For a business to grow and respond to the threats and opportunities, Vodafone’s flexible infrastructure helps to innovate and implement new communication technologies by reducing the cost and complexity of managing global communications. The mobile, fixed and machine-to-machine technology helps in creating new products, revenue streams and routes to market. Various powerful tools and flexible approach makes the people happier, more engaged and more productive at the same time.
Apart from Wireline solutions, Enterprise mobility, Machine to machine solutions and Business value added services Vodafone provides conferencing and collaboration facilities for the large corporates.
Strategic Analysis of Airtel Limited in Indian Telecom Sectorrajinderpal_12
The whole presentation depicts the Strategic Analysis of Airtel Limited in Indian Telecom sector. Here we talk about gradual evolution of Indian Telecom sector and growth of Airtel against its competitor. It also covers the internal value analysis of Airtel - Resource Based View.
It is really informative for anyone interested to know about Airtel and Indian Telecom sector.
Thanks
Rajinder
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
Vodafone strategic management analysis and business analysis vodafone strategy analysis, poster five forces analysis, porter five forces analysis,competitor analysis,swot nalysis,external and internal environment analysis
The presentation deals with Reliance JIO Infomm Ltd. In this case dealt with communication strategy of JIO and of its competitors such as Airtel, Vodafone and Idea. We also discussed the distribution strategy of JIO and its competitors Airtel, Vodafone, Idea and Tata Docomo. Next, we anaylsed the survey we undertook with a small sample size of 100 people wherein we prepared a positing map for JIO and for its competitors, we also looked at the factors affecting consumer preferences in this sector. At last we discussed what went wrong for JIO, what went right and what suggestions to give to JIO to improve upon.
Software Quality Assurance in the Telecom Industry - Whitepaper - HeadSpin.pdfMatthew Allen
Telecom operators are a vital source of communication facilitators across the world. Telecoms must include cutting-edge technologies and platforms to ensure that end-users receive
seamless service and outstanding customer experience. However, telecommunications are
now struggling to deliver an exceptional customer experience via their mobile and web applications and self-service platforms
Strategic Analysis of Airtel Limited in Indian Telecom Sectorrajinderpal_12
The whole presentation depicts the Strategic Analysis of Airtel Limited in Indian Telecom sector. Here we talk about gradual evolution of Indian Telecom sector and growth of Airtel against its competitor. It also covers the internal value analysis of Airtel - Resource Based View.
It is really informative for anyone interested to know about Airtel and Indian Telecom sector.
Thanks
Rajinder
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
Vodafone strategic management analysis and business analysis vodafone strategy analysis, poster five forces analysis, porter five forces analysis,competitor analysis,swot nalysis,external and internal environment analysis
The presentation deals with Reliance JIO Infomm Ltd. In this case dealt with communication strategy of JIO and of its competitors such as Airtel, Vodafone and Idea. We also discussed the distribution strategy of JIO and its competitors Airtel, Vodafone, Idea and Tata Docomo. Next, we anaylsed the survey we undertook with a small sample size of 100 people wherein we prepared a positing map for JIO and for its competitors, we also looked at the factors affecting consumer preferences in this sector. At last we discussed what went wrong for JIO, what went right and what suggestions to give to JIO to improve upon.
Software Quality Assurance in the Telecom Industry - Whitepaper - HeadSpin.pdfMatthew Allen
Telecom operators are a vital source of communication facilitators across the world. Telecoms must include cutting-edge technologies and platforms to ensure that end-users receive
seamless service and outstanding customer experience. However, telecommunications are
now struggling to deliver an exceptional customer experience via their mobile and web applications and self-service platforms
Next gen tech for business and telecom service providers, Raman Singh, CloudC...Alan Quayle
Next gen tech for business and telecom service providers
Raman Singh, Chief Innovation Officer, Cloud Connect
CloudConnect is a DOT Licensed Virtual Network Operator offering a lot more than just India’s first PBX on Mobile for SMBs. CloudConnect gives you the advantage of a comprehensive, and secure mobile-first Business Communication Systems which include cloud PBX system, Business IP phone service, and Unified Communications and Collaboration for small businesses.
