Find out how podcasts can help you improve your brand ties. Learn how this effective media may engage your audience in a way that has never been possible by reading this presentation.
Full blog here - https://digitalmarketingphilippines.com/foster-brand-connections-with-podcasts/
Library Caffe : Best Podcast Production & Marketing in Delhi NCRwondertech196
Welcome to LibraryCaffe in Dwarka, Delhi, where we blend the art of storytelling with the power of podcasting. Our podcast marketing services are designed to amplify your voice and reach a wider audience. Whether you're an author, entrepreneur, or content creator, we offer tailored solutions to help you produce, distribute, and promote your podcast
Since interest in podcasting has grown tremendously, an increasing number of advertisers are leveraging this trend to promote their products and services. Since podcast listeners trust their host, they're likely to trust brands the host promotes. In addition to that, listeners are likely to be a part of the advertisers niche.
If you're a podcaster and want to build your base followers, there are many strategies to do so. Whether it's asking another podcaster for a referral or joining a podcast advertising network, it's important to research and take time to find out what approach is best for you.
Let us help you get booked on podcasts as a guest -- https://ElitePodcastAgency.com
Read the entire original article at https://yogispodcastnetwork.com/podcast-advertising-the-good-the-bad-and-the-ugly/
Harness the Power of Podcasts: The 2019 Podcast Buying Guidecabana
Written with all kinds of brands in mind, the 2019 guide for podcast advertisers features case studies, Q&A with an ad ops expert, and insights into dynamic ad insertion.
Check out our most recent eBook which gives a comprehensive breakdown of the differences between Paid, Owned, and Earned media and how digital marketers can use this to amplify their content using LinkedIn and beyond.
Key Social Media Marketing Trends for 2024Jomer Gregorio
From emerging platforms to influencer strategies, uncover the insights you need to elevate your social media presence. Click here to read the full presentation and level up your marketing game today!
Full blog here - https://digitalmarketingphilippines.com/key-social-media-marketing-trends-for-2024-infographic/
The Power Of Podcast: Driving Full-Funnel GrowthTinuiti
The One with Audio: Podcasts aren’t just ear candy; they’re tools for igniting purchase intent. Discover how podcasts seamlessly fit into the full marketing funnel, from brand awareness to conversion, and uncover the diverse digital inventory options waiting to elevate your strategy.
Join Tinuiti’s Media Operations expert alongside sales pros from SiriusXM as they share insights into amplifying your brand’s voice in the ever-expanding universe of digital audio.
15 Effective Social Media Strategies Should Be Following In 2023.pdfShantnuSingh7
When it comes to social media, it is more important for marketers to understand and stay ahead of the curve. Let’s have a look at some of the important trends that you need to ensure you have the right tool at your disposal, and up-to-date strategy, and the required skills to make the best use of social media.
https://www.ezrankings.com/blog/effective-social-media-strategies/
Benefits of Social Media Optimization Services.pptxSW SOFTTECH
The internet is a constantly evolving landscape, and social media is a big part of that. SW Softtech provides social media optimization (SMO) services to help businesses stay ahead of the curve and take advantage of the latest social media trends. SMO services can help you improve your online visibility, reach new customers, and boost your bottom line. Contact SW Softtech today to learn more about how we can help you make the most of social media.
Library Caffe : Best Podcast Production & Marketing in Delhi NCRwondertech196
Welcome to LibraryCaffe in Dwarka, Delhi, where we blend the art of storytelling with the power of podcasting. Our podcast marketing services are designed to amplify your voice and reach a wider audience. Whether you're an author, entrepreneur, or content creator, we offer tailored solutions to help you produce, distribute, and promote your podcast
Since interest in podcasting has grown tremendously, an increasing number of advertisers are leveraging this trend to promote their products and services. Since podcast listeners trust their host, they're likely to trust brands the host promotes. In addition to that, listeners are likely to be a part of the advertisers niche.
If you're a podcaster and want to build your base followers, there are many strategies to do so. Whether it's asking another podcaster for a referral or joining a podcast advertising network, it's important to research and take time to find out what approach is best for you.
