This document provides tips for marketing on Facebook, including posting engaging content like photos and questions, being responsive to users, and using contests and promotions. It recommends posting 2-5 times per day, monitoring engagement metrics, and potentially spending on ads for broader reach. Key aspects of a Facebook business page are highlighted such as the cover photo, profile information, and allowing user comments.
This document describes how the author made $1,185 from a single Facebook post offering a discounted coaching product. They offered their $1,000 product for $197 with a deadline of midnight that day. Five people paid $195 each and one paid $200 via PayPal. One person then signed up for a $5,000 program. The author emphasizes creating an irresistible limited-time offer and getting it in front of your audience immediately using simple tools like Facebook, YouTube, PayPal and email autoresponders. They challenge readers to come up with their own offer within an hour and expose it to people within 48 hours.
VA Training Module 4 discusses the importance of social media and website to ones business and gives starting entrepreneurs options and alternative how to start the business
You can find the videos in our Youtube channel,
https://www.youtube.com/results?search_query=rochefel+rivera and our blogs at http://www.professionalvas.com/blogs. We also have a Facebook group that teaches new and aspiring Virtual Assistants or anyone who wants to earn from home but don't know where to start.
JOIN us at https://www.facebook.com/groups/professionalvas/ and let's have fun while learning the online business opportunities!
Meaningful Surveys that Drive Engagement Before, During & After EventsHighRoad Solution
Are you sick of receiving event evaluations that only give you feedback on the temperature of the room and food quality? Join this session to talk about using surveys to aid with crowdsourcing content, identifying key “event ambassadors” and getting back insightful data from which you can build event programs that engage long after your last attendee has departed. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
10 tips to increase engagement on your facebook pageAnju Gulla
This document provides 10 tips to increase engagement on Facebook pages. It recommends using photos and videos as they attract more attention than text. It also suggests offering valuable information to readers that they will want to share, and posting at times when your target audience is online. The tips also include providing solutions to readers' problems, showing behind-the-scenes content to build trust, using emojis to engage users emotionally, and being consistent with regular posting times and formats. Maintaining engagement is more important for business pages than just accumulating likes.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
This document provides tips for using Facebook marketing effectively. It recommends introducing your business, finding your target audience, engaging them with relevant content like pictures and videos, and using insights like reach, engagement, and impressions to measure success. The key is dedicating 80% of content to engaging rather than promoting, and posting 1-2 times daily when audiences are most active like weekday afternoons.
This document provides tips for marketing on Facebook, including posting engaging content like photos and questions, being responsive to users, and using contests and promotions. It recommends posting 2-5 times per day, monitoring engagement metrics, and potentially spending on ads for broader reach. Key aspects of a Facebook business page are highlighted such as the cover photo, profile information, and allowing user comments.
This document describes how the author made $1,185 from a single Facebook post offering a discounted coaching product. They offered their $1,000 product for $197 with a deadline of midnight that day. Five people paid $195 each and one paid $200 via PayPal. One person then signed up for a $5,000 program. The author emphasizes creating an irresistible limited-time offer and getting it in front of your audience immediately using simple tools like Facebook, YouTube, PayPal and email autoresponders. They challenge readers to come up with their own offer within an hour and expose it to people within 48 hours.
VA Training Module 4 discusses the importance of social media and website to ones business and gives starting entrepreneurs options and alternative how to start the business
You can find the videos in our Youtube channel,
https://www.youtube.com/results?search_query=rochefel+rivera and our blogs at http://www.professionalvas.com/blogs. We also have a Facebook group that teaches new and aspiring Virtual Assistants or anyone who wants to earn from home but don't know where to start.
JOIN us at https://www.facebook.com/groups/professionalvas/ and let's have fun while learning the online business opportunities!