This presentation will cover:
Emerging trends: How CloudConnct can help
CloudConnect’s offerings
UCaaS:sensible, effective, and immediately deployable
Customization, verticals, and ecosystem
CloudConnect platform Architecture
Product overview and unique value
Omni-Channel and voice bot examples
Auto-config, auto scaling, self-healing
Changing Your Enterprise Architecture - Mobile is Not an Add-OnWheatstone
A presentation given by Peter George at the 2004 Wireless LAN Event. The presentation discusses some of the considerations an enterprise must make when planning to introduce mobile working as part of its mission critical processes.
detailed discripction on aritel, vodafone, jio
all the detailed information on telecommunication sector.
information on jio, aritel, and vodafone idea limited.
which ever information is collected is collected from the google, and all the information is relavent and useful.
Growth of WiFi in enterprises has been driven by an increased use of mobile devices and BYOD trends, as well as a surge in technological advancements such as the Internet of Things which demand more flexible connectivity than wired alone can offer. This, combined with consumer pressure for public WiFi hotspots, means that wireless LAN connectivity has become a standard expectation on across the board.
Key IT and Digital Investment Areas Shaping the Industry.pdfDraup3
Telecom companies are increasingly reliant on IT and digital solutions to meet the growing demands of their customers and stay ahead of the competition. Read the report to learn about the key investment areas, telecommunication players, service providers, focus areas in various regions, and more.
Similar to An analysis of the distribution channel of vodafone (20)
Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy" is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike
A competitive market strategy for Himalaya Drugs to launch a new ayurvedic beauty product in the market and build an competitive advance over its competitors
In early June 2013, Amazon launched their Amazon India marketplace without any marketing campaigns. In July 2013, Flipkart announced a funding of $ 1 Billion immediately after which, Amazon said it will invest $ 2 Billion in India to expand business. Amazon came up with a dynamic distribution system because of which they were able to deliver the products in as less as a day. This was their USP along with the wide variety of products. This is a report that sheds light on the products and services of Amazon India, discussion on the channels adopted by them, the ATL and BTL promotions and finally the evaluation of the channel effectiveness.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
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1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
2. 01.PRODUCTS AND SERVICES
EMERGING BUSINESSES
In order to expand, any business needs a good infrastructural as well as technological support,
thus Vodafone highly focuses on providing such solutions which helps companies in facing the
upcoming challenges. The range of communication offerings brings voice and data together
and also the wireless and wireline services which definitely plays a major role in being more
responsive to the customers, suppliers as well as colleagues in the office. Also, the solutions
offered by Vodafone helps in reducing the cost and improve efficiency with its mobile, fixed
and machine-to-machine technology solutions.
EMERGING
BUSINESSES
•Wireline solutions
•Enterprise mobility
•Machine to machine solutions
•Business value added services
LARGE
CORPORATES
•Wireline solutions
•Enterprise mobility
•Machine to machine solutions
•Conferencing and collaboration
•Business value added services
GOVERNMENT
•Wireline solutions
•Enterprise mobility
•Machine to machine solutions
•Conferencing and collaboration
•Business value added services
3. Multi– protocol label switching is a
virtual private network of Vodafone which
geographically connects diverse locations.
Leased circuits which is delivered on
seamless optic fiber network helps in keeping
the offices connected with each other
constantly.
The best solution for the connectivity
with the remote area branches can be choose
depending upon the connectivity needs and
existing infrastructure.
The internet leased lines helps in connecting with the outside world and also provides
secure data connectivity to the organizations.
Vodafone’s Office Wireline Voice Service transforms the employee extensions to
direct lines. Each E1 link carries 30 digital voice channels. This means that an effective
EPABX can be set up to enable simultaneous usage of 30 phone lines, used by multiple
extensions, so that businesses can grow without worrying about unnecessary telephone
lines.
To support flexible workforce and
maintain control over the costs
enterprises needs to embrace mobile
technologies. Voice and data
propositions are designed keeping in
mind such needs.
Vodafone offers high speed
internet which enables the employees in
working efficiently even when they are
away from the office.
