We're living in a world where authenticity, trust, and transparency are make-or-break propositions for brands. Increasingly, the content that customers trust and seek out to inform their purchase decisions is content from influencers and consumers like them. A recent Forrester Research survey found that influencers are now second only to agencies as the primary source of content for B2C marketers. As digital continues to proliferate and evolve, so too must influencer marketing. Join Mavrck to learn how CPG marketers can scale and expand influencer marketing strategies that increase business value, with examples from brands like Kraft Heinz, P&G, and Godiva.
The Holy Grail of CPGs: Extracting Unique First Party Data Through Loyalty Pr...MediaPost
CPG brands have historically been challenged to collect and activate first party data on their consumers, thereby failing to truly connect with their consumers at a human level. By leveraging loyalty programs that provide consumers incentives to relinquish data directly to the brand, CPG companies can begin to aggregate not only identifiable information on their most valuable consumers, but unique information that allows them to create authentic campaigns that achieve their business objectives.
Back to Basics: Organic Valley’s Creative/Media EvolutionMediaPost
Building a brand and moving the right success metrics takes more than clever creative and viral success. Organic Valley takes us through several iterations and tests of its messaging and media mix on the road to hitting the right KPIs. Sometimes the most successful message is found at the very roots of your company.
Key Marketing Trends to Drive Customer EngagementMediaPost
CPG marketers face increasing consumer expectations with instant access to information and the ability to connect from anywhere. Luckily, the top challenges for CPG marketers are also their biggest opportunity. During this session, we will dive into Salesforce recently released State of Marketing Report and Consumer Goods and the Battle for B2B and B2C Relationships to learn more about the key marketing trends that will help brands own their customer experience in the year ahead.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
Business Director Amy Jackson from Incubeta takes us through her presentation "Why Successful Retailers Don’t Think Digital".
Amy focuses on key brands that are using both online and in store experiences to enhance their sales, service and strategy.
25 YouTube Facts And Figures To Strengthen Your Marketing Strategy in 2021Propel Guru
Overlooking YouTube as part of your marketing strategy can cost you a lot more than you think. It may help you target new consumers, increase your brand value, and much more if used regularly as part of your marketing strategy.
In this slide, you will get to know some amazing facts about YouTube.
The Holy Grail of CPGs: Extracting Unique First Party Data Through Loyalty Pr...MediaPost
CPG brands have historically been challenged to collect and activate first party data on their consumers, thereby failing to truly connect with their consumers at a human level. By leveraging loyalty programs that provide consumers incentives to relinquish data directly to the brand, CPG companies can begin to aggregate not only identifiable information on their most valuable consumers, but unique information that allows them to create authentic campaigns that achieve their business objectives.
Back to Basics: Organic Valley’s Creative/Media EvolutionMediaPost
Building a brand and moving the right success metrics takes more than clever creative and viral success. Organic Valley takes us through several iterations and tests of its messaging and media mix on the road to hitting the right KPIs. Sometimes the most successful message is found at the very roots of your company.
Key Marketing Trends to Drive Customer EngagementMediaPost
CPG marketers face increasing consumer expectations with instant access to information and the ability to connect from anywhere. Luckily, the top challenges for CPG marketers are also their biggest opportunity. During this session, we will dive into Salesforce recently released State of Marketing Report and Consumer Goods and the Battle for B2B and B2C Relationships to learn more about the key marketing trends that will help brands own their customer experience in the year ahead.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
Business Director Amy Jackson from Incubeta takes us through her presentation "Why Successful Retailers Don’t Think Digital".
Amy focuses on key brands that are using both online and in store experiences to enhance their sales, service and strategy.
25 YouTube Facts And Figures To Strengthen Your Marketing Strategy in 2021Propel Guru
Overlooking YouTube as part of your marketing strategy can cost you a lot more than you think. It may help you target new consumers, increase your brand value, and much more if used regularly as part of your marketing strategy.
In this slide, you will get to know some amazing facts about YouTube.
Incubeta Ignite X Marks & Spencer - Influencer MarketingIncubeta NMPi
Marks and Spencer international's Hannah Tyrrell presents a piece on how to create the perfect strategy for an influencer marketing campaign, based on M&S's current influencer strategy. She explores monitoring success not only on ROI but also on maximising the value of the content provided.
3 Current Content Marketing Trends to Make Your Business Boom This YearAdsy
What elements should your content marketing strategy include to attract more users and ensure better communication? Check these slides to build a more effective strategy.
More details - https://bit.ly/3qMpIK1.
