Market Intelligence And Strategy Development PowerPoint Presentation SlidesSlideTeam
Market intelligence is a structured compilation and interpretation of information or data about a companys market, its competitors and its customers. The main purpose of gathering information is to make decisions in the areas such as market strategy, market penetration strategy or market development. This presentation will be helpful to the company that wants to introduce its new product in the existing market or to enter in new market. There are seven buckets covered in this presentation namely industry overview, market landscape, competitive intelligence, customer insights, market adoption approach, go to market strategy and performance measurement. Industry overview bucket will help the company to illustrate industry related valuable information such as worldwide spending, trends, drivers, value chain, porters model. After showing the key industry information, company can highlight its market related information through market landscape bucket. With market landscape bucket, company can display its market size, market share, market growth, revenue opportunities, market segmentation and restraints. After providing information about industry and market, company may use competitive intelligence bucket to show its competitor analysis based on technology offerings, features, product, activity and price positioning. Company can also compare its competitors based on revenue model and strategies adopted by them. With Customer Insight section, company can define its customers insights through buyer persona, customer journey map and information about its potential customer. Market adoption approach section shows how company will use the approach covering stages such as diagnose, plan, build and grow to enter in the market or to introduce its new product in the market. Go to market strategy bucket will show the companys product pricing strategy, marketing campaign and market forecast based on market, competitors and customers information. Finally, company can use performance measurement bucket to measure its strategy based on touch-point performance and dashboards. https://bit.ly/3fWtU4c
This Brand Audit Presentation analyses the brand M&M's in the UK market, and covers the following content:
- Brand Overview,
- Brand Value Proposition,
- Current Brand Communications Audit,
- Category Audit,
- SWOT Analysis, and
- Key Recommendations.
The day Nintendo launched the Switch gaming system, both Xbox and PlayStation congratulated Nintendo on social media. It was a somewhat surprising move. Big brands typically don’t compliment their competitors – they wouldn’t want to offer a rival brand free publicity. But this research shows that a brand can actually boost its own reputation and sales by complimenting a competitor. Nearly a dozen experiments with almost 4,000 people demonstrate that brands may reap rewards by engaging in brand-to-brand praise
Market Intelligence And Strategy Development PowerPoint Presentation SlidesSlideTeam
Market intelligence is a structured compilation and interpretation of information or data about a companys market, its competitors and its customers. The main purpose of gathering information is to make decisions in the areas such as market strategy, market penetration strategy or market development. This presentation will be helpful to the company that wants to introduce its new product in the existing market or to enter in new market. There are seven buckets covered in this presentation namely industry overview, market landscape, competitive intelligence, customer insights, market adoption approach, go to market strategy and performance measurement. Industry overview bucket will help the company to illustrate industry related valuable information such as worldwide spending, trends, drivers, value chain, porters model. After showing the key industry information, company can highlight its market related information through market landscape bucket. With market landscape bucket, company can display its market size, market share, market growth, revenue opportunities, market segmentation and restraints. After providing information about industry and market, company may use competitive intelligence bucket to show its competitor analysis based on technology offerings, features, product, activity and price positioning. Company can also compare its competitors based on revenue model and strategies adopted by them. With Customer Insight section, company can define its customers insights through buyer persona, customer journey map and information about its potential customer. Market adoption approach section shows how company will use the approach covering stages such as diagnose, plan, build and grow to enter in the market or to introduce its new product in the market. Go to market strategy bucket will show the companys product pricing strategy, marketing campaign and market forecast based on market, competitors and customers information. Finally, company can use performance measurement bucket to measure its strategy based on touch-point performance and dashboards. https://bit.ly/3fWtU4c
This Brand Audit Presentation analyses the brand M&M's in the UK market, and covers the following content:
- Brand Overview,
- Brand Value Proposition,
- Current Brand Communications Audit,
- Category Audit,
- SWOT Analysis, and
- Key Recommendations.