Let us help you get booked on podcasts as a guest -- https://ElitePodcastAgency.com
Read the entire original article at https://yogispodcastnetwork.com/podcast-advertising-the-good-the-bad-and-the-ugly/
Harness the Power of Podcasts: The 2019 Podcast Buying Guidecabana
Written with all kinds of brands in mind, the 2019 guide for podcast advertisers features case studies, Q&A with an ad ops expert, and insights into dynamic ad insertion.
Check out our most recent eBook which gives a comprehensive breakdown of the differences between Paid, Owned, and Earned media and how digital marketers can use this to amplify their content using LinkedIn and beyond.
Key Social Media Marketing Trends for 2024Jomer Gregorio
From emerging platforms to influencer strategies, uncover the insights you need to elevate your social media presence. Click here to read the full presentation and level up your marketing game today!
Full blog here - https://digitalmarketingphilippines.com/key-social-media-marketing-trends-for-2024-infographic/
The Power Of Podcast: Driving Full-Funnel GrowthTinuiti
The One with Audio: Podcasts aren’t just ear candy; they’re tools for igniting purchase intent. Discover how podcasts seamlessly fit into the full marketing funnel, from brand awareness to conversion, and uncover the diverse digital inventory options waiting to elevate your strategy.
Join Tinuiti’s Media Operations expert alongside sales pros from SiriusXM as they share insights into amplifying your brand’s voice in the ever-expanding universe of digital audio.
15 Effective Social Media Strategies Should Be Following In 2023.pdfShantnuSingh7
When it comes to social media, it is more important for marketers to understand and stay ahead of the curve. Let’s have a look at some of the important trends that you need to ensure you have the right tool at your disposal, and up-to-date strategy, and the required skills to make the best use of social media.
https://www.ezrankings.com/blog/effective-social-media-strategies/
Benefits of Social Media Optimization Services.pptxSW SOFTTECH
The internet is a constantly evolving landscape, and social media is a big part of that. SW Softtech provides social media optimization (SMO) services to help businesses stay ahead of the curve and take advantage of the latest social media trends. SMO services can help you improve your online visibility, reach new customers, and boost your bottom line. Contact SW Softtech today to learn more about how we can help you make the most of social media.
2021 for content marketing will be different. But some trends will stay the same. Would you like to know which ones? Then check the article - https://bit.ly/3k7fTBI!
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Module 5 Programme marketing including social media channelsSMKCreations
In this module, the goal is to learn how to create a distinctive marketing plan for your programme, understand your audience, boost visibility on social media, and keep content engaging.
Here Are Some Strategic Steps to Increase Brand Awareness: 1. Define Your Brand Identity, 2. Know Your Target Audience, 3. Create High-Quality Content, 4. Leverage Social Media, 5. Collaborate with Influencers, etc.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Top 20 Marketing Tools to Grow Your Business in 2023 for free RitchieMehta1
As budgeted get squeezed here are my top 20 marketing tools you can you use to grow your business in 2023 for free.
These are marketing tools that you can implement today.
First and only technology cutting-edge event in Europe bringing you real cognitive automation use cases from end-users, 12 – 14 March 2019 in Berlin, Germany
Join the event and learn:
• how to deal with unstructured data for better predictive analytics and forecasting
• how to set up an AI or machine learning department with fast results and roll out into the rest of the organization
• how to guarantee Data Readiness, Data Creation and Normalisation
• how to leverage Tensorflow, Keras, Neural Network, Deep learning, and Dataset, for your business success
Meat AI & intelligent robotics experts from YES BANK, UBS, Xing, Alibaba, idealo internet, DHL, Turkcell, Solvay, Unicredit, ieso digital health, Zurich Group, Magic Unicorn Inc., Unbabel, and many more top companies at the Cognitive Automation Conference between 12 - 14 March in Berlin, Germany.
Download the FULL AGENDA to see the entire speaker list, round table sessions, focused workshops and at the following link: http://bit.ly/CognitiveAutomation2019FullAgenda
Mastering Topical Authority for SEO SuccessJomer Gregorio
Unlock the secrets to mastering topical authority and achieving SEO success with our latest insights. Learn how to elevate your content strategy and dominate search rankings. Ready to boost your SEO game? Dive into the full presentation now!
