The document summarizes Vietnam's digital landscape in 2013. Some key points:
- Vietnam had over 31 million internet users, the 14th largest population worldwide and 17th most internet users. Internet penetration was 35.6%, among the highest in Southeast Asia.
- Most internet users were young, with over half between ages 15-34. Usage was growing rapidly, with time spent online doubling from 2010-2013. The most popular online activities were social media, music, videos and games.
- Mobile and broadband subscriptions were also growing quickly. The largest internet and mobile providers were VNPT, FPT and Viettel, with over 85% of broadband users accessing via xDSL.
- Vietnam has a population of over 85 million, with over 35% internet penetration and the 8th highest number of mobile subscribers worldwide.
- Internet usage in Vietnam is growing rapidly, with the average time spent online increasing from 97 minutes in 2008 to 133 minutes in 2012. The most popular online activities are social networking, online music/video, and gaming.
- Leading websites in Vietnam include Facebook, Zing (social network), and online video/music sites. Online searches are dominated by Facebook, movies, music and news content.
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Vietnam has conducted annual national surveys of individuals aged 15 and older since 2006 to understand media usage patterns in the country. The most recent survey was conducted between November 2012 and February 2013 and interviewed 3,018 randomly selected Vietnamese adults across 50 provinces. Some key findings include:
- Television ownership is nearly universal at over 97% while mobile phone ownership is also very high at over 87%. Internet and computer usage is growing but still much lower, especially in rural areas.
- Transportation infrastructure challenges make conducting surveys difficult, especially reaching remote rural villages that are inaccessible by roads.
- Youth and more educated Vietnamese are more likely to use digital and social media like the internet on mobile phones compared to older and less educated
Vietnam Digital landscape update 2013 Sep_2013_MindsharePhương Bi
This document provides a summary of Vietnam's digital landscape as of 2013. Some of the key points include:
- Vietnam had over 31 million internet subscribers as of November 2012, representing a penetration rate of 35.6%, one of the highest in Southeast Asia.
- The average time spent online had increased from 97 minutes in 2008 to 133 minutes in 2012. Popular online activities for Vietnamese internet users included social networking, listening to music, watching videos, playing games, and searching for news and information.
- Top websites included Facebook, YouTube, and online portals providing news, music, movies and games. Social networking sites like Facebook were the most visited destinations online.
- Vietnam's population was young, with over half
Mobile phones are the most owned devices in Vietnam, with 86% of people owning one. After mobiles, laptops have strong potential for growth, likely taking market share from desktop computers. Smartphones also show potential for increased ownership. While mobile internet usage is higher in Vietnam than other Southeast Asian countries, it is still relatively low at 33%. However, Vietnamese consumers are fairly experienced mobile shoppers given their level of mobile internet access. Price comparisons are the most common in-store mobile activity currently. TV remains the dominant media in Vietnam but internet usage is increasing, especially among younger demographics who spend most of their online time on social media and entertainment.
One year after the launch of 3G in Vietnam, 10% of mobile subscriptions were 3G. To accelerate 3G adoption, the document recommends expanding affordable 3G device availability, promoting mobile internet, video and applications, offering affordable data pricing plans, and marketing the 3G lifestyle. The key to driving data usage is availability of smartphones and media phones, even in prepaid-heavy markets.
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. Some key points:
- Vietnam had over 39 million internet users in 2014, a significant increase from previous years. Facebook and Zing were the most popular social media platforms.
- Younger generations aged 15-35 make up the majority of Vietnam's internet users. Mobile phones have become the most common device for going online.
- Activities like social media, online videos and games are most popular. E-commerce is growing significantly each year but still accounts for a small portion of overall commerce.
- Vietnam has a population of over 85 million, with over 35% internet penetration and the 8th highest number of mobile subscribers worldwide.
- Internet usage in Vietnam is growing rapidly, with the average time spent online increasing from 97 minutes in 2008 to 133 minutes in 2012. The most popular online activities are social networking, online music/video, and gaming.
- Leading websites in Vietnam include Facebook, Zing (social network), and online video/music sites. Online searches are dominated by Facebook, movies, music and news content.
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Vietnam has conducted annual national surveys of individuals aged 15 and older since 2006 to understand media usage patterns in the country. The most recent survey was conducted between November 2012 and February 2013 and interviewed 3,018 randomly selected Vietnamese adults across 50 provinces. Some key findings include:
- Television ownership is nearly universal at over 97% while mobile phone ownership is also very high at over 87%. Internet and computer usage is growing but still much lower, especially in rural areas.
- Transportation infrastructure challenges make conducting surveys difficult, especially reaching remote rural villages that are inaccessible by roads.
- Youth and more educated Vietnamese are more likely to use digital and social media like the internet on mobile phones compared to older and less educated
Vietnam Digital landscape update 2013 Sep_2013_MindsharePhương Bi
This document provides a summary of Vietnam's digital landscape as of 2013. Some of the key points include:
- Vietnam had over 31 million internet subscribers as of November 2012, representing a penetration rate of 35.6%, one of the highest in Southeast Asia.
- The average time spent online had increased from 97 minutes in 2008 to 133 minutes in 2012. Popular online activities for Vietnamese internet users included social networking, listening to music, watching videos, playing games, and searching for news and information.
- Top websites included Facebook, YouTube, and online portals providing news, music, movies and games. Social networking sites like Facebook were the most visited destinations online.
- Vietnam's population was young, with over half
Mobile phones are the most owned devices in Vietnam, with 86% of people owning one. After mobiles, laptops have strong potential for growth, likely taking market share from desktop computers. Smartphones also show potential for increased ownership. While mobile internet usage is higher in Vietnam than other Southeast Asian countries, it is still relatively low at 33%. However, Vietnamese consumers are fairly experienced mobile shoppers given their level of mobile internet access. Price comparisons are the most common in-store mobile activity currently. TV remains the dominant media in Vietnam but internet usage is increasing, especially among younger demographics who spend most of their online time on social media and entertainment.
