Vocal for Brands Media Kit 2020

© 2020 Vocal for Brands Media Kit. All Rights Reserved. 1
Tell your brand’s
story on Vocal
Telling your brand’s story is hard. Getting it heard by the right
audience is even harder. Vocal for Brands makes it easy by pairing
your brand with real storytellers to create non-interruptive marketing
experiences that build brand affinity, trust and drive results.
We drive impact for brands like…

Overview
What is Vocal?
Vocal is one of the fastest growing communities for creators,
writers, musicians, podcasters, photographers, and more. With
over 500,000 creators in the network and more than 8 million
monthly visitors powering topic-specific communities, Vocal
helps creators get discovered and fund their creativity.
Watch the video

© 2020 Vocal for Brands Media Kit. All Rights Reserved.
Connect with engaged
communities on Vocal
Vocal is powered by influential creators and the stories they tell,
attracting over 8 million engaged readers to the network of
owned-and-operated communities each month.
Engaged audiences
Vocal’s topic-based communities allow us to connect your brand with your
target audience through their interests + passions.
Target interests and behaviors
Engage audiences segmented by first-party behavior data, and reach
audiences that create content related to your products.
Always brand safe
All of our creators’ stories are vetted for quality by our human-led
moderation team, and comply with our Community Guidelines to ensure a
safe environment for brands and users.
Audiences

Vocal has the audience
you're trying to reach
Vocal’s network is made up of over 500,000 creators of
all types—bloggers, musicians, authors,
photographers, podcasters, and more—who attract
audiences of over 8 million engaged, authentic
readers each month.
Audiences
Source: Vocal First Party Data and Google Analytics
Male
44%
Female
56%
Gender
Age
18-24 25-34 35-44 45-54 55-64 65+
5%
8%
13%
18%
38%
19%
Demographic breakdown
Device breakdown
Desktop
24%
Tablet
8%
Mobile
68%
Our reach
8M
monthly visitors
500K
Vocal creators
96%
YoY growth

Audiences
Reach the right audience
at the right time
Our first and third party data and optimization can help your
brand reach the people who care about your product, at the
time they're most likely to make a decision.
Additional audience segments can be created by pairing Vocal’s first-party data with leading third-party data providers.
Interests & Behaviors
Connect with content creators and their fans who have created and consumed stories related
to your product. Vocal can help you effectively engage interest-segmented audiences based on
their behavior, when they're most receptive to your brand's messaging.
Entertainment
• TV + Movie Buffs
• Music Lovers
• Gamers
• Book Lovers
• Sports Fans
Lifestyle
• Fashionistas
• Photographers
• Do-It-Yourselfers
• Shoppers
• Travelers
Health + Wellness
• Fitness Buffs
• Yogis
• Beauty Mavens
• Foodies
• Health Enthusiasts
Additional Interests
• Relationship Seekers
• Pet Lovers
• Military Veterans
• Science Fans
• Car Enthusiasts
Device
Draw in audiences to your
campaign on Vocal from the third-
party platforms they're most
active on.
Location
Native campaign stories double
as natural recommendations on
social and SEO-friendly search
result for potential buyers.
Age & Gender
Connect with the right
demographic-based audience
using our first-party age and
gender data.

We don’t click on banner
ads, either.
We believe that the future of marketing is non-invasive.
Traditional pop-up ads are interruptive, they're often perceived
as untrustworthy, and they're ineffective for a modern audience:
Over 25% of all internet users used ad blockers on their
devices in 2019.
Instead, we partner your brand with authentic creators on Vocal
to connect you with their organic audiences. Storytelling with
Vocal for Brands reaches your customers without annoying
them, helping you build brand trust and affinity.
Storytelling Experiences
Source: Polar “The Business of Branded Content 2019” + Vocal First-Party Data
Branded content works…
• Consumers find branded content 22x more engaging than
display advertising.
• Consumers spend 2x more money when they feel a personal
connection with a brand.
• Branded content results in a 60% higher brand recall than other
digital advertising.
• Vocal stories deliver nearly 5x higher average click-through
rate than the branded content industry standard.
• Readers spend 110% more time on Vocal branded stories than
the industry average piece of branded content.
• Vocal for Brands campaigns offer an average 1/3 of the cost per
read compared to other branded content campaigns.

Branded Stories
We connect your brand with the community of experts and thought
leaders on Vocal, working with them and you to create unique,
beautiful stories that build brand awareness.
What’s included
• Content strategy development
• Access to Vocal’s network of creators
• A series of sponsored campaign stories
• Bespoke, brand-friendly design
• Promotional notifications and calls to action
• Dynamic reporting
• Social promotion

Creator Challenges
Challenges are a way for your brand to connect with authentic
content creators and their audience in a completely non-invasive
way. With unique prompts and brand-forward home pages,
Challenges encourage creators to interact with, engage with, and
promote your brand themselves through native content creation.
What’s included
• 500,000+ creators prompted to create content for your brand
• Placement on Vocal’s homepage and announcements
• Placement on all marketing materials
• Placement on social media posts and ads related to the Challenge
• Opportunity for your brand to participate as a judge
• Access to winning stories for use in your promotional materials

Sponsored Collections
Complete branded story collections give us the unique
opportunity to tell your brand's story from every angle, highlight all
your products, and connect with your audience in a more
recurring way than ever before.
What’s included
• Longer engagement terms
• Access to Vocal’s network of creators
• Extended series of optimized branded stories
• Content strategy
• Brand identity development and design
• Logo and brand name featured on all assets
• Curation support

Measurement
Measure how Vocal
drives results
Real-time analytics and transparent insights help you
understand the true impact of your campaign. Vocal's first-
party audience data and dynamic, simple-to understand
reporting methods help quantify results and offer perspective.
Engagement
Dynamic prompts and calls-to-action drive readers to
your site and encourage further interaction.
How we measure success
Reach
We'll give you full scope on how impactful your
campaign is—who saw it, and who engaged with it.
Reads
Our Read algorithm ensures that we're measuring
real engagement.

Success Stories
Vocal increased brand
awareness and conversions for
luxury skincare brand FOREO.
FOREO aimed to market to new and existing audiences by increasing
awareness and fostering excitement for their new products.
FOREO’s Success
• 36,500 reads
• 8.4% CTR
• 2,130 hours of engaged time
• 97% female audience
• 3:28 average time on page
Read more

Success Stories
INTIMINA used Vocal to access
a hard-to-reach audience and
develop brand trust.
INTIMINA aimed to reach new and existing audiences, but found that
traditional advertising was made difficult by ad restrictions that
limited marketing around womens’ hygiene and intimate health.
Intimina’s Success
125,000 reads
3% average CTR
5,300 hours of engaged time
95% female audience
2:30 average time on page
Read more

Success Stories
Men’s wellness brand hims
used Vocal to build awareness
and recall for their products.
hims aimed to raise awareness of particularly difficult-to-advertise
products by taking advantage of the topic-specific audiences and
high SEO value built by Vocal’s communities.
hims’ Success
55,000 reads
2.6% average CTR
4,300 hours of engaged time
87% male audience
4:50 average time on page
Read more

Danielle Banner
Brand Strategy Manager
dbanner@vocalforbrands.com
201-258-3770

Vocal for Brands Media Kit 2020

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