Branding Final Project for School.

1. Men’s Entertainment Magazine Men's Entertainment Magazine By Hitesh Malhotra Module C - Branding

3. Second edition gives birth to the ‘Playboy Bunny’ – a symbol for sexuality, frisky and playfulness.

4. By 1960,circulation crosses 800k mark.

5. The November 1972 edition of Playboy was its best selling edition. It sold 7,161,561 copies.

6. Playboy is ranked at#54 at all time top 100 US brands of United States

9. Magazines may also carry articles on topics including cars, humor, science, computers, culture and politics.

10. Size: Nearly 6% of overall publishing industry.

11. Annual Turnover in 2006 was about $ 1 Billion

12. Industry declining due to internet revolution

14. Product Scope – Nude Celebrity Pictures and interview,Playmates,Lifestyle Articles and Playboy online vouchers.

17. Valued Customer Behavior-Black box

18. Competitor’s analysis

20. DVD, Home Video etc

23. Brand Positioning The business and news magazines own events and financial analysis, hardly any entertainment, outdated trends. News GQ,Esquire own literature and high achievement. Almost too literate, and way down the list in popularity for entertainment. Penthouse and the other skin books own gynecology. Adult Entertainment Lifestyle The world of Men’s Magazines

24. Brand Positioning Playboy incorporates all these elements, for mature men who have already arrived at some sense, have their own personal style, are comfortable with their achievements but are still reaching for more pleasurable experiences and new information. News Adult Entertainment Lifestyle The world of Men’s Magazines

27. Revenue Generators (2009)Ref:http://sparxoo.com/2010/07/20/playboys-internet-strategy/

30. Changed his shy personality to a more extrovert one.

31. Since then, he only dresses in pyjamas and night gown to display his brand essence.

32. Purchased the most expensive property in Los Angeles-Playboy Mansion.

33. Purchased Big Bunny DC9 personal jet to host private partieswith his newly recruited ‘Bunnies’.