Meaningful Surveys that Drive Engagement Before, During & After EventsHighRoad Solution
Are you sick of receiving event evaluations that only give you feedback on the temperature of the room and food quality? Join this session to talk about using surveys to aid with crowdsourcing content, identifying key “event ambassadors” and getting back insightful data from which you can build event programs that engage long after your last attendee has departed. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
10 tips to increase engagement on your facebook pageAnju Gulla
This document provides 10 tips to increase engagement on Facebook pages. It recommends using photos and videos as they attract more attention than text. It also suggests offering valuable information to readers that they will want to share, and posting at times when your target audience is online. The tips also include providing solutions to readers' problems, showing behind-the-scenes content to build trust, using emojis to engage users emotionally, and being consistent with regular posting times and formats. Maintaining engagement is more important for business pages than just accumulating likes.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
This document provides tips for using Facebook marketing effectively. It recommends introducing your business, finding your target audience, engaging them with relevant content like pictures and videos, and using insights like reach, engagement, and impressions to measure success. The key is dedicating 80% of content to engaging rather than promoting, and posting 1-2 times daily when audiences are most active like weekday afternoons.
This document provides guidance on promoting events through public relations and social media strategies. It discusses targeting audiences, developing media relations through press releases, using strong imagery in posters and advertisements, and engaging audiences on social media platforms like Facebook. The document also provides tips for writing press releases, taking professional photos on a budget, designing effective posters, and using various social media tools and channels to promote events.
Presentation for Israel Export Institute B2B Marketing CourseMark Lerner
The document provides an overview of planning and executing a successful digital marketing strategy, focusing on content marketing and social media. It discusses creating blogs, white papers, case studies and testimonials to engage customers and generate leads. Key recommendations include curating quality content on social platforms like Facebook, Twitter and LinkedIn and using hashtags and discussion groups. It also stresses the importance of measurement and tracking leads and ROI from digital and social media efforts.
The document provides tips for effective networking before, during, and after events. It recommends asking open-ended questions, actively initiating discussions, giving undivided attention, using value statements appropriately, maintaining a positive attitude, and following up after the event. The key aspects of networking are making contact with people, approaching them, engaging in conversation, learning about them, and exiting while leaving the option to connect again in the future.
Stop Stinking at Social Media: A Freelancer's GuideServi-Tech, Inc.
Feel like you stink at social media? Struggling to find ways to market yourself or your business? Want to know how to actually engage with potential clients? Check out Stop Stinking at Social Media: A Freelancer's Guide
This presentation discusses Facebook marketing campaigns offered by Tick Square, including page promotion campaigns to increase page likes, post promotion campaigns to boost individual posts, and content marketing campaigns where Tick Square will post engaging content to a company's page daily. It provides details on best practices for Facebook pages and posts, such as posting at least once per day and ensuring content is relevant and engaging. Tick Square offers all of these campaign types for £59 per month.
Your Social Media Profile: Training for FreelancersFormative
These social media training slides were presented at a Sound Women training day in London in November 2014. The Social media training session was aimed at Freelance producers, Freelance writers, Freelance presenters and other self-employed businesswomen. #soundwomen #freelance
Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.
Being Facebook is one webinar in the Explore Tourism learning series that focuses on Facebook and fan pages for travel and tourism businesses. This webinar is helpful for beginners, assists in a review of actual fan pages of seasoned users, and provides ideas for future Facebook marketing strategies that can boost a social media marketing plan built for Facebook and Facebook fan pages.
Learn which customer groups respond well on Facebook, Facebook strategies that will jump start your lead generation plan and the importance of strategic content to engage and maintain your fans on your business Facebook page.
This document discusses how blogging can help build customers and a profitable online presence. It recommends focusing blogging efforts on listening to customers, understanding their problems and delivering helpful content through blogs. Specifically, it suggests using blogs to build brand awareness, boost search engine rankings, improve customer relations and earn credibility to gain new clients and make sales. WordPress, TypePad and Blogger are presented as blogging platform options.
