What are advertisement slogans?

1. ADSLOGANS

2. 01
Advertising slogans
are short and
memorable group of
words used in
advertising
campaigns.
They are claimed to
be most effective
means of drawing
attention to one or
more aspects of a
product.
WHAT IS AN
ADSLOGAN

3. 01
Advertising slogans
are NOT brand
taglines.
Taglines are created
for a brand or a
product and tend to
last forever.
Advertising slogans
are more toward to a
product campaign
and can vary
according to its target
market and the
audience.
WHAT IS AN
ADSLOGAN

4. 02
An effective ad slogan needs to have the
following characteristics:
Memorable
 Easy to recall
Include a key benefit
 What the audience can get from the product
 E.g. Mercedes Benz “Engineered like no
other car in the world”
HOW IT
WORKS

5. 02
Differentiate the brand
 Distinguish the brand from other brands
 E.g. Heineken refreshes the parts other
beers cannot reach
Recall the brand
 E.g. See the USA in your Chevrolet
http://money.howstuffworks.com/ad-
slogan2.htm
HOW IT
WORKS

6. 03FUNCTIONS OF
ADSLOGANS
Stating the product or
brand benefits.

8. 03
Product distinction
lawfully between
competitors.
FUNCTIONS OF
ADSLOGANS

10. 03
Generates emotion or
confidence about the
product or brand
performance.
FUNCTIONS OF
ADSLOGANS

12. 03
Instils a need or desire
for the product or
brand.
FUNCTIONS OF
ADSLOGANS

14. 03
Aspire to be catchy and
memorable, to be
immortalized as
taglines in our culture.
FUNCTIONS OF
ADSLOGANS

16. 04
“Slogans should be
long enough to
contain some words
that knock on the
right side of the
consumer's brain. The
emotional side of the
brain as opposed to
the left side, the
logical, analytical
side.”
- Al Ries
“Two Great Tastes That Tastes Great
Together”
http://www.youtube.com/watch?v=DJLDF6
qZUX0
EFFECTIVE
SLOGANS

17. 04
Add a word.
you can dramatically
improve a slogan by
adding a single word.
EFFECTIVE
SLOGANS

18. 04
Memorable slogans
are usually long.
In order to "own a
word in the mind," the
stratagem to do so
involves a number of
words.
EFFECTIVE
SLOGANS

19. 04
Slogans you believe
in.
EFFECTIVE
SLOGANS

20. 04
I am brazuca.
Match ball of the 2014
FIFA World Cup™
from adidas Football
garnered ~4million
views.
http://www.youtube.co
m/watch?v=PImQsVs
XCrI&hd=1
EFFECTIVE
SLOGANS

21. Powerful slogans will
be embedded into the
minds’ of consumers,
which enhances
better recall of the
particular brand.
They increase the
reliability of the brand.
 Speaks for the
brand/acts as a
shadow for the
brand
05IMPACT ON
BRANDING

22. 05
Create a powerful
identity.
 Increase
desirability for the
brand
Builds and
strengthens
relationship between
brands and
customers: enhance
customer loyalty.
 Emotional slogans
appeal to
consumers more
IMPACT ON
BRANDING

23. 05
Predictable slogans
also enable better
recall of the brand.
Slogans elaborate
perspective for
different
organizations.
 Determines the aim
of the product
IMPACT ON
BRANDING

24. REFERENCES
 http://yourbusiness.azcentral.com/slogan-vs-tagline-12643.html
 http://adage.com/article/al-ries/long-slogans-absolutely-
positively-effective-short/145755/
 http://www.socialmediatoday.com/content/impact-slogans-
branding
 http://www.artofthetitle.com/title/mad-men/
 http://en.wikipedia.org/wiki/Advertising_slogan