Full blog here - https://digitalmarketingphilippines.com/next-level-seo-mastering-topical-authority-for-seo-success/
How to Scale Your Digital Marketing Services in 2024Jomer Gregorio
Discover essential strategies for scaling your digital marketing services in 2024. From leveraging new technologies to optimizing workflows, this guide has everything you need to grow your business. Ready to take your digital marketing to the next level? Check out the presentation now!
Full blog here - https://digitalmarketingphilippines.com/how-to-scale-your-digital-marketing-services-in-2024/
2021 for content marketing will be different. But some trends will stay the same. Would you like to know which ones? Then check the article - https://bit.ly/3k7fTBI!
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Module 5 Programme marketing including social media channelsSMKCreations
In this module, the goal is to learn how to create a distinctive marketing plan for your programme, understand your audience, boost visibility on social media, and keep content engaging.
Here Are Some Strategic Steps to Increase Brand Awareness: 1. Define Your Brand Identity, 2. Know Your Target Audience, 3. Create High-Quality Content, 4. Leverage Social Media, 5. Collaborate with Influencers, etc.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Top 20 Marketing Tools to Grow Your Business in 2023 for free RitchieMehta1
As budgeted get squeezed here are my top 20 marketing tools you can you use to grow your business in 2023 for free.
These are marketing tools that you can implement today.
First and only technology cutting-edge event in Europe bringing you real cognitive automation use cases from end-users, 12 – 14 March 2019 in Berlin, Germany
Join the event and learn:
• how to deal with unstructured data for better predictive analytics and forecasting
• how to set up an AI or machine learning department with fast results and roll out into the rest of the organization
• how to guarantee Data Readiness, Data Creation and Normalisation
• how to leverage Tensorflow, Keras, Neural Network, Deep learning, and Dataset, for your business success
Meat AI & intelligent robotics experts from YES BANK, UBS, Xing, Alibaba, idealo internet, DHL, Turkcell, Solvay, Unicredit, ieso digital health, Zurich Group, Magic Unicorn Inc., Unbabel, and many more top companies at the Cognitive Automation Conference between 12 - 14 March in Berlin, Germany.
Download the FULL AGENDA to see the entire speaker list, round table sessions, focused workshops and at the following link: http://bit.ly/CognitiveAutomation2019FullAgenda
Mastering Topical Authority for SEO SuccessJomer Gregorio
Unlock the secrets to mastering topical authority and achieving SEO success with our latest insights. Learn how to elevate your content strategy and dominate search rankings. Ready to boost your SEO game? Dive into the full presentation now!
Full blog here - https://digitalmarketingphilippines.com/next-level-seo-mastering-topical-authority-for-seo-success/
How to Scale Your Digital Marketing Services in 2024Jomer Gregorio
Discover essential strategies for scaling your digital marketing services in 2024. From leveraging new technologies to optimizing workflows, this guide has everything you need to grow your business. Ready to take your digital marketing to the next level? Check out the presentation now!
Full blog here - https://digitalmarketingphilippines.com/how-to-scale-your-digital-marketing-services-in-2024/
Eager to enhance your website's visibility and attract more organic traffic? Explore the Top SEO Trends to Embrace in 2024 and keep pace with the competition! From optimizing for voice search to prioritizing user-centric content, this presentation shares the strategies that will skyrocket your search engine rankings. Take action now – click here to delve into the full presentation and elevate your SEO game!
Full blog here - https://digitalmarketingphilippines.com/top-seo-trends-to-embrace-in-2024-infographic/
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
Ready to enhance your business with SEO strategies? Our latest presentation reveals the top trends driving success in 2024. Discover actionable insights crafted to improve your online visibility and propel business growth. Click below to uncover the key strategies for SEO success!
Full blog here - https://whitelabelseoagency.net/2024-seo-trends-for-business-success/
Excited to elevate your graphic design game? Our latest presentation unravels the trends you should focus on in 2024. Experiment on our insightful tips and innovative techniques to keep your designs fresh and engaging. Click below to discover the key trends driving creativity in the design world!
