This document compares and contrasts 5 platforms for branded video content: YouTube, Facebook, Twitter, Instagram, and Snapchat. For each platform it provides key information on audience size, video time limits, paid media capabilities, strengths for brands, and major metrics to track. The ideal length for videos is generally 60 seconds or less, with YouTube supporting the longest videos at 15 minutes and Instagram the shortest at 6 seconds. Each platform's audience and strengths are also described.
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape.
As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
How to Develop an Influencer Marketing Strategy in 2021 | HeepsyKate Santoro
Want to know why you should set up an influencer marketing strategy in 2021?
Not sure how to go about finding influencers? Confused about what makes an influencer the right fit for your brand?
Don't worry, we've got answers! Discover all you need to know to launch an influencer marketing strategy for your brand this year.
This presentation originally comes from a webinar hosted by Heepsy on May 20th, 2021. Heepsy is a search and analytics platform that lets you find and analyze over 11 million influencers on Instagram and Youtube.
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape.
As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
How to Develop an Influencer Marketing Strategy in 2021 | HeepsyKate Santoro
Want to know why you should set up an influencer marketing strategy in 2021?
Not sure how to go about finding influencers? Confused about what makes an influencer the right fit for your brand?
Don't worry, we've got answers! Discover all you need to know to launch an influencer marketing strategy for your brand this year.
This presentation originally comes from a webinar hosted by Heepsy on May 20th, 2021. Heepsy is a search and analytics platform that lets you find and analyze over 11 million influencers on Instagram and Youtube.
We’ve created this overview of services to provide agencies and clients with a go-to document to reference when deciding how to use Pandemic Labs as a targeted addition to their marketing, advertising and PR efforts.
The strategies described here are most often used in concert as part of a comprehensive marketing campaign, but, for clarity, we’ve outlined them as individual options. We’re capable of and have experience designing and implementing all services in an integrated campaign as well as delivering services a la carte.
Innovating with Facebook Ads for RestaurantsVarun Gambhir
iOL Digital is proud to be associated with Out of The Blue, Mumbai - who have been most open to trying new ideas on Facebook, documented in the following slides. https://iol.digital
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
- Strategies for effective cross-channel social media optimization.
- How to ensure brand consistency across channels and teams.
- How to engage with an increasingly diverse audience.
Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
Social Media Best Practices in the Hospitality IndustryDr Matt McDougall
Hotels and the Hospitality industry as a whole has undergone some changes due to the rise and growth of social media. This presentation provides some practical approaches for hoteliers to leverage social media marketing.
Discover Content Marketing for Brands, get started with the basics and get buy-ins from your company's decision makers with this helpful introduction. The deck makes it simple to understand how branded content marketing can work for your business.
Digital Media Strategy for Daily Prothom AloAraf Habib
A Comprehensive Digital Media Strategy for Daily Prothom Alo. Paving the way for their Yearly Social Media Activities. More Interactive & taking it closer to its audience.
A visual online marketing strategy for restaurant owners.
Statistics gathered from http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/ who got their facts from a study released by SinglePlatform and Chadwick Martin Bailey.
This was a 5 week long campaign and was initiated with a set of five 30-second specially conceptualized, scripted (by CogMat) and created videos (with a production house) that were launched on the brands YouTube channel, links are below:
Episode 1: http://www.youtube.com/watch?v=VpiZ890QGx8
Episode 2: http://www.youtube.com/watch?v=mDp-n8qtufQ
Episode 3: http://www.youtube.com/watch?v=9g4V-EmgzFA
Episode 4: http://www.youtube.com/watch?v=Bnari4vQxUA
Episode 5: http://www.youtube.com/watch?v=K4PQE1lccvA
These videos were tied onto an exclusive microsite www.101usesofgadgets.com that gave the essence of the campaigns with options for users to upload their own uses of useless gadgets.
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
We’ve created this overview of services to provide agencies and clients with a go-to document to reference when deciding how to use Pandemic Labs as a targeted addition to their marketing, advertising and PR efforts.