The day Nintendo launched the Switch gaming system, both Xbox and PlayStation congratulated Nintendo on social media. It was a somewhat surprising move. Big brands typically don’t compliment their competitors – they wouldn’t want to offer a rival brand free publicity. But this research shows that a brand can actually boost its own reputation and sales by complimenting a competitor. Nearly a dozen experiments with almost 4,000 people demonstrate that brands may reap rewards by engaging in brand-to-brand praise
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
The State of Corporate Reputation in 2020: Everything Matters NowWeber Shandwick
This new survey was conducted among executives from 22 markets worldwide and examines what drives a company’s reputation, why it is important to be highly regarded and the benefits that come with having a strong corporate reputation.
School assignment : present a brand then create a new product and the correspondig communication plan.
Academic discipline : Communication schedule
School : INSEEC Paris (France) - 2013
Trade marketing PowerPoint presentation slides deal with the various terms relating to increasing the demand at the wholesaler, retailer, or distributor level rather than at the consumer level. We have included vital subjects through these PPT slides catering you to your business need like agenda, trade marketing strategy, trade show, advertisements, developing a trade marketing strategy, market research, devise a plan, promotion timeline, trade marketing budget. Various chart sheets and bar graphs are included here for the comparison between various terms. A specially designed icons slide is included here for you to choose and personalize for a better experience. In the additional slides section, you can describe the team leaders responsible for conducting the project ahead and your prime target. Timeline vision slide and motivational quote slide is also included to boost up the spirit and morale of the employees. Download trade marketing PowerPoint presentation slides and leave a remarkable impression on your clients. Begin the day excitingly with our Trade Marketing Powerpoint Presentation Slides. You will feel all fresh for action.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Digital strategies for the fashion industry during pandemicAndri H.
Digital Strategies
for The Fashion Industry During Pandemic.
Utilization of Digitalization for the Fashion Industry in 2021
- Deck for Partipost x Egghead x Bodypack Webinar Event Collaboration.
Let’s be honest, today It’s getting progressively difficult for brands to stand out and to find and engage customers and employees on a long-term basis.
What people need are brands with an inspiring story that is so remarkable, authentic and lovable that people want to connect themselves to it!
So how do you turn your brand into an inspiring Lovebrand?
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
The State of Corporate Reputation in 2020: Everything Matters NowWeber Shandwick
This new survey was conducted among executives from 22 markets worldwide and examines what drives a company’s reputation, why it is important to be highly regarded and the benefits that come with having a strong corporate reputation.
School assignment : present a brand then create a new product and the correspondig communication plan.
Academic discipline : Communication schedule
School : INSEEC Paris (France) - 2013
Trade marketing PowerPoint presentation slides deal with the various terms relating to increasing the demand at the wholesaler, retailer, or distributor level rather than at the consumer level. We have included vital subjects through these PPT slides catering you to your business need like agenda, trade marketing strategy, trade show, advertisements, developing a trade marketing strategy, market research, devise a plan, promotion timeline, trade marketing budget. Various chart sheets and bar graphs are included here for the comparison between various terms. A specially designed icons slide is included here for you to choose and personalize for a better experience. In the additional slides section, you can describe the team leaders responsible for conducting the project ahead and your prime target. Timeline vision slide and motivational quote slide is also included to boost up the spirit and morale of the employees. Download trade marketing PowerPoint presentation slides and leave a remarkable impression on your clients. Begin the day excitingly with our Trade Marketing Powerpoint Presentation Slides. You will feel all fresh for action.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Digital strategies for the fashion industry during pandemicAndri H.
Digital Strategies
for The Fashion Industry During Pandemic.
Utilization of Digitalization for the Fashion Industry in 2021
- Deck for Partipost x Egghead x Bodypack Webinar Event Collaboration.
Let’s be honest, today It’s getting progressively difficult for brands to stand out and to find and engage customers and employees on a long-term basis.
What people need are brands with an inspiring story that is so remarkable, authentic and lovable that people want to connect themselves to it!
So how do you turn your brand into an inspiring Lovebrand?
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
PRESENTATION ON THE INTEGRATED MARKETING COMMUNICATIONS TOOLS USED BY COCA -COLA . Prepared by Saptarshi Chakraborty,Vadodara Helpful for all management students!!!
