2. Connecting Cannabis
Consumers and
Vendors to alternative
wellness solutions via
Video Programming,
Promotion, Branding,
Education, & Rewards
Team
Experience
Karma Care Media
3. The Opportunity
Create an international media company
focused on the healing powers of
cannabis. The Company is devoted to
bringing vendors, physicians, and patients
together in a content rich information
ecosystem using video productions to
promote branded products, disseminate
reliable information, and incentivize patients
with a membership rewards plan.
4. Legal use of cannabis products
is growing rapidly, consumers
are seeking medical and
scientific information about
cannabis, and they desire
branded products.
People in North America spent $53.3
billion on legal, medical, and illicit
marijuana in 2016. That's more cash
than Americans spend in a year at
McDonald's and Starbucks
combined.
The North American legal cannabis
market posted $6.7 billion in
revenue in 2016, up 30% from the
year before. The illicit market
generated 87% of total pot sales,
down from 90% in 2015.
ArcView projects legal sales will grow
at a compound annual growth rate of
26% through 2021, when the North
American market is expected to
reach $21.6 billion.
What We’ve Observed
6. Solution
• Karma Care will create cannabis related multi-
screen programming in the areas of lifestyle,
business, and well being, featuring the products of
our vendor clients.
• Programs will drive viewers to our website to join
the loyalty plan which offers substantial
discounts on the vendors’ featured products.
• Our virtual communities will provide exclusive
interactive solutions to members.
8. Solution Ecosystem Flow
Vendor Driven Cannabis Related
Multi-Screen Programs Product Vendors
Vendor Sponsored Programs
Consumer Viewers Karma Care Web Portal
& Loyalty Program Site
Vendor E-Commerce
9. Key Partners
• Natcom Global (NatComGlobal.com; VidWeb.com)
is a leading digital video production company with
global distribution across multiple platforms reaching
over 1 Billion viewers.
• They have selected Karma Care as their exclusive
provider of marijuana related digital content.
• Natcom’s multi-platform global network extends
throughout the U.S., Latin America, Europe, Africa,
and Asia with media partners, including AOL, ABC,
RayCom, CBS, Amazon, Yahoo, MSN, Belo,
Telefónica, Baidu, and MTN.
10. Key Partners
Calyx (GoCalyx.com), a leading distributor and
logistics company, works with the
manufacturers of the best cannabis and hemp
products to provide marijuana retailers and their
customers with highest quality line of products
available, truly representing the best values in
the cannabis industry.
11. Management and Consultants
• Jeff Simmons, Founder and CEO
• GoldenWest Television Productions, InterStar Releasing
• John Gilreath, Co-Founder & CFO
• Former head of a Media and Communications lending group and both the CFO and VP-Finance
for a startup consumer SF Bay area firm which grew from $20M to $300M in revenue.
• David L. Simon, GM – Content Production & Distribution
• Fox Television Station Group, Walt Disney International TV
• Howard Nass, GM of Advertising & Commercial TV
• Advertising executive, formerly with Cunningham and Walsh (Board Member) and Foote Cone
& Belding (Executive Director Media
• Marc Shafer, CTO
• IT, Direct Marketing and e-commerce Consultant with over 30 years’ experience in design,
construction and operations for Client IT and ecommerce services
• David Traub, GM - Editorial Director
• David produces social impact feature films and television such as Jobs (Executive Producer:
2013) and Bronx Bull (Co-Producer: 2017)
12. Management and Consultants
• Rob Salter, GM of Program Distribution
• Co Founder and CEO at Reverbz Media Ltd, a London based content distribution
company
• Martin Wiley, GM of Program Production
• Line Producer formerly with Armada Pictures International where he oversaw
multiple simultaneous productions for Sony, Lions Gate and others
• Seth Smith, GM of Industry Relations
• Over 20 years of experience in the Marijuana industry specializing in cultivation,
wholesale, retail, distribution, business development, and merchandising
• Sabine Simmons, GM of Retail
• Retail Sales Executive with over 20 years experience in the USA & France, with
extensive experience in Customer Loyalty Reward programs.