One year after the launch of 3G in Vietnam, 10% of mobile subscriptions were 3G. To accelerate 3G adoption, the document recommends expanding affordable 3G device availability, promoting mobile internet, video and applications, offering affordable data pricing plans, and marketing the 3G lifestyle. The key to driving data usage is availability of smartphones and media phones, even in prepaid-heavy markets.
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. Some key points:
- Vietnam had over 39 million internet users in 2014, a significant increase from previous years. Facebook and Zing were the most popular social media platforms.
- Younger generations aged 15-35 make up the majority of Vietnam's internet users. Mobile phones have become the most common device for going online.
- Activities like social media, online videos and games are most popular. E-commerce is growing significantly each year but still accounts for a small portion of overall commerce.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
The World in 2013 : ICTFacts and FiguresThierry Pires
Les données de l’IUT (International Telecoms Union), l’Union Internationale des télécommunications montre la croissance de l'utilisation du mobile dans le monde.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
Le report Ofcom’s seventh International Communications Market a été publié le 13 Décembre 2012.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
This document summarizes internet usage trends in Thailand during Q3 2013. It finds that total internet users reached 10.88 million, a 1.21% increase from Q3 2012. Males make up a slightly higher percentage of online users than females. The largest growing age segments for female users are 35-55+. YouTube dominates multimedia content viewing, accounting for over 80% of online video consumption. Short video clips are an emerging trend. Blogging platforms are generally declining in unique visitors except for Blogger. The document recommends analyzing user data and content performance, distributing content across multiple platforms, and considering opportunities outside of Thailand.
Southeast asia -_why_you_should_pay_attention_nowShaen PD
Southeast Asia is a rapidly growing region with over 600 million people that are younger and spend more time online than populations in the US and EU. Internet and smartphone penetration are rising quickly, and e-commerce is growing at over 30% annually. However, online advertising spending significantly lags time spent on the internet. The region presents opportunities for expansion, startup creation, investment, and visiting Ardent Capital's office in Bangkok to learn more.
Digital marketing tools such as social media, mobile, and online video are increasingly being used instead of traditional tools like television, newspapers, and radio. This is because the audience for traditional media is declining while internet and smartphone usage is rising. Digital marketing also allows for more interactive engagement with customers, easier measurement of campaign results, and lower costs compared to traditional methods. As trust in traditional advertising and media declines, social networks have become an important way to reach customers and allow word-of-mouth sharing of opinions. The ability to access digital marketing anywhere via mobile devices further drives the need for brands to adopt new online methods.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption reaches two-thirds of the population. It also discusses how incremental users will be harder to obtain as adoption depends more on developing markets. Mobile internet and video usage is growing significantly, aided by growth in mobile engagement. Advertising and monetization on mobile platforms remains compelling but growth rates are slowing for leaders. The document also discusses how the re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
This document summarizes key findings from IAB Canada's 2008 Canadian Media Usage Trend Study:
- The internet has grown to become Canada's #3 weekly time spent medium, behind television and radio. Internet usage is highest among younger age groups.
- Internet reach now exceeds magazines and newspapers, and is on par with television for 18-24 year olds. Usage has grown significantly for older age groups over the past 8 years.
- Women and those aged 55+ have seen the highest growth rates in internet time spent in recent years. Overall, the internet accounts for about 23% of total weekly media time for Canadians.
- Future forecasts suggest the internet will become the #1 medium for most
Canadian Media Usage Trends Study (IAB Canada)Rafal
The document summarizes key findings from IAB Canada's 2008 Canadian Media Usage Trend Study:
1) The internet has become the third most time-consuming weekly medium in Canada, behind television and radio. Internet usage is rising at mid-to-high single digit levels annually.
2) The internet now reaches more Canadian adults weekly than magazines and newspapers, and more 18-24 and 25-34 year olds than radio. Among 18-24 year olds, internet reach is on par with television.
3) As younger age cohorts that have high internet usage levels age, the internet is on track to become the number one weekly time-spent medium for most consumer age groups within the next 8
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
This document provides an overview of internet usage trends in Southeast Asia. It finds that internet penetration continues to grow rapidly in the region, especially in emerging markets like Indonesia, Vietnam, and the Philippines, which are adding millions of new users annually. Social networking has seen particularly strong growth across Southeast Asia, with the Philippines having one of the highest Facebook penetration rates globally. Photos and travel sites have also experienced large increases in reach driven by the popularity of sharing photos on social networks and the growth of low-cost airlines in the region.
This survey found that in 2010, 30.1 million UK adults used the internet every day, up from 16.5 million in 2006. 73% of UK households had internet access in 2010. Key activities included 31 million people buying goods online in the past year, 17.4 million adults watching web TV or listening to web radio, and 30.1 million adults using the internet daily. Security concerns were common, with 87% of users worried about financial fraud online.
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. It includes statistics on Vietnam's position globally and in Asia in terms of internet users, digital access, and smartphone users. The report also analyzes Vietnam's online population demographics, internet user behavior, mobile phone and social media usage. Key findings are that nearly 40% of Vietnam's population are internet users, mobile phones are the most widely used device, and activities like social media, online videos and mobile apps see high usage rates. Facebook and Zing Me are the most popular social platforms in Vietnam.
The document discusses research from comScore on cross-platform media usage. Key findings include:
- Over 2/3 of online adults use multiple devices to access digital content. Time spent online has doubled with the rise of smartphones and tablets.
- Younger audiences and women ages 25-49 spend the most time with mobile and are more likely to be mobile-only users. Tablet ownership is growing the fastest.
- Content engagement varies significantly by platform. For example, food content is preferred on larger screens like PCs and tablets, while weather is heavily accessed on smartphones.