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
Vodafone's social media strategy , online marketing, SEM process, SEO process, Comparision among competitors in the Online world for ad's eg, Facebook ,YouTube,Twitter etc.
FootprintsVodafone India Sustainability Report 2013-14. Steps today for a bet...VodafoneIN
At Vodafone India, the need to engage in responsible
practices is led by an intense desire to contribute
positively towards the three pillars of sustainability
and CSR – Social, Economic and Environment. Over
the years it has consistently endevaoured to raise
the bar of its reporting in line with the evolving
global reporting frameworks and publishing it
only in the digital format, conforming to the true
spirit of sustainability.
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????Browne & Mohan
This presentation will give you a deeper insight about the Current B2B Social media trends/Challenges in the Middle East. And also provide a sturdy process framework to overcome these challenges.
Above presentation is a SAMPLE proposal for creating a Social Media Content Strategy. This is a random brand chosen by me out of my personal choice and I am in no way associated with this brand. Its a light, fun presentation.
Digital Marketing Plan for The Sparks FoundationDaibi Moitra
I am Daibi Moitra and I am completing My Integrated MSc. from BIT Mesra. Currently completing my Digital Marketing Internship from The Sparks Foundation. I am sharing a Power point Presentation on the Digital Marketing/Social Media Marketing of different Functions of The Sparks Foundation.
Fed ex / Ketchum Social Media Study Findings ReportMauricio Godoy
Findings and insights from the 2010 FedEx/Ketchum Social Media Benchmarking Study—a comprehensive exploration of how social media impacts today’s communications landscape. This document reflects the input of leaders from over 60 top global organizations across most major industries.
The presentation focusses on the cutting edge of marketing innovation, that is expected to emerge post- recession. Conversation marketing is low- cost, rich in data, and full of measurable tools, that can change the game for emerging economies in the global marketing context.
a Vodafone Ghana reputation study me and my colleagues researched and presented in class @ 2015. we have our background, objectives and goals we hope to achieve at the end of the research.
Storytelling and social media - your talent engagement toolkitUniversum Global
Kat Lynn, Associate Director Marketing & Communications, and Amelia Pardieu, Head of Digital Media, share how to use social media and storytelling to effectively boost your brand presence and communicate with talent in a meaningful way.
How we helped give birth to Vodafone Social, the official blog for Vodafone UK, and nurture it into one of the most powerful tools in company’s communications arsenal.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. Today we will talk about..
•
Recapping objectives
•
Online research and Findings
•
Observation and Challenges
•
Recommended way ahead
• Content
• Campaigns
• Platforms
• Influencer engagement
• From theory to execution....
3. Objectives
•
Enhance the reputation of Vodafone India, building on acceptability and loyalty for the brand
through a focused communication effort
•
Project Vodafone as a corporate that understands India and is firmly rooted in the country
•
Present Vodafone as a brand that has a strong commitment towards society and invests regularly
•
Project Vodafone as a financially sound leader
4. Online research
We‘ve considered chatter,
conversations and content around
Vodafone India from a corporate
reputation perspective
We‘ve not considered content,
conversations around consumer
complaints
Online research was conducted using
key words on Google and Brandwatch
(a monitoring tool) and the most
prominent conversations were grouped
and recorded., Online dipstick was
done with 82 individuals
5. Online Research
Brand Messaging
21 MbpsDongle (Product/Tech)
Apps(Product/Tech)
iPhone 5s plan(Service)
Connection@ doorstep(Service)
121 (Service)
What people remember
Conversations
Talkative girl(Campaign)
Har ek Friend(Campaign)
iPhone 5s plan(Service)
Ranbir as old man(Campaign)
Honey Bunny(Campaign)
21 MbpsDongle(Product/Tech)
4G Launch(Service)
iPhone 5s plan(Service)
Coverage in Kerala(Service)
3G Netsetter (Products)