• Sol Alan Saad, Director of Strategic Planning
• Investment banker formerly with Solomon Brothers in London and Ladenburg
Thalmann & Co in Miami
13. Board of Advisors
• James Cassel, Chairman of the Board of Advisors
• Chairman and co-founder of Cassel Salpeter & Co., Investment Banking
• William Simon, Advisor
• Global Sector Leader, Media & Entertainment for Korn Ferry
• Peter Jacobson, Advisor
• CEO, Orion Fleet Intelligence
• John Carton, Advisor
• Managing Director, CoView Capital, Investment Banking
14. Go-To-Market
Business Differentiator:
● Partnership with the world’s most widely viewed
health programming distributor.
● Partnership with one of the world’s leading providers
of premium content to top OTT platforms.
● Experienced executive management of global media
companies.
● Successful creators of internationally distributed
television programs, skills which are needed in the
industry’s nascent “Wild West” environment.
15. Go-To-Market
Customer/user acquisition strategy:
● Creative programming to drive vendor affiliate sales
and rewards program membership.
● Web advertising promoting KCO and its loyalty
rewards program.
● Partnership with the largest distributor of cannabis
related products in California.
● Direct response advertising.
● Event participation.
● Joint ventures with established cannabis news media.
16. Revenue Drivers
● Advertising Revenue from
Production and Programming
● Rewards Plan Subscription Fees
● Vendor Referral Fees
17. Revenue Drivers - Production
● Advertising Revenue
● Video OTT short segments
(informational, educational, brand
awareness)
● Medical & Science
● Lifestyles & Entertainment
● Finance & Business
● Daily news
● Consumer activity
21. Revenue Drivers – Referral Fees
● Client referral fees on sale of product equal to
10% to 20% of transaction value.
22. Looking Forward
• We are seeking $5 million for Phase 1 development.
Team
Building
Company
Progress
Month 1 Month 2 Month 3 Month 4 …... Month 7
Hire Team
Hire
Programming
Staff
Begin Web
Development
& Rewards
Develop
Rewards
Backend
Launch
Begin
Developing
Programming
Website
Beta
Launch
Programming &
Rewards Plan
Client
Acquisition
24. Financial Highlights
• Immediately capture 2 brand clients per month
• Product/market fit and 300K loyalty members by
end of 24 months rising to 1 million by year 5
28. Management and Consultants
• Jeff Simmons, Co-Founder and CEO
• Simmons has been in the film and television distribution broadcasting, and
syndication businesses for over three decades. He served as President and owner
of Golden West Television Productions (“Peoples Court with Judge Wapner”),
purchased from KKR.
• Created the concept of aggregating cinema screens into a 4,000 screen network, to
which InterStar Releasing – which he co-founded - distributed its independent
motion pictures in a joint venture with Westinghouse Broadcasting Corporation.
• David L. Simon, GM – Content Production & Distribution
• Simon is a seasoned Television Distribution and Programming Executive.
• He served as Executive Vice President of Programming and Production for the Fox
Television Station Group; later he was recruited by Walt Disney Studios to set up
and run their first ever international television production company based in
London, with offices in Paris, Madrid, Munich, Rome, Tokyo, Hong Kong and Sydney.
• The group produced 45 weekly television series in forty countries, as well as a five
country co-production of a made-for-TV feature and series. Disney promoted Simon
to set up and run Disney International Television Broadcasting. He launched and
supervised the first international Disney Channels in Taiwan, United Kingdom,
Australia and France. He also launched Super RTL in Germany where he served as
chairman of the board
29. Management and Consultants
• Charles McCutcheon, GM of Direct Response Marketing
• A producer of over 100 original, group and single artist audio projects and over
5,000 compilation CD’s & DVD’s for record labels around the world.
