanalytics
- 53. Paid for analysisLevel 3 Level 1 Level 2
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- 57. Social Networks News& Bookmarking Blogs Microblogging Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Podcasts RSS feeds
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- 59. 57% havejoined a social network
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- 62. 600 million users 100+ million mobile WORLDWIDE
- 63. Over 24million users 11+ million daily UK STATS
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- 65. Your homepage on Facebook Messages, photos, videos, events Interact with users Fans see your page updates in newsfeed
- 66. Facebook ads giveyou the ability to advertise directly to specific demographic groups
- 67. Location Age SexKeywords (appear in your users profile) Education Workplace Relationship status Relationship interests Languages
- 68. Add the ‘likebutton’ to your website and emails
- 69. Over 55 millionmembers In over 200 countries around the world A new member joins LinkedIn every second
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- 74. 83% havewatched video clips
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- 76. Using video forbusiness 10 great ideas!
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- 80. 4,000,000,000 The numberof photos archived on Flickr.com
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- 83. 200,000,000 blogs
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- 85. S ource: UniversalMcCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog
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- 101. IF YOUR PRODUCTIS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
- 102. HOWEVER, IF YOURCUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
- 103. IF YOUR COMPANY’SWORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
- 104. NEVER FORGET THE BASIC RULES
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- 113. “ Social MediaMarketing”
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- 119. Sue Anstiss 01628 630363 [email_address] @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.com Grateful thanks for help with my slides to: http://bonafidemarketinggenius.com
Editor's Notes
- #2 April 5th 2011 Step into Social Media
- #3 April 5th 2011 Step into Social Media
- #4 Thanks Well Katie has talked about how you get the most from communicating with staff and members within the club and I am going to look at how you can make the most of the tools now available to reach members when they are not in the club. One of the things that operators have talked about for many years is trying to extend clubs outside the physical walls of a club to create more of a community. The incredible growth in social media in recent years means there are now incredible opportunities for clubs to engage with their members on a regular basis creating Valuable relationships that will ultimately create long term memberships. With so many hundreds of social networking applications now available its simply a matter of your choosing how you want to communicate with your members. In this part of the session I am going to explore how you might use Web 2.0 and the area of social networking to communicate with your members and potential members. Clearly, in the 30 minutes I have left it would not be possible to examine the massive range of tools that exist, but what I plan to do is to highlight why you should be using social networking if you’re not already, give you some tips for getting started and some golden rules to follow to ensure you get the most from this opportunity. April 5th 2011 Step into Social Media
- #5 To understand the context for social media you need to understand that there has been a big change in the way businesses market themselves. Many of you may have just seen Seth Godin’s presentation. He coined the phrase ‘interruption marketing’ for the way in which in the past companies have tried to reach their customers by interrupting what they are watching or listening to and blasting a message at them. The way in which companies will communicate with their customers in the coming years has completely changed. Now longer will it be a matter of ‘pushing’ information out to people. It’s now a matter of ‘pulling’ them to you. And you do this by sharing information. April 5th 2011 Step into Social Media
- #6 Research shows that on average person is subject to some 3,000 essentially random pitches per day. Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.” April 5th 2011 Step into Social Media
- #7 You share and create relationship and dialogue with your customers April 5th 2011 Step into Social Media
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- #14 Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating April 5th 2011 Step into Social Media
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- #21 There are a whole range of tools available to clubs to help maximise this opportunity. April 5th 2011 Step into Social Media
- #22 There are a whole range of tools available to clubs to help maximise this opportunity. April 5th 2011 Step into Social Media
- #23 There are a whole range of tools available to clubs to help maximise this opportunity. April 5th 2011 Step into Social Media
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- #27 The fact that EasyJet has a Facebook page probably isn’t surprising but earlier this year the company took things one step further and developed a system that allows customers to make a purchase without leaving the site. They can complete the entire transaction on Facebook. This is the future. So, while we are all still busy spending our marketing budgets on updating our websites, we need to ask the question – how long will this investment be of relevance? Should we at least be investigating opportunities to develop better functionality on our Facebook pages?
- #28 There are a whole range of tools available to clubs to help maximise this opportunity. April 5th 2011 Step into Social Media
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- #36 Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating April 5th 2011 Step into Social Media
- #37 April 5th 2011 Step into Social Media
- #38 Powerful tools like ‘Twitter Search’ mean you can simply April 5th 2011 Step into Social Media
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- #43 The key is to share a lot and when you think you have then share some more. That might be on your site or on Facebook etc April 5th 2011 Step into Social Media
- #44 April 5th 2011 Step into Social Media
- #45 Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control. April 5th 2011 Step into Social Media
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- #57 Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating April 5th 2011 Step into Social Media
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- #60 And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
- #61 April 5th 2011 Step into Social Media
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- #63 When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD. April 5th 2011 Step into Social Media
- #64 When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD. April 5th 2011 Step into Social Media
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- #70 And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
- #71 And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
- #72 And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
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- #75 83% of those using the internet have watched video clips April 5th 2011 Step into Social Media
- #77 And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
- #78 83% of those using the internet have watched video clips April 5th 2011 Step into Social Media
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- #81 Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and April 5th 2011 Step into Social Media
- #82 55% have used sites like Fllickr and Picasso to upload photos April 5th 2011 Step into Social Media
- #83 Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and April 5th 2011 Step into Social Media
- #84 There are currently over 200 million blogs in existence. In the US and the UK around 25% of the population using the internet have blogs, in Asia it’s much higher – in xxx the number is over 70% April 5th 2011 Step into Social Media
- #85 April 5th 2011 Step into Social Media
- #86 Research from Universal McCann shows that of those using the internet 73% have read a blog April 5th 2011 Step into Social Media
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- #88 Even your congress is now on YouTube April 5th 2011 Step into Social Media
- #89 Even your congress is now on YouTube April 5th 2011 Step into Social Media
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