Vodafone is a global telecommunications company headquartered in London. It has over 371 million customers worldwide. Vodafone uses David Beckham as its brand ambassador to communicate its values such as passion and innovation to customers. Beckham appeals to a wide audience and embodies the lifestyle Vodafone aims to project. As part of its marketing mix, Vodafone ensures accessibility through various pricing structures and a wide retail presence. It promotes its brand using celebrities, advertising, and sponsorships. Customer relationships are strengthened by adapting the marketing mix to satisfy different groups and launching internal magazines.

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4. MEMBERS
MALIK UMAIR MEHMOOD
MINAL MUZAMMIL
SUMAIRA MUNSIF
ASMA SHAFIQ

5. ~OUTLINE ~
• Background
• Features
• Why David Beckahm?
• Marketing mix
• Campaign
• conclusion
• Questions

6. BACKGROUND
 Global telecommunications company
 Headquartered in London, United
Kingdom.
 On 1 January1984, Racal Telecom was
demerged from Racal Electronics.
 20% of Racal Telecom Plc capital was
offered to the public in October 1988.
 An independent company in September
1991
 Name as Vodafone Group Plc
 1991 we enabled the world‟s first
international mobile roaming call
 In 2002, with Vodafone Live!

7. Features
371 million customers around the world
 Seventh most valuable brand in world
 30 countries and partner with networks in over 40
more.
 Share images and videos
 Great value in their fixed line and broadband services
too.
 New, innovative ways to help our business customers
 Operate extends beyond the products and services
network of 27 country foundations
 Always committed to deliver useful and inspiring
innovation.
 Vodafone Money Transfer
 Our most affordable ultra low cost handset yet.
 We‟re a brand that loves change
 Never rest and find new ways that help people
communicate.
 Driven to empower people
 Empowers you in business.
 We mean when we say „power to you‟.

12. Who is HE
?
England football captain
???
Recognised as an
international sportsman
of the highest order
Instantly recognised
across global markets
More than a footballer
Caring family man
Passionate person
very positive image
 Admired by a broad
range of consumers
Fashion icon
Charming personality
Attractive

13. Why only Beckham ???
• An overall image that attract
Vodafone to him
• As he appeals to many females
because of his lifestyle and fashion
icon.
• Beckham image appeals to much
wider section of society
• This suits Vodafone to appeal
different sections of society
• Beckham lifestyle ;that Vodafone also
project for itself.
• He is innovative, passionate, creative and
exciting in field that what Vodafone aspires
to.
• Beckham the family man : Caring and
empathic and that is Vodafone want the
people to understand the values and to be
most caring about others what people need
and want
• Beckham seen to be dependable , and
Vodafone want to communicate the same
image.
• Synergy is clear

14. MARKETING MIX:
4 Ps
 Product
 Price
 place
 Promotion

15. Marketing mix
 The right product
 sold at the right price
 in the right place
 using the most suitable promotion.
To create the right marketing mix, businesses
have to meet the following conditions:
 The right features
 The price must be right.
 Produce a healthy profit.
 Goods must be in the right place at the right time.
 The target group needs
 costs over a larger output.

16. Product
Vodafone provide many
feature to customer with
opportunity to chat, play
games send & receive
pictures ,music , ring
tone, info about travel, billing
& sporting event.

17. Place
 Vodafone UK operates over 300 of
its own stores.
 It also sells through independent
retailers.
 Customers are able to see and
handle products they are
considering buying.
 Customers needs are matched with
the right product and to explain the
different options available.

18. Price
 Wants to make its services accessible to as many people as
possible
 Pay Vodafone as you go call charges
 It offers various pricing structures to suit different customer
groups.

19. Promotion
 Vodafone works with icons
such as
 David Beckham to
communicate its brand
values.
 Above line
 Advertising on TV, on
billboards, in magazines
and in other media outlets
and spreads the brand
image and the message
very effectively.

20. Our Vodafone
promotions
ladies on the
National
Pouching
Championships,
that is more
advertise on
twitter.

21. Promotion
through Media
Vodafone launched new
avatar of zoo zoo, an
egg-headed zoo zoo
superman via print.
Vodafone has always
been innovative to
attract users;

22. Online Promotion
 Face book fan
page
 New Avatar of
zoo zoo for the
promotion of
matches.

23. CAMPAIGN
• Need of a
customer
• Validity of a
customer
• Personality of
campaigner
• Evaluation of a
campaign

24. • Vodafone live! Campaign
• Campaign show Beckahm
doing daily things
• demonstrating what Vodafone
actually want to do
• TV campaign : a huge success
• Media covered it so widely
• Many newspaper covered
Beckham sponsorship deal
• “Send it like Beckham” slogan
• Beckahm images also serve as
customer‟s communication

25. MARKET • Campaign justify the
RESEARCH time, money and effort.
• Vodafone asked their
customers in different
sections and sectors
• “recall” in the market
• Posters and practices
• Campaign also help
for “brand migration”
• Success in local
markets
• Global brand in the
place of local one.

29. • In high competitive market
• Beckahm as Vodafone icon
• Partnership
• Beckahm campaign
• Reinforce values
• Beckham is something like of
phenomena
• Important advantage in highly
competitive market place
• Having a high profile
• An admired by customers
having star

30. Questions

31. What makes the Vodafone brand unique? How
does it differentiate from competitors in the same
market(s)

32. D. Beckham
Vodafone’s products
and services
“values you & power
to you”

33. Vodafone works with icons such as D.
Beckham to communicate brand values

34. The most famous sports icon
Beckham seems to be dependable and what
Vodafone aspires to be
Beckham lifestyle ;that Vodafone also project for
itself.
Most attractive personality
specially in Europe

35. Describe Vodafone‟s brand values

36. Most valuable brand and ranks seventh in the world
The top brands globally are China
Mobile, Vodafone, Verizon, AT&T and T-Mobile
Vodafone has a brand value of £22 billion, with T-Mobile at
$16.8 billion and Orange at $15.4 billion.
Telephonic which is sitting on the biggest brand asset base

37. May other celebrities such as Angelina Jolie, Naomi
Campbell, Mel Gibson (or others) be as well appropriate to
communicate these values

38. In the Start Vodafone is in Europe
Other celebrities are not specifically from Europe
Angelina Julie is actress from America, Naomi Campbell is a model
of Britain and Mel Gibson is also an actor from America

39. Vodafone wants to make its services accessible to as many
customers as possible. Describe how elements of the
marketing mix are adapted to satisfy the needs of the many
different groups of customers

40. Price
Vodafone fix low rates which makes customer
satisfying in purchasing Vodafone
Place: Europe
Product :
Attractive features like Vodafone live ,zoo zoo
animations updates, games, songs , online chat and
receiving and sending
Promotion :
Vodafone with D. Beckham to communicates its
brand value

41. A key point in Vodafone‟s success is to
build and strengthen customer
relationships. How is this carried out

42. Vodafone outline the produce range to meet goals.
Vodafone adapt such strategies to attract customers so that they
can maximize there use.
Vodafone launches magazine for employees, detailing
products, people and sponsorship