The document discusses how digital technology and the internet have changed media consumption habits in Vietnam. It notes that internet usage has grown significantly over the past 5 years, with people now spending 134 minutes online per day on average. Meanwhile, time spent watching television has declined. Trust in traditional media sources has also decreased as people are more curious and actively seek information online. Social networks have become highly popular in Vietnam, with 72% of online adults having a profile on platforms like Facebook and Yahoo. The lines between online and offline consumption are blurring as people engage with media across various platforms.
Vietnam has a population of over 92 million people, with over 35% using the internet. Popular online activities for Vietnamese internet users include using social media like Facebook, searching for news, music and videos. The top websites in Vietnam are Facebook, sites for movies, music and newspapers. Internet and mobile phone use is growing rapidly, especially among younger Vietnamese aged 15-24.
Vietnam has a population of over 92 million people, with over 31 million internet users as of 2012, representing an internet penetration rate of 35.6%. Online activities among Vietnamese internet users include using social media like Facebook, searching for news, music and videos. The top websites in Vietnam are Facebook, sites for movies, music and newspapers. Internet access has shifted from internet cafes to homes, with 85% of users accessing from home.
The document provides an overview of Vietnam's digital landscape in 2013. Some key points:
- Vietnam had over 31 million internet users as of November 2012, representing 35.6% penetration, one of the highest in Southeast Asia.
- Broadband subscribers grew significantly between 2006-2013, reaching 4.8 million by July 2013.
- Most internet users are young, with 71% between ages 15-34. Popular online activities included social networking, online music, videos, and games.
- Leading websites included Facebook, YouTube, and search engines like Google. Online searches frequently related to social media, movies, music, news and games.
The document provides an overview of Vietnam's digital landscape in 2013. Some key points:
- Vietnam had over 31 million internet users, representing 35.6% penetration, one of the highest in Southeast Asia.
- The population was young, with over half under 30 years old. Urban internet users were typically professional, employed individuals aged 25-34.
- Most popular online activities for urban internet users included social networking, online music, videos and games. Time spent online averaged over 2 hours per day.
- Leading websites included Facebook, YouTube, and online media like newspapers and music. Search queries grew for social media, movies, and local topics.
The document summarizes research methods used to survey online behavior of 1000 Vietnamese internet users. It involved creating an online survey in Google Drive and distributing it to a range of demographics. It also reviewed reports from foreign agencies on their countries' internet usage. Key findings from the survey and reports on Vietnam's internet landscape are provided, including statistics on internet penetration rates, time spent online, popular online activities, and top websites and social media platforms.
Digital 2013
Mindshare
The document discusses changes in digital media consumption over time. It notes that downloading a song used to take 25 minutes but now takes only 25 seconds on a mobile phone. It also discusses the growth of Facebook users to over 1 billion and changes in media consumption habits, with time spent online increasing as time spent watching TV declines. Trust in traditional media sources like television news and newspapers is decreasing as well. Internet and social media penetration in Vietnam is high, especially among younger demographics. The lines between real and virtual worlds are blurring as digital media becomes integrated into daily life.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
The World in 2013 : ICTFacts and FiguresThierry Pires
Les données de l’IUT (International Telecoms Union), l’Union Internationale des télécommunications montre la croissance de l'utilisation du mobile dans le monde.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
Le report Ofcom’s seventh International Communications Market a été publié le 13 Décembre 2012.
Retrouvez mon billet dédié sur http://marketing-webmobile.fr
This document summarizes internet usage trends in Thailand during Q3 2013. It finds that total internet users reached 10.88 million, a 1.21% increase from Q3 2012. Males make up a slightly higher percentage of online users than females. The largest growing age segments for female users are 35-55+. YouTube dominates multimedia content viewing, accounting for over 80% of online video consumption. Short video clips are an emerging trend. Blogging platforms are generally declining in unique visitors except for Blogger. The document recommends analyzing user data and content performance, distributing content across multiple platforms, and considering opportunities outside of Thailand.
Southeast asia -_why_you_should_pay_attention_nowShaen PD
Southeast Asia is a rapidly growing region with over 600 million people that are younger and spend more time online than populations in the US and EU. Internet and smartphone penetration are rising quickly, and e-commerce is growing at over 30% annually. However, online advertising spending significantly lags time spent on the internet. The region presents opportunities for expansion, startup creation, investment, and visiting Ardent Capital's office in Bangkok to learn more.
Digital marketing tools such as social media, mobile, and online video are increasingly being used instead of traditional tools like television, newspapers, and radio. This is because the audience for traditional media is declining while internet and smartphone usage is rising. Digital marketing also allows for more interactive engagement with customers, easier measurement of campaign results, and lower costs compared to traditional methods. As trust in traditional advertising and media declines, social networks have become an important way to reach customers and allow word-of-mouth sharing of opinions. The ability to access digital marketing anywhere via mobile devices further drives the need for brands to adopt new online methods.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption reaches two-thirds of the population. It also discusses how incremental users will be harder to obtain as adoption depends more on developing markets. Mobile internet and video usage is growing significantly, aided by growth in mobile engagement. Advertising and monetization on mobile platforms remains compelling but growth rates are slowing for leaders. The document also discusses how the re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
This document summarizes key findings from IAB Canada's 2008 Canadian Media Usage Trend Study:
- The internet has grown to become Canada's #3 weekly time spent medium, behind television and radio. Internet usage is highest among younger age groups.
- Internet reach now exceeds magazines and newspapers, and is on par with television for 18-24 year olds. Usage has grown significantly for older age groups over the past 8 years.
- Women and those aged 55+ have seen the highest growth rates in internet time spent in recent years. Overall, the internet accounts for about 23% of total weekly media time for Canadians.
- Future forecasts suggest the internet will become the #1 medium for most
Canadian Media Usage Trends Study (IAB Canada)Rafal
The document summarizes key findings from IAB Canada's 2008 Canadian Media Usage Trend Study:
1) The internet has become the third most time-consuming weekly medium in Canada, behind television and radio. Internet usage is rising at mid-to-high single digit levels annually.