Full blog here - https://whitelabelseoagency.net/graphic-design-trends-to-focus-on-in-2024-infographic/
Top Marketing Channels to Leverage in 2024Jomer Gregorio
🚀 Wondering which marketing channels will dominate in 2024? Our latest presentation uncovers the top channels you need to leverage for maximum impact. Explore actionable insights and refresh your marketing game. Click below and revolutionize your strategy! 👉 #MarketingChannels #DigitalTrends #BusinessGrowth
Full blog here - https://digitalmarketingphilippines.com/top-marketing-channels-to-leverage-in-2024-infographic/
2024 Vision: Emerging Trends in Web Design and DevelopmentJomer Gregorio
🌟 Interested in what's next for web design and development? Our latest presentation reveals the emerging trends set to define the digital landscape in 2024. Explore innovative strategies to keep your website game strong. Click below to explore and revolutionize your approach! 👉 #WebDesign #WebDevelopment #DigitalTrends
Full blog here - https://digitalmarketingphilippines.com/2024-vision-emerging-trends-in-web-design-and-development/
Top Social Media Marketing Trends to Follow in 2024Jomer Gregorio
Take a closer look at the top trends shaping the landscape in 2024 through our presentation! Assess strategies that speaks to your business and revolutionize your social media game. Keep your digital engagement ever-growing, click below and be in the know!
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2024-infographic/
Stats and Trends Defining Visual Marketing in 2024Jomer Gregorio
Immerse yourself on the latest stats and trends shaping marketing in 2024! Our presentation is your exclusive ticket to understanding the dynamic world of visual content. Familiarize on the actionable insights that will redefine your approach and ensure your brand stands out. Read now to explore the visual marketing revolution!
Full blog here - https://digitalmarketingphilippines.com/stats-and-trends-defining-visual-marketing-in-2024-infographic/
Stats on Facebook Reels Marketers Cannot IgnoreJomer Gregorio
Ready to up your marketing game on Facebook Reels? Our latest deck presents must-know statistics that every marketer shouldn't overlook. Check it out now and unlock the secrets to Facebook Reels success!
Full blog here - https://digitalmarketingphilippines.com/stats-on-facebook-reels-marketers-cannot-ignore-infographic/
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
Redefine your content game with our latest presentation! Here are the key trends and insights shaping the landscape in 2024 to keep you at the forefront of digital storytelling. Click below and master the roadmap to content success!
Full blog here - https://digitalmarketingphilippines.com/key-trends-and-insights-for-content-marketing-in-2024/
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Wondering how social media can fuel your business growth in 2024? In our latest presentation key insights into the evolving landscape of social media marketing are explored. Uncover strategies that can transform your business and keep you at the forefront of the dynamic digital world. Click below and discover the roadmap to success!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
Ready to ride the wave of viral success in 2024? Our latest presentation spills the secrets on how to elevate your business through social media marketing. Here are practical tips and strategies that will set your brand on fire. Click below to catch the viral vibes now! #SocialMediaMarketing #BusinessSuccess #ViralMarketing
Full blog here - https://digitalmarketingphilippines.com/viral-vibes-in-2024-how-to-elevate-your-business-social-media-marketing-infographic/
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Curious about the future impact of social media marketing on business growth? Our latest presentation delves into key insights for 2024, unraveling the pivotal role social media plays in driving business success. Get ready to revolutionize your strategies and remain at the forefront in the digital landscape. Click below to explore the presentation now!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Jomer Gregorio
Ignite your campaigns with a dose of power! In our latest presentation, we dissect the freshest digital marketing trends of 2024, ensuring your strategies aren't merely current but pioneering. Delve into the slides for practical insights that will propel your success. Tap below and explore today! #DigitalMarketing #Trends2024 #MarketingStrategies
Full blog here - https://digitalmarketingphilippines.com/fuel-your-campaigns-with-the-latest-digital-marketing-trends-of-2024-infographic/
Digital Marketing Strategies to Leverage the Buying Power of Gen ZJomer Gregorio
Ready to resonate with the passions and preferences of Gen Z? Our latest presentation unveils powerful digital marketing strategies tailored to tap into the unique buying influence of this dynamic generation. Dive in for actionable insights and make your brand a Gen Z favorite. Ready to enhance your marketing approach? Click to read now!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-strategies-to-leverage-the-buying-power-of-gen-z/
Trends and Strategies for PPC Advertising in 2024Jomer Gregorio
Elevate your advertising game! Our latest presentation unveils the hottest trends and game-changing strategies for PPC in 2024. Dive in to ensure your campaigns are not just up to date, but leading the pack. Ready to boost your PPC game? Click to read now!
