This document discusses strategies for effective word-of-mouth marketing. It outlines identifying and engaging key influencers to spread messages through their networks. It also recommends providing simple, story-based messages and tools for influencers to pass information along easily. Additionally, it suggests using a variety of online and offline channels to amplify word-of-mouth and tracking conversations to see which approaches are most effective.
Social media-Management-Services-presentation-for-Greater-Bentonville-Chamber...Sean Morrison
Social Media presentation created by Simplemachine during the Summer of 2017 to members of the Greater Bentonville Area Chamber of Commerce. Contact Simplemachine today for Social Media Management Services at https://simplemachinedesigns.com/social-media/
HOW-SIMPLE.COM
Social media-Management-Services-presentation-for-Greater-Bentonville-Chamber...Sean Morrison
Social Media presentation created by Simplemachine during the Summer of 2017 to members of the Greater Bentonville Area Chamber of Commerce. Contact Simplemachine today for Social Media Management Services at https://simplemachinedesigns.com/social-media/
HOW-SIMPLE.COM
This is a slide deck that I presented at a local business school. The topic I presented to the students was, "The Importance of Networking." The goal was to teach students the importance of networking to find a job as well as to stay abreast of industry trends.
The Liberty County Chamber of Commerce and Liberty County Convention and Visitors Bureau shared what you need to know to plan a successful event at their event planning workshop for community members, local organizations and businesses.
CNN has estimated that 80% of jobs are never advertised and instead filled through networking and employee referrals! Why is networking important? How do you build and maintain your networking? Check out this presentation to find out the answers to these questions...
Social Media & BTL marketing as part of the mixPepovski Darko
Below the Line | Voice of the Crew
Use the Social Media to reach the right customers
Time to merge BTL and Social Media
Now it’s time for Social Media power!
Key points in this presentation:
- Social Media Content Optimization
- Who is your audience?
- How will you maintain the page?
- How will you scope your message?
- Terms in Social Media:
- 3 Golden Rules for SM Content
- Content Plan for SM
- Tips and Tricks
Social Media for Fundraising Professionalsfinndigital
Social media can be used to help meet fundraising goals. It's important to understand available tools and how they fit into your current fundraising strategy.
Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited
In this session, user centred marketing expert Laura Hampton of digital agency Impression will share insight into the importance of audience understanding in your comms strategy. She'll provide clear, actionable tips for you to implement within your own campaigns. Learn how to better engage your audience.
Your church is a business and a brand and with any business you have to understand how to communicate, who you should communicate with, and how to best serve your market. This presentation outlines some of the tool and resources for your church. This is just an outline and should accompany a training session. For more information please visit KiaJarmon.wordpress.com.
Summary of our social media integration research project. The full paper and detailed results are also available on my slideshare profile.
This presentation describes how you can integrate social media in your organization through 4 phases and 13 strategic projects.
This is a slide deck that I presented at a local business school. The topic I presented to the students was, "The Importance of Networking." The goal was to teach students the importance of networking to find a job as well as to stay abreast of industry trends.
The Liberty County Chamber of Commerce and Liberty County Convention and Visitors Bureau shared what you need to know to plan a successful event at their event planning workshop for community members, local organizations and businesses.
CNN has estimated that 80% of jobs are never advertised and instead filled through networking and employee referrals! Why is networking important? How do you build and maintain your networking? Check out this presentation to find out the answers to these questions...
Social Media & BTL marketing as part of the mixPepovski Darko
Below the Line | Voice of the Crew
Use the Social Media to reach the right customers
Time to merge BTL and Social Media
Now it’s time for Social Media power!
Key points in this presentation:
- Social Media Content Optimization
- Who is your audience?
- How will you maintain the page?
- How will you scope your message?
- Terms in Social Media:
- 3 Golden Rules for SM Content
- Content Plan for SM
- Tips and Tricks
Social Media for Fundraising Professionalsfinndigital
Social media can be used to help meet fundraising goals. It's important to understand available tools and how they fit into your current fundraising strategy.
Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited
In this session, user centred marketing expert Laura Hampton of digital agency Impression will share insight into the importance of audience understanding in your comms strategy. She'll provide clear, actionable tips for you to implement within your own campaigns. Learn how to better engage your audience.
Your church is a business and a brand and with any business you have to understand how to communicate, who you should communicate with, and how to best serve your market. This presentation outlines some of the tool and resources for your church. This is just an outline and should accompany a training session. For more information please visit KiaJarmon.wordpress.com.
Summary of our social media integration research project. The full paper and detailed results are also available on my slideshare profile.
This presentation describes how you can integrate social media in your organization through 4 phases and 13 strategic projects.
Demystifying Word of Mouth (Part 2) – Who Customers Listen To ReferralCandy
Here at Referralcandy, we're advocates of the power of word of mouth in acquiring new customers.
We also believe it could be more effectively utilised with an understanding of how it works.
We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of the article with illustrations and statistics. Enjoy!
Word-of-mouth is the key driver of growth, so let's manage it. To do so, you need a Conversation Manager. Someone who will drive change in the organization. The key to success: combination of skills & personality
Demystifying Word of Mouth (Part 1) - Why Customers TalkReferralCandy
You know word of mouth is effective, but do you know how it works? We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of the article with illustrations and statistics. Enjoy!
Word of Mouth - A Prescription for a Bad EconomySean Moffitt
The 12 reasons why word of mouth is the tonic for this marketplace and this economy (from Sean Moffitt, Agent Wildfire - Canada's Word of Mouth Experts)
Social media tools offer unprecendented marketing and reputational development opportunities for professionals who depend on building their business through trust and referrals. This presentation offers background on social media and practical tactics for using SM tools.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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(i.e., industry structure in the language of economics).
1. Key Audiences Word of mouth marketing “ The idea of word of mouth is very Zen. You put the idea out there, let go, and if people like you and trust you, they'll spread the word” Variety Magazine 21 July 2005
2. Traditional Marketing Advertising clutter Media fragmentation Consumers tuned out Less effective More expensive Less trusted What do you think of traditional marketing? So, is there anybody out there listening? watching? reading?
4. What are the advantages of word of mouth marketing?
5. 40 000 years Intimate … our natural desire to share information and feelings Credible … people believe other people Free … costs nothing Speed … can be remarkably quick Why word of mouth is different?
6. Pre-conditions for word of mouth marketing the issue your group You must be credible You must provide a worthwhile benefit, product or service Your touch points must reflect your value You give people opportunities to talk about you
12. What can key influencers do? Pass your information through their networks using their … language credibility communications
13. CONNECTORS ALPHAS OPINION LEADERS SNEEZERS PEERS WHO ARE NETWORK HUBS Face to face Stories Pass-on tools Continuous contact Face to face works best Explain who you are … why you are worth listening to Tell stories Ask for specific help Provide pass-on tools Thank you’s and rewards Keep continuous contact Recruiting key influencers
15. Pass on tools business cards forward-able email brochures leaflets details of events ready to go text for newsletters, websites video, audio, images samples, coupons, discounts stories
18. Types of event launches award ceremonies trade shows site and open days conferences, seminars, meetings and workshops commemorative occasions festivals, fairs, carnivals, shows, balls, cake stalls sporting events cultural performances, concerts, exhibitions media events on-line events
19.
20. Essentials of a good talk Prepare … prepare… prepare Make compelling content with facts, figures and stories Keep it short A speech is never a commercial Follow-up with handouts, cards, ezines
21. E-mail Video sharing Blogs Social media sites SMS Twitter Digital word of mouth marketing
22. Advantages of on-line communications Can be quickly produced and distributed Permanent Can reach many people Disadvantages On-line commitment People can comment Scary for some Digital word of mouth marketing
23. Track …. How many key influencers do you have ? What are key influencers doing for you? How are people finding out about you? What referrals are you getting? How many people visit your video, blog, Facebook etc? Staff/Volunteer/Board feedback Tracking word of mouth
24. Summary Identify, recruit and maintain relationships with key influencers Provide simple messages and pass on tools to encourage conversations Use many channels to keep the conversation going Track your conversations and see what works Ensure your issue is sound Identify who you need to reach