7. Observations and challenges
• While Vodafone has its share of negatives/ issues at a
product level, it is seen as a young and innovative brand
• Most of the conversations and content are around products
and services
• Strong corporate programs exist around which interesting
stories can be told – however currently these are ―hidden
away‖ and not on the radar of people
- It is extremely difficult to come by content around these
programs on the India website
• People perceive Vodafone as a ―non-Indian‖ brand with no
story on India
• A strong admired brand but weak on corporate profile
We just need
to tell the
world the
story about
Vodafone
India’s
corporate
programs,
initiatives and
performance
8. • Current Employees
Personal
network
Who should we engage with
• Student fraternity
• Customers/
consumers
• Potential employees
External
stakeholder
s
• Business partners
• Senior Managers
• Experts
Institutional
authority
Internal
stakeholder
s
• NGOs
• Media
• Government officials
• Think-tanks &
academia
9. An indicator of things to come?
Majority of India is
youth...with ambitions,
expectation,
aspirations and
outlook to life much
10. We are seeing four shifts happening in society
PEOPLE
End of trust: People have more information than ever before
and people don‘t trust organizations. In fact, trust in all
organizations, including corporations and governments, is at an
all-time low across the world
Power to the People: People have new sources of power and
people believe that only they themselves can come up with
innovative solutions to our most pressing problems, not
governments or corporations.
Quest for Meaning: People are searching for meaning
connections with communities and
organizations around a shared purpose, and expect
organizations to enable such connections.
Rise of Shared Value: People are demanding that
organizations not only rediscover their social
purpose but also put it at the core of how they conduct their
business and engage with their stakeholders, to create shared
value.
WHAT’S IN IT FOR
ORGANISATIONS
Engagement and participation with stakeholders - hence enhance
loyalty and acceptability
Strong differentiator amongst competition
Attract new audiences
Attract and retain talent
Increase in sales/ profits
12. PurPle: Purpose + People
PurPle (Purpose + People) is MSLGROUP‘s global offering for helping business leaders drive
positive change by catalyzing collaborative social innovation and grassroots change movements.
1
A purpose to inspire people
2
Comms platform to organize people
3
Stories to spark participation
4
Programs to energize people
13. PurPle storytelling framework
• Tell stories that will spark engagement and energize people
• Three types of stories told in sequence. The stories about Why (PURPOSE), What (CHANGE) and How (QUEST)
1
WHY? THE PURPOSE
Who are we and what is our
purpose, our reason for being? What
is our Shared Purpose, or Social
Heartbeat, that can inspire all our
stakeholders?
2
WHAT? THE CHANGE
What needs to change? What does
change mean for individuals,
stakeholders and communities?
3
HOW? THE QUEST
What happens when we try to
catalyze positive change? What if
the only way we can win is by
helping all our stakeholders win?
14. Purpose and comms platform
Why: The story of PurposeVodafone believes that
empowerment is a critical
catalyst for positive change
Vodafone brings alive its
purpose of empowerment
by enabling stakeholders to
contribute, participate and
co-create
What: The story of
changeVodafone recognizes that
it needs to constantly
innovate solutions to touch
all stakeholders. In this
constantly evolving world,
innovation broadens
perspectives raises
expectations and makes
the world knit closer
How: The Story of questThrough a series of inclusive participative programs, Vodafone believes
that the best measure of success is when the people speak positively
15. Stories to spark participation
Empowering Customers
Through a series of films on Vodafone‘s
technological innovation , we will bring forth
the concept of how Vodafone empowers
users to communicate better, and thus,
impact their lives positively
Empowering Suppliers
Stories that capture Vodafone‘s initiatives
aimed at improving
transparency, efficiency and sourcing
practices in order
to better empower the suppliers.
Objectives
PoV from community members, shares,
likes, comments across the social
ecosystem
Objectives
Participation from influencers from different
spheres of businesses.articles on business
journals,shares, likes, comments across the
social ecosystem
16. Stories to spark participation (Contd I)
Mobile and Health
Third party/ syndicated report on the
perceived health hazards/ radiation and
mobile telephony
Objectives
Stories via likes, comments,
shares and views,Report
Downloads and POV of experts
from academia, government,
industry associations, handset and
technology suppliers, NGO
World of Difference
Video series that highlight the WOD
programme and the selection process of 25
Vodafone employees who get to work for a
cause
Talking about what they aspire and how
Vodafone is making it happen
Objectives
Shares across Vodafone
employees‘ social
network,Tweets, Views, Likes &
comments from people in general
17. Stories to spark participation (Contd II)
Empowerment through Education Stories
around how Vodafone is leveraging it‘s
cutting edge technology to impart education
to children in need. Highlight will be solutions
like virtual classroom,circle initiaves etc.