Vermont Small Business Summit Social Media PresentationAlexandra Tursi
This document provides information on how to amplify marketing through social media brand advocates. It defines brand advocates as people who love a brand and share content about it with their social networks. Brand advocates' content performs better and is less expensive than paid content. The document outlines how to identify advocates like customers, bloggers, and employees. It recommends appealing to advocates' motivations and keeping engagement fun, simple, and engaging. Examples are provided from Fletcher Allen Health Care and REV Indoor Cycling on engaging customers, bloggers, employees, and social influencers as advocates. The key is providing advocates with valuable content to share while thanking and recognizing them.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
My complete campaign project presentation. That shows plans for the company BUSYLIFEOUTLOOK. In this presentation, I will show Social Media business Goals, Engagement and Community & Social Media Content.
Social media strategies to help businesses get more leads, find more customers, and close more deals. The presentation teaches effective social media business strategies and asks attendees to provide their contact information to receive the information presented.
The website design conforms to the genre and brand identity through a clean, modern and easy to navigate layout suitable for its target 16-30 year old audience. Key elements include a prominent logo, short previews of articles on the home page with "read more" links, and inclusion of different media like video to entertain and engage visitors without navigating away from the page. An about page helps users get to know the brand and feel involved, while contact and social media links allow for feedback, building satisfaction and encouraging return visits.
Lion Brand Yarn Company launched its Facebook page in June 2009 and has since gained over 100,000 fans. Their strategy was to become a valuable source of information and community for knitters to earn the right to market to them. They created their Facebook page as a place for people to interact, become brand advocates, share stories and experiences, and for Lion Brand to listen to consumers and answer questions. They hired a graduate student who knits to be the consistent voice behind the Facebook page and maintain a calendar of planned posts.
Social media is a necessary component to the shifting digital landscape. Beyond listening, engagement, or shares, what we need is to understand is that social media is only as good as the road map we create for it. In my latest presentation I detail some important components of customer personas as they pertain to social activity, and what to do when it comes to planning, mapping, and measuring. For more information on what I do, visit: http://marianmendenhall.com
The document discusses how social media can be used by an organization like Casey Trees, including the various social media platforms they currently use and are exploring, how to understand the purpose and benefits of social media for marketing, engagement and other goals, and it provides guidance on establishing social media policies and guidelines for appropriate employee use.
Worksheet: The Social Media Mindset - Tapping into WHY it Matters Chrissanne Long
This document provides a worksheet to help identify an organization or individual's "why" for using social media. It explains that having a clear why provides motivation and inspires others. It gives questions to help assess a personal and business why, such as passions, values, goals, and differentiators. Understanding why is important for developing a social media strategy and mindset around a topic, and maintaining focus through any challenges in implementation. The worksheet recommends identifying a "your one thing," watching a TED talk on starting with why, and engaging on social media with others who share the same passion.
This document provides guidance on promoting events through public relations and social media strategies. It discusses targeting audiences, developing media relations through press releases, using strong imagery in posters and advertisements, and engaging audiences on social media platforms like Facebook. The document also provides tips for writing press releases, taking professional photos on a budget, designing effective posters, and using various social media tools and channels to promote events.
Presentation for Israel Export Institute B2B Marketing CourseMark Lerner
The document provides an overview of planning and executing a successful digital marketing strategy, focusing on content marketing and social media. It discusses creating blogs, white papers, case studies and testimonials to engage customers and generate leads. Key recommendations include curating quality content on social platforms like Facebook, Twitter and LinkedIn and using hashtags and discussion groups. It also stresses the importance of measurement and tracking leads and ROI from digital and social media efforts.
The document provides tips for effective networking before, during, and after events. It recommends asking open-ended questions, actively initiating discussions, giving undivided attention, using value statements appropriately, maintaining a positive attitude, and following up after the event. The key aspects of networking are making contact with people, approaching them, engaging in conversation, learning about them, and exiting while leaving the option to connect again in the future.
Stop Stinking at Social Media: A Freelancer's GuideServi-Tech, Inc.
