The document provides an overview of the Indian telecommunications industry and Aircel. It states that India has the third largest telecom industry in the world. Aircel is a major telecom operator in India that started in 1995 and provides both cellular and business connectivity solutions. It has a pan-India footprint and licenses for 2G, 3G, and broadband wireless access technologies. Aircel Business Solutions specifically offers products like leased lines, broadband, and MPLS to enterprise customers across India.
The document provides an overview of the Indian telecommunications industry and Aircel. It states that the Indian telecom industry is the 3rd largest in the world and has been growing rapidly at 45% in recent years mainly due to liberal government policies. It then discusses Aircel, stating that it is a joint venture between Maxis Communications and Apollo Hospitals, operates in 23 telecom circles across India, and focuses on providing both cellular and internet services to consumers and enterprises.
Aircel has used innovative and disruptive integrated marketing communications strategies since its launch in 1999, focusing on creativity and simplicity. These strategies include sponsoring high-profile sports events, fashion shows, and celebrity brand ambassadors. However, some questions remain about whether Aircel's messaging and celebrity ambassador fully resonate outside its core markets and connect with all target audiences across India.
The document summarizes a market research study conducted in Jammu, India to evaluate the potential for Aircel to enter the public call office (PCO) market. The study found that 200 out of 478 existing PCO owners agreed to take on an Aircel PCO, but they demanded more attractive calling plans and assistance from Aircel. While the average daily income from individual PCOs was estimated, entering the saturated PCO market would be challenging for Aircel given the strong competition from established players like BSNL and Airtel. The document recommends strategies like specialized VAS offerings and prepaid SIMs for Aircel to successfully penetrate the PCO market in Jammu.
The telecommunication industry in India began in 1851 with landline services in Calcutta. It expanded rapidly after 2002 with more service providers entering. Key milestones included nationalization in 1947 and deregulation in the 1990s. Today the industry has over 900 million subscribers, though average revenue per user is only $1.9, the lowest globally. Major players are Bharti Airtel, Vodafone, Idea Cellular and Reliance Communications. The industry is shifting focus from declining voice revenues to growing mobile value-added services.
Airtel, Vodafone and Idea dominate the Indian Telecom SectorSimplify360
Airtel, Vodafone and Idea dominate the Indian Telecom Sector on social media. They are the most social telecom companies in India.
Key findings:
Airtel is the most social telecom company in India. Airtel scored high on SSI due to their high social media buzz score and high activity on Twitter.
•Idea, Airceland Tata Docomo were the top 3 performers on Facebook.
•Vodafone is the top performer on Twitter.
What is your take? Do share with us.
A project report on comparative analysis of marketing strategies of vodafone ...Projects Kart
The document provides information about a project report on the comparative analysis of marketing strategies of Bharti Airtel and Vodafone. It includes an introduction to the topic, background details on the telecom sector in India and profiles of Airtel and Vodafone. It also describes the objectives of the study, research methodology used and the contents that will be covered in the report such as the marketing strategies, SWOT analysis, suggestions and conclusions.
The following ppt on aircel service mix, what are the services provided by them, the various data plans, schemes.
The flower of service of Aircel, The blue print of Aircel as well as the failure of plans and what are the backup plans of aircel.
Reliance Industries Chairman Mukesh Ambani announced plans to launch 4G services in India under the Jio brand, including free voice calls, zero roaming charges, and affordable data plans priced well below competitors. Jio will aim to cover 90% of India's population by March 2017. Ambani announced several attractive introductory offers for Jio customers, including free data services for the first four months. Jio also plans to launch affordable smartphones under the LYF brand starting at Rs. 2,999. The launch of Jio's low-cost 4G services posed a major competitive threat to existing telecom companies like Airtel and Idea in India.
The document provides an overview of the Indian telecommunications industry and Aircel. It states that the Indian telecom industry is the 3rd largest in the world and has been growing rapidly at 45% in recent years mainly due to liberal government policies. It then discusses Aircel, stating that it is a joint venture between Maxis Communications and Apollo Hospitals, operates in 23 telecom circles across India, and focuses on providing both cellular and internet services to consumers and enterprises.
Aircel has used innovative and disruptive integrated marketing communications strategies since its launch in 1999, focusing on creativity and simplicity. These strategies include sponsoring high-profile sports events, fashion shows, and celebrity brand ambassadors. However, some questions remain about whether Aircel's messaging and celebrity ambassador fully resonate outside its core markets and connect with all target audiences across India.
The document summarizes a market research study conducted in Jammu, India to evaluate the potential for Aircel to enter the public call office (PCO) market. The study found that 200 out of 478 existing PCO owners agreed to take on an Aircel PCO, but they demanded more attractive calling plans and assistance from Aircel. While the average daily income from individual PCOs was estimated, entering the saturated PCO market would be challenging for Aircel given the strong competition from established players like BSNL and Airtel. The document recommends strategies like specialized VAS offerings and prepaid SIMs for Aircel to successfully penetrate the PCO market in Jammu.
The telecommunication industry in India began in 1851 with landline services in Calcutta. It expanded rapidly after 2002 with more service providers entering. Key milestones included nationalization in 1947 and deregulation in the 1990s. Today the industry has over 900 million subscribers, though average revenue per user is only $1.9, the lowest globally. Major players are Bharti Airtel, Vodafone, Idea Cellular and Reliance Communications. The industry is shifting focus from declining voice revenues to growing mobile value-added services.
Airtel, Vodafone and Idea dominate the Indian Telecom SectorSimplify360
Airtel, Vodafone and Idea dominate the Indian Telecom Sector on social media. They are the most social telecom companies in India.
Key findings:
Airtel is the most social telecom company in India. Airtel scored high on SSI due to their high social media buzz score and high activity on Twitter.
•Idea, Airceland Tata Docomo were the top 3 performers on Facebook.
•Vodafone is the top performer on Twitter.
What is your take? Do share with us.
A project report on comparative analysis of marketing strategies of vodafone ...Projects Kart
The document provides information about a project report on the comparative analysis of marketing strategies of Bharti Airtel and Vodafone. It includes an introduction to the topic, background details on the telecom sector in India and profiles of Airtel and Vodafone. It also describes the objectives of the study, research methodology used and the contents that will be covered in the report such as the marketing strategies, SWOT analysis, suggestions and conclusions.
The following ppt on aircel service mix, what are the services provided by them, the various data plans, schemes.
The flower of service of Aircel, The blue print of Aircel as well as the failure of plans and what are the backup plans of aircel.
Reliance Industries Chairman Mukesh Ambani announced plans to launch 4G services in India under the Jio brand, including free voice calls, zero roaming charges, and affordable data plans priced well below competitors. Jio will aim to cover 90% of India's population by March 2017. Ambani announced several attractive introductory offers for Jio customers, including free data services for the first four months. Jio also plans to launch affordable smartphones under the LYF brand starting at Rs. 2,999. The launch of Jio's low-cost 4G services posed a major competitive threat to existing telecom companies like Airtel and Idea in India.
Vodafone is a major global telecommunications company that provides mobile and integrated communication services. It has expanded rapidly through mergers and acquisitions. Vodafone aims to offer customers a consistent experience across mobile and fixed line services. It focuses on research and development to deliver new technologies and work with standards bodies and partners.
Key Findings of the Study:
More than 3-fold increase in subscribers since 2008
64.4% of the current subscribers are urban
Total wireless segment accounts for 933.7mn
Wireline accounts for a 3.2% of the overall market
The document provides an overview of the evolution and growth of India's telecommunications industry through important milestones from 1851 to present day. It then focuses on summarizing key details about Bharti Airtel, the largest mobile network operator in India, including its subsidiaries, growth in customer base, financial performance, market share and SWOT analysis. The telecom industry in India has seen significant growth and consolidation since market liberalization in the 1990s.