• From 1988-2014 created and executive produced and/or produced 40 Music TV
Specials and DRTV, multiple CD, TV marketed music productions in association with
over 30 firms including BMG Music Group, Warner Music Group, EMI Records
Group, K-Tel Inc., K-Tel UK, Vector UK, Vector Gmbh, Best Direct, QVC (UK), HSN,
Tristar Products Inc., HBO, Showtime TV, BBC, and the Fox Network.
• Howard Nass, GM of Advertising & Commercial TV
• Advertising professional for more than 40 years mostly with two prominent
advertising agencies, Cunningham and Walsh (Board Member) and Foote Cone &
Belding (Executive Director Media). In these positions he oversaw the development
and execution of media plans for such varied clients as Procter & Gamble, ATT, Taco
Bell, Sunkist Orange Growers, Levi Strauss and Sterling Drug to name a few.
• He has been a featured speaker and guest lecturer at many colleges and business
enterprises including NYU, Fordham, Boston University, CBS, NBC, COX
Communications, Media General and the Radio and Cable Advertising Bureaus.
30. Management and Consultants
• Marc Shafer, CTO
• IT, Direct Marketing and e-commerce Consultant with over 30 years’ experience in
design, construction and operations for Client IT and ecommerce services.
• 1980-1999 He was a Board Member then Chairman for DMA (Direct Marketing
Assn.). 1991-2000 designed and ran the first fully graphical, animated online
Community involving social interaction and a full eCommerce “Mall” for Fujitsu
OSSI. Called Worlds Away, the mall included Spiegel, Ford Motor, PC Flowers,
Macy’s and 17 other major retailers. 2001-present, CEO of US DataVault, an
innovator and leader in providing IT services including BDR, data security, ransom-
ware recovery and DRaaS.
• David Traub, GM - Editorial Director
• David produces social impact feature films and television such as Jobs (Executive
Producer: 2013) and Bronx Bull (Co-Producer: 2017), with the American King
currently in production (2017). Current film projects in development include
Lawnmower Man Reborn, Rise, George Benson, Rickshaw Girl, Deported, Move
and Cannabis Crusader.
• Past and present clients/partners include Al Gore’s Greenball2009.org, Apple
Computer (US, Australia), Austrian Broadcast Network, BOE Group (Beijing),
Britannica, the EU, GTE, Lockheed, MCA Records, Microsoft Corporation/MSN,
MTV Networks/Viacom, and the Rolling Stones.
31. Management and Consultants
• Martin Wiley, GM of Program Production
• Wiley will manage the creative development of GW’s video projects, their
packaging with directors and actors and oversee the physical production of the
company’s product.
• Mr. Wiley has been Head of Production at Armada Pictures International where he
oversaw multiple simultaneous productions for Sony, Lions Gate and others. He
developed and produced studio titles such as Chill Factor with Cuba Gooding, Jr.,
the number one video title in the US, Never Talk to Strangers with Antonio
Banderas and the $100mm grossing Under Siege 2 with Steven Segal. As a creative
executive he developed Varsity Blues, number one at the box office for several
weeks following its theatrical release.
• Sabine Simmons, GM of Retail
• Retail Sales Executive with over 20 years experience in the USA & France, with
extensive experience in Customer Loyalty Reward programs.
• Managed to sales and profitability targets in Big Box, Specialty & Multi-Units
environment. Focused on team building, engagement, clientele culture, forward
planning, inventory control & execution. Has worked with Prestige Fragrances and
The Body Shop, Clarins, Christian Dior, Lancôme, Chanel, Benefit, Lancaster, &
Macy’s.
• Effective written and verbal communication skills in English, French and Spanish.