Full blog here - https://digitalmarketingphilippines.com/trends-and-strategies-for-ppc-advertising-in-2024-infographic/
Video Marketing Trends to Incorporate into Your Marketing PlanJomer Gregorio
Elevate your marketing game with the latest trends in video marketing! Our presentation breaks down the must-know strategies to incorporate into your plan. Dive in for actionable insights that will set your brand apart. Ready to shine? Click to read now!
Full blog here - https://digitalmarketingphilippines.com/video-marketing-trends-to-incorporate-into-your-marketing-plan-infographic/
Digital Marketing Tips to Survive the Global InflationJomer Gregorio
Is global inflation affecting your marketing strategy? Discover actionable tips to navigate these economic challenges and keep your business thriving in the digital realm. Dive into the presentation now for insights that will make a real impact.
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-tips-to-survive-the-global-inflation-infographic/
Ready to unlock the true potential of your SEO strategy? Learn how AI is reshaping the game in the world of link building in our insightful presentation. Discover the secrets to more efficient and effective SEO. Dive in now to stay ahead of the curve!
Full blog here -https://digitalmarketingphilippines.com/how-ai-can-transform-seo-link-building-infographic/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. Podcasting is slowly becoming a top digital marketing channel
for brands. This is supported by the NP Digital data showing 92%
of companies increasing their podcasting budget in 2023.
3. In today's time, when
businesses need to be
active on social media
platforms to remain
competitive, podcasts
should not be overlooked.
4. WHY DO PEOPLE LISTEN
TO PODCASTS?
Podcasts have evolved
from simple audio files
to ones that can be
incorporated with
special effects and
storytelling techniques.
5. The development and growth of platforms where consumers can easily
stream have made podcasts a significant part of people's daily lives.
Entertainment To relax
To keep up to date For inspiration
A significant portion of the podcast audience
listens for informational purposes.
“
“
6. In the UK, 46% of UK podcast listeners
use podcasts to learn more about a
topic of personal interest, and 39% aim
to learn something new.
In the USA, 74% of consumers listen to podcasts to
learn new things. 71% responded, "to be entertained."
7. This trend of podcasting becoming a channel for
learning new things – both in terms of current
events and timeless subjects – makes it a useful
medium for exchanging knowledge.
Podcast marketing allows
brands to deliver their brand
story, demonstrate their
expertise, and establish
credibility and trust.
8. HOW PODCASTS CAN HELP
PROMOTE A BRAND
With today's mobile lifestyle, having podcasts accessible on-demand gives businesses
and brands the freedom to share their story whenever and wherever they want.
9. Content marketing
podcast is an ideal
strategy for any business
that aims to produce
high-quality content in a
more personalized way.
Podcasts can be utilized
for brand exposure, lead
generation, and customer
acquisition. They also help
build authority and trust in
the long run.
10. Here are how podcasts can achieve these benefits:
Listeners can access podcast episodes on various
platforms and devices. Podcast listening can fit into
busy schedules and be multitasked at any time of day.
Accessibility:
11. Accessibility:
Podcasts can assist in tying a brand to
particular subjects, authors, and viewpoints.
Showcases Expertise:
By concentrating on a subject or region
related to your line of work, podcasts can
help build content authority.
12. WHAT YOU NEED TO KNOW
ABOUT PODCASTS FOR MARKETING
Market Growth
The podcast market is
rapidly growing, with 464.7
million listeners worldwide
as of July 2023. The industry
expects this number to
reach 504.9 million by 2024.
13. This growth indicates
an opportunity for
marketers to use
podcasts as a channel
for advertising,
influencer marketing,
or content marketing.