2) The internet now reaches more Canadian adults weekly than magazines and newspapers, and more 18-24 and 25-34 year olds than radio. Among 18-24 year olds, internet reach is on par with television.
3) As younger age cohorts that have high internet usage levels age, the internet is on track to become the number one weekly time-spent medium for most consumer age groups within the next 8
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
This document provides an overview of internet usage trends in Southeast Asia. It finds that internet penetration continues to grow rapidly in the region, especially in emerging markets like Indonesia, Vietnam, and the Philippines, which are adding millions of new users annually. Social networking has seen particularly strong growth across Southeast Asia, with the Philippines having one of the highest Facebook penetration rates globally. Photos and travel sites have also experienced large increases in reach driven by the popularity of sharing photos on social networks and the growth of low-cost airlines in the region.
This survey found that in 2010, 30.1 million UK adults used the internet every day, up from 16.5 million in 2006. 73% of UK households had internet access in 2010. Key activities included 31 million people buying goods online in the past year, 17.4 million adults watching web TV or listening to web radio, and 30.1 million adults using the internet daily. Security concerns were common, with 87% of users worried about financial fraud online.
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. It includes statistics on Vietnam's position globally and in Asia in terms of internet users, digital access, and smartphone users. The report also analyzes Vietnam's online population demographics, internet user behavior, mobile phone and social media usage. Key findings are that nearly 40% of Vietnam's population are internet users, mobile phones are the most widely used device, and activities like social media, online videos and mobile apps see high usage rates. Facebook and Zing Me are the most popular social platforms in Vietnam.
The document discusses research from comScore on cross-platform media usage. Key findings include:
- Over 2/3 of online adults use multiple devices to access digital content. Time spent online has doubled with the rise of smartphones and tablets.
- Younger audiences and women ages 25-49 spend the most time with mobile and are more likely to be mobile-only users. Tablet ownership is growing the fastest.
- Content engagement varies significantly by platform. For example, food content is preferred on larger screens like PCs and tablets, while weather is heavily accessed on smartphones.
The document discusses how digital technology and the internet have changed media consumption habits in Vietnam. It notes that internet usage has grown significantly over the past 5 years, with people now spending 134 minutes online per day on average. Meanwhile, time spent watching television has declined. Trust in traditional media sources has also decreased as people are more curious and actively seek information online. Social networks have become highly popular in Vietnam, with 72% of online adults having a profile on platforms like Facebook and Yahoo. The lines between online and offline consumption are blurring as people engage with media across various platforms.
Vietnam has a population of over 92 million people, with over 35% using the internet. Popular online activities for Vietnamese internet users include using social media like Facebook, searching for news, music and videos. The top websites in Vietnam are Facebook, sites for movies, music and newspapers. Internet and mobile phone use is growing rapidly, especially among younger Vietnamese aged 15-24.
Vietnam has a population of over 92 million people, with over 31 million internet users as of 2012, representing an internet penetration rate of 35.6%. Online activities among Vietnamese internet users include using social media like Facebook, searching for news, music and videos. The top websites in Vietnam are Facebook, sites for movies, music and newspapers. Internet access has shifted from internet cafes to homes, with 85% of users accessing from home.
The document provides an overview of Vietnam's digital landscape in 2013. Some key points:
- Vietnam had over 31 million internet users as of November 2012, representing 35.6% penetration, one of the highest in Southeast Asia.
- Broadband subscribers grew significantly between 2006-2013, reaching 4.8 million by July 2013.
- Most internet users are young, with 71% between ages 15-34. Popular online activities included social networking, online music, videos, and games.
- Leading websites included Facebook, YouTube, and search engines like Google. Online searches frequently related to social media, movies, music, news and games.
The document provides an overview of Vietnam's digital landscape in 2013. Some key points:
- Vietnam had over 31 million internet users, representing 35.6% penetration, one of the highest in Southeast Asia.
- The population was young, with over half under 30 years old. Urban internet users were typically professional, employed individuals aged 25-34.
- Most popular online activities for urban internet users included social networking, online music, videos and games. Time spent online averaged over 2 hours per day.
- Leading websites included Facebook, YouTube, and online media like newspapers and music. Search queries grew for social media, movies, and local topics.
The document summarizes research methods used to survey online behavior of 1000 Vietnamese internet users. It involved creating an online survey in Google Drive and distributing it to a range of demographics. It also reviewed reports from foreign agencies on their countries' internet usage. Key findings from the survey and reports on Vietnam's internet landscape are provided, including statistics on internet penetration rates, time spent online, popular online activities, and top websites and social media platforms.
Digital 2013
Mindshare
The document discusses changes in digital media consumption over time. It notes that downloading a song used to take 25 minutes but now takes only 25 seconds on a mobile phone. It also discusses the growth of Facebook users to over 1 billion and changes in media consumption habits, with time spent online increasing as time spent watching TV declines. Trust in traditional media sources like television news and newspapers is decreasing as well. Internet and social media penetration in Vietnam is high, especially among younger demographics. The lines between real and virtual worlds are blurring as digital media becomes integrated into daily life.
The Future of the Internet Economy Egypt 2014Mahmoud A. Rabo
A statistical profile on the future of the Internet Economy in Egypt. The report provides recent statistical and analytical data on the Internet usage in Egypt, as well as trends. It includes data on: Internet users, Internet bandwidth and cost, household and enterprise usage of the Internet, Internet subscription mode, Internet usage by different demographics, Internet usage in education, health and women. The report is produced in line with the OECD’s "statistical Profile for the Internet Economy" in an attempt to standardize the ICT indicators according to international organizations.