The document appears to be a project report submitted by Neha Jain for her Master's degree in International Business from the University of Jaipur. The report analyzes and compares the cellular services of Vodafone and Airtel in the Jaipur region of India. It includes sections on the cellular industry profile in India, company profiles of Airtel and Vodafone, research methodology used including data collection and analysis, findings and conclusions. The objective is to understand which brand, Vodafone or Airtel, is more strongly positioned in the Jaipur market based on factors like customer loyalty, awareness, satisfaction levels, and perceptions of users of both networks.
Porters five force analysis for telecom industryAkash Agamya
The telecom industry in India is highly competitive with over 15 players. The top players, Airtel, Vodafone and Idea, capture over 75% of the market share. While competition is intense, the industry is still growing with a focus on expanding to rural areas. The financials of the top players remain strong, however future consolidation in the industry is expected as players seek to improve margins. Overall, the telecom sector in India is one of the fastest growing globally due to strong competition and regulatory reforms that have promoted further expansion.
The document summarizes the major cellular service providers operating in India. It discusses Airtel, Vodafone, Idea, and Reliance, describing their technologies, ownership structures, operations, and growth. Airtel is the largest provider by subscribers while Vodafone, Idea, and Reliance have also expanded significantly nationwide through acquisitions and partnerships.
Idea Cellular is one of the top three telecom operators in India along with Airtel and Vodafone. While Airtel leads the market with 28% share, Idea has 16% market share. Idea focuses on social awareness campaigns covering health, environment, education and consumer issues. A survey found that Idea has the highest customer preference at 50% due to its network connectivity and pricing. However, only 20% of customers have used number portability to switch operators.
The internship document provides information about Aircel, India's fifth largest GSM mobile service provider. It discusses Aircel's history, partnerships, awards, focus on 3G and broadband wireless services. It also outlines potential internship projects on understanding multiple SIM usage and analyzing value-added services for 3G consumers. The intern expresses expectations to gain practical telecom experience in areas like marketing, market research and understanding customer needs.
The document provides an analysis of external and internal factors for Mobilink, a Pakistani telecommunications company. It includes an evaluation of opportunities and threats in the external environment, as well as strengths and weaknesses within the company. Various matrices are also presented analyzing Mobilink's competitive position, SWOT, strategic position within its industry, and BCG matrix comparing its services. The analysis provides an overall assessment of Mobilink's strategic position within the telecommunications industry.
Reliance Jio, Marketing and Business Analysis.MARRIVINAY
This project report discusses a study conducted by Vinay Kumar for Reliance Jio to identify factors to enhance Wi-Fi and 4G LTE coverage in Hyderabad, India. It provides background on Reliance Jio and the telecommunications industry in India. The objectives are to identify buildings suitable for coverage expansion and capture their details. The research methodology included a survey of 704 participants. Key findings were that the number of home passes and number of floors in a building depend on internet usage.
Bharti Airtel is India's largest telecommunications company, providing mobile and fixed line services. Its mission is to meet customer needs through error-free service, innovative products and cost efficiency. Airtel has the largest subscriber base in India and is among the top 3 mobile operators globally. It operates through three strategic business units and offers a range of pre-paid and post-paid plans, value-added services, and business solutions. Airtel promotes its brand through celebrity endorsements, innovative services, and wide distribution channels. It aims to provide excellent customer service through its large workforce and efficient processes.
Airtel launched its prepaid cellular service called Magic in January 1999 in India to target infrequent mobile users. Magic was made easily accessible by making SIM cards available in various stores. This led to rapid growth in Airtel's subscriber base. To sustain its position as market leader, Airtel revamped Magic by rebranding it as Airtel Magic, introducing regional roaming and other value-added services. It also implemented aggressive celebrity endorsement campaigns. These strategic changes helped Airtel transform the Indian cellular market and achieve a subscriber base of over 65 million by 2008, making it the largest cellular provider in India.
Bharti Airtel conducted a BCG matrix study of its strategic business units (SBUs). The matrix shows that Mobile Services is the cash cow with the largest market share. Enterprise Services is classified as a star due to its strong growth and market share gains in recent years. Telemedia Services falls in the dog quadrant with declining market share. Passive Infrastructure is new and its future is uncertain. The document provides details on the market shares and growth rates used to classify the SBUs in the BCG matrix.
telecommunication industry after reliance ANKUR BAROT
History of telecom
Introduction to Telecom Sector
Reliance Communication
Other Players of Telecom Industry
Analysis of Reliance Communication
Role of Government
Reliance Communication is losing its 3G market share in Western Mumbai due to various factors. A survey of 100 mobile outlets found that Airtel and Vodafone sales representatives visit shops more frequently. Airtel has the highest 3G dongle sales and is perceived more positively by customers. Reliance dongles are less easy to sell due to poor network quality and higher prices. The report recommends that Reliance improve sales representative visits, offer competitive pricing and services, and increase brand promotion through advertisements to boost its 3G sales in Western Mumbai.
The cellular wireless telecom industry in India has grown rapidly in recent years. The total subscriber base has crossed 200 million, growing by over 62 million in the last 11 months alone. Bharti Airtel has emerged as the clear market leader, holding over 23% of the market share. Airtel has expanded across India and aims to meet its vision of being the most admired brand in India by 2010 through innovative products and services, quality customer service, and strategic partnerships with global technology providers.
The document provides information on the Indian telecom industry and Vodafone's operations in India. Some key points:
- India's mobile subscriber base has grown from under 2 million in 2000 to over 812 million in 2011, with an annual growth rate of 73%. Vodafone has a 15% market share in India.
- Factors important to customers when choosing a provider include network quality, call rates, and value-added services.
- A brand analysis of telecom operators showed Vodafone had the strongest brand image and highest customer loyalty, though call rates were a weakness.
- The recommendations suggest Vodafone should focus on improving call rates and continuing large
Bharti Airtel is an Indian multinational telecommunications company with operations in 20 countries across Asia and Africa. It is the third largest mobile telecommunications company in the world. Airtel provides mobile, fixed line, broadband and television services and has a vision to be the most admired brand in India through delighting customers. It has a large customer base of over 186 million and a recognized brand name but faces challenges from increasing competition and decreasing profit margins. Airtel looks to leverage opportunities from strategic partnerships, expanding markets in rural areas, and growing sectors like broadband and television.
- Bharti Airtel is an Indian telecommunications company that launched cellular services under the brand Airtel in 1995 in Delhi. It has since expanded across India and internationally.
- Airtel provides mobile services, broadband, fixed line, and enterprise services. It has over 102 million mobile customers and 2.8 million broadband and fixed line customers.
- Airtel is headed by Sunil Bharti Mittal and seeks to be the most admired brand in India through excellent customer service and innovative products.
Aircel launched in 1999 and became the leading mobile operator in Tamil Nadu within 18 months. It has since expanded across India and now provides services in all 23 telecom circles. Aircel offers voice, messaging, data and device services both pre-paid and post-paid. As a late entrant, Aircel focused on innovation and offering competitive plans. It targets youth through trendy products and partnerships. Aircel has positioned itself as focused on data and applications to appeal to youth. It uses branding like celebrity ambassador MS Dhoni and tagline "Explore Your World of Possibilities" to build awareness among its target market.
AIRCEL Integrated marketing communication 2013Vineet Singh
The document summarizes Aircel's integrated marketing communications strategies over time, including brand ambassadors like M.S. Dhoni and Suriya, campaigns like "Let's Keep Believing" and "Joy of a Little Extra", CSR initiatives like "Save Our Tiger" and donations drives, sponsorships of events and teams like CSK in IPL, and use of various media like outdoor, print, radio, social media, and partnerships. It provides an overview of Aircel's marketing approach from 2005 to 2013 as it expanded beyond South India.
