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Marketing mix


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Marketing mix

  2. 2. MARKETING MIX :: The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place.
  3. 3. 三星그룹 Type :: Chaebol Industry :: Conglomerate Founded :: 1938 Founder(s) :: Lee Byung-chul Headquarters :: Samsung Town, Seoul, South Korea Area served :: Worldwide Key people :: Lee Kun-hee (Chairman of Samsung Electronics) Products :: Apparel, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors,ships, telecommunications equipment,Services,Advertising, construction, entertainment, financial services, hospitality, information and communications technology services, medical services,retail Revenue :: US$ 247.5 billion (FY 2011) [1] Net income :: US$ 18.3 billion(FY 2011) [1] Total assets :: US$ 384.3 billion (FY 2011) [1] Total equity :: US$ 159.6 billion (FY 2011) [1] Employees :: 369,000 (FY 2011) [1] .
  4. 4. PRODUCT :: FEATURES OF SAMSUNG S4 :: 1. Screen senses fingers hovering. 2. Divide your personal and professional life. 3. Video playing sensitivity to eye moments. 4. Scroll through songs without touching phone. 5. Eight core processor.
  5. 5. PRICE :: 1. Samsung seemed to be following its previous pricing strategy it did with Samsung Galaxy S3 last year to attract more consumers and to encourage Samsung users to upgrade their devices. 2. Samsung's Galaxy S3 was introduced with the same strategy. A 16GB Galaxy S3 device with contract was priced $199. Galaxy S3 32GB device was introduced at $299, comparatively cheaper than iPhone 5's 32GB device.
  6. 6. 3.The S4 sold 4 million units in 5 days and sold a total of 6 million in 15 days; this is the fastest selling smartphone in Samsung's history 4. To draw pre-paid and post-paid customers with lucrative rates, Samsung has also tied up with Vodafone. The five-inch display Galaxy S4, which has a 13-megapixel back-camera and a two-megapixel front camera, would take on Apple’s IPhone 5 (priced at Rs 45,500), the BlackBerry Z10 (Rs 43,490), the HTC One (Rs 42,990), the Nokia Lumia 920 (Rs 38,262), Sony XPeria Z (Rs 38,990) and the HTC Butterfly (Rs 45,990).
  7. 7. PROMOTION :: All of the methods of communication that a marketer may use to provide information to different parties about the product. Promotion comprises elements such as: advertising, public relations, personal selling and sales promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet advertisements through print media and billboards. Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word-of-mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum.
  8. 8.  Advertisement on television  print media  Internet  Bill boards
  9. 9. PLACE :: Refers to providing the product at a place which is convenient for consumers to access. Various strategies such as intensive distribution, selective distribution, exclusive distribution and franchising can be used by the marketer to complement the other aspects of the marketing mix.
  10. 10. Thank you