The document discusses promotion strategies for marketing products. It identifies four main elements of a promotional mix: advertisement, personal selling, sales promotion, and public relations. Advertisement involves encouraging people to buy products through ads. Personal selling uses a sales force to sell products through face-to-face meetings. Sales promotion temporarily boosts sales through tactics like discounts and cashback offers. Public relations is how companies communicate with the public and media. The goal of promotion strategies is to make people aware of products and influence purchases while establishing repeat customers.

1. Promotion Strategy
by selbinbabu(18mba1139)

2. Promotion strategy
• The goal of promotion strategies in marketing
is to make the public aware of your product,
to influence them to purchase it, and to
establish a long-term relationship that will
make them repeat customers.

3. PROMOTIONAL MIX
• ADVERTISEMENT
• PERSONAL SELLING
• SALES PROMOTION
• PUBLIC RELATION

4. ADVERTISEMENT
Advertising is how a company encourages
people to buy their products, services or
ideas. An advertisement (or "ad" for short) is
anything that draws good attention towards
these things.
Promotion mix of DELL LAPTOPS

5. Advertising

7. Personal selling
• Personal selling is where businesses use people (the "sales
force") to sell the product after meeting face-to-face with the
customer. The sellers promote the product through their
attitude, appearance and specialist product knowledge.

8. RETAIL SELLING
TELEMARKETING

9. B2B BUISNESS

10. SALES PROMOTION
• Sales promotion is the process of persuading
a potential customer to buy the product. Sales
promotion is designed to be used as a short-
term tactic to boost sales – it is rarely suitable
as a method of building long-term customer
loyalty.

11. DISCOUNTS

12. CASHBACK OFFER
FESTIVAL SALE

13. PUBLIC RELATION
• Public relations (PR) is the way organisations,
companies and individuals communicate with
the public and media.