Vodafone is a major global telecommunications company that provides mobile and integrated communication services. It has expanded rapidly through mergers and acquisitions. Vodafone aims to offer customers a consistent experience across mobile and fixed line services. It focuses on research and development to deliver new technologies and work with standards bodies and partners.
Key Findings of the Study:
More than 3-fold increase in subscribers since 2008
64.4% of the current subscribers are urban
Total wireless segment accounts for 933.7mn
Wireline accounts for a 3.2% of the overall market
The document provides an overview of the evolution and growth of India's telecommunications industry through important milestones from 1851 to present day. It then focuses on summarizing key details about Bharti Airtel, the largest mobile network operator in India, including its subsidiaries, growth in customer base, financial performance, market share and SWOT analysis. The telecom industry in India has seen significant growth and consolidation since market liberalization in the 1990s.
The document appears to be a project report submitted by Neha Jain for her Master's degree in International Business from the University of Jaipur. The report analyzes and compares the cellular services of Vodafone and Airtel in the Jaipur region of India. It includes sections on the cellular industry profile in India, company profiles of Airtel and Vodafone, research methodology used including data collection and analysis, findings and conclusions. The objective is to understand which brand, Vodafone or Airtel, is more strongly positioned in the Jaipur market based on factors like customer loyalty, awareness, satisfaction levels, and perceptions of users of both networks.
Porters five force analysis for telecom industryAkash Agamya
The telecom industry in India is highly competitive with over 15 players. The top players, Airtel, Vodafone and Idea, capture over 75% of the market share. While competition is intense, the industry is still growing with a focus on expanding to rural areas. The financials of the top players remain strong, however future consolidation in the industry is expected as players seek to improve margins. Overall, the telecom sector in India is one of the fastest growing globally due to strong competition and regulatory reforms that have promoted further expansion.
The document summarizes the major cellular service providers operating in India. It discusses Airtel, Vodafone, Idea, and Reliance, describing their technologies, ownership structures, operations, and growth. Airtel is the largest provider by subscribers while Vodafone, Idea, and Reliance have also expanded significantly nationwide through acquisitions and partnerships.
Idea Cellular is one of the top three telecom operators in India along with Airtel and Vodafone. While Airtel leads the market with 28% share, Idea has 16% market share. Idea focuses on social awareness campaigns covering health, environment, education and consumer issues. A survey found that Idea has the highest customer preference at 50% due to its network connectivity and pricing. However, only 20% of customers have used number portability to switch operators.
The internship document provides information about Aircel, India's fifth largest GSM mobile service provider. It discusses Aircel's history, partnerships, awards, focus on 3G and broadband wireless services. It also outlines potential internship projects on understanding multiple SIM usage and analyzing value-added services for 3G consumers. The intern expresses expectations to gain practical telecom experience in areas like marketing, market research and understanding customer needs.
The document provides an analysis of external and internal factors for Mobilink, a Pakistani telecommunications company. It includes an evaluation of opportunities and threats in the external environment, as well as strengths and weaknesses within the company. Various matrices are also presented analyzing Mobilink's competitive position, SWOT, strategic position within its industry, and BCG matrix comparing its services. The analysis provides an overall assessment of Mobilink's strategic position within the telecommunications industry.
Reliance Jio, Marketing and Business Analysis.MARRIVINAY
This project report discusses a study conducted by Vinay Kumar for Reliance Jio to identify factors to enhance Wi-Fi and 4G LTE coverage in Hyderabad, India. It provides background on Reliance Jio and the telecommunications industry in India. The objectives are to identify buildings suitable for coverage expansion and capture their details. The research methodology included a survey of 704 participants. Key findings were that the number of home passes and number of floors in a building depend on internet usage.
Bharti Airtel is India's largest telecommunications company, providing mobile and fixed line services. Its mission is to meet customer needs through error-free service, innovative products and cost efficiency. Airtel has the largest subscriber base in India and is among the top 3 mobile operators globally. It operates through three strategic business units and offers a range of pre-paid and post-paid plans, value-added services, and business solutions. Airtel promotes its brand through celebrity endorsements, innovative services, and wide distribution channels. It aims to provide excellent customer service through its large workforce and efficient processes.
Airtel launched its prepaid cellular service called Magic in January 1999 in India to target infrequent mobile users. Magic was made easily accessible by making SIM cards available in various stores. This led to rapid growth in Airtel's subscriber base. To sustain its position as market leader, Airtel revamped Magic by rebranding it as Airtel Magic, introducing regional roaming and other value-added services. It also implemented aggressive celebrity endorsement campaigns. These strategic changes helped Airtel transform the Indian cellular market and achieve a subscriber base of over 65 million by 2008, making it the largest cellular provider in India.
Bharti Airtel conducted a BCG matrix study of its strategic business units (SBUs). The matrix shows that Mobile Services is the cash cow with the largest market share. Enterprise Services is classified as a star due to its strong growth and market share gains in recent years. Telemedia Services falls in the dog quadrant with declining market share. Passive Infrastructure is new and its future is uncertain. The document provides details on the market shares and growth rates used to classify the SBUs in the BCG matrix.
telecommunication industry after reliance ANKUR BAROT
History of telecom
Introduction to Telecom Sector
Reliance Communication
Other Players of Telecom Industry
Analysis of Reliance Communication
Role of Government
Reliance Communication is losing its 3G market share in Western Mumbai due to various factors. A survey of 100 mobile outlets found that Airtel and Vodafone sales representatives visit shops more frequently. Airtel has the highest 3G dongle sales and is perceived more positively by customers. Reliance dongles are less easy to sell due to poor network quality and higher prices. The report recommends that Reliance improve sales representative visits, offer competitive pricing and services, and increase brand promotion through advertisements to boost its 3G sales in Western Mumbai.
The cellular wireless telecom industry in India has grown rapidly in recent years. The total subscriber base has crossed 200 million, growing by over 62 million in the last 11 months alone. Bharti Airtel has emerged as the clear market leader, holding over 23% of the market share. Airtel has expanded across India and aims to meet its vision of being the most admired brand in India by 2010 through innovative products and services, quality customer service, and strategic partnerships with global technology providers.
The document provides information on the Indian telecom industry and Vodafone's operations in India. Some key points:
- India's mobile subscriber base has grown from under 2 million in 2000 to over 812 million in 2011, with an annual growth rate of 73%. Vodafone has a 15% market share in India.
- Factors important to customers when choosing a provider include network quality, call rates, and value-added services.
- A brand analysis of telecom operators showed Vodafone had the strongest brand image and highest customer loyalty, though call rates were a weakness.
- The recommendations suggest Vodafone should focus on improving call rates and continuing large
Bharti Airtel is an Indian multinational telecommunications company with operations in 20 countries across Asia and Africa. It is the third largest mobile telecommunications company in the world. Airtel provides mobile, fixed line, broadband and television services and has a vision to be the most admired brand in India through delighting customers. It has a large customer base of over 186 million and a recognized brand name but faces challenges from increasing competition and decreasing profit margins. Airtel looks to leverage opportunities from strategic partnerships, expanding markets in rural areas, and growing sectors like broadband and television.
- Bharti Airtel is an Indian telecommunications company that launched cellular services under the brand Airtel in 1995 in Delhi. It has since expanded across India and internationally.
- Airtel provides mobile services, broadband, fixed line, and enterprise services. It has over 102 million mobile customers and 2.8 million broadband and fixed line customers.
