03 01 12 Bfl Brand & Identity Specialists

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03 01 12 Bfl Brand & Identity Specialists

  1. 1. BFL Marketing Communications Inc. New Product And Brand Launch Specialists
  2. 2. BFL Marketing CommunicationsWho we are: New product and brand launch specialists for home, outdoor and business products and services. BFL
  3. 3. BFL Marketing Communications Agency Services • New Product Development, Marketing & Introductions • Brand Planning • Strategic Planning • Media Planning • Market Research • Direct Marketing • Advertising • Public Relations • Internet Design & Marketing • Graphic Design • Digital Media Communications • Literature, Packaging & P.O.P. Design • Image Enhancement • TV & Radio Production • Trade Shows & Events BFL
  4. 4. BFL Marketing Communications Brand Strategy Process Helping You Discover Your Points Of Difference What makes your firm or products unique? What resonates in the buyer’s mind that drives them to you over your competitors? BFL is experienced in helping to identify the unique attributes that provide the competitive advantage at every level of customer contact. “Discovery Day” Strategic Planning BFL’s “Discovery Day” strategic planning process is designed around your needs. It can be a one day strategic planning session or expanded to include extensive qualitative and quantitative research programs in order to gather market intelligence, establish goals and objectives and develop a comprehensive marketing communications plan. Learn. Identify. Act. Our half-day and full day “Discovery Day” strategic sessions are at the core of our brand development and product launch process. It’s our way of bringing your staff and ours together to focus and identify the measurable goals that we need to mutually accomplish and the actions needed to succeed. BFL
  5. 5. BFL Marketing Communications Client Profiles
  6. 6. BFL Marketing Communications Product and Brand Developmentnew product and brand launch specialists Developed Davey Garden Tool Brand and new product launch plan including packaging, point-of- purchase display, sales support collateral and trade advertising. BFL
  7. 7. BFL Marketing Communications Brand Developmentnew product and brand launch specialists Developed a standardizeddesign format, color scheme and type font for all Davey Residential Services literature and print ads. BFL
  8. 8. BFL Marketing Communicationsnew product and brand launch specialists Program Launch Initiated the launch of Davey Tree services test market program through a partnership with Home Depot. BFL
  9. 9. BFL Marketing Communications Brand Developmentnew product and brand launch specialists Developed positioning statement: We’ve Been Here. We’ll Be Here. Designed templates for print and outdoor advertising.
  10. 10. BFL Marketing Communications Program and Brand Developmentnew product and brand launch specialists Developed “Camp Safe”, a national public relations campaign to increase awareness on the dangers of Carbon Monoxide when using portable propane heaters inside tents and campers. Program included brand identity development, media relations, seasonal news releases, radio and TV PSA’s, packaging insert literature and traveling exhibits at public sportsman’s shows in major markets. BFL
  11. 11. BFL Marketing Communications Brand Development Programnew product and brand launch specialists for Seniors Through “Discovery Day” strategic planning, BFL developed a brand development and launch plan for a new information and referral network supported by Easter Seals, United Way, Benjamin Rose Foundation, LEAP, The Ohio Dept. of Aging and the Cuyahoga County Dept. of Aging. The Front Door name, identity and supporting marketing materials were created based on feedback from five focus groups conducted at Northeast Ohio seniors centers. BFL
  12. 12. BFL Marketing Communications Brand Development Programnew product and brand launch specialists for Seniors The Western Reserve Area Agency on Aging (WRAAA) wanted to unify all of its communications vehicles under one unified brand look. BFL provided a brand image design program that incorporated a colorful banding design element with the existing WRAAA logo and positioning statement for use on literature, stationery, business cards, the Internet and on internal correspondence templates. BFL
  13. 13. BFL Marketing Communications Brand Development and Product Launchnew product and brand launch specialists BFL worked with MTD’s Arnold Parts Division to develop the MaxiEdge Serrated Trimmer Line brand as a category innovation for Home Depot. Product launch included brand name development, packaging, point-of-purchase display system and national network cable TV support to build brand awareness. MTD/Arnold MaxiEdge™Serrated Trimmer Line BFL
  14. 14. BFL Marketing Communications Brand Development and Product Launchnew product and brand launch specialists Developed new product launch plan, brand name development, packaging, National Hardware Show launch, national awareness advertising and public relations campaign. Mr. Heater products are now sold at Lowe’s, Wal-Mart, ACE Hardware, Tractor Supply, Dick’s Sporting Goods, Cabela’s and other national retailers. BFL
  15. 15. BFL Marketing Communicationsnew product and brand launch specialists Product Launch Advertising Support Media Planning Brand awareness was established through a 3 year national print campaign targeting campers, hunters, RV owners and DIY’ers. BFL
  16. 16. BFL Marketing Communications Brand Development and Product Launchnew product and brand launch specialists Mr. Heater products are now sold at Lowe’s, Wal-Mart, ACE Hardware, Tractor Supply, Dick’s Sporting Goods, Cabela’s and other national retailers. BFL
  17. 17. BFL Marketing Communicationsnew product and brand launch specialists Brand and E-Commerce Advertising BFL
  18. 18. BFL Marketing Communications Trade Show and Exhibit Designnew product and brand launch specialists Mr. Heater Trade Show Display & Direct Mail Programs BFL
  19. 19. BFL Marketing Communications Brand Development and Product Launchnew product and brand launch specialists OurPets’ Pet Feeders Developed the Water Tower and Food Tower brands including packaging and trade advertising support for OurPets’ Corporation BFL