Mindsharedigital BY www.banhmithonhiky.vn www.legovietnam.net www.lequocthach...Kebab Torki Viet Nam
Digital 2013
Mindshare
The document discusses how digital technology and the internet have profoundly changed media consumption over the past decade. It notes that downloading a song now takes 25 seconds on a mobile phone compared to 25 minutes in 1996. It also discusses the growth of internet and social media usage in Vietnam, with Facebook reaching over 1 billion users and internet consumption growing while TV watching has declined. Trust in traditional media and advertising is decreasing as people are more skeptical and look for their own information online. The lines between real and virtual worlds are blurring as digital media becomes integrated into everyday life.
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. Some key points:
- Vietnam had over 39 million internet users in 2014, a significant increase from previous years. Facebook and Zing were the most popular social media platforms.
- Younger generations aged 15-35 were the most active online demographic. Mobile phones surpassed computers as the primary device for internet access.
- Online video, social media, and mobile apps were among the most common online activities. E-commerce was growing significantly each year.
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. Some key points:
- Vietnam had over 39 million internet users in 2014, a significant increase from previous years. Facebook and Zing were the most popular social media platforms.
- Younger generations aged 15-35 were the most active online demographic. Mobile phones surpassed computers as the primary device for internet access.
- Online video, social media, and mobile apps were among the most common online activities. E-commerce was growing significantly each year.
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. Some key points:
- Vietnam had over 39 million internet users in 2014, a significant increase from previous years. Facebook and Zing were the most popular social media platforms.
- Younger generations aged 15-35 were the most active online, spending time on social media and videos. Mobile phones were the most widely used device for internet activities.
- E-commerce was growing, with an estimated $2.5 billion in B2C revenue in 2014. Online shopping was increasing in popularity along with digital payments.
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. Some key points:
- Vietnam had over 39 million internet users in 2014, a significant increase from previous years. Facebook and Zing were the most popular social media platforms.
- Younger generations aged 15-35 make up the majority of internet users. Mobile phones have become the dominant device for going online.
- Activities like social media, online videos and games are most popular. E-commerce is growing significantly each year but still makes up a small portion of total online revenue.
A very good presentation on the digital landscape of Vietnam. It is helpful for those who work in public relations and marketing communications industry.
Vietnam Digital Landscape 2015 nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing 2015 tại Việt Nam.
Vietnam Digital Landscape 2015 được thực hiện dựa trên tổng hợp những nguồn thông tin tin cậy đã được công bố, cũng như những ước tính của Moore Corp, nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing tại Việt Nam.
Bức tranh tổng thể của Digital Marketing sẽ được phác thảo với 7 nội dung chính về thị trường, người dùng, hành vi, xu hướng về mobile, social, e-commerce,.. và phụ lục về Vietnam Advertising Landscape 2015.
Nhóm thực hiện rất hoan nghênh mọi sự góp ý của bạn để báo cáo Vietnam Digital Landscape được hoàn thiện hơn ở những lần sau.
Xin cảm ơn.
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Vietnam digital landscape 2015 - by Moore.vnTuan Le
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. Some key points:
- Vietnam had over 39 million internet users in 2014, a significant increase from previous years. Facebook and Zing were the most popular social media platforms.
- Mobile phone ownership and smartphone usage was widespread, with over half of mobile users owning smartphones. Younger generations were more likely to be online and active on social media.
- Popular online activities included social media, online videos, and mobile messaging/calling. E-commerce was growing significantly each year.
Vietnam's digital landscape in 2015 saw rapid growth in internet and mobile usage. Some key findings:
- Nearly 40% of Vietnam's population were internet users by 2014, up from less than 5% in 2005. Mobile phone subscriptions increased 8 times over the same period.
- Young people aged 15-35 make up the majority of internet users. Facebook and Zing are the most widely used social media platforms.
- Mobile phones have become the dominant internet access device, with over 90% of the population owning phones. Half of mobile users now have smartphones.
- Online video, social media, and content from sites like YouTube are hugely popular online activities. E-commerce is also growing rapidly.
Vietnam's digital landscape in 2015 saw rapid growth in internet and mobile usage. Some key points:
- Internet penetration reached nearly 40% of the population, with over 30 million internet users. Smartphone ownership also grew significantly.
- Facebook and Zing were the most widely used and active social media platforms. The number of Facebook users increased over 20 times between 2011-2015.
- Online video, especially user-generated music videos, was very popular entertainment among youth. Mobile devices were also increasingly used to access online video.
- E-commerce was growing, with estimated B2C revenues reaching over $2 billion in 2014, though much of the population still preferred cash-on-delivery payments for online purchases
Vietnam's digital landscape in 2015 saw rapid growth in internet and mobile usage. Around 40% of Vietnam's population were internet users in 2014, up significantly from 2005. Facebook and Zing were the most popular social media platforms. Mobile phone usage continued increasing, with over half of mobile users owning smartphones. Popular online activities included social media, video, and e-commerce, with the latter seeing substantial revenue growth in recent years.
Southeast Asia Digital Future in Focus 2013 - ComScoreTrần Ngọc Chính
Báo cáo từ ComScore - Southeast Asia Digital Future in Focus 2013. Báo cáo hữu ích cho người làm Digital Marketing.
Dưới đây là một số keynote về Việt Nam:
- Nam giới dành nhiều thời gian cho Internet hơn nữ giới.
- Thời gian online trên smartphone chủ yếu từ 6AM - 8AM, trên tablets từ 10PM - 1AM, còn lại là PC thống trị.
- 88% web users tại Việt Nam vào các trang Social Networkings và dànhh ra 15 phút để xem hình ảnh.
- Facebook reach hơn 75mil trong khi đó Zing Me là 32.9 mil và KenhSinhVien là 10.2 mil => Việt Nam là nước duy nhất tại khu vực ĐNA có các local SNs vẫn phát triển tốt.
- Trung bình, người Việt Nam dành ra 194 phút để đọc tin tức. VNexpress vẫn dẫn đầu với hơn 8 mil unique visitors.