- Airtel is headed by Sunil Bharti Mittal and seeks to be the most admired brand in India through excellent customer service and innovative products.
Aircel launched in 1999 and became the leading mobile operator in Tamil Nadu within 18 months. It has since expanded across India and now provides services in all 23 telecom circles. Aircel offers voice, messaging, data and device services both pre-paid and post-paid. As a late entrant, Aircel focused on innovation and offering competitive plans. It targets youth through trendy products and partnerships. Aircel has positioned itself as focused on data and applications to appeal to youth. It uses branding like celebrity ambassador MS Dhoni and tagline "Explore Your World of Possibilities" to build awareness among its target market.
AIRCEL Integrated marketing communication 2013Vineet Singh
The document summarizes Aircel's integrated marketing communications strategies over time, including brand ambassadors like M.S. Dhoni and Suriya, campaigns like "Let's Keep Believing" and "Joy of a Little Extra", CSR initiatives like "Save Our Tiger" and donations drives, sponsorships of events and teams like CSK in IPL, and use of various media like outdoor, print, radio, social media, and partnerships. It provides an overview of Aircel's marketing approach from 2005 to 2013 as it expanded beyond South India.
The document discusses the conceptual framework of management by objectives (MBO) and goal analysis at Motorola India Electronics Pvt Ltd. It explains that clear objectives are important for effective planning and management. The key aspects of MBO covered include defining SMART goals jointly between managers and subordinates, measuring performance against objectives, and using goals to guide operations and evaluate contributions.
Aircel SOGA summer training report by rohit vermaRohit Verma
The document is a summer training report submitted by Rohit Verma for their MBA program. It includes data collected from various mobile retailers in Varanasi on the number of SIM activations for different mobile operators including Aircel, Airtel, Vodafone, Idea, Reliance, BSNL and Uninor. The report provides background information on Aircel, the objectives of the project which was to understand Aircel's market share and maximize customer acquisition. It then presents tables of data collected from over 50 retailers across Varanasi with the number of SIMs activated for each operator.
A few days ago at a Milan subway station, history repeated itself when heavy rains flooded the area on July 15, 2009. With water everywhere, Aircel helped cut a rope to create a makeshift boat out of it to rescue people stranded under a bridge. Their quick solution and corporate social responsibility efforts helped many reach safety, with everyone talking about Aircel's good deed.
The document discusses enhancing blackberry and data card sales for Vodafone in Maharashtra and Goa, India. It aims to increase in-shop demonstrators, visit Vodafone stores and outlets, research customer buying behavior, and analyze competition. It provides an introduction to Vodafone Essar Ltd and its products, objectives of the study, findings from surveying retailers, and a competition mapping of dongle plans. In summary, the document outlines a market research study on enhancing sales of Blackberry phones and data cards/dongles for Vodafone in the target region.
The document is a questionnaire about customer satisfaction with Vodafone mobile services. It contains 14 multiple choice questions regarding customers' awareness and usage of Vodafone, reasons for calling customer service, and ratings of Vodafone's network, call rates, and other services. The questionnaire is being conducted by students to collect information for an academic project.
Project report on consumer behaviour of AirtelAshish Dubey
This document provides background information on Bharti Airtel Limited, which was incorporated in 1995 to promote investments in telecommunications services. It operates telecom services across India through its subsidiaries. Bharti Airtel is India's largest private sector telecom provider with over 50 million customers. Airtel provides a range of telecom services including cellular, basic, internet, and long distance services. The government of India recognizes telecommunications infrastructure as key to rapid economic and social development. The Indian telecom market has undergone major transformation in the past couple decades.
A project report of customer satisfaction survey on vodafoneProjects Kart
This document appears to be a project report submitted by a student for their Bachelor of Management Studies degree. The report focuses on conducting a customer satisfaction survey for Vodafone, one of the largest telecommunications companies in India. The report includes an executive summary that provides an overview of Vodafone's products, services, market share, marketing strategies and future plans. It also includes chapters that cover topics like the telecommunications industry and regulatory bodies in India, the history and management of Vodafone, a comparison of Vodafone's offerings to its competitors, and the research methodology used for the customer satisfaction survey.
The document provides an overview of the Aircel company and its core business activities, which include 2G, 3G, and wireless broadband services. It then discusses the basic architecture of GSM networks, including key components like the base station subsystem (BSS), mobile station (MS), SIM card, and their functions. The BSS is responsible for radio network management and consists of base station controllers (BSC), base transceiver stations (BTS), and transcoder units. The SIM card identifies subscribers and supports authentication, while the MSISDN and IMSI are subscriber identification numbers.
This document contains a list of 133 potential MBA project topics. The topics cover a wide range of business subjects including marketing, finance, human resources, operations management, and more. Some of the topics listed include customer satisfaction studies, investment pattern analyses, brand analyses, capital structure analyses, and export/import procedures. The list provides students with many options for choosing an MBA project on an area of business that interests them.
Project on sales promotion in big bazaarrockierock
The document discusses sales promotion strategies and provides an overview of the Indian retail industry and Future Group. It defines sales promotion as activities designed to boost sales through advertising, sampling, discounts, etc. It then outlines advantages like increased consumer confidence and reduced rates. The document also profiles the Indian retail industry and Future Group, the largest retailer in India which operates various store formats across the country.
The document discusses Bharti Airtel, the largest private telecommunications company in India. It provides an overview of Airtel's operations, including its wireless, enterprise, telemedia, and passive infrastructure services. Financial snapshots show Airtel's key ratios improving between 2004-2008. The company's vision is to be India's finest conglomerate by 2020, supporting education and strategic transformations. Airtel's mission and core values focus on empowering customers. The document also briefly outlines the growth and evolution of India's telecommunications sector.
- India has experienced rapid growth in telecommunications over the last 10 years, adding over 750 million phones. However, revenue growth has been slower at 4% as tariffs are the lowest in the world.
- Rural areas will be the main driver of future growth as tele-density and broadband penetration are still low compared to urban areas. The government aims to increase rural tele-density and roll out broadband infrastructure nationwide.
- Telcos are focusing on upgrading networks to support 3G and investing in fiber infrastructure to prepare for 4G/LTE. However, financial constraints have led many operators to reduce capex. Consolidation in the industry is expected with the number of operators decreasing from 14 currently.
This document analyzes Airtel's market share and competitors in Nashik, India. It conducts a survey of 100 retailers to understand perceptions of Airtel's plans, incentives for retailers, and market share compared to competitors like Idea, Vodafone, Reliance, and others. The findings show that Idea has the largest market share in Nashik, but Airtel has excellent network quality and offers attractive plans, positioning it as Idea's closest competitor for second place.
This document summarizes a project that analyzes Airtel's market share and competitors in Nashik, India. The objectives are to understand retailer perceptions, Airtel's market share, retailer satisfaction with plans/offers, and Airtel's main competitors. Research methodology includes primary data collection through retailer interviews and secondary data collection from newspapers, databases, and the internet. Key findings are that Idea has the largest market share while Airtel is the closest competitor and has the best network quality. Limitations and suggestions for improving retailer motivation and sales are also provided.
The document summarizes recent trends in the Indian telecom industry. It notes that India has the second largest number of telephone subscribers worldwide, accounting for 12% of global subscribers. Mobile phones account for nearly 97% of telecom subscriptions in India. Key players in the mobile market include Bharti Airtel, Vodafone, Idea, and BSNL. Emerging trends include the growth of 3G technology, mobile apps, and smartphones. The telecom industry contributes to India's GDP and has attracted foreign investment, but also faces risks like increasing competition and regulatory uncertainty.