32. Management and Consultants
• Seth Smith, GM of Industry Relations
• Seth has over 20 years of experience in the Marijuana industry specializing in
cultivation, wholesale, retail, distribution, business development, and
merchandising. In 2012, he started PresidentialRx, which has grossed over $5
Million. Seth leads the sales, marketing, and product development divisions for
PresidentialRx which has become a power player in the Dispensary Supply
supplying over 1000 Dispensaries statewide.
• Seth went on to start Good Life Galleries and Good Life Deliveries. Seth became
part owner of Lazy Mae’s, winner of several awards for best edibles. He then went
on to partner with and raise capital for Mass Roots, the largest social network in
the world for the cannabis community which is slated to become the “Facebook of
Weed” and he has been instrumental in the strategic market analysis and launch of
Budzgo, a one stop app to find new and favorite Medical Marijuana Dispensaries.
• Rob Salter, GM of International Content Distribution
• Rob is the Co Founder and CEO at Reverbz Media Ltd. Reverbz Media Ltd is a
Home Entertainment supply chain company specializing in Category Management,
Replenishment, Returns, Refurbishment and re-distribution.
• Reverbz also specializes in New Product Development, Digital Technology, working
with retailers and content owners to maximize commercial returns and grow new
revenue streams.
33. Management and Consultants
• Sol Alan Saad, Director of Strategic Planning
• Saad is a senior financial executive with extensive international investment banking
and commercial banking experience. He was with Solomon Brothers London office
for a decade, where he headed European Merchant Banking. Subsequent to
Solomon, Saad joined Ladenburg Thalmann & Co in Miami, after which he formed
his own merchant bank, The Phillimore Group.
• Philllimore provides Private Equity, Corporate & Strategic Advisory Services, and
Financial Management Services to emerging technology companies. The firm is
currently an advisor and investor in Xero-Day Solutions, a cybersecurity company in
South Florida, as well as several technology companies in the United Kingdom.
• John Gilreath, Co-Founder & CFO
• John has held VP level corporate banking sales and management positions at three
regional and super regional financial institutions, including the management of a
Media, Communications, & Entertainment lending group which grew from $175
million to $350 million in assets. Jeff Simmons was a client. Later, John served as
the SVP - Marketing of a worldwide bank automation company.
• He joined Pandigital, Inc. as CFO in 2007 after successfully securing a $90M asset
based line of credit for the firm. He migrated to the VP-Finance slot, where he was
involved at all levels of corporate finance, investor relations and FP&A. Pandigital
grew from$20M to over $300M in revenue, and was sold to a vendor, Sunglow in
July 2012 where John also served as VP-Finance. Pandigital was an original design
manufacturer of digital photo frames, photo scanners, and Android tablets and
distributed its products through big box retailers throughout the United States.
34. Board of Advisors
• James Cassel, Chairman of the Advisory Board
• James Cassel, chairman and co-founder of Cassel Salpeter & Co., is an investment
banker and attorney focused on representing middle-market companies, Jim has
successfully negotiated, structured, and executed a broad spectrum of transactions
including mergers, acquisitions, and divestitures, corporate and transactional
financings, and public offerings for clients nationwide and worldwide. Nationally
recognized for his investment banking expertise, Jim frequently lectures on timely
issues related to middle-market investment banking.
• Before founding Cassel Salpeter & Co., Jim was co-founder and chairman of
Capitalink, an investment banking firm that was acquired by Ladenburg Thalmann
& Co., a New York Stock Exchange member firm where Jim continued and served as
vice chairman, senior managing director, and head of investment banking. He also
was chairman of a significant company that owned hospitals.
• Jim is a former board member and president of the South Florida Chapter of the
Association for Corporate Growth. He is also a former advisory board member of
the University of Miami’s “The Launch Pad” business incubator program for
entrepreneurs. He has served on the executive committee of Broad and Cassel, one
of Florida’s largest law firms, and also served on the board of Equity One
(NYSE:EQY). He has been a member of the American Association of Arbitrators,
National Investment Banking Association and the NASD Board of Arbitrators. He
also writes a column for The Miami Herald about emerging trends and strategies
and tactics for middle-market business owners. He is a member of the New York
and Florida Bar Associations.
