TOP 4 promotional tools that you can use at different times to accomplish your online marketing goals. Unleash your potential online. www.onlish.com

1. TOP 4
Promotional Tools

2. TOP 4 promotional tools that
you can use at different times
to accomplish your online
marketing goals:

3. 1. Publicity
• Publicity has relatively low cost and adds
credibility. PLUS by adding Social Media to your
PR strategy will help you to leverage customer
experience.
• Persuade bloggers to write about you
• Publish white papers or reports
• Arrange a speech or talk or hold a free webinar
• Conduct surveys
• Get on radio or TV
• Arrange for testimonials and endorsements
• Create an event
• Interview thought leaders in your niche

4. 2. Advertising
• Use Direct Mailing to reach many
consumers simultaneously with the
same message and a relatively LOW
COST per exposure.
• Have a multi-channel marketing
STRATEGY.
• Combine BOTH offline and online
tools for maximum exposure.

5. 3. Sales Campaigns
• Generate AWARENESS and stimulate demand
through short-term awareness campaigns and
sales promotion tactics like awards, giveaways,
brochures and coupons
• BROADEN your campaign REACH by using
strategies to encourage word of mouth and
sharing.

6. 4. Personal selling
• Personal selling is two-way
communication, the BEST tool for
closing a sale.
• Ask PEOPLE to leave their contact
info, get on a call with them, answer
their questions and help them make
a purchase decision.
• Great TACTIC for selling high-end
products.