The document summarizes recent trends in the Indian telecom industry. It notes that India has the second largest number of telephone subscribers worldwide, accounting for 12% of global subscribers. Mobile phones account for nearly 97% of telecom subscriptions in India. The telecom sector is growing rapidly, with mobile data traffic up 54% in the last year and mobile banking transactions increasing five-fold. Emerging technologies like 3G and upcoming standards like LTE and WiMax are expected to further drive growth in the sector. While the industry continues to expand quickly to meet demand, regulatory challenges remain.
This document discusses the major players in the Indian telecom industry as of 2007. The top players by subscriber base were Bharti Airtel with 74.78 million subscribers, Reliance Communication with 54.91 million, and Vodafone Essar with 52.76 million. Overall, India had a low teledensity of around 18% but was growing rapidly, with subscriber additions growing from 53 million in 2002-2003 to over 225 million in 2006-2007. Several other players with significant subscriber bases included BSNL, Idea Cellular, and Tata Teleservices.
This document discusses the major players in the Indian telecom industry as of 2007. The top players by subscriber base were Bharti Airtel with 74.78 million subscribers, Reliance Communication with 54.91 million, and Vodafone Essar with 52.76 million. Overall, India had a low teledensity of around 18% but was growing rapidly, with subscriber additions growing from 53 million in 2002-2003 to over 225 million in 2006-2007. Several other players with significant subscriber bases included BSNL, Idea Cellular, and Tata Teleservices.
This document provides an overview of India's telecommunications industry. It discusses the liberalization of the industry beginning in 1991. It then reviews key metrics and trends in the industry such as subscriber growth, rural vs urban subscribers, and average revenue per user. The document analyzes the market share and financial performance of major players such as Airtel, Vodafone, Idea, Reliance, and Tata. It provides data on metrics like current ratio, quick ratio, leverage, working capital, and financial forecasts for major companies from 2007-2011 with projections for 2012.
Optical Fiber Cable Production Industry.
Fiber optic cable is a high-speed data transmission medium. It contains tiny glass or plastic filaments that carry light beams. Digital data is transmitted through the cable via rapid pulses of light. In recent years, fiber optic technology has become increasingly popular for local Internet connections as well.
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The document discusses the impact of license cancellations in India's telecom sector and the One Nation Roaming Policy. Regarding license cancellations, it notes increased tariffs for customers, revenue losses for affected operators, and decreased investments across the sector. The One Nation Roaming Policy aims to abolish roaming charges and increase rural access, but may also cause revenue losses for operators and increased overall tariffs.
- The Indian telecom industry is the second largest in the world, with over 960 million telephone users as of 2013. It has grown over 30 times from 2001 to 2013.
- The telecom sector includes telephone services (both fixed and wireless), broadband services, and broadcasting. Wireless services dominate, with over 929 million subscribers in 2013.
- Key players in the fixed telephone segment include BSNL, MTNL, Bharti, Tata, and Reliance. The wireless segment is led by Bharti Airtel, Vodafone, Reliance, Idea, and BSNL. Broadband services are primarily provided by BSNL, Bharti, and
Custmer switching from airtel to other serviices telecom project reportBabasab Patil
The document discusses the telecommunication sector in India. It provides an overview of the growth of the sector from 8 million phones in 1995 to over 141 million phones by 2004. It outlines the major public sector players like BSNL and MTNL and private sector players like Bharti Airtel, Reliance Communications, Tata Teleservices, Vodafone etc. It also provides investment figures for the public, private and rural sectors between 2004-2007 and highlights the government's efforts to increase connectivity across the country.
Mobile number portability – opportunities andprjpublications
This document discusses mobile number portability (MNP) in India, including:
1) MNP allows subscribers to retain their mobile number when switching providers, which was launched in India on January 20, 2011.
2) MNP benefits subscribers through increased competition between providers improving services and lowering prices. It also benefits new providers by making it easier to gain customers.
3) Initial data showed some providers gained more customers than they lost after MNP launch, while others like BSNL and Reliance lost more customers than they gained.
The document provides an overview of the telecom sector in India. It classifies the sector into fixed line telephony, mobile telephony, and internet services. It discusses the major players in the sector including Airtel, BSNL, Vodafone, Reliance, and Aircel. It outlines their business strategies and how they have reacted to competition. It also explains how customers have benefited from the increasing competitiveness in the sector through lower prices and improved services.
The Indian telecom industry is the fifth largest in the world with over 110 million subscribers. It contributes 2% to India's GDP and is growing rapidly, aiming to surpass 280 million subscribers by 2008. The major players are Bharti Airtel, Reliance Communications, Vodafone and BSNL. The industry is embracing mobile technology and wireless subscriber numbers have increased by 75% annually. However, the industry faces challenges such as high regulatory charges, connecting rural areas, and low Average Revenue Per User.
The document provides an overview of the telecom industry in India. It discusses the major players in the market including Bharti Airtel, Reliance, Vodafone Idea, BSNL and Aircel. It analyzes the industry using tools like SWOT analysis and PEST analysis. Some of the key strengths identified are the large customer base and high growth rate, while weaknesses include poor infrastructure and late adoption of new technologies. Opportunities lie in emerging technologies like 3G, 4G and value-added services. Threats include declining average revenue per user and government policies.
Navigating the Telecom Cloud: Growth PerspectivesCamille Mendler
This white paper, produced in April 2012, is derived from the Informa Telecom Cloud Monitor, an analytical tool tracking the cloud-related activities of more than 130 operators worldwide.
The telecom industry in India has evolved significantly over the past few decades and now includes wireless, wireline, and broadband internet segments. It is controlled by TRAI and spectrum is provided through government auctions. Key players include Jio, Airtel, Vodafone Idea, and BSNL. Jio has disrupted the market with cheap data plans. Data consumption is growing rapidly driven by video. The future includes expanding 5G networks and improving broadband access. The industry faces challenges like debt, competition, and adapting to new technologies.
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1. INDUSTRY OVERVIEW
It is well known that the Indian Telecommunications Industry is the third largest in the world
and second largest in Asia. The sector is growing at a speed of 45% during the recent years.
The growth rate of India Telecommunication Sector is 36.22%. The growth rate of
subscribers in rural areas during 2011 was higher at 40.64% compared to 34.41% in urban
areas.
This rapid growth has been possible due to various decisions made by the Government and
also due to the contributions of both the public and the private sectors. The liberal policies of
the Government provide easy market access for telecom equipment. A fair regulatory
framework followed by the Government offers telecom services to the Indian consumers at
affordable prices.
Indian Telecommunication Services can be broadly classified into:
Basic
Mobile
Internet
Basic services are further divided into two:
Fixed wire line
Wireless
In those days, fixed wire lines were used in majority but these days, mobile phones
subscribers have outnumbered the landline subscribers. In fact, it was recently stated by the
Rural Development Minister Jairam that, the number of mobiles phones in India are more
than the number of toilets. Decades back, food, clothing and shelter were the only three basic
needs. But in the current scenario, mobile phones are the fourth basic need.
In the year 2012, the internet subscribers have increased to 19.67 million and the numbers of
broadband connections have increased to 11.89 million.
The three new and important policies of the National Telecom Policy unveiled by the
2. Government are as given below:
Telecom users will be able to avail free roaming
Telecom users can keep their phone numbers even if they switch service providers
anywhere in the country
The distinction between local and STD calls would vanish, as the policy aims at a
'one-nation-one-licence' regime.
Telecom tower industry consumes around 2 bn litres of diesel in a year which is almost equal
to the consumption of diesel by the Indian railways. Thus, companies need to shell out huge
money on energy. As a result, the idea of solarisation of towers is being considered which
would help in the conservation of energy. It is not an easy task to solarize all towers but the
idea might be implemented sometime in the near future. Telecommunication is the
transmission of information over significant distances to communicate.