E-mail & connectivity offered by
Vodafone keeps the employees
connected easily ad cost effectively at
any point of time.
National and international roaming plans keeps the employees connected without much
worrying about the costs.
Vodafone helps to mobilize key enterprise applications such as ERP, CRM, and Sales
Force Automation, Credit and Collections, Inventory Management and other industry-
specific business applications.
Vodafone Secure Device Manager is a web-based service that helps the businesses fully
understand, manage and control the mobile devices.
leased circuitsdomestic mpls
WIRLINE
SOLUTIONS
remote connect
internet leased
line
office wireline
voice (e2-did)
ENTERPRISE
MOBILITY
Mobility
plans
Mobile
internet
plans
Email and
connectivity
Roming
solutions
Application
mobility
Secure
device
manager
4. Vodafone location tracker helps in
locating the assets of the organization.
Vodafone’s Smart Metering Solutions
offers an efficient and cost-effective way to
monitor any consumable, from domestic gas
usage to electricity for home usage or large
scale grid management.
Vodafone’s solutions in the automotive
and telematics industry helps in enhancing
vehicle performance, thereby improving
customer satisfaction.
Vodafone offers Remote Asset
Management solutions, which enable remote
monitoring and maintenance of assets,
machines and systems.
Vodafone’s Machine to Machine Service
Platform is a managed connectivity platform which provides control, visibility and
manageability of your assets.
Vodafone offers M2M Special SIMs for applications and devices, which operate under
higher temperature and pressure limits, such as embedded vehicle tracking and
navigation devices.
Businesses around the world use toll free
numbers to generate new leads, serve
customers and receive feedback.
Vodafone’s Global Virtual Number
(GVN) enables to run a multiple choice or
voting-based contest through an interactive
SMS service.
Network Monitoring Alerts from
Vodafone help in making real-time, data-
driven decisions, Keep track of IT network
with regular SMS updates.
Vodafone’s Caller Tunes allow to convey
your corporate image, message or brand
connect with clients and stakeholders.
Missed Call Information from Vodafone
helps to know who has called at all times.
Vodafone m-pesa™ is a fast, secure and convenient Payment and Cash Management
solution for business.
MACHINE TO
MACHINE
SOLUTIONS
Vodafone
loaction
tracker
Smart
metering
Automotive
and
telematics
Remote asset
management
Service
platform
Special SIMs
Business value
added services
Toll free
service
Global
virtual
number
Networking
monitering
alerts
Callertunes
Miss call
information
m-pesa
5. LARGE CORPORATES
For a business to grow and respond to the threats and opportunities, Vodafone’s flexible
infrastructure helps to innovate and implement new communication technologies by reducing
the cost and complexity of managing global communications. The mobile, fixed and machine-
to-machine technology helps in creating new products, revenue streams and routes to market.
Various powerful tools and flexible approach makes the people happier, more engaged and
more productive at the same time.
Apart from Wireline solutions, Enterprise mobility, Machine to machine solutions and
Business value added services Vodafone provides conferencing and collaboration facilities for
the large corporates
Vodafone’s Audio Conferencing Service
provides a reliable, cost-effective solution
for connecting workforce across
geographies and time-zones.
Vodafone’s next-generation Managed
Video Conferencing Service provides
enterprise an edge by enabling effective
collaboration among your employees,
business partners, suppliers, distributors,
customers and other teams.
GOVERNMENT
Government’s priority is to mobilize its governance towards its citizens. Mgovernance
solutions offered by Vodafone enables in realizing the Digital India ambition of creating
sustainable societies. Service-oriented approach and capabilities in the Machine to Machine
and Fixed Line solutions along with global expertise in the field mobility makes Vodafone the
partner of choice for digital India. Vodafone provides powerful and innovative solutions and a
flexible approach that will make citizens engaged, informed and more empowered.
Wireline solutions, Enterprise mobility, Machine to machine solutions, Business value added
services and conferencing and collaboration facilities are provided by provided by Vodafone
to the government.