Objectives
Stories via likes, comments,
shares and views
Networks that deliver
Stories that say how Vodafone makes things
available to us for consumption on a day-today basis. Little do people know about the
effort,innovation and technology in the
background
Eg: Story of how Dabbawallas‘ efficiencies
depend on a robust network like Vodafone
Objectives
Shares,Tweets, Views, Likes &
comments from people in general
18. Programs that energize people
Empowering employees
Loyal and passionate employees will be
invited to participate
through an essay, ppt, video, graphic, poster
– anything that represents their perspective
on ‖How I can better Vodafone‘s
capabilities/process to lead to superlative
consumer experience
Story of New India
Vodafone teams up with influencers and
bloggers and gets them to travel and
discover the new India. As they progress
with their journey, they chronicle their
experiences (video, visuals, text) live using
innovative Vodafone technologies. Relate
new India and Vodafone
Objectives
Shares across Vodafone
employees‘ social
network,Tweets, Views, Likes &
comments from people in general
Objectives
Influencer Engagement
19. Programs that energize people (Contd I )
Shakti: Empowering Community
Stories of ordinary humans with
extraordinary grit and passion that have
change the world- this could be an extension
of the ―Woman of Pure Wonder‖ Program,
only difference being that we can make it
more participative by asking people to
nominate their heroes
Road Safety
In line with Vodafone‘s commitment to Road
Safety program – we can showcase a
series of videos that capture survivors,
relatives‘ experiences, celebrity and traffic
police endorsement. A mobile app that
routes your phone to a pre-detemined
voicemail# whenever you driving
Objectives
Influencer Engagement+ Community
outreach
Objectives
App installs,Tweets, views etc
20. Programs that energize people (Contd II )
Power Games
Hunt for India‘s most innovative talent across
leading engineering and business colleges.
Vodafone sponsors a case study competition
around purposeful new-age thinking.like
micro financing/social entrepreneurship.
Winners get to intern with Vodafone
Objectives
Crowdsourcing solutions to
enable brand goodwill and get
Votes,views,shares, ideas etc
Recharge Happiness
Vodafone‘s Mobile-based loyalty programs that
help communities living at the bottom of the
pyramid get the most out of their spend by
connecting it to development rewards – safe
water, education, healthcare and energy
products and services
Objectives
Brand goodwill, mainstream coverage without
spending on media
22. Function and Purpose
Repository/
Store videos
Stage 1
• Build, store and aggregate fresh content on Vodafone
• Facilitate discovery and amplification of content
•Post discovery and amplification, prompt engagement
•Refresh ongoing content areas with emphasis on Power to
You
•Analyze content consumption, acceptance, measure
engagement and community growth and behavior
epository/ Store
documents
epository/ Store
images
Stage 2
•Activate and manage campaigns
-Influencer activation
-Employee activation
•Evaluate success of activation
Drive EE
Amplificat
Enable
discovery
Drive
Amplificat
engagemen
Enable
discovery
Drive
engagemen
Enable
discovery
23. Rolling out
Empowered
@Vodafone
Campaign
Safety First
Campaign
Month
1
Month
2
Shakti
Campaign
My Power
Campaign
Month Month
4
5
People‘s
Lab
Employees
Power game
Campaign
Recharge
Happiness
Campaign
Power to help
Campaign
Month
6
Month
7
Month
8
Power to India
Campaign
Month Month MonthMonth
10
12
11
9
People‘s
Lab
Students
MONTH 1 to 12: ONGOING CONTENT - STORIES: WHY-PURPOSE | WHAT-CHANGE | HOW-QUEST
25. From theory to practice
Communication Strategy
Corporate Microsite
Shakti: Power to the woman
26. Digital Marketing Objective – Capture ―Relevance‖
Right Intent
Right Context
Right Audience
Right Content
Corporate
Microsite
Corporate Microsite
Relevance
28. Capturing Right Intent (Shakti: Power to the woman)
Organic
Search
Paid Search
Sample Target Theme
SEO Objective
Assist brand strategy by establishing
relevance across the organic medium,
by using white-hat optimization
techniques
Shakti: Power to the Woman
SEM Objective
To compliment the overall brand
strategy by displaying targeted ads to
our (defined) audience sets at various
touch-points in the Google Ecosystem.
