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So You Wanna Be in Social
Media…
Marie Coleman
My Background
Internships
- Local PR Firm
- Washingtonian Magazine
- Edelman
PR Jobs
- Brookings Institution
- U.S. Green Building Council
Social Media Jobs
- CAbi
- Navient
Jan 2006 –
Sept 2007
Sept 2007 –
Sept 2010
Sept 2010 –
Present
Uh, So Is That Like Tweeting All Day?
What Society Thinks I
Do…
What I Tell Society…
What I Really Do…What I Think I Do…
What Does a Social Media Manager
Do?
Community
Management
Monitoring
Customer
Service
(SCRM)
Trends &
Technology
Reporting &
Analytics
Policy &
Compliance
Fan/Follower
Engagement
Content
Creation
Creative:
- Not just posting photos and memes
- Understanding objectives
- Which content will support those goals
- How to engage customers/followers
Detail-Oriented:
- Ask questions
- Get approval on the idea
- Flesh out the strategy (content,
copy, design, dates, etc.)
- Never just post plain copy or
text – always have an asset
(link, photo, video, article,
tagging, etc.)
Strategy:
- Company/client is looking to
you to create the right strategy
to meet objectives
- How is social going to
increase brand awareness,
turn rants into raves, etc.
- Who follows you and who do
your followers follow
- Evaluate weaknesses and
strengths with every reply, RT,
comment & like
Research:
- Beyond just knowing what the
latest platforms are
- Know the Lingo
- Network with other SMMs
How I Spend My Day
Social Media
1st Customer
Service
Tagging
Reporting
2nd
Monitoring
Tagging
Reporting
3rd Proactive
Campaign
Development
Creative
Development
Corporate Communications
Chief Business
Development
Officer
Vice President,
CorpComm
Director,
CorpComm
Media Analyst
Manager,
Social Media
Social Media: Personal & Professional
 There are LOTS of jobs!
 Digital Marketing
 Social Media/Community Management
 SEO (Search Engine Optimization), SEM (Search Engine Mktg/Paid
Media), etc.
 It’s a VERY valuable skill set
 Create your own brand online and develop your capabilities
 Allows you to be creative in “non-creative” sectors
 How do your favorite brands/companies use social?
 Social media never sleeps…which means you might not either
 If there’s a sector/industry you want to be in, be in it!
#WordsofWisdom

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Social Media Manager - Presentation to PRSSA_UD University of Delaware

  • 1. So You Wanna Be in Social Media… Marie Coleman
  • 2. My Background Internships - Local PR Firm - Washingtonian Magazine - Edelman PR Jobs - Brookings Institution - U.S. Green Building Council Social Media Jobs - CAbi - Navient Jan 2006 – Sept 2007 Sept 2007 – Sept 2010 Sept 2010 – Present
  • 3. Uh, So Is That Like Tweeting All Day? What Society Thinks I Do… What I Tell Society… What I Really Do…What I Think I Do…
  • 4. What Does a Social Media Manager Do? Community Management Monitoring Customer Service (SCRM) Trends & Technology Reporting & Analytics Policy & Compliance Fan/Follower Engagement Content Creation Creative: - Not just posting photos and memes - Understanding objectives - Which content will support those goals - How to engage customers/followers Detail-Oriented: - Ask questions - Get approval on the idea - Flesh out the strategy (content, copy, design, dates, etc.) - Never just post plain copy or text – always have an asset (link, photo, video, article, tagging, etc.) Strategy: - Company/client is looking to you to create the right strategy to meet objectives - How is social going to increase brand awareness, turn rants into raves, etc. - Who follows you and who do your followers follow - Evaluate weaknesses and strengths with every reply, RT, comment & like Research: - Beyond just knowing what the latest platforms are - Know the Lingo - Network with other SMMs
  • 5. How I Spend My Day Social Media 1st Customer Service Tagging Reporting 2nd Monitoring Tagging Reporting 3rd Proactive Campaign Development Creative Development
  • 6. Corporate Communications Chief Business Development Officer Vice President, CorpComm Director, CorpComm Media Analyst Manager, Social Media
  • 7. Social Media: Personal & Professional  There are LOTS of jobs!  Digital Marketing  Social Media/Community Management  SEO (Search Engine Optimization), SEM (Search Engine Mktg/Paid Media), etc.  It’s a VERY valuable skill set  Create your own brand online and develop your capabilities  Allows you to be creative in “non-creative” sectors  How do your favorite brands/companies use social?  Social media never sleeps…which means you might not either  If there’s a sector/industry you want to be in, be in it!