Consumers are smarter and more vocal than ever before when it comes to their favorite brands. No longer are the storytelling controls in marketer’s hands, the end-user and consumer can jump in at any time and take over the reins. For marketers, this means a shift to more focused branding and the necessity for more refined tools to measure any initiative’s effectiveness.
2014’s theme is going to be all about the individual and the focus on providing specifically tailored brand stories. These predictions for 2014 represent an acknowledgement of the shift away from the masses and toward the micro niche.
Here are our internet marketing predictions for 2014
Google UK speaker Alex Maximov, explains Measurement strategy in the industry, predicting upcoming shifts and trends in the current retail space that resides in an ever-changing digital marketing sphere.
Video Marketing Statistics: Business TrendsVeed.me
The reach and influence of video content is on a steep incline, and choosing the right strategy for your video marketing campaigns is more important than ever. Here are some business trends shaping the world of video.
Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024FutureM
FutureM 2013 session with Digital Marketing NOW
Speakers:
Gregg Fraley
Co-Founder and Principal, KILN
Tom Shapiro
CEO, Digital Marketing NOW
Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
Influencer marketing has always been standard practice and remained fairly straightforward, i.e. celebrity endorsements, until about 15 years ago when digital technology changed everything. During the last decade, the philosophical ideas of influence and trust -- and their practice within marketing -- have evolved and continue to morph rapidly due to ever-changing digital platforms. As digital proliferates and scales, so too much influencer marketing and Mavrck is one of a select few platforms built for the enterprise. Learn how brands like Express, Nike, and Oreo have scaled their Influencer marketing to generate thousands of high-quality posts.
Incubeta Ignite X Marks & Spencer - Influencer MarketingIncubeta NMPi
Marks and Spencer international's Hannah Tyrrell presents a piece on how to create the perfect strategy for an influencer marketing campaign, based on M&S's current influencer strategy. She explores monitoring success not only on ROI but also on maximising the value of the content provided.
3 Current Content Marketing Trends to Make Your Business Boom This YearAdsy
What elements should your content marketing strategy include to attract more users and ensure better communication? Check these slides to build a more effective strategy.
More details - https://bit.ly/3qMpIK1.
Consumers are smarter and more vocal than ever before when it comes to their favorite brands. No longer are the storytelling controls in marketer’s hands, the end-user and consumer can jump in at any time and take over the reins. For marketers, this means a shift to more focused branding and the necessity for more refined tools to measure any initiative’s effectiveness.
2014’s theme is going to be all about the individual and the focus on providing specifically tailored brand stories. These predictions for 2014 represent an acknowledgement of the shift away from the masses and toward the micro niche.
Here are our internet marketing predictions for 2014
Google UK speaker Alex Maximov, explains Measurement strategy in the industry, predicting upcoming shifts and trends in the current retail space that resides in an ever-changing digital marketing sphere.
Video Marketing Statistics: Business TrendsVeed.me
The reach and influence of video content is on a steep incline, and choosing the right strategy for your video marketing campaigns is more important than ever. Here are some business trends shaping the world of video.
Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024FutureM
FutureM 2013 session with Digital Marketing NOW
Speakers:
Gregg Fraley
Co-Founder and Principal, KILN
Tom Shapiro
CEO, Digital Marketing NOW
Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
Influencer marketing has always been standard practice and remained fairly straightforward, i.e. celebrity endorsements, until about 15 years ago when digital technology changed everything. During the last decade, the philosophical ideas of influence and trust -- and their practice within marketing -- have evolved and continue to morph rapidly due to ever-changing digital platforms. As digital proliferates and scales, so too much influencer marketing and Mavrck is one of a select few platforms built for the enterprise. Learn how brands like Express, Nike, and Oreo have scaled their Influencer marketing to generate thousands of high-quality posts.
In this deck, we address questions such as:
1. Why engage influencers?
2. Which can help you better - micro or macro influencers?
3. Which platforms are the most suitable?
4. How to pick the correct influencer for your campaign?
5. How to measure the success of your campaign?
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
It’s no secret that compared to other marketing channels, social media marketing offers companies the opportunity to attract a lot of attention at a relatively low cost. So why do marketers and business leaders struggle to capitalize on the opportunity? For many, it comes down to this: it’s very hard to quantify the ROI of social media.