- Blog vẫn phát triển tốt tại Việt Nam và trung bình một web user dành ra 15.6 phút để đọc blog.
- Youtube tại Việt Nam đã có hơn 11.1 mil unique visitors. Lượt xem các thông tin giải trí trên TV là thấp nhất trong danh mục phân loại.
- 15.3 mil unique search tại Việt Nam.
Như vậy có thể nói, người Việt Nam thích vào web để giải trí, tìm kiếm thông tin, đọc báo và truy cập mạng xã hội.
Gen Z values both online and in-store shopping experiences. They are highly influenced by social media and mobile technology. While they appreciate the convenience of online shopping, they also enjoy touching and trying products in physical stores. Retailers need to provide unique merchandise, a good in-store design, and personalized experiences both online and offline in order to appeal to Gen Z shoppers.
The document discusses major consumer trends in Asia, with a focus on Vietnam. It finds that Asia remains the global growth engine, with 60% of global economic growth. Major trends include growing health consciousness, increasing digital involvement, demand for omnichannel shopping, individualism, and convenience. Millennials are emerging as an important consumer group in Southeast Asia, accounting for over 1/3 of the population. They are more tech-savvy, delay marriage, and have different lifestyles compared to older generations.
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
Tet period is a major opportunity for growth in Vietnam, as spending on FMCG increases nearly double compared to normal months. Beverages and packaged foods see especially strong growth, contributing greatly to consumers' Tet baskets. The peak shopping period is the two weeks before Lunar New Year. Gifting remains an important part of Tet, and is a key driver of growth, with nearly a third of spending going towards gifts. While shopping frequency is unchanged from normal months, consumers spend more per trip during Tet season. Street shops remain important shopping destinations, though supermarkets and hypermarkets also see strong growth in urban areas.
This survey summarizes the lifestyles of Vietnamese urban youth ages 20-29 who are single. It found that over half live with family, most have smartphones and spend 4-5 hours online daily. They enjoy food from Vietnamese, Korean and Japanese restaurants and spend $40-50 monthly on food. Common hobbies include movies, sports like football and dancing. Most have 500+ Facebook friends and use platforms like Facebook and Zalo to socialize. The survey provides insights into how to better market and advertise to this key demographic in Vietnam.
The auto industry commissioned a survey of over 14,000 people across 18 countries to measure the global image and reputation of the auto industry. The survey found that most people have a strong emotional attachment to cars and see them as a symbol of freedom and achievement. The survey also found that the auto industry has a generally good reputation globally, scoring above the benchmark across industries. While the public sees the industry as addressing challenges like innovation, consumer needs and the environment well, it also expects the industry to have a clear vision for the future to maintain its reputation.
Degree and above
in Legal, Law, with
license preferred
5 15 20,000,000 100,000,000
Legal Counsel Provide legal advice and support to business units on various
commercial matters including contracts, regulatory compliance,
dispute resolution etc.
Draft, review and negotiate various commercial agreements including
but not limited to sales agreements, distribution agreements,
outsourcing agreements etc.
Handle litigation and arbitration matters including court/tribunal
appearances, drafting of pleadings, memos etc.
Keep abreast of changes in laws and regulations impacting business
and advise the management accordingly.
Degree and above
in Legal,
Vietnam has seen rising connectivity and changes in media consumption behaviors. Nearly all online Vietnamese now watch videos online weekly, with the highest rates among younger consumers. Ownership of smartphones and laptops has increased dramatically since 2011 and they are now the most common ways consumers access online content. This is driving more opportunities for cross-platform content and advertising. Consumers want more control and choice over what content they can access, when and where, exercising choice across many channels, devices and platforms.
This document summarizes FMCG market trends in Vietnam for the period ending January 26, 2014. It finds that Vietnam's GDP and inflation rates improved in 2013. The FMCG market saw strong growth during the peak spending season of Tet, with rural areas seeing 22% value growth. Beverages was the leading category in both urban and rural areas. Confectionaries, such as candies in urban and biscuits in rural, were the hottest categories. Retail outlets like street shops saw significant growth during Tet celebrations.
This document provides an overview of social media, digital, and mobile trends in Vietnam as of October 2012. Some key findings include:
- Vietnam has a population of over 91 million people, with over 30 million internet users and 8.5 million on social networks like Facebook.
- Facebook surpassed Zing as the most popular social network in Vietnam in October 2012, and Vietnam is Facebook's fastest growing country.
- Mobile penetration exceeds 130% in Vietnam, with over 127 million mobile subscribers, though smartphone adoption remains at 16%.
Vietnamese consumers are facing economic challenges and uncertainty. Their top concerns include health, the economy, job security, and rising costs of living. Consumer confidence is lower in Vietnam than other Asian countries. FMCG growth is slowing as consumers spend less and save more. However, Vietnam has opportunities for growth through its emerging middle class and the rising spending power of women. Understanding changing demographics like the aging population will be important for meeting evolving consumer needs.
The document provides an overview of retail market trends in Vietnam for Q3 2013, including FMCG growth rates, category performances, and retailer activities. Some key points:
- FMCG experienced negative growth due to a decline in volume, though beverages drove overall growth. Cigarettes and personal care saw large drops in volume.
- Convenience stores and minimarts maintained strong growth while supermarkets and hypermarkets slowed. New store openings averaged 8 per month in Q3.
- Retailers held numerous promotions during the quarter related to holidays, brand campaigns, and anniversary celebrations, offering discounts up to 50% on thousands of products.
The document compares consumer behavior in Ho Chi Minh City (HCMC) and Hanoi, Vietnam. It finds that consumers in HCMC exhibit more individualistic tendencies, making decisions based primarily on their own needs and preferences. In contrast, consumers in Hanoi have more collective mindsets and are strongly influenced by the opinions of family, friends and the community. The document provides insights into how different factors like advertising, recommendations and brand perceptions impact purchasing behaviors differently between the two markets. It also discusses how marketers can better understand and influence consumers in HCMC versus Hanoi.