Audio
conferencing
Managed
video
conferencing
Conferencing
&
collaborating
6. 02. INDUSTRY ECO SYSTEM
Telecom industry has been highly affected because of the digital age. The evading of analog
phone systems to the current battle over net neutrality, the telecom industry is suffering big
time.
1. According to the census bureau there are fewer telecom companies as well as
employees in the industry in the year 2014 as compared to 2008. Some of the hallmarks
of the telecom industry are mergers, acquisitions and bankruptcies. The survey
conducted by census bureau shows 6 % fewer companies operating in this sector in
2014 than in 2008 and also the number of people working in this industry dropped down
by 14 %.
Source: Census bureau data (2014)
Source: Census bureau data (2014)
The possible reasons for the above change could be:
1. There was a downsizing trend among the companies which remained operating in the
industry apart from the reduction in the companies as a whole.
2. More than average number of employees were working in the companies which either
failed or merged
3. Outsourcing of the jobs was done by many companies.
47000 48000 49000 50000 51000 52000 53000
2008
2014
NUMBER OF COMPANIES
NUMBER OF COMPANIES
1 1.05 1.1 1.15 1.2 1.25 1.3
2008
2014
NUMBER OF EMPLOYEES (in millions)
NUMBER OF EMPLOYEES (inmillions)
7. 2. In this period of 5-6 years, the total receipts of the industry which includes value of
sales, shipments, receipts, revenue etc. increased almost by 15%
Source: Census bureau data (2014)
Though the industry as a whole bought in more money, a very small amount of money
was paid to the workforce for their efforts. The annual cumulative payroll shrank by
2%.
Source: Census bureau data (2014)
Due to the increased efficiencies industry’s profit margin increased tremendously. So, rather
than spending on the payroll, the profit was used by the companies on the following areas:
1. Industry research especially by the private players in order to give a tough
competition to the competitors.
2. Development of infrastructure – 3G/4G services and fiber-to-home/office networks.
3. Dividends to the shareholders
From the above statistics it can be concluded that may be the number of companies in this
sector might keep on declining but still mobile and the wireless sector can turn out to be an
exception to this and may continue to expand to keep up with the growing consumer demand
for mobile data in the coming years.
440 460 480 500 520 540 560 580
2008
2014
Telecom industry total reciepts
Telecom industry total reciepts
73 73.5 74 74.5 75 75.5 76
2008
2014
Annual payroll
Annual payroll
8. 03. Types of market structure
Indian Telecommunication industry, with around 464.82 million telephone associations (Dec
2009), is the third biggest telecom arrange on the planet and the second biggest as far as number
of remote associations. For as long as decade or thereabouts, telecom exercises have picked up
force in India. The Indian Telecommunication Market has been commanded by few noteworthy
players, and henceforth it is an impeccable instance of Oligopoly.
Oligopoly alludes to a business sector structure where an industry is ruled by a little number of
huge dealers. Since there are couple of members in this kind of business sector, each
oligopolistic is mindful of the activities of the others. The choices of one firm impact, and are
impacted by, the choices of different firms.
Group company wise % of market share – Dec 2014 total sub figures
Table Representing the Data for companies as on Aug 2014
Sl no. Name of company Total sub figures % of market share
1 Airtel 107996533 32.19%
2 Vodafone 80874466 24.11%
3 BSNL 52056417 15.52%
4 Idea 50058471 14.92%
5 Aircel 24415514 7.28%
6 Reliance 13281225 3.96%
7 MTNL 4352781 1.30%
Collusion
There is a body working for the privileges of the cell suppliers, The Cellular Operators
Association of India (COAI) which was constituted in 1995 presently, non-benefit, non-
administrative society devoted to the progression of correspondence. COAI's principle
targets are to secure the regular & aggregate hobbies of its individuals.
9. Price Leader
There is a merciless rivalry in the Indian Cellular business sector and there is no extent
of having a solitary Price Leader in the business, presently them go after the costs and
the client base.
Abnormal Profits
There is no confirmation of strange benefits in the Indian Cellular Market, at this very moment
are not contending among themselves for the higher piece of the overall industry and the
benefits. The Indian cell business sector is likewise controlled by the Telecom Regulatory
power of India (TRAI). So there is less risk for the contenders to increase strange benefits.