Feel like you stink at social media? Struggling to find ways to market yourself or your business? Want to know how to actually engage with potential clients? Check out Stop Stinking at Social Media: A Freelancer's Guide
This presentation discusses Facebook marketing campaigns offered by Tick Square, including page promotion campaigns to increase page likes, post promotion campaigns to boost individual posts, and content marketing campaigns where Tick Square will post engaging content to a company's page daily. It provides details on best practices for Facebook pages and posts, such as posting at least once per day and ensuring content is relevant and engaging. Tick Square offers all of these campaign types for £59 per month.
Your Social Media Profile: Training for FreelancersFormative
These social media training slides were presented at a Sound Women training day in London in November 2014. The Social media training session was aimed at Freelance producers, Freelance writers, Freelance presenters and other self-employed businesswomen. #soundwomen #freelance
Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.
Being Facebook is one webinar in the Explore Tourism learning series that focuses on Facebook and fan pages for travel and tourism businesses. This webinar is helpful for beginners, assists in a review of actual fan pages of seasoned users, and provides ideas for future Facebook marketing strategies that can boost a social media marketing plan built for Facebook and Facebook fan pages.
Learn which customer groups respond well on Facebook, Facebook strategies that will jump start your lead generation plan and the importance of strategic content to engage and maintain your fans on your business Facebook page.
This document discusses how blogging can help build customers and a profitable online presence. It recommends focusing blogging efforts on listening to customers, understanding their problems and delivering helpful content through blogs. Specifically, it suggests using blogs to build brand awareness, boost search engine rankings, improve customer relations and earn credibility to gain new clients and make sales. WordPress, TypePad and Blogger are presented as blogging platform options.
Vermont Small Business Summit Social Media PresentationAlexandra Tursi
This document provides information on how to amplify marketing through social media brand advocates. It defines brand advocates as people who love a brand and share content about it with their social networks. Brand advocates' content performs better and is less expensive than paid content. The document outlines how to identify advocates like customers, bloggers, and employees. It recommends appealing to advocates' motivations and keeping engagement fun, simple, and engaging. Examples are provided from Fletcher Allen Health Care and REV Indoor Cycling on engaging customers, bloggers, employees, and social influencers as advocates. The key is providing advocates with valuable content to share while thanking and recognizing them.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
My complete campaign project presentation. That shows plans for the company BUSYLIFEOUTLOOK. In this presentation, I will show Social Media business Goals, Engagement and Community & Social Media Content.
Social media strategies to help businesses get more leads, find more customers, and close more deals. The presentation teaches effective social media business strategies and asks attendees to provide their contact information to receive the information presented.
The website design conforms to the genre and brand identity through a clean, modern and easy to navigate layout suitable for its target 16-30 year old audience. Key elements include a prominent logo, short previews of articles on the home page with "read more" links, and inclusion of different media like video to entertain and engage visitors without navigating away from the page. An about page helps users get to know the brand and feel involved, while contact and social media links allow for feedback, building satisfaction and encouraging return visits.
Lion Brand Yarn Company launched its Facebook page in June 2009 and has since gained over 100,000 fans. Their strategy was to become a valuable source of information and community for knitters to earn the right to market to them. They created their Facebook page as a place for people to interact, become brand advocates, share stories and experiences, and for Lion Brand to listen to consumers and answer questions. They hired a graduate student who knits to be the consistent voice behind the Facebook page and maintain a calendar of planned posts.
Social media is a necessary component to the shifting digital landscape. Beyond listening, engagement, or shares, what we need is to understand is that social media is only as good as the road map we create for it. In my latest presentation I detail some important components of customer personas as they pertain to social activity, and what to do when it comes to planning, mapping, and measuring. For more information on what I do, visit: http://marianmendenhall.com
The document discusses how social media can be used by an organization like Casey Trees, including the various social media platforms they currently use and are exploring, how to understand the purpose and benefits of social media for marketing, engagement and other goals, and it provides guidance on establishing social media policies and guidelines for appropriate employee use.