Social media usage continues to grow rapidly, driven by increased mobile usage. Consumers now spend over 2 hours per day on social media, with time spent on mobile apps increasing dramatically. Facebook and Twitter remain the most popular networks, though Pinterest saw unprecedented growth in 2012. Consumers are using social media more when watching TV to discuss programming and share opinions in real-time. Marketers have new opportunities to engage consumers through social advertising and customer service on these influential platforms.
Male vs. Female Gender Marketing Insights
Nielsen conducted qualitative and quantitative research in Vietnam to understand differences between men and women. Key findings include: men prioritize functionality while women consider appearance; traditional gender roles still influence expectations but are changing; and the male grooming market has high potential as men gain confidence through improved appearance. To expand basic personal care offerings for men, brands should keep products simple, address specific needs, and learn from what attracts women to a wider range of products. Hot boys aged 15-24 represent a growth opportunity through influencers, online engagement, and promotions. Understanding that men prefer planned quality purchases versus women's bargain hunting and impulse buys can help brands better target each gender.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
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Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
2. Contents
Vietnam in a global context
Population profile by urban penetration & by age
Internet subscribers
Online activities
Leading websites
Social network sites
Online video
Telephone subscribers
Online advertising expenditure
3. Vietnam has…
• the 14th biggest population in the world
• the 63th fastest growing economy
• the 17th highest number of Internet users
• the 5th highest Internet penetration (35.6%) in South East Asia
• the 8th highest number of mobile phone subscribers in the world
Sources: CIA Factbook, September 2013,
VNNIC, for Nov 2012
4. Headline profile changes from the 2009
Census
+11.8% +13.2%
0
10
20
30
40
50
60
70
80
Female Male
1999
2009
+40.7%
+ 3.7%
0
10
20
30
40
50
60
70
80
Urban Rural
1999
2009
Total population grown from 76.3m in 1999 to 85.8m in 2009 = +12.5%.
There has also been a significant migration from rural to urban areas.
Source: Government Statistics Office of Vietnam - Census Date: 1 Apr 2009
5. Vietnam’s population is excitingly young
0
10
20
30
40
50
60
70
80
90
100
% of total population
25%
20%
17%
15%
17%
6% 65+
45-64
35-44
25-34
15-24
0-14
Vietnam’s median age is currently 28.7 years
Source: CIA website July 2013
Latest population
estimates (July 2013)
show 92.477m,
comprising 46.272m
females and 46.205m
males
6. % of Provincial Population Urban
Over 65% 3 provinces*
41 – 64% 7 provinces**
30 – 40% 7 provinces
17 – 29% 24 provinces
0 – 16% 22 provinces
Source: Government Statistics Office of Vietnam
Latest population estimates for 2012 show 88.78m population, of whom
28.36m are classified as living in urban areas (31.9% of total population), a
rise of 6.94% since 2010. 60.41m
live in rural areas, a net zero change since 2010.
Unemployment rate* reduced to 1.99% (2011 = 2.27%).
*within labour age group; urban 3.2% and rural 1.4%.
*The municipalities of Da Nang, HCMC and Can Tho
**Includes the municipalities of Hanoi and Hai Phong
7. Shift in Media usage 2010 – 2013
124
84
39
16
16
FTA TV
Internet
Newspapers
Magazines
Radio
2012 2013
Between 2010 and 2013 the daily average time spend on watching TV has
decreased (from 134min to 135min), while the average time spend on the Internet
has increased (from 74min to 128min).
Source: 3D 2013 (2,970) and 3D 2012 (3,010) urban adults aged 15-45
135
128
46
48
49
9. Internet Penetration in South East Asia
(China 40%)
Excl. Hong Kong (68%)
Brunei 78%
Vietnam 35.6%*
Thailand 36%
Malaysia 61%
Singapore 75%
Indonesia 22%
Philippines 32%
Vietnam has one of
the fastest growing
and highest
penetration of
Internet Users in
South East Asia.
All Asia = 27.5%
All Europe = 63.2%
N. America = 78.6%
Australia = 88.8%
Laos 8%
Cambodia 16%
Myanmar 1%
(Japan 79%))
(Taiwan 69%)
Vietnam reached:
10% in Sep 2005
20% in July 2007
30% in Sep 2010
Source world comparison: Internet World Statistics (IWS)
Source SE Asia comparison: We Are Social, Mar 2013
* Vietnam source: VNNIC for November2012
10. Internet Usage Penetration of Vietnam
population
3.8
7.7
12.9
17.7
22.0
24.4
26.6
31.1
35.1
0
5
10
15
20
25
30
35
40
2003
Dec
2004
Dec
2005
Dec
2006
Dec
2007
Dec
2008
Dec
2009
Dec
2010
Dec
2011
Dec
% of population
Yr End
Totals
No. of Users % YoY
growth
2003 3,098,007
2004 6,345,049 +105%
2005 10,710,980 + 69%
2006 14,683,783 + 37%
2007 18,551,409 + 26%
2008 20,834,401 + 12%
2009 22,779,887 + 9%
2010 26,784,035 +18%
2011 30,552,417 +14%
November 2012: 31,304,211 users =
35.6% penetration (+2.6% YoY)
Source: VNNIC for Nov 2012
11. Growth in Internet and Broadband user
numbers
0.21 0.52 1.29 2.05 2.97 3.64 4.08 4.29 4.30 4.31 4.33
10.50
14.16
17.26
18.78
19.81
23.14
26.47 26.57 26.73 26.88 26.98
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
2005
Dec
2006
Dec
2007
Dec
2008
Dec
2009
Dec
2010
Dec
2011
Dec
2012
Mar
2012
Jun
2012
Sep
2012
Nov
Broadband subscribers Other users
Source: VNNIC for November 2012,
Vietnam Telecommunications Authority (VNTA) for July 2013
The GSO and VNNIC have stopped publishing monthly
subscriber data since Nov 2012, but the VNTA has released
detailed broadband subscriber data for 2013. The number of
broadband subscribers now stands at 4.76 million equivalent
to 5.4% of the population
12. Broadband Internet Subscribers 2013
0.5
1.3
2.0
3.0
3.6
4.1 4.3
4.8
0
2
4
6
2006
Dec
2007
Dec
2008
Dec
2009
Dec
2010
Dec
2011
Dec
2012
Dec
2013
Jul
Broadband subscribers
57.427.3
9.3
2.4
2.0 1.6
% market share
VNPT
FPT
Viettel
SCTV
CMC
Telecom
Others
Source: Vietnam Telecommunications Authority (VNTA)
Millions
Of 4,880,428 broadband subscribers as of July 2013,
89% were accessing through xDSL Broadband,
5% through Fiber-to-the-home (FTTH) optical cable,
4% through cable TV [of whom SCTV 67% CMC 33%]
and 3% through leased line.