Barriers to Entry
Termination Fees: If someone owns an interconnected cellular network, the incremental
marginal costs will be directly proportional to the amount of traffic leaving the network and he
will gain addition revenue for every inbound call from another network completed on the
network. These fees are normally set by the regulator and are an incredibly important barrier
to entry.
Churn: The following most vital figure particularly a soaked business sector is the rate of beat,
clearly the bring down the rate the more it is going to take another contestant to get to balance
and consequently the higher the starting working misfortunes and financing necessities
Customer Acquisition Costs: The new contestant needs not just the funding to get range,
assemble the system and account start-up misfortunes, however it needs enough cash to
sufficiently secure clients to get to harmony. The higher the Customer Acquisition Costs the
higher the boundaries to passage.
Investor Patience: Particularly for a cited organization, the most troublesome obstruction to
section to overcome is speculator tolerance. On the off chance that anything turns out badly
and payback takes longer than anticipated they could wind up with a semi-injured auxiliary
without the speculation needed to get to "ideal" piece of the overall industry.
Interdependence
Albeit there is a relentless rivalry in the Cellular business sector, there are an altered number
of firms in the cell market, so the cell suppliers are prone to perceive their reliance. The
homogeneity and the likeness of expenses make them associated.
10. 04. Levels of channel for Vodafone
Indirect channel
Tier 1 – Indirect channel Urban
This chart shows indirect channel distribution of Vodafone for urban area, Distributor and
distributor sales executive are playing key role in this channel they helps to reach the Vodafone
retailer and then to the end user.
11. Indirect channel (Tier 2) rural
2 Tiered model helps in increase the presence and relevance of service and sales of the
company.
Associate distributors are appointed for fulfilling the needs of the customers and they
will be designated with certain areas.
Associate distributors are also responsible for providing service.
12. Exclusive retail
Vodafone store in Urban areas provide better quality of service and a good collection
of smart phones which can be used with Vodafone service with a personalised package
Vodafone mini stores is more convenient its opened with a collaboration with
individuals provide service in semi urban areas
Vodafone mini store- rural area provides more depth service to their customers.
Direct channel
Direct sales agents sells their services by feet on street and cold calling
By tele-calling outbound tele-calling setup, with feet on street fulfilment model
Analytics based data provided-pre to post migration are used in telecalling
Geographic identification for opening new Vodafone outlets
13. Coordinate mapping of all retailers in particular area.
The data which all are collected will stored in a excel sheet.
Upload all the details in a mapping tool .
Through that all the visible gaps are analysed.
Then new retailers are appointed in selected gaps
Then the stores of Vodafone will cover all the areas which enable better service to
the end users.
14. 05. STRATEGIC PARTNERS/ALLIANCES/INTEGRATION
INTRODUCTION
Vodafone has been a smart player right from its days of incorporation, when it comes to
strategic partnerships and alliances. If keenly observed, it could be observed that, beyond the
United Kingdom, any country/continent that Vodafone has ventured into and has been able to
become a major player in the market, it first started off with a strategic partnership with one of
the major players in the respective markets (not necessarily the best player), and slowly went
on to rule the markets. At later stages, many a times, Vodafone also happened to buyout these
partners, thus becoming the lone brand, upon tasting success, with little risk. The best examples
to talk of could be countries like India and African countries.
In India, after having bought a 5% stake in Airtel, Vodafone went on to partner with Essar
group to come into operation and later after 2011, bought majority of the stakes from its partner,
now making ‘Vodafone India’ an individual player with Vodafone Global as its parent
company. Similar is the story with Safaricom, the once major telecom player in African
countries, now more famously known as Vodacom.
GLOBAL PARTNERSHIPS/ALLIANCES
1. MTS: As of October, 2008, MTS, biggest cell telephone administrator in Russia and
the CIS, along with Vodafone declared a key non-value organization to furnish clients
with excellent interchanges administrations and to work together mutually on future
innovative improvements.