Worksheet: The Social Media Mindset - Tapping into WHY it Matters Chrissanne Long
This document provides a worksheet to help identify an organization or individual's "why" for using social media. It explains that having a clear why provides motivation and inspires others. It gives questions to help assess a personal and business why, such as passions, values, goals, and differentiators. Understanding why is important for developing a social media strategy and mindset around a topic, and maintaining focus through any challenges in implementation. The worksheet recommends identifying a "your one thing," watching a TED talk on starting with why, and engaging on social media with others who share the same passion.
CECC Social Media - Building Your Brand September 2017 PresentationDigital Journey
This document provides information on using social media to build a brand. It discusses how customers now use social media to research businesses and products. Popular platforms like Facebook and Instagram are outlined as effective ways to engage customers and promote content. The most engaging content inspires, entertains, solves problems or invites interaction. Creating a social media plan with objectives and a publishing schedule is advised. Posting regularly with relevant, high-quality images and videos is important. Insights can help understand audiences and optimize posting times. Paid promotion through boosting quality posts is also covered.
Using Social Media to Connect Younger Customers - this is how your customers are communicating so we better start figuring out with to do with this social media thing.
This document provides tips on developing a social media strategy for growing a business. It recommends analyzing where your business and customers currently are with social media, setting goals for how social media can help, building a community by engaging with customers and prospects, and continually measuring results to improve content and strategy over time. The key aspects are developing a strategic plan, building relationships in your target communities, and regularly creating and sharing creative content that aligns with your brand and business goals.
This document summarizes a social media boot camp presentation covering the current social media landscape, why social media matters for businesses, and strategies for key social media platforms like Facebook, Twitter, Pinterest, YouTube and others. The presentation outlines that over 1 billion people use major social media sites, and that social media allows businesses to interact with customers, share helpful content, and increase their visibility and credibility as experts. It provides tips on using each channel and recommends measuring engagement through tools like Hootsuite to track effectiveness.
The document discusses strategies for new media marketing, focusing on discoverability. It explains that discoverability comes from search engine optimization, pay-per-click advertising, social media, and content marketing. The key aspects of discoverability covered include optimizing websites and social media profiles for search, using paid advertising platforms like Google AdWords and Facebook ads, engaging users on social media through sharing quality content, and creating long-form content to attract and engage customers. The document emphasizes focusing marketing efforts on discoverability in order to drive traffic to websites and conversions.
Building your reputation as a small business or an entrepreneur on social med...Agence Tesla
Are you an entrepreneur, a startup or a SME looking for some visibility and leads online?
Here are the slides of a talk we have delivered at the French Chamber of Commerce and Industry in Singapore, in April 2015, to an audience of Entrepreneurs and small business owners.
After a few slides introducing what is the online world and how to make it understanble from a Digital, Social and Mobile perspective, we dive into how Marketing as a trade is being renewed in the digital age.
Market Research is being replaced by Social media listenting. Traditional adversiting in the media is being replaced by online ads, more targeted and traceable. PR is being renewed thanks to new influencers (bloggers, twitter account, chatgroups) that can be identified in order to hit only people relevant to your business.
You will find also a series of free or almost free to use tools to setup a website, create a visual charter and design, produce content and schedule it on social media.
We finish this talk with a focus on Content Marketing, the key of any online strategy, and how your brand, whatever small it is, must act as a media and bring AMAZING content to attract crowds to your website.
We are a social media agency based in Singapore and Paris, ping us at hello@agencetesla.com
This document provides an overview of using Instagram for business. It discusses setting up an Instagram profile securely, the core values of Instagram, important Instagram metrics, the demographics of Instagram users in the UK, elements of an Instagram marketing strategy including content ideas, calls to action, and using insights. It also covers Instagram advertising and offers consulting services from the presenter to help businesses leverage Instagram.
The document discusses why and how affiliate marketers should leverage social media for their business. It provides an overview of key social media platforms like Facebook, Twitter, YouTube and blogs. It emphasizes that social media allows affiliates to connect directly with customers, generate traffic, and become experts/influencers in their field. The document also outlines best practices for affiliates on social media, such as disclosing affiliate links, providing value to followers, and following etiquette rules to build trust and influence over time.