The strategies described here are most often used in concert as part of a comprehensive marketing campaign, but, for clarity, we’ve outlined them as individual options. We’re capable of and have experience designing and implementing all services in an integrated campaign as well as delivering services a la carte.
Innovating with Facebook Ads for RestaurantsVarun Gambhir
iOL Digital is proud to be associated with Out of The Blue, Mumbai - who have been most open to trying new ideas on Facebook, documented in the following slides. https://iol.digital
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
- Strategies for effective cross-channel social media optimization.
- How to ensure brand consistency across channels and teams.
- How to engage with an increasingly diverse audience.
Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
Social Media Best Practices in the Hospitality IndustryDr Matt McDougall
Hotels and the Hospitality industry as a whole has undergone some changes due to the rise and growth of social media. This presentation provides some practical approaches for hoteliers to leverage social media marketing.
Discover Content Marketing for Brands, get started with the basics and get buy-ins from your company's decision makers with this helpful introduction. The deck makes it simple to understand how branded content marketing can work for your business.
Digital Media Strategy for Daily Prothom AloAraf Habib
A Comprehensive Digital Media Strategy for Daily Prothom Alo. Paving the way for their Yearly Social Media Activities. More Interactive & taking it closer to its audience.
A visual online marketing strategy for restaurant owners.
Statistics gathered from http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/ who got their facts from a study released by SinglePlatform and Chadwick Martin Bailey.
This was a 5 week long campaign and was initiated with a set of five 30-second specially conceptualized, scripted (by CogMat) and created videos (with a production house) that were launched on the brands YouTube channel, links are below:
Episode 1: http://www.youtube.com/watch?v=VpiZ890QGx8
Episode 2: http://www.youtube.com/watch?v=mDp-n8qtufQ
Episode 3: http://www.youtube.com/watch?v=9g4V-EmgzFA
Episode 4: http://www.youtube.com/watch?v=Bnari4vQxUA
Episode 5: http://www.youtube.com/watch?v=K4PQE1lccvA
These videos were tied onto an exclusive microsite www.101usesofgadgets.com that gave the essence of the campaigns with options for users to upload their own uses of useless gadgets.
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
Using AdWords / SEM / PPC to drive traffic to your site, but ... battling to convert these visitors into business?
Learn how retargeting can help you to ... Unlock your Site's Hidden Audience ... and revenue.
No-one has talked openly about this until now. Retargeting is considered to be the next big thing, possibly even bigger than search.
Ever wish you started using Google AdWords in 2002, and beat everyone to the opportunity?
Retargeting is THAT opportunity.
Get started by downloading this
Retargeting Cheat Sheet ... and then make sure to grab the Retargeting Kit too!
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
Are you getting the most out of your digital marketing strategy?
A common answer is yes, but in reality most companies find out there are many more available strategies and points of optimization than they realized. Use this Digital Marketing Checklist to see how your current strategy stacks up and if there are opportunities for improvement!
How to Optimize Video Length for Different Social Media Platforms.pdfSocially Savvy
In the dynamic world of social media, where attention spans are short and content is constantly competing for users' time, crafting the perfect video length for each platform is an art that can significantly impact your engagement and reach. Whether you're a content creator, marketer, or business owner, understanding how to optimize video length for different social media platforms can make a world of difference in achieving your goals. In this article, we'll delve into the strategies and considerations for tailoring your video content to various platforms.
At iris we have one of the most holistic global social media offerings in the industry. So we had our team share their expertise on all the main social channels out there right now, how best to use them, who’s on them, how their ads work and a checklist for how to approach them.
How to make effective end screen for you tube video in 2021johnsubscriber
Learn here how to add an end screen on YouTube. Let us start with how to create a YouTube end screen. Click here to know more!!
https://www.realsubscribers.com/blogs/youtube-end-screen.html
Grow your brand with YouTube advertising agency.pdfdprandcoaus1
YouTube advertising agency is a powerful tool for businesses looking to reach their target audience on the popular platform. With over 2 billion active users, YouTube is a valuable space for advertising. The ads can be seamlessly integrated into the platform and offer a range of options for placement and pricing.