Under the understanding, MTS will have the capacity to draw on Vodafone's aptitude
in building and growing third era (3G) systems and versatile broadband items, working
with driving worldwide gear suppliers and conveying creative CRM practices to
improve quality and further enhance the proficiency of its operations. Likewise, MTS
will have a select access to a scope of items, administrations and gadgets from
Vodafone for its businesses of operation in Russia, Ukraine, Uzbekistan, Turkmenistan
and Armenia.
15. The partnership with MTS will give Vodafone important knowledge into the chances
of the imperative information transfers markets of Russia and the CIS, which are among
the quickest developing on the planet. Vodafone's items will be made accessible to
MTS' 87 million endorsers, including more than 60 million clients in Russia, the
numbers as of October, 2008.
The alliance also ensures that Vodafone's items and administrations will be promoted
in Russia and the CIS under a co-marked methodology. Vodafone will likewise open
an agent office in Moscow to co-work all the more nearly with MTS on future offerings
and client administrations.
2. Conexus: The year 2011 saw the collaboration of Vodafone and Conexus mobile, thus
enabling Vodafone to expand significantly expand in Asia. This strategic partnership
had led to enhancement of roaming experience for a combined global mobile customer
base of over 600 million. This alliance with time has enabled Vodafone to further ties
and partnerships with:
FarEasTone (Taiwan)
Hutchison Telecom (Hong Kong)
NTT DOCOMO (Japan)
SMART (the Philippines)
StarHub (Singapore)
TrueMove (Thailand)
Leaving out India, this partnership enabled Vodafone to spread across all Asia leaving
out India, where it is already well established as Vodafone India, and China.
3. Bmobile: In 2014, an alliance with Bmobile got Vodafone’s operations into Papua New
Guinea and the Solomon Islands.
With this partnership, Bmobile will profit by access to Vodafone best practice and items
and administrations which will empower it to upgrade its suggestion to clients in Papua
New Guinea and the Solomon Islands. Vodafone's multinational endeavor clients will
profit by the expansion of Papua New Guinea and the Solomon Islands to their current
contracts for worldwide oversaw administrations, while keeping on being overhauled
by means of a solitary purpose of contact.
4. SFR: Vodafone and SFR have been strategic partners for over a decade and in 2014,
went on to extend their partnership for 5 more years to come. SFR being the second
16. largest telecom player in France, gives all scope to Vodafone to root into one of the
largest markets in Europe.
STRATEGIC PARTNERSHIPS/ALLIANCES IN INDIA
In India, after successfully establishing itself as a telecom giant, becoming the second
best player in terms of market share after Airtrel, Vodafone’s partnerships have been
more centric towards improvising the services they provide.
1. ICICI Bank: In 2012, Vodafone went on to have a strategic alliance with ICICI Bank in
India, to launch Mpesa, a unique mobile money transfer and payment service. The service
enabled all Vodafone subscribers in India to following facilities:
Cash deposit and withdrawal from designated outlets
Money transfer to any mobile phone in India
Range of mobile payment services including purchase of mobile recharge, recharge of
DTH services and utility bill payments
Money transfer to any bank account in India
Payments at select shops.
2. Star India: Vodafone partnered with television giant Star India in 2014 to launch
Vodafone Sports, first-of-its-kind service that brings action from across sports to
feature phones and smartphones. For Vodafone, the activity is a stage towards
understanding its system to drive information utilization and infiltration on portable.
As per the organization, it has about 100 million information clients out of which right
around 45 million utilization information on the portable consistently. Through
Vodafone Sports, the telecom administrator means to drive information utilization
among these clients and rope in different clients through pertinent and excellent games
content.
3. PAYBACK: In 2013, an alliance with India’s largest multi brand loyalty program made
Vodafone the first in telecom industry to be doing so. With this alliance, Vodafone
enabled the option of redeeming points on PAYBACK, for every rupee they spend on
availing Vodafone services, thus making them a promise of additional monetary returns
upon what they spend over Vodafone.
17. 4. Baesystems: In 2014, Vodafone tied up with Baesystems, a cyber and security systems
player. This alliance which was signed for a five year time period, was to be able to
provide mobile security solutions to its subscribers in India and abroad.