29. Capturing right intent: Further drill down)
Organic
Search
SEO Page Title
Women of Pure Wonder|
Celebrate the spirit of
womanhood with Vodafone
SEO Meta Description
Vodafone salutes the
extraordinary deeds of real
women who have courageously
braved all social, economic,
and familial odds to find
success in their chosen field of
work.
SEO Header Tags
Vodafone pays tribute to Malala
Yousafzai
Paid Search
SEM Sample Ads
Vodafone Shakti: Power to the
Woman
Ordinary Women with Extraordinary
Talent – Our Heroes. Are they Yours?
Corp.Vodafone.in/Our-Heroes
Vodafone Shakti: Power to the
Woman
Unsung Heroism, Unmatched Talent Saluted by Us. What About You?
Corp.Vodafone.in/Our-Heroes
30. Capturing right context
Remarketing Solutions
GDN
Remarketing
LP
Remarketing
Website
Remarketing
Search
Remarketing
Search Intent
Based
Cross
Channel
Remarketing
Event Based
Event Based
Cookie Based
Page View
Based
Page View
Based
Social Media
Time Based
Time Based
YouTube
Email
31. Capturing right context - Contextual themes
News
Sports
• Latest News
• Breaking News
• <city> News
• Entertainment News
• Sports News
• National News
• Cricket
• Football
• Hockey
• Sporting Personalities
Finance
Auto
GDN and Affinity
Segment
Business
• Auto Enthusiasts
• Movie Lovers
• News Junkies
• Sports Fans
• Travel Buffs
Real Estate
Travel
32. Capturing right context - Contextual examples - #1
Display Advertising basis the contextual themes chosen
33. Capturing Right Context - Contextual Examples - #2
Video Content from the campaigns can be promoted on YouTube as Video Ads
The targeting for the same can be around the contextual themes, interest categories & affinity segments mentioned
34. Capturing Right Context – Other contextual examples
Times Of India
Economic Times
Money Control
The Hindu
BBC
Must See India
Yahoo
CarTrade
In.com
35. Capturing Right Audience (Segments)
Data Point 1
Trait 1
Data Point 2
Trait 2
Data
Aggregation
ONLINE
AUDIENCE
Data Point 3
DMP
Data
Analysis
Data Point 4
Trait 3
Trait 4
Cookies
classifie
d into
Segment
s
Intent
Interest
Descriptors
Target defined audience sets through DSPs
Segments
36. Capturing Right Content (Platforms & Partnerships)
Forge Partnerships with relevant platforms and syndicate exclusive brand-influenced content through these channels
39. Digital Media Buying Process
Digital Media Buying Process
I: Objective and
TG as defined by
client
II: Calculating the
TG reach in
internet universe
III: Identifying the
Passion points
and digital
hangouts of the
TG
This will define the
media mix and the
recommended
reach
What is the
effective base of
relevant audience
available on
internet
Comscore shows
the genre where
TG spends their
online time based
on Age and
gender targeting
IV: List the genres
relevant to reach
the TG and the top
websites
V: Duplication and
reach mapping for
budget allocation
to sites
VI: Finalize plan
as per reach,
engagement and
passion points
Comscore shows
the top websites
frequented by the
TG
Duplication
calculation
identifies effective
reach of each
portal
The final plan aims
to reach the
relevant TG at
relevant touch
points
41. We live in a world of influence
Because now everyone can go
from consumer to influencer.
This makes understanding
influence more complicated
than ever. It also makes
harnessing influence more
powerful than ever.