Social Media for Business, October 2013: Twitter, Facebook, Pinterest, YouTube Resourceful Nonprofit
Everything you need to know to jump-start a social media strategy! Detailed information on how to use social media for business as of late 2013. Includes social media demographics, infographics, tutorials, a list of resources, social media trends, social media case studies, and social media examples for business. Dive deeper into the big ones: Facebook for business, Twitter for business, Pinterest for business, YouTube and video for business.
Learn 10 questions you should ask before starting a social media plan. See video clips that exemplify what social media means. Learn about the humanity of social media marketing for business, and how to be more engaging on social media. All social media statistics are updated for 2013, including social media usage statistics as of October, 2013.
Also mentioned are LinkedIn (great for B2B social media), Google Plus aka G+, Instagram for business, and why social media is important for SEO (Search Engine Optimization.)
Presented by Amy Neumann, Director SEO/SEM/SMO of the Northeast Ohio Media Group on October 25, 2013, for the COSE Small Business Convention in Cleveland, Ohio.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Top 10 Social Media Questions, Answered!Infusionsoft
The document provides a summary of a social media Q&A session discussing common questions about using social media for business purposes. It addresses questions around generating revenue, automating activities, choosing social networks, using platforms like Klout and Google+, creating engaging content, and managing time spent on social media. The document also lists useful social media apps and provides updates about Infusionsoft products and events.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
The document discusses how social media can help a professional services firm like Anchin. It provides statistics on major platforms like Facebook, Twitter, and LinkedIn. It then gives recommendations for how to best utilize each platform to establish credibility, direct traffic, and position the firm as a thought leader. LinkedIn optimization tips include completing all profile sections, using relevant keywords, joining groups, and regularly interacting with content through likes, comments, and shares.
Similar to Social Media Manager - Presentation to PRSSA_UD University of Delaware (20)
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
2. My Background
Internships
- Local PR Firm
- Washingtonian Magazine
- Edelman
PR Jobs
- Brookings Institution
- U.S. Green Building Council
Social Media Jobs
- CAbi
- Navient
Jan 2006 –
Sept 2007
Sept 2007 –
Sept 2010
Sept 2010 –
Present
3. Uh, So Is That Like Tweeting All Day?
What Society Thinks I
Do…
What I Tell Society…
What I Really Do…What I Think I Do…
4. What Does a Social Media Manager
Do?
Community
Management
Monitoring
Customer
Service
(SCRM)
Trends &
Technology
Reporting &
Analytics
Policy &
Compliance
Fan/Follower
Engagement
Content
Creation
Creative:
- Not just posting photos and memes
- Understanding objectives
- Which content will support those goals
- How to engage customers/followers
Detail-Oriented:
- Ask questions
- Get approval on the idea
- Flesh out the strategy (content,
copy, design, dates, etc.)
- Never just post plain copy or
text – always have an asset
(link, photo, video, article,
tagging, etc.)
Strategy:
- Company/client is looking to
you to create the right strategy
to meet objectives
- How is social going to
increase brand awareness,
turn rants into raves, etc.
- Who follows you and who do
your followers follow
- Evaluate weaknesses and
strengths with every reply, RT,
comment & like
Research:
- Beyond just knowing what the
latest platforms are
- Know the Lingo
- Network with other SMMs
5. How I Spend My Day
Social Media
1st Customer
Service
Tagging
Reporting
2nd
Monitoring
Tagging
Reporting
3rd Proactive
Campaign
Development
Creative
Development
7. Social Media: Personal & Professional
There are LOTS of jobs!
Digital Marketing
Social Media/Community Management
SEO (Search Engine Optimization), SEM (Search Engine Mktg/Paid
Media), etc.
It’s a VERY valuable skill set
Create your own brand online and develop your capabilities
Allows you to be creative in “non-creative” sectors
How do your favorite brands/companies use social?
Social media never sleeps…which means you might not either
If there’s a sector/industry you want to be in, be in it!