According to media mogul, Gary Vaynerchuk — who recently spoke at the 2019 ANA B2B Conference — in order to succeed in social media marketing, companies need to "stop thinking like advertisers and start thinking like a media companies." But what does that mean for your business, and how do you actually do it? In this session, we will demystify the social media marketing opportunity, and show you how to create a strategic social media content framework that accelerates your target audience through the sales funnel. This session will also enable you to translate your existing assets into compelling content to drive real, meaningful business impact through social media marketing. You will walk away with a firm understanding of this practical social media content framework and how to leverage it to identify — and execute — your brand’s purpose on social media.
Influencer Marekting Trends- Where the creator economy is going in in 2024Inflyx
Explore the ongoing trends in the hottest marketing branch right now – Influencer Marketing! Did you know that influencer marketing delivers a staggering ROI of 478%!
Reflect on the important aspects of finding your voice through influencer marketing. Which platforms should you consider for your goals and why? What does your audience expect from you? Should you consider artificial intelligence (AI) to make a mark in the creator ecosystem to reach your target audience and achieve your goals? Identify how AI can help you and how can you channel its power to enhance your influencer campaign’s performance.
Write your future with influence! Build a strong partnership with influencers and maximize the benefits of your marketing efforts without losing sight of your goals. Excel in influencer marketing with these insights and strategize to build your custom plan.
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
11. Ⓒ 2019 Mavrck All Rights Reserved – Proprietary and Confidential
What consumers say online is
now more powerful than what
brands say to consumers.
We call it Social Proof.
13. Mavrck Powers Social Proof at Scale
● Influencer Marketing
● Customer / Employee
Advocacy
● Brand / College
Ambassadors
● Refer-a-friend
● Product Sampling
● Ratings and Reviews
● Digital Focus Groups
Ⓒ 2019 Mavrck All Rights Reserved – Proprietary and Confidential
14. ● Recruit relevant
influencers
● Activate to create
social proof at at scale
● Measure the
performance impact
● Syndicate the social
proof content
How it Works
15. Advocates
consumers and employees who
don’t produce content often, but
will do so for brands they are
passionate about, but with less
quality.
4
Loyalists
love your brand and purchase
regularly, but will never share.
6
Macro-Influencers
earn their living as a content
creator (bloggers, youtubers,
journalists).
2
MOREVOLUME
Micro-Influencers
have a side hustle creating content,
and aspire to become and Macro
Influencer someday.
3
Referrers
share if the incentive is right, but
will put in limited effort (think copy
and paste a link).
5
Mega-Influencers
are professional athletes, actresses
or artists who monetize their
celebrity influence.
1
MORECOST
Recruit Multiple Influencer Personas
Ⓒ 2019 Mavrck All Rights Reserved – Proprietary and Confidential
16. Macro
Create Content
Create original content in the form
of social posts, blog posts or
videos.
1
Refer Friends & Share
Content
Refer friends to content via trackable
referral links and promo codes.
2
Reviews & Research
Review products and services or
provide survey responses for
Research.
3
Micro-Influencer
are the triple threat of the spectrum
because they can deliver all three
types of content with the most trust,
authenticity and cost effectiveness.
Activate Multiple Social Proof Use Cases
Ⓒ 2019 Mavrck All Rights Reserved – Proprietary and Confidential
17. Hundreds of Brands Trust the Mavrck Platform
CONSUMER
PACKAGED GOODS
FASHION &
APPAREL
TECH &
ELECTRONICS
BEAUTY &
HEALTH
E-COMM &
RETAIL
AUTO &
TRAVEL
Ⓒ 2019 Mavrck All Rights Reserved – Proprietary and Confidential
22. Social Proof at Scale Drives Offline Sales Lift
1,855 249k 24.2M 10.2%
Posts created by
Influencers
Organic
Engagements
Organic
Impressions
Offline sales lift
in 3 test markets
23. Social Proof at Scale Increases Conversion Rates
1.3k 62M 603k 43% 32%
Posts Generated by
Influencers
Impressions on
Influencer Posts
Engagements on
Influencer Posts
Increase in
engagement rate when
Increase in conversion
rate when repurposed
24. 8 6 mo. 1,860 4.82 38%
Product SKUs
Reviewed
Timeframe for
Reviews Generation
Ratings & Reviews
Generated
Average Product
Rating
Retail sales increase
from Ratings &
Social Proof at Scale Even Works for Paint
25. Ⓒ 2019 Mavrck All Rights Reserved – Proprietary and Confidential
WWW.MAVRCK.CO
LYLE@MAVRCK.CO
Thank
You
Editor's Notes
we live in a word now where one person with 50,000 Twitter following can have a significant impact on your brand.
Today’s marketing clouds help brands market to consumers
Tomorrow’s marketing cloud helps brands use consumers to market to consumers