  20. 20. BFL Marketing Communications Trade Show Exhibit Graphicsnew product and brand launch specialists OurPets’ 20X40ft. Exhibit Global Pet EXPO BFL
  21. 21. BFL Marketing Communications Direct Mail
  22. 22. BFL Marketing Communications Direct Mailnew product and brand launch specialists Developed an ongoing series of direct mail postcards targeting local area prospects for Avon Ohio Duraclean franchise including database management, printing , addressing and mailing. BFL
  23. 23. BFL Marketing Communications digital marketing
  24. 24. BFL Marketing Communications Website Designnew product and brand launch specialists Developed content and designed the Stripmatic Products website including product photography coordination, search engine optimized copy (SEO) and content managed news section. Also designed the company logo. BFL
  25. 25. BFL Marketing Communications Website Designnew product and brand launch specialists Developed content and designed the Duracleanohio.com website including photo retouching, illustrations, and search engine optimized copy (SEO) Also created Duracleanohio’s corporate Facebook page and social marketing links. BFL
  26. 26. BFL Marketing Communications Website Designnew product and brand launch specialists Developed content and designed the PCHelpclevland.com website including search engine optimized copy (SEO), corporate Facebook page and social marketing links. Also designed PCHelpClevand’s logo, BFL
  27. 27. BFL Marketing Communications Brand and e-Commercenew product and brand launch specialists Development Created a brand development program for Baskets Galore, a growing Cleveland area based gift basket company. Program included strategic planning and the design of an e-commerce Web site. BFL
  28. 28. BFL Marketing Communications Website Designnew product and brand launch specialists Re-designed and updated the website for Advantage Diagnostics including search engine optimized copy (SEO) BFL
  29. 29. BFL Marketing Communications Website Designnew product and brand launch specialists Developed content and designed a new website for PerforamnceSpray.com including search engine optimized copy, YouTube video, new product launch and news releases. BFL
  30. 30. BFL Marketing Communications e- newslettersnew product and brand launch specialists BFL
  31. 31. BFL Marketing Communications Targeted e- blastnew product and brand launch specialists BFL
  32. 32. BFL Marketing Communications Promotions & Events
  33. 33. BFL Marketing Communications New Branch Openingsnew product and brand launch specialistsNew branch opening promotions for First Federal of Lakewood included an integrated mix of traffic- building direct mail, in-branch signage, radio commercials, newspaper ads, on-site promotions and prize give-aways . BFL
  34. 34. BFL Marketing Communications Trade Show Marketingnew product and brand launch specialists Marketing Consulting Focus Group Research Press Relations Promotion Green Industry and Equipment Expo Louisville, KY BFL
  35. 35. BFL Marketing Communicationsnew product and brand launch specialists Trade Show Marketing Trade Show Advertising CampaignGreen Industry and Equipment Expo Louisville, KY BFL
  36. 36. BFL Marketing Communications Brand and Trade Event Developmentnew product and brand launch specialists Created I-CAR IeXpo05 trade show identity, website and online registration program. Produced and promoted event at the Cleveland I-X Center. I-CAR Automotive Collision & Repair Training Conference and Trade Show BFL
  37. 37. BFL Marketing Communicationsnew product and brand launch specialists Event Marketing BFL initiated contact with the Brainerd Jaycee’s to develop pre-event promotions and the Mr. Heater “Hot Spot” for the Annual Brainerd Jaycee’s Ice Fishing Extravaganza. Promotional support included Mr. Heater identity online, local radio commercial and event fliers. The Extravaganza draws over 12,000 people annually and has been featured on ESPN and in numerous outdoor publications. Brainerd, MN Jaycees Ice Fishing Extravaganza BFL
  38. 38. BFL Marketing Communicationsnew product and brand launch specialists Corporate Identity & Logo Design BFL
  39. 39. BFL Marketing Communications Why Us? • History – Ongoing business since 1955 • Experience – Successful product launch track record • Dedication & Integrity • Quality Reputation • Creativity & Design Excellence • Cost Effective – “Big agency experience without the cost” • Willing to grow with you • Strong support and depth when you need it BFL
  40. 40. BFL Marketing Communications A partial (alphabetical) listing of clients served by BFL since 1990: Arnold Corp. MTD Products / Cub Cadet; Yardman and Basket’s Galore White Outdoor Power Equipment Beck Center for the Arts NanoFILM, Ltd. Blue Cross & Blue Shield of Northeast Ohio National Institutes of Health BP Oil Northern Ohio Italian American Foundation Camp Safe Ohio Manufacturing Association Certified Angus Beef Program OurPet’s Company City of Westlake Outdoor Power Equipment Institute Cleveland Browns Radio Network Regina Health Center Cleveland Clinic Children’s Hospital Rock Bottom Restaurant & Brewery Coalition for Portable Propane Product Safety Samuel Steel Convention & Visitors Bureau of Greater Cleveland Sellers Expositions Dedicated Transport Shell Oil EGI Corporation / Mr. Heater Sisters of Charity of St. Augustine Health System Parros Consulting Slavic Village Development Corporation Excello Engineered Systems, LLC State Chemical First Federal of Lakewood Stripmatic Products, Inc. Genie Telsource Corp. Glowcore Heating and Cooling Products The Davey Tree Expert Company Great Lakes Expositions USA Expositions Health-Mor Personal Care Corp. VanDyne Crotty, Inc. HMI Industries Walbro Engine Management I-X Center Cleveland Western Reserve Area Agency on Aging Master Builders, Inc. Worthington Cylinders Mr. Coffee BFL
  41. 41. •BFL / GRA Support Team
  42. 42. •GRA / BFL Offices and Print Center
  43. 43. BFL Marketing Communications We’re ready to work! Contact Denny Pavan P: 216.875.8860 F: 216. 875.8870 e-mail: dpavan@bflcom.com bflcom.com new product and brand launch specialists BFL Marketing Communications, Inc.

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