The document discusses the marketing mix, which consists of the 4 P's - product, place, price, and promotion. The marketing mix provides an organized framework to develop a product, determine where it will be sold, set a fair price, and promote it to the target market. Using the 4 P's helps ensure a marketing plan is thorough and considers all necessary elements to successfully market a product.

1. The Marketing Mix
By: Joey Sicilia

2. *Must have a plan when marketing*
Marketing Mix
Keeps thoughts organized
Keeps thoughts in correct process
Why use the marketing mix?

3. Four key ingredients ( 4P’s)
Product
Place (of distribution)
Price
Promotion
The Mix

4. Create your product
Appealing
Useful
Has a large target market
Target Market: A group of people that is most likely to
buy your product. Usually categorized by either
age, gender, or race.
Product

5. Where are you going to sell your product?
Marketers use marketing research to find out the
target market of a certain product.
Narrow it down
Place

6. *Not to high, not to low*
Fair to the consumer
Affordable
Reasonable profit
Make a descent profit for your business
Price

7. How will you promote your product?
Promotion

8. One must agree that the marketing mix is a very
effective way to market a product because of its
organization strategies and its ability to help you make
your product successful.
Conclusion