07. MARKET COVERAGE
Vodafone is licensed to operate in designated geographical operating areas. The service area
includes:
Four metro areas
18 circles categorized as A, B and C
The metros account for 40% of the subscriber population, with Category A, B and C accounting
for 33%, 23% and 4% respectively. This means that the potential with category C circles in the
lower end of the scale.
GLOBAL PRESENCE OF VODAFONE
Vodafone Operating Countries
Vodafone's partners and affiliates
18. DIRECT CHANNELS
INDIRECT CHANNELS
TIER – 1 (URBAN)
TIER – II (RURAL)
DIRECTSALESAGENT
FEET ON STREET
COLD CALLING
TELECALLING
OUTBOUND TELE
CALLING
ANALYTICS BASED
DATA PROVIDED PRE
TO POST MIGRATION
SUPERCALLCENTRE
CALL TRANSFER
FROM INBOUND
CALL CENTRE
IMMEDIATE
TRANSFER TO A DSA
TELE-CALLING SETUP
VODAFONE DISTRIBUTOR RETAILER
MAIN
TOWN
Direct distribution to
village clusters
within 20 km
Cluster of villages
services by associate
distributor
Cluster of villages
services by
associate
distributor
19. 08. COMMISSION, INCENTIVE AND PRICING POLICIES
Pay for performance continues to be an important principle for Vodafone when setting
remuneration policy. A high proportion of total reward is awarded through short-term and long-
term performance related remuneration. At target around 70% of the package is delivered in
the form of variable pay, which rises to around 85% if maximum payout is achieved.
It ensures that incentive plans only deliver significant rewards if and when they are justified by
performance. For the Remuneration Committee this means two things:
1. Ensuring the targets they set for incentive plans are suitably challenging
2. The Committee review all incentive plans before any payments are made to executives and
has full discretion to adjust payments downwards if it believes circumstances warrant it.
Pay Link to Performance
Vodafone offers performance-related pay schemes that focus not only on individual
performance, but also on team and company measures. All of these measures are transparent
and monitored on a regular basis so that they know exactly how the performance and the
company's performance influence the level of reward people receive.
REWARDS AND RECOGNITION
Vodafone offers competitive and fair rates of pay and benefits to attract and retain the best
people.
Their global short- and long-term incentive plans reward employees based on their
performance, potential and contribution to the success of the business. An ownership mentality
is also a cornerstone of their reward programme and senior executives are expected to build up
and maintain a significant holding in Vodafone shares.
In addition, employees are entitled to a great range of benefits :
Free participation to a health / life insurance scheme for employees and their family.
Mobile phone with preferential rates.
Discounts on Vodafone products and services, special rates on a wide range of retail shops
& restaurants. (Employee Shopping Club)
Discounts on various other insurance plans. (i.e. car, housing, health)
Food allowance & vouchers.
Free use of company’s own gym facilities.
20. PRICING POLICIES
Vodafone’s products and services are competitively priced and easily accessible to as many
people as possible. In order to beat the competition, the company has ensured that it provides
high quality services such as providing high speed data and good network range as compared
to what the competition is offering
Mini as well as jumbo prepaid and postpaid plans are available. As of late, Vodafone has
multiplied its 2G and 3G web rates. This however will be taken after soon by its opponents and
in addition it has get to be difficult to contain information rates off late.
Another important pricing strategy is that the company offers reward points for specified sum
of money spent on purchasing airtime vouchers or data bundles. With a pan India presence,
Vodafone is surely one of the leaders in the telecom sector.
11. MERCHANDISING BY VODAFONE
Vodafone could possibly be called the most applauded telecom operator when it comes to its
ad campaigns. Be it Cheeka (the pug) which they adopted from Hutch after taking over, or the
Zoozoos which they promoted in the country from the second season of IPL, the characters are
well remembered till date, and the love people have for them is never diminishing. This has
helped Vodafone push merchandise imprinted with these characters to a good level into the
market, giving them an edge over the other players in terms of increasing the presence of brand
to greater extent through merchandising.