2.1.1. Snapshot cpmparison of various players in the Indian telecom industry
Service Subscribers Subscriber Net Additions Share of net Change in
provider (mn) market share (mn) Apr-12 additions Apr- market share
Apr-12 Apr-12 12 (M-o-M
Bharti 183.29 27.33% 2.01 30.98% 0.04%
Vodafone 151.28 22.56% 0.82 12.62% -0.10%
Rcom 0.00 0.00% 0.00 0.00% 0.00%
Idea 114.21 17.03% 1.49 22.91% 0.06%
Tata 0.00 0.00% 0.00 0.00% 0.00%
BSNL 94.68 14.12% 0.00 0.00% -0.14%
Aircel 63.59 9.48% 1.01 15.62% 0.06%
Loop 3.26 0.49% -0.01 -0.13% -0.01%
Etisalat 1.69 0.25% 0.00 0.00% 0.00%
HFCL 0.00 0.00% 0.00 0.00% 0.00%
MTNL 5.49 0.82% -0.11 -1.67% -0.02%
Sistema 0.00 0.00% 0.00 0.00% 0.00%
Stel 3.43 0.51% 0.00 0.00% 0.00%
Unitech 43.55 6.49% 1.12 17.25% 0.11%
Videocon 6.11 0.91% 0.16 2.41% 0.01%
Total 670.57 100.00% 6.49 100.00%
3. Source: COAI, FQ Research,
http://www.moneycontrol.com/news_html_files/news_attachment/2012/Telecom_FinQuest_
310512.pdf
Subscriber market share Apr-12
6.49% Bharti
0.49%
Vodafone
Rcom
9.48% 27.33%
Idea
14.12% Tata
BSNL
22.56% Aircel
17.03%
Loop
Etisalat
Various classes in the Telecom sector
There are various classes in which operators are sub-divided. Claas A, consists of operators
that provide connectinity to the entire country-pan India. Class B, consists of operators that
provide connectinity to an entire state, and Class C, consists of operators that provide
connectinity to a city.
These are based on licenses, accquired by shelling out money, selling equipment etc., to show
that the companies are serious and intend to continue and grow.
4. 2.COMPANY OVERVIEW
Aircel
The Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and
Sindya Securities & Investments Private Limited, whose current shareholders are the Reddy
family of Apollo Hospitals Group of India, with Maxis Communications holding a majority
stake of 74%. Aircel commenced operations in 1999 and is today the leading mobile operator
in Tamil Nadu, Assam, North-East and Chennai.
In October 2010, Aircel completed its Pan India footprint, presence in all 23 telecom
circles(can be a state or combination of cities and states eg. Delhi-NCR), with the launch of
GSM mobile services in Rajasthan, hence becomming a Class A operator. After winning the
3G and BWA spectrum, required for high speed data and multimedia services, in 13 and 8
circles respectively, Aircel became the largest operator in India with spectrum secured for
next generation wireless technologies.
Aircel has also been recognized for its consistent and reliable efforts. Voice and Data gave
Aircel the highest rating for overall customer satisfaction and network quality in 2006 and
Aircel received the same award by IDC in 2007. Aircel is ranked 5th in GSM mobile
operators. It needs licence + network to operate, due to govt. Restrictions for network and
bandwidth
It has the market lead in Tamil Nadu, Chennai, Assam and North East. It is dedicated to save
tigers as it‘s CSR activity. It has won the 2009 NASCOM award. It is into both GSM (Global
System for Mobile communication), and CDMA (Code Division Multiple Access).
5. Aircel Business Solutions
Aircel as a company was started in 1995, in Chennai, as a GSM operator. In 1999, it became
a mobility GSM operator, operating two wings, Cellular and Business Solutions. It obtained
it‘s licence to operate from the Dept. Of Telecommunications, which assigned bands to it.
Aircel is a brand, actually formed by the coming together of two companies, Maxis
communication group, bought 74 % of Aircel‘s market share, which was the highest FDI as
per govt. Limits in 2005 (Maxis is the no.1 telco in Malasiya, with various other alliance with
various stakes in other operators around the world), and Appollo Hospitals having 26 %
stake.
Aircel Business Solutions (ABS) (the Business Unit of Dishnet Wireless Limited) is the
enterprise division of Aircel, which addresses the telecom requirements of International and
Indian markets with an array of industry-leading products and services. As an integrated
telecom service provider, ABS leverages its rich pedigree of best-in-class solutions,
partnerships and domain expertise to address service providers, enterprises, PSUs, and
consumers. Its range of services includes networking, data centers, managed services,
collaboration services, SaaS (Software-as-a-Service) and mobility solutions.
ABS is the pioneer of data connectivity solutions and it has demonstrated the same by being
the first operator in India to launch WiMAX technology. ABS is also a registered member of
WiMAX forum – both in the Indian and International Chapters.
With a pan India rollout of over dual core optical fiber backbone, over 400 IP MPLS PoPs
and leveraging integrated wireline and wireless data solutions, ABS is ideally suited to
provide high speed, secure, and reliable managed networking solutions across India.
The carrier to carrier business is served by Aircel wholesale and carrier Business team.the
enterprise team addresses the B2B segment from all industry verticals ( Telecom,IT,Banking,
6. Retail and Manufacturing). The SME team caters to the telecom requirements of Small and
Medium Enterprises.
Aircel Business solutions provides connectivity solutions on licensed spectrum to enterprise
customers, with a major focus on the data segment. It has around 6.5 Crore or 65 million
subscribers currently, accounting to about10 % of the market. It‘s network is powered by
CISCO.
The connectivity business runs on media, which can be wireless or wired. Voice (basic call)
and data (SMS, social media, mails, B2B, etc.) are two products of this business. Voice
frequency ranges from 20-20,000 Hz (Humans). Resolution changes requirements of people,
hence resulting in various offerings.
2.2.3. Objectives of Aircel
To grow the business 3 fold
To increase indirect manpower by 3 times
To increase channel partners by 3 times
To grow mobility post paid business 10 times and dongle business 20 times and
Internet Lease Line business 3 times
To retain all executives
To know every company recruiting > than 10 people
To find out prospective candidates
To know which industry vertical will require Leased Line
All IT managers should BE AWARE OF Aircel, and when they have a requirement,
they should call them.
To know channel partners of competitors
To know new venture capitalists and pvt. Equity ventures
Market share and opportunities in tech. Parks
7. VISION AND MISSION
Vision
Become the Service Provider of Choice for the Enterprise Segment
Mission
Entry into top 1,000 corporates as the most agile service provider
Create well differentiated value offerings for ready adoption by large, medium and
small enterprises
Own service offerings, platform and delivery mechanism that keep us ahead of
competition now and during technology shifts
Some important concepts of telecommunications being dealt with by Aircel Business
Solutions
2G- Specifically for voice
3G- Voive + Data, no pan India licence
Aircel has 13, one of the largest no. of 3G licenses, along with Airtel having 13
3G is still a limitation
4G or BWA(Broadband Wireless Access) helps to give very high speed data
connectivity on mobile in 8 telecom circles
Aircel has 43 total licenses, the largest by any telco
Aircel is a unified telecom player, having voice traffic + data traffic in the same
network, hence giving equal importance to both which is called NGN (next generation
network), the first company in India
Optical fibres used to transmit voice and data
International P-O-P (Points of Presence) are at Canada, New York, Singapore, Los
Angeles, Kuala Lumpur and Hong Kong
A call is made wirelessly, which gets captured by an antenna or reciever, sound
signals get converted into electric signals, which then passes through cables, till it
reaches the nearest transmitter of the reciepent, where it gets trasmitted wirelessly to
the reciepent‘s device
NNI- Network to Network Interface is a tie up between domestic and foreign players
to expand globally
8. Two landing stations, Chennai and Mumbai, also called the Dual-Core architecture of
Aircel provide connectivity through submarine cables
The idea behind the dual core architecture is that, if one core fails, all traffic can be
diverted to the second core, hence decreasing downtime, maintenance and losses
associated with it, and increasing uptime and credibility.