14. However, it also
implies increased
competition, so
brands need a
well-defined plan,
a standout value
offer, and a
thorough grasp
of their audience
to be successful.
15. Visibility
Unlike other digital media,
podcasts are not as easily
searchable or discoverable by
keywords, tags, or algorithms.
To identify podcasts
that interest them,
listeners often rely
on word-of-mouth,
recommendations,
reviews, and ratings.
16. To overcome this difficulty, brands must optimize
their podcast for distribution and discovery by:
using relevant titles
and descriptions
incorporating graphics
applying consistent branding
Promoting the podcast
on other platforms
17. Monetization and Sponsorship
B2B podcasts are becoming
more profitable and alluring
for marketers because they
generate income through
monetization and sponsorship.
Brands can monetize
or get sponsors through
subscriptions, donations,
merchandise, live events,
and advertising.
18. But monetization and sponsorship
involve various challenges:
finding the correct sponsors, negotiating pricing and terms
developing content
upholding the
podcast's quality
19. To overcome these obstacles, brands need
a distinct value proposition, a devoted and
engaged audience, and a good
monetization and sponsorship strategy.
20. Podcast SEO
40% of podcast listeners find
new content using the podcast
listening application's search
bar. 13.6% search on Google.
If you aim for a broader
audience reach, you
need to optimize your
podcasts for search.
21. PODCAST MARKETING
AND SEO STRATEGIES
Podcasting is just like blogging. You will receive
more downloads or listens if you release an
episode on a topic people care about. Additionally,
you need optimization and promotion strategies
to make your content more discoverable.
You won't generate a large audience by
simply creating a podcast and putting it
online.
22. Plan Episodes Around Specific Keywords
By planning episodes around
keywords that your target audience
uses, you can bring your episodes
in front of users who are inclined to
listen to them.
Keywords are a key factor
in making podcasts
valuable and searchable.
23. Brands can work with
an SEO expert in the
Philippines to
optimize their
keyword optimization.
24. Optimize Episode Title and Description
Make the podcast title
compelling. This is the
first thing that will
determine whether a
potential audience will
listen to an episode. The
title should be clear and
descriptive but within
the limits of the allowed
number of characters.
25. Do not repeat information
from the title and jump into the
episode's topic or guest. You may
also include related episodes to
keep your audience interested.
Do not skip adding a
description to every
episode. Use the
first 20 words of the
description to hook
in listeners.
26. Promote Podcasts on Social Media
Leverage social media to
let users know about your
podcast. Brands can
contract social media
outsourcing companies to
help make a video or story
for the podcast's release to
notify people about it.
27. You should consider
paid adverts if you
have bigger funds for
promotion. Paid ads
immediately increase
traffic by reaching
your target audiences
and attracting more
listeners to your
podcast channel.
28. Influencer Marketing Strategy
An episode featuring a conversation with an expert or individual with direct
experience on the subject gives the podcast a sense of reliability and relatability.
25
99
Influencer marketing aids in establishing
trust with your audience. It is a successful
marketing tactic because it allows the
brand to borrow the trust of someone
who already has sway over your target
demographic.
29. PARTNER WITH A DIGITAL
MARKETING COMPANY PHILIPPINES
Podcasts are an expanding industry
that offers brands numerous
advantages. With the right
approaches and support from a top
SEO agency Philippines, companies
can foster stronger brand
connections through podcasting.
Find out how our digital marketing experts at Digital Marketing Philippines (DMP) can
help with your podcasting endeavor by contacting us at info@digitalmarketingph.com.
30. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://www.entrepreneur.com/growing-a-business/the-basics-of-podcasting-and-how-it-can-grow-your-business/423519
https://www.searchenginejournal.com/google-makes-podcasts-playable-in-search-results/320449/
https://www.forbes.com/sites/forbesbusinesscouncil/2022/10/03/how-to-use-podcasts-to-elevate-your-brand-and-connect
-with-audiences/
https://sendpulse.com/support/glossary/podcast-marketing
https://www.entrepreneur.com/en-in/growth-strategies/podcast-as-marketing-tool-it-creates-value-for-listeners/358877
https://baremetrics.com/blog/what-is-podcast-marketing