35. Board of Advisors
• Bill Simon, Advisor
• Global Sector Leader, Media & Entertainment for Korn Ferry
• Simon has an extensive background as an entertainment executive with deep
understanding of a wide variety of areas of the industry. The Media,
Entertainment and Convergence sector that he oversees encompasses all aspects
of traditional entertainment film, television, home entertainment, music and
publishing and all digital content and platforms for broadband, games, wireless
and mobile devices. Mr. Simon handles the full range of senior operating
positions from CEO and COO through senior level creative and content positions.
• Mr. Simon is recognized in Nancy Garrison-Jenn's survey of the top 200 global
executive recruiters and ranked among the top 35 in CableFax Magazine's most
influential in cable. Mr. Simon has served as the chairman of Korn Ferry's
shareholder's committee and on the Firm's worldwide board of directors.
• Before joining Korn Ferry in 1988, Mr. Simon established the entertainment
division at the investment banking and brokerage firm, Communications Equity
Associates. He was involved in transactions that included music, home video,
theatrical exhibitions and television programming. Earlier in his career, Mr.
Simon served as vice president at Heron Communications, Inc., where he was
involved in the development of new business for its home video company, Media
Home Entertainment, as well as general corporate management.
36. Board of Advisors
• Peter Jacobson, Advisor
• CEO, Orion Fleet Intelligence
• Orion delivers geo-location based analytics to the insurance industry and to
companies whose operations are fleet dependent. In over 20 years as an
entrepreneur, corporate executive, and investor, he has founded, grown, and
successfully exited multiple ventures. Early in his career, Peter founded
companies in South Africa, Australia and the UK, before joining a PE fund that
took operational control of its investments in the hospitality, import/export,
furniture & logistics industries.
• From 1995 to 2001 Peter was VP Corporate Development at Advanta Corp
(ADVNB), leading various internet & data-intelligence based investments,
eventually becoming a principal at its early stage VC fund. In 1998, he launched
and ran the online division of Advanta Mortgage through to its sale to JPMorgan
Chase. In 2001 Peter formed an operationally-focused investment boutique to
bring capital and business expertise to high potential companies. Some notable
venture-backed firms with which Mr. Jacobson has worked include Involve Inc.
(acquired by Kintera – KNTA, subsequently acquired by Blackbaud BLKB),
1800yellowpages (acquired by ATT ventures), site59.com (acquired by
Travelocity), and CircleLending.com (acquired by Virgin Money). He is also
actively involved with nurturing disadvantaged communities, and sits on the USA
board of Africa Tikkun, whose patron is Nelson Mandela.
37. Board of Advisors
• John Carton, Advisor
• Managing Director, CoView Capital
• Mr. Carton is a senior executive with more than 30 years’ experience in
corporate alliances, M&A, cross-border transactions, equity and debt
placements, alternative channels of financing, buyouts, recapitalizations,
turnaround strategies, business valuation, expert financial opinions and
testimony, and other strategic and financial solutions.
• He has substantial experience in media, communications, healthcare, consumer
packaging, transportation/logistics, food products, building materials, business
services and manufacturing.
• Previously, as founder and President of Carton Group LLC, he advised on strategic
transactions and complex corporate finance issues. Earlier, he was Managing
Director of Burnham Securities Inc., President of Patricof Securities Corp.,
Managing Director of Patricof & Co. Capital Corp. (later a division of The Bank of
New York) and Vice President of J. Henry Schroder Corp
• Mr. Carton has been engaged on more than 100 transactions with an aggregate
deal value exceeding $6 billion. He began his career in operating management
roles at Columbia Pictures Industries, Inc. where he was responsible for treasury
management, planning and budgeting, creation of alternative financing channels,
and acquisitions/divestitures.