It is an ISP (internet service provider)-class A, ITSP (internet telephony service
provider), NLD (national long distance), IP1 & IP2 (infrastructure sharing).
WiMAX- fixed secured wireless for data connectivity.
Operating spectrum ranges from 3.3 GHz to 5.7 GHz.
Bandwidth is the thickness of availability of data flow.
Network Architecture
The capacity of the network gives connectivity to companies, which do not have the
capability, experience, time or resources required. Today Aircel has all licenses required to
give data connectivity to anyone, anywhere. It‘s backbone is it‘s main network, provoding
maximum capacity, i.e. maximum bandwidth.
It consists of wired and wireless. Wired is older, made of copper, but Aircel only deals with
fibre optics. Wireless consists of Wi-Max, which is secured and is 2Mbps max. Radio
frequency is unsecured, having high capacity and range.
Wired is better than wireless, with Wi-Max upto 4-5 km, and Radio Frequency upto 10-15
km. But wired can have physical damages, therefore, backup can be a good option. It is also
called last mile connectivity, through wired and wireless. Next, we will discuss various
products and solutions in data in ABS.
Connectivity solutions or Products in Data
Leased Line – Dedicated circuit, potent to pass optical fibre only, no interference,
bought in Mbps, speed constant and as stated, have SLA‘s
Broadband – Non dedicated – retail product – no SLA (Service Level Agreements),
less speed, no dedicated customer care or NOC, limited ti 2 mbps, cheap.
9. Internet Leased Line – Dedicated customer care and NOC, highly scallable, costly,
any company spending around Rs. 7,000-8,000 pm on internet, can be migrated to
ILL. Wired- > 6 Mbps, wireless- 2-4 Mbps.
Multi protocol label switching – Based on bandwidth and location.
VOIP – Through internet, we can make voice calls. Voice over internet protocol.
POP – Point of presence – 434 + in the country, 190 + across globe
BTS – Base trans reciever station.
BSL – Base solutions control.
MSC – Main switching center.
Prepaid services for minutes, locations etc. No incoming, only outgoing.
PRODUCT AND SERVICES
National Private Leased Circuit (NPLC)
International Private Leased Circuit (IPLC)
Global MPLS Virtual Private Network (Global MPLS VPN)
Aircel offers a suite of world-class Internet Services to enterprises strongly backed by highly
redundant, carrier grade mesh network. ILL services are offered over various last mile
options viz. Wi-MAX, Fiber and P2P radio to ensure cost effective solutions meeting your
expectations of high uptimes and redundancies in network connectivity with minimum
latencies. ABS further ensures high speed interconnected backbones with round the clock
proactive monitoring through centralized NOC.
Aircel offers cutting edge connectivity services powered by our State of the Art &
extensively Robust Multi Carrier Meshed Backbone. Our customers get the Fastest &
Shortest Data Transit Paths around the world, with our Domestic and International IP Transit
on Trans-atlantic & Trans-pacific Networks.
10. ABS offers following flavours of Internet Services:
Dedicated Internet Services: Platinum 1:1
Our Flagship Product ensures customers' enjoy dedicated and symmetric Internet
connectivity on Dedicated Access Mediums & Bandwidths.
Shared Internet Services: Gold 1:2 and Silver 1:4
Gold & Silver Shared Internet bandwidth is specially designed for SMBs to offer cost
effective solution on Shared Access Mediums without compromising performance.
IDC Internet
Tailor made bandwidth solution crafted to cater the customers needing asymmetric
bandwidths delivering 100% Upload and 25% download of the subscribed port.
AREA OF OPERATION
Aircel is a mobile phone service provider in India. It offers both prepaid and postpaid GSM
cellular phone coverage throughout Kerala, Tamil Nadu (including Chennai), Andhra
Pradesh, Assam, North East India, Orissa, West Bengal (including Kolkata), Jammu and
Kashmir, Bihar , Himachal Pradesh & Mumbai
OWNERSHIP PATTERN
Maxis, in its quarterly report for the period ended March 31, 2006, has declared to the Bursa
Malaysia Stock Exchange that it has 99.3 per cent investment in Aircel.
According to the affidavit, Maxis paid $1,072.29 million (99.29 per cent of Aircel) and
Chennai-based Apollo group‘s Reddy family $7.71 million (0.71 per cent) to buy a 100 per
cent stake in a deal valued at $1,080 million.
However, technically, Maxis owns 73.9999 per cent equity shares of Aircel, while the Reddy
family holds 26.0001 per cent shares.
The FIPB had approved Aircel‘s proposal to increase its holding to 74 per cent from 49 per
cent on March 14, 2006. Current telecom norms permit up to 74 per cent FDI in a mobile
operator.
11. ―To get the 26 per cent equity shares, the Reddy family was required to pay $280.80 million
but it paid only $7.71 million. The rest was paid from the funds created by Maxis through
preferential shares,‖ the affidavit alleged.
In return for the funds made available by Maxis to the Reddy family, the joint venture
company shareholder agreement disclosed by Maxis on January 20, 2006, states, ―The
preferential shareholders will be entitled to receive a fixed dividend at the rate of 0.1 per cent
per annum and shall have a right to participate in the remaining profit of the joint venture
company (JVC-Deccan) in proportion to their financial contribution.‖
Analysts said, ―This arrangement is not a case of a normal loan but calls for a proportionate
share in the profits, which is nothing but returns on foreign investment made.‖
The Reddys own 26 per cent in Aircel through Deccan Digital Networks — a joint venture of
Global Communications Services Holdings (GCSH) and itself.
GCSH is a 100 per cent subsidiary of Maxis, which holds 64 per cent in Aircel directly.
GCSH owns 25 per cent in Deccan, with the Reddys holding 75 per cent. Deccan holds 35
per cent in Aircel.
The Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and
Sindya Securities & Investments Private Limited. The former has a majority stake of 74
percent.
12. COMPETITORS INFORMATION
AIRTEL
Bharti Airtel, formerly known as Bharti Tele-Ventures LTD (BTVL) is India's largest cellular
service provider with more than 92 million subscribers as of February 2009. It also offers
fixed line services and broadband services. It offers its TELECOM services under the Airtel
brand and is headed by Sunil Bharti Mittal. The company also provides telephone services
and Internet access over DSL in 14 circles. It also acts as a carrier for national and
international long distance communication services. The company has a submarine cable
landing station at Chennai, which connects the submarine cable connecting Chennai and
Singapore.
The businesses at Bharti Airtel have been structured into three individual strategic business
units (SBU‘s) - Mobile Services, Airtel Telemedia Services & Enterprise Services. The
mobile business provides mobile & fixed wireless services using GSM technology across 23
telecom circles while the Airtel Telemedia Services business offers broadband & telephone
services in 95 cities and has recently launched India's best Direct-to-Home (DTH) service,
Airtel digital TV. The company provides end-to-end data and enterprise services to the
corporate customers through its nationwide fiber optic backbone, last mile connectivity in
fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the
gateways and landing station.
Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base,
behind China Mobile and China Unicom. In India, the company has a 24.6% share of the
wireless services market, followed by 17.7% for Reliance Communications and 17.4% for
Vodafone Essar.