Grow your brand with YouTube advertising agency.pdfdprandcoaus1
YouTube advertising agency is a powerful tool for businesses looking to reach their target audience on the popular platform. With over 2 billion active users, YouTube is a valuable space for advertising. The ads can be seamlessly integrated into the platform and offer a range of options for placement and pricing.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Videos are a great communication tool that convey and transmit large amounts of information in a short period of time. Video files have been extensively used in the marketing field to create brand awareness and build a strong customer base.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Switch on your B2B customer experience strategyTomorrow People
B2B Marketing Leaders Gather to Share insights
NOTES- Participants at London Tech Weeks “Switch on your B2B mobile content strategy” discussed research and strategy on how to take advantage of mobile capabilities, what techniques can be used, Mobile customer experience and what is working best for B2B organisations.
Areas Covered
Why the current customer experience is broken
How mobile can be a powerful extension of your brand and marketing.
The current customer journey
The fully mobile customer journey
How to engage your audience through the customer journey
Customer experience is the new marketing
Gaining a better customer insight
Capturing critical data along the customer journey
Technology integration: API’s, Marketing automation, CRM
Success metrics (adoption, engagement and conversion)
“For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand.” (Mobile Marketing Association, 2017)
Mobile content is both a great opportunity and a threat to many marketing professionals. How best to take advantage of a device business users check multiple times an hour, making them a real-time tool in driving brand awareness and target their prospects or channel partners to ensure their mobile marketing works effectively.
“The event hosted by strategic partnering firm Tomorrow People and Contento their mobile customer experience service took a tactical look at how to encounter the advantages of a mobile audience and how to redefine current materials for mobile usage."
As a business owner, you know that online advertising is an important part of your marketing strategy. But which type of online advertising is best for your business? YouTube ads are a great way to reach your target audience and generate leads or sales.
Similar to 360i's Branded Video Content Cheat-sheet (20)
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
With SXSW Interactive just around the corner, 360i wants to
help you navigate the awesome chaos that lies ahead and
get the most out of what will be a truly inspiring experience.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
In an effort to learn more about the timely and influential market that is Brazil, 360i’s Insights & Planning group set out to explore the role of culture when it comes to how, where and with what purpose Brazilians engage on Twitter.
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...360i
We’ve all heard that today’s musicians are more than entertainers – they’re brands. If that’s the case then, as brands, they’re pretty damn good at generating conversation and making a gazillion dollars. So what can today’s brands learn from the music scene to better connect with their audience?
Maggie will speak to how brands can learn from musicians:
1. They create fans that want to create communities.
While brands are trying to develop communities, musicians are empowering fans who want to create communities on their behalf. How can a brand build real fans beyond the like button?
2. They diversify.
Jay-Z has diversified his roster beyond music to great success. How have brands like Nike, Apple and Hasbros diversified to introduce new revenue streams to their business?
3. Their craft is their message.
Musicians generally don’t have to wonder how they can be authentic or stand for something given that their songs, look, etc. are their message.
4. They respond to culture.
Longevity means being able to adapt and react. Hip hop mogul Diddy has been able to be a part of culture for so long by responding to change. How are brands becoming more responsive to culture?
5. They’re batsh*t crazy.
A healthy dose of insanity is a good thing – it keeps fans surprised. What happens when a brand is brave enough to follow their crazy whims, too?
There’s no doubt that game developers have been creating engaging experiences for a lot longer than brands have. And it’s undeniable that the motivations of gamers – achievement, competition, cooperation and immersion – strongly appeal to a millennial audience. For instance, when it comes to immersion, Skyrim offers a massive world for players to explore for hundreds of hours.
So why can’t brands follow suit?