Once influence is found it is essential to establish regular
communication channels, developing relationships and
tracking all results in a manner that improves all future
42. The Process: Managing influencers
determin
e
define
measure
03
04
05
social thresholds
and social tools
the categories of
influence that we
care about
enable
02
01
discover
influencer research,
identification
and segmentation
the network to share
and drive social
activity across
products
DEFINE
DETERMINE
DISCOVER
ENABLE
MEASURE
and optimize realtime across all major
social channels
44. Determine
Key influencers who are following Vodafone
• Publications like TOI, Economic Times and Moneycontrol with
average 5000+ Followers
•
Mix of male and female. Age between 25 - 30
• Media professionals, Passionate Travelers, Stock market
experts/enthusiasts
• Primary interests: Finance, technology, digital marketing and
Entrepreneurship
• Have personal blogs - write frequently about diverse topics
ranging from Technology to Telecom Industry trends
• Primary interaction via Retweets of Vodafone information and
Service launches tweeted by the official handle
45. Discover
Key influencers who we can tap (indicative)
Technology
NDTV Gadgets
@NDTVGadgets
http://gadgets.ndtv.com/
Tweets on Breaking tech news, the latest reviews, opinions, analysis, videos,
photos and more. - 47,902 followers
Think Digit
@digitindia
http://www.thinkdigit.com/
India's most popular destination for personal technology news, views & reviews. 22,451 followers
Avinash Kaushik
@avinash
kaushik.net/avinash
Author, Web Analytics 2.0 & Web Analytics: An Hour A Day | Digital Marketing
Evangelist, Google | Co-Founder, Market Motive – 126,195 followers
Tech2 - Firstpost
@tech2eets
tech.firstpost.com
India's biggest technology website. Shares the latest news, reviews and other fun
tech stuff.
Reuters India Tech
@RtrsIN_Tech
in.reuters.com/news/technology
Technology news from Reuters India. 2,749 followers
46. Discover
Key influencers who we can tap (indicative)
Business
Economic Times
@EconomicTimes
www.economictimes.indiatimes.com
Official account of Economic Times India with 243,544 followers
Forbes India
@forbes_india
www.forbesindia.com
Forbes India, a business magazine from Network18 in alliance with Forbes.
With 47,127 followers
Business Today Verified account
@BT_India
businesstoday.intoday.in
Business Today, India's leading business magazine, tweets magazine
features and latest on business. 10,273 followers
Zee Business Verified account
@ZeeBusiness
zeenews.india.com/business/
ZEE BUSINESS is India‘s 1st 24-hour Hindi business channel. With10,963
47. Enable
CREATE THE “POWER TO YOU” PORTAL
POWERED BY THE MSLGROUP PEOPLE’S
LAB. Influencers will converge, engage
on this hub
48. Enable
The ―POWER TO YOU‖ portal will be a Private Portal: powered by social shares
• Unique, Visual and custom
experience
• Members can share
content created by the
brand- to their personal
social communities.
• ‗Breathable‘ data base for all
member profiles.
• Multi-media content capable
• Members can share
content created by
fellow community
members
• Members actively
participate in
improving, supporting
and suggesting Drivers
of Growth.
INFLUENCER
CONTENT
PORTAL
• Private: (identified
•
influencers)
or
Public: (fans and followers)
• Content is backend coded to
track entire content journey.
49. Summarising the roll out
Part A: Purpose driven
message and campaigns
Part B: Build an Army of
Influence
50. Recapping the roll out
Empowered
@Vodafone
Campaign
Safety First
Campaign
Month
1
Month
2
Shakti
Campaign
My Power
Campaign
Month Month
4
5
Power game
Campaign
Recharge
Happiness
Campaign
Power to help
Campaign
Month
6
Month
7
Month
8
People‘s
Lab
Employees
Power to India
Campaign
Month Month MonthMonth
10
12
11
9
People‘s
Lab
Students
MONTH 1 to 12: ONGOING CONTENT - STORIES: WHY-PURPOSE | WHAT-CHANGE | HOW-QUEST
BUILDING AN ARMY OF INFLUENCE
Month
1
DEFINE | DETERMINE|
DISCOVER
Month
2
Month
3
Month
4
ENABLE
52. Our process
The process we use to identify and respond to queries
CUSTOMER QUERY
VODAFONE PLATFORM
CATEGORIZE
RESOLVE
COMPLAINT
FORMED RESPONSE
LISTEN
ELSEWHERE
RANT
IGNORE
KUDOS
ACKNOWLEDGE AND ENGAGE
WHERE
CATEGORIZE
TRACK INFLUENCERS
We prioritize on the basis of
where the comment was made
— our own platforms are
always more important.