13. VODAFONE
Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 23
telecom circles in India. Despite the official name being Vodafone Essar, its products are
simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phone coverage
throughout India with good presence in the metros.
Vodafone Essar provides 2.75G services based on 900 MHz and 1800 MHz digital GSM
technology, offering voice and data services in 23 of the country's 23 license areas. It is
among the top three GSM mobile operators of India.
Vodafone Essar is owned by Vodafone 52%, Essar Group 33%, and other Indian nationals,
15%. On February 11, 2007, Vodafone agreed to acquire the controlling interest of 67% held
by Li Ka Shing Holdings in Hutch-Essar for US$11.1 billion, piping Reliance
Communications, Hinduja Group, and Essar Group, which is the owner of the remaining
33%. The whole company was valued at USD 18.8 billion. [2] . The transaction closed on
May 8, 2007.
IDEA
Idea Cellular is a wireless telephony company operating in various state in India. It initially
started in1995 as a joint venture among the Tata‘s, Aditya Birla Group and AT&T by
merging ―Wings Cellular‖ operating in Madhya Pradhesh, Uttar Pradesh(UP) West,
Rajasthan and Tata Cellular as well as Birla AT&T Communications.
Initially having a very limited footprint in the GSM arena, the acquisition of Escotel in 2004
gave Idea a truely pan-India presence covering Maharashtra, Goa, Gujarat, Andra Pradesh,
Madhya Pradesh, Chattisgarh, Uttar Pradesh(East and West), Haryana, Kerala, Rajasthan and
Delhi(inclusive of NCR).
Initially the Birla‘s the Tata‘s and AT&T Wireless each held one-third equally in the
company. But following AT&T Wireless mergerwith Cingular Wireless in 2004, Cingular
decided to sell its 32.9% stake in Idea. This stake was bought by both the Tatas and Birlas
at16.45% each.
Tata‘s foray into the cellular market with its own subsidiary, Tata Indicom, a CDMA-based
mobile provider, cropped differences between the Tatas and Birlas This dual holding by Tatas
14. also became a major reason for the delay in Idea being granted a license to operate in
Mumbai. This was because as per Department of Telecom (DOT) license norms, one
promoter could not have more than 10% stake in two companies operating in the same circle
and Tata Indicom was already operating in Mumbai when Idea feild for its license.
The Birlas thus approached the DOT and sought its intervention, and the Tatas replied by
saying that they would exit Idea but only for a good price. On April 10, 2006, the Aditya
Birla Group announced its acquisition of the 48.18% stake held by the Tatas at Rs.40.51 a
share amounting to Rs.44.06 billion. While 15% of the 48.14% stake was acquired Aditya
Birla Nuvo, a company in-charge of the Birlas new business initiatives, the remaining stake
was acquired by Birla TMT holdings Private Ltd., an AV Birla family owned company.
Currently, Birla Group holds 49.1% of the total shares of the company.
Bharat Sanchar Nigam Limited
BSNL is a public sector telecommunication company in India. It is India's largest
telecommunication company with 24% market share as on March 31, 2008. Its headquarters
are at Bharat Sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New Delhi. It has the
status of Mini Ratna, a status assigned to reputed public sector companies in India.
BSNL is India's oldest and largest Communication Service Provider (CSP). Currently has a
customer base of 90 million as of June 2008.[1] It has footprints throughout India except for
the metropolitan cities of Mumbai and New Delhi which are managed by MTNL. As on
March 31, 2008 BSNL commanded a customer base of 31.55 million Wireline, 4.58 million
CDMA-WLL and 54.21 million GSM Mobile subscribers. BSNL's earnings for the Financial
Year ending March 31, 2007 stood at INR 397.15b (US$ 9.67 b) with net profit of INR
78.06b (US$ 1.90 billion). BSNL has an estimated market value of $ 100 Billion. The
company is planning an IPO with in 6 months to offload 10% to public in the Rs 300-400
range valuing the company at over $100 billion.
BSNL provides almost every telecom service in India. Following are the main telecom
services provided by BSNL:
15. Reliance Communications (formerly Reliance Infocomm)
Reliance Telecom and Flag Telecom, is part of Reliance Communications Ventures
(RCoVL). It is an Indian telecommunications company. According to National Stock
Exchange data, Anil Dhirubhai Ambani controls 66.77 per cent of the company, which
accounts for more than 1.36 billion shares.[3] It is the flagship company of the Reliance-Anil
Dhirubhai Ambani Group, comprising of power (Reliance Energy), financial services
(Reliance Capital) and telecom initiatives of the Reliance ADAG. It uses CDMA2000 1x
technology for its existing CDMA mobile services, and GSM-900/GSM-1800 technology for
its existing/newly launched GSM services.
RelCom is also into Wireline Business throughout India and has the largest optical fiber
communication (OFC) backbone architecture [roughly 110,000 km] in the country.
Reliance Communications has interests in Direct To Home (DTH) TV also, known as "Big
TV". It plans to launch its DTH business by July 2008. Once launched, RelCom will have
presence across all B2C communications channel in one of the fastest growing markets in the
world.
On July 2007, the company announced it is buying US-based managed ethernet and
application delivery services company Yipes Enterprise Services for a cash amount of Rs.
1200 crore rupees (equivalent of USD 300 million).
ACHIEVEMENT/AWARD
Aircel got the highest rating for overall customer satisfaction and network quality in
2006 by Voice and Data.
Aircel was rated as the top mid-size utility company in Business World‘s ‗List of Best
Mid-Size Companies‘ in 2007.
Aircel was recognized for the award by IDC in 2007 for being successful in fulfilling
our promises to our customers.
Aircel has been selected as the best regional operator in 2008 by Tele.net. Aircel is
headed by shahid mustafa who was asked to leave Hutchinson Essar Ltd - Mumbai.
16. Aircel are one of the sponsors of the Indian Premier League Cricket Team Chennai
Super Kings captained by Mahendra Singh Dhoni.It is also the sponsor for
Professional Golf Tour of India from 2009 onwards
Honoured by CMAI INFOCOM for excellence in marketing of new telecom service in 2009.
FUTURE GROWTH AND PROSPECTS
Aircel Ltd is likely to launch its 4G service in about six months, according to
K. Sankara Narayanan, Regional Business Head, Aircel Ltd, Chennai.
Sankara Narayanan said that 4G is ―definitely a step forward in technology‖ giving
the customers a ―fantastic choice‖. It would also give customers ―incredible speed that
does not exist in the market today‖
The company has identified data services as the future growth engine, even though
voice services continue to account for the largest share of the revenue of the telecom
industry.
Being the largest operator in India with spectrum secured for next generation wireless
technologies (3G and BWA)`1, over 100 IP MPLS PoPs, Pan India dual core optical fiber
backbone and WiMAX presence in over 53 cities, Aircel Business Solutions is ideally suited
to provide world class, high speed, end-to-end voice & data solutions
17. SWOT ANALYSIS
Strength
1.Fifth largest GSM mobile service provider with subscriber base over 27mn
2.13% market share
Weakness
1.Profitability is an issue
2.Lack of advertising
3.Low brand visibility
Opportunity
1.Fast expanding cellular market
2.Latest and low cost technology
3.Untapped rural market
4.Value added services
Threats
1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability
19. OBJECTIVES OF THE STUDY
To find out recruitment trends of small and medium IT companies in South India,
based on www.naukri.com.
I am only focussing on online recruitment and other sources have not been considered
and have not focussed on consultancies.
This would help make a study about the IT sector and it‘s requirements, hence helping
the company, the logic being that if they are hiring, they would require secure, high
speed connectivity solutions, which is where Aircel Business Solutions can pitch in
it‘s offering.