Some brands have in fact jumped on the bandwagon such as how The Hunger Games’ in-universe Web sites immersed fans in the world of the films and novels. More brands should think about how they can better engage their consumers by getting into the mindset of a game maker. It’s not about adding some level of gamification to marketing campaigns but more about honing in on the same emotions that get gamers engaged with the games.
Shankar Gupta is looking forward to sharing how the motivations game makers do such a fantastic job of tapping into can also be harnessed by brand marketers.
Senior Strategist Rosie Siman spoke about Content Marketing during Social Media Week. You can find her full content marketing POV here: http://www.360i.com/reports/content-marketing/
And links from this presentation here: http://bit.ly/360iSMWcontent
Want more? Subscribe to her newsletter, The Tuesday Ten: http://www.thetuesdayten.com
David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
This is the presentation version of 360i's report on Content Marketing. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
1. Wide audience
1 Billion
Maximum 20 minutes;
Optimal length is 60 seconds
or less
Yes: Robust ad units allow
users to leverage auto-play,
sequential video retargeting
capabilities, and audience
targeting
– Ideal for short-form videos
where a low cost-per-view,
high view rate and fan
engagement is a priority
– Extensive capabilities help
marketers reach a specific
target group
– Good platform for
developing campaigns where
video retargeting helps tell a
larger brand story
Video views, cost-per-
view, view-through-rate,
video completion rates
by percentage, reach and
impressions
Wide audience particularly
including young, male
Millennials
1 Billion
Maximum 15 minutes;
Potentially longer with a
partnership through YouTube
Yes: Auto-play, interest,
remarketing, and purchase
behavior targeting
capabilities; High completion
rates for longer-form content
– Natural hub for long-form
and evergreen video content
that is not time-sensitive
– Opportunities to partner
up with larger YouTube stars
for influencer programs/
campaigns
– SEO capabilities lead to
higher discoverability
Video views, cost-per-
view, view-through-rate,
video completion rates
by percentage, and video
completions by target group
Fairly wide audience,
emphasis on tech,
marketing, entertainment
271 Million
Promoted Video: Maximum
10 minutes (for verified
accounts); Optimal length is
60 seconds or less
Mobile video: Maximum
30 seconds
Yes: Click-to-play capabilities
usually leading to higher
video completion rates;
Niche targeting capabilities
– Opportunity to engage a
broad, but targeted audience
during a specific time frame
by leveraging interest key
words
– Mobile video allows for
real-time content curation
(e.g. around TV events such
as the Oscars)
Video views, cost-per-view,
view-through-rate, retweets,
and favorites
Millennials, with an
emphasis on fashion,
foodies, travel
200 Million
Maximum 15 seconds
In Beta Testing: High
minimum spend and
minimal targeting currently
available
– Limited paid and targeting
capabilities with a higher
buy-in
– Users are most likely to
engage with higher quality
video content.
Video views (paid only)
and Likes
Early adopters, Millennials,
teens, passionate content
creators
40 Million
Maximum 6 seconds
None
– Opportunities to partner
up with younger influencers
for programs/campaigns
targeted to a younger,
Millennial audience
– Natural cross-platform
integration with Twitter
– Allows for creativity to
be condensed into a short,
looped time frame
– Nearly all mobile
engagement
Loops and Revines
Millennials, teens
100 Million
Maximum 10 seconds per
“Snap”; Stories allow for
unlimited number of Snaps
over 24-hour period
In Beta Testing: High
minimum spend and
minimal targeting currently
available
– “Opt-in” format of Snapchat
Stories means ads are
viewed by those who are
interested, ensuring a
preemptively engaged
audience
– Young user-base provides
value to Millennial-focused
brands
– Snapchat Stories allow
for creative combination of
“scrappy” short-form video
and image-based content
– Very little discoverability
due to lack of content
longevity
View count
WHO’S
ON IT
MAU WORTH
VIDEO
TIME LIMIT
PAID MEDIA
STRENGTHS
NEED TO
KNOW
MAJOR KPIs
f w u
360i’S BRANDED VIDEO CONTENT CHEAT-SHEET