These characters have also enabled visual merchandising to a great extent at the point of sale.
Every Vodafone store sells varied products like coffee mugs, t-shirts, key chains, etc. with the
images of these characters imprinted on them. With people buying these products, out of love
for the characters or to show the association ship with the brand benefit the company in a way
which could be termed as ‘promotion on the move’.
Vodafone’s speech mark, the logo is also quite prominent and famous with the public. And it
could be termed as the most recognised logo when compared to those of other telecom players
in India.
With all the significant recognition it has got, Vodafone enjoys a good level of visual presence,
be it through its stores, its associated dealer shops (called mini-stores), or through any other
commonly adopted measures to promote visual merchandising at the point of sale, like banners
and posters at recharge stores, hoardings at major areas, etc.
They also have an e-merchandise store where all the Vodafone merchandise are made
available. The online store sells everything from bags, watches, office equipment etc. to even
golf clubs and other sports material!
With respect to merchandising, there aren’t any special requirements that Vodafone as a
company has as it is already doing everything and to a good level. Vodafone has tabbed upon
21. every possible aspect of visual merchandising, and with the online store making products
available at a marketplace most sought after in the present day, and the place where sales is
fast growing, with increasing transactions happening online, Vodafone is at a very good
position in this regard.
22.
23. 12 CHANNEL PROMOTIONS OF VODAFONE ATL AND BTL:
ATL is a kind of promoting through media, for example, TV, silver screen, radio, print, and
Out-of-home to advance brands or pass on a particular offer. This kind of correspondence is
routine in its inclination and is viewed as indifferent to clients. It contrasts from BTL
promoting, which utilizes capricious brand-building and limited time techniques, for example,
post office based mail, deals advancements, flyers, purpose of-offer, telemarketing and printed
media (for instance pamphlets) – and normally includes no movement representation. It is
substantially more viable than when the objective gathering is expansive and hard to
characterize
Vodafone is very popular with its ATL promotion campaigns, be it the huge red hoardings, or
even the ZooZoo campaign that took telecom advertising to a whole new level. Vodafone has
always succeeded in striking an amazing chord with its audiences with each and every
campaign it has done.
Vodafone does ATL advertising very effectively, be it sponsoring a foot ball team, running an
excellent ad campaign or even hosting on hot air balloons at the international Garba Festival
24. Outdoor hoardings have always been a key ATL promotion Vodafone has done.
The canopies are ready to hit the annual October fest in Bangalore.
BTL SALES PROMOTION: is moderately prompt. It is effective and savvy for focusing on
a constrained and particular gathering. It utilizes less routine routines than the typical ATL
channels of publicizing, ordinarily concentrating on direct method for correspondence, most
normally standard mail and email, regularly utilizing profoundly focused on arrangements of
names to expand reaction rates.
Pamphlets, Vodafone postpaid sales promotions, personalized emails to certain clients etc.
25. 13 EVALUATION OF CHANNEL EFFECTIVENESS:
Channel effectiveness is a combination of finding the best route to the customer which is also
the most cost efficient.
Effectiveness: Providing the obliged administration most cost adequately.
a. Delivery : A short term, goal oriented measure of on time delivery of services to
Vodafone customers
b. Stimulation of interest: What are the interests made by the channel part to build client
base or expand the use of the item.
Equity: Extent to which advertising channel serves issue ridden markets and market segments
The reach the Vodafone has is vast when compared to other telecom providers globally.
The reach the Vodafone has is vast when compared to other telecom providers globally.
Efficiency: Output / Input
Performance measures Vodafone follows
Effectiveness Equity
Efficiency
26. Productivity: The efficiency with which the output is generated from the resources and inputs.
Operational efficiency:
a. Labor efficiency: Productive call %
b. Efficiency of salesman: Number of outlets secured
A telecom provider like Vodafone runs its services in almost every nook and corner of a
territory and this is one of the reason consumers select a particular provider so that they stay
connected.
.
Indirect channelDirect channel
Channel segmentation
Corporate Profitability
East
EastWest West
A B C A B C A B C A B C
Territory segmentation
Product segmentation