On the basis of the type of the
comment. If it is a genuine
customer query we either
respond/highlight client-side
If we see people giving us kudos,
we check their influence and
categorize them as Super Fans
53. ORM: Classification of conversations and action points
CLASSIFY
CONVERSATI
ONS
-ve Misinformation
RESPOND TO
CONVERSATI
ON
LINK TO
SOCIAL
PAGES
LINK TO
BUSINESS
PROCESS
SPECIAL
ACTIONS
Counter twice with relevant
links, post that delete/block
user
Solve
Support forum
Identify root cause
Try to engage one on one
to build positive reputation
Enquiry
Answer
Support forum or
CRM tool
Identify root cause
NA
Passing remark
Let it be
Suggestion
Footer
Plan for crisis
scenarios
Problem
+ve
Correct by
Corporate or brand
presenting
website
appropriate evidence
in the form of
article/info
Thank
Ideation platform
Implement change
Create ambassadors
Kudos
Thank
Fan community
Create
ambassadors
NA
54. ORM execution
Product/ser
vice Related
queries
Disgruntled
consumers/
complaints
Non product
related
conversations/que
ries
• Acknowledgement of the user
query on the social media
platform
• Notify the appropriate Social
Media team of the respective
brand about the query
• Respond requesting for
details
• Inform the CE team or
escalate, as required
No Approvals
Required on
responses
Have a generic pre
approved response in
place for each
category. Over a
period, create an faqs
document
• Thank/request for feedback
based on what the user
comment is
To streamline the process to complaint redressal and resolution, it is recommended that
each user query be assigned a unique reference number. This will facilitate timely
resolution, avoid duplication and facilitate prompt follow ups - MSLGROUP Social Hive will
work with the Vodafone Customer Service team to set this up
Client
Approval/inputs
required on
responses
In case of
customized
response, share
recommendation for
suggested response
and communicate
post approval
56. Decide action as
per SOP
Record mention
for reporting and
analysis
Footer
Identify and
establish
influencers and
involve them in
future
conversations
57. Setting up a separate handle for Customer Care: @VodafonecareIN
•
We suggest a separate handle for Care
•
Over a period of time volume of
complaints on Brand handle reduce
when consumers switch over to Care
handles
•
Brand handle can be used (solely) to
communicate the purpose of the brand
•
Care handle can be centrally taken care
by CRM aligned teams.
•
A representative profile of CRM team
can give a human face to the brand
•
Competitors like Airtel, Reliance and
Tata Docomo have already implemented
this
59. Daily reporting
Top conversations for
Vodafone and competitors
on their respective social
media ecosystems & Open
web
Top Daily
Contributors/Conversation
alist for Vodafone and
competitors on their
respective social media
ecosystems & Open web
Total complaints/queries
Received vs. Acknowledged
vs. Tagged to respective
CRM teams@Vodafone
Snapshopts of Daily Brand
Posts on Vodafone Social
Media Ecosystem
60. Monthly reporting
Content: analysis for
Vodafone and competitors
on their respective social
media ecosystems & Open
web
Metrics: Month on month
metrics for Vodafone and
competitors on their
respective social media
ecosystems & Open web
Qualitative Impact
Platforms’ summary
Content Summary:
Theme/topic wise posts
across Social Media
Ecosystem - highlights
the content focus of the
month.
Content Sources - for all
of the mentions that are
captured for the brand.
Metric
Likes, PTA,
followers, re-tweets,
reach, views, hits,
comments, shares,
subscriptions
Share of Voice
Content Type: Videos vs
Links vs Pictures vs Text
Sentiment Analysis: This
captures mentions for the
brand segregating it into
positive, neutral and
negative
Summary of popular content formats with respect to user responsiveness and
interaction
Summary of platform-wise performance independently