13. Profile of urban Internet users
age 15-45
16
22
20
25
19
20
16
14
29
19
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Urban Popn Internet
Users
35-45
30-34
25-29
20-24
15-19
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
27%
37%
24%
10%
2%
SEC of Internet users
(Index compared to total urban popn.)
A (123)
B (112)
C (98)
D (59)
E (51)
30%
31%
25%
8%
6%
Occupation of Internet users
Student
Employed -
professional/office
Employed - other
Housewife
Unemployed
Average age: 29.1 26.7
14. Profile of urban Internet users
by age and gender
0
20
40
60
80
100
Age 15-24 Age 25-34 Age 35-45
51 49 49
49 51 51
Male Female
51%
49%
Gender of Internet users
Male
Female
Gender profile of internet users per age group
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
%
15. Internet penetration by city and
age (accessed last 3 months)
%
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
84
58 58
70
52
59
94
79
85
92
81 79
88
54 53
70
47
72
65
38
28
42
24
30
0
20
40
60
80
100
Hanoi HCMC Da nang Nha trang Can tho Hai phong
Total Age 15-24 Age 25-34 Age 35-45
16. Average time and frequency spent
online by age
61
70
72
70
16
13
14
14
18
12
9
11
3
4
4
4
2
1
1
1
0 50 100
35-45
25-34
15-24
All 15-45
Everyday 4-6 days a week
2-3 days a week Once a week
Less often
Frequency use Internet
135
141
114
123
130
115
0
20
40
60
80
100
120
140
160
Age 15-24 Age 25-34 Age 35+
Male Female
Minutes per average day
Internet usage continues to increase, with an
average of 97 minutes a day in 2008, to 129
minutes a day in 2010, and 133 minutes a day in
2012, and a bit down to 129 minutes a day in
2013
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
17. When & where access Internet
15
19
16
18
29
40
3
1
24
0
5
10
15
20
25
30
35
40
45
When usually use internet
86
38
17 15 13
9 9
3 4 1 2
85
14 17
7
14
8 11
4 3 1 4
0
10
20
30
40
50
60
70
80
90
100
Weekdays
Weekends
% of Internet users accessing ‘At home’ has grown to 85% from 74% in 2010, 56% in 2008
and 25% in 2006.
A gradually decrease in percentage of accessing the Internet at ‘Internet shop/café’
(17% in 2013, 21% in 2010, 35% in 2008 and 65% 2006)
%
%
Where access the internet
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
22. Most popular Web Searches
Rank Top Searches, last 30 days Rising Searches, last 30 days
1 Facebook Gui cho anh (+300%)
2 Phim (movies) Phuong my chi (+150%)
3 Nhac (music) Patch fifa 2.0 (+120%)
4 Bao (newspapers) Vietnam airlines (+80%)
5 Tin (news) Livescore (+70%)
6 Game Phimdem.com (+60%)
7 Truyen (stories) Thoi tiet (+60%)
8 Youtube Diem chuan (+50%)
9 Google Ioe (+50%)
10 Zing (social network) Thegioididong (+50%)
Source: Google Insights for Search as at 4 September 2013
23. Top Online Interests
Source: Comscore July 2013
# Unique Visitors
(000)
% Reach
1 Search/Navigation 15,367 91.6
2 Portals 15,028 89.6
3 Social Networking 14,589 86.9
4 Multimedia 13,875 82.7
5 General News 12,943 77.1
6 Entertainment - Music 12,314 73.4
7 Newspapers 11,338 67.6
8 Entertainment – News 10,569 63.0
9 Downloads 10,408 62.0
10 Online Gaming 10,279 61.3
Note: ComScore only measures internet usage at
home and at work and does not include internet
usage on mobile phones and in internet cafes.
24. Top Online Interests
Source: Comscore July 2013
# Unique Visitors
(000)
% Reach
11 Entertainment – Movies 10,246 61.1
12 Email 9,074 54.1
13 Blogs 8,477 50.5
14 XXX Adult 7,616 45.4
15 Classifieds 6,489 38.7
16 Discussion/ Chat 6,231 37.1
17 Information 6,111 36.4
18 Teens 5,768 34.4
19 Humor 5,766 34.4
20 Family&Parenting 5,563 33.2
Note: ComScore only measures internet usage
at home and at work and does not include
internet usage on mobile phones
26. Number of VN website domains July 2013
Of the 413,419 registered dot.vn
website domains, 250,692 are
currently active
Source: VNNIC for July 2013
0
100
200
300
400
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
9 14 35
60 83
133
181
261
358
396
Active Total
28. Most popular online gaming websites
Rank Online Gaming websites Unique visitors (000)
1 Vuigame.vn (4) 1.832
2 Yahoo! Games (3) 1.465
3 Unigame.vn (2) 1.367
4 Zing Play (5) 1.262
5 Gamevui.com (6) 1.171
6 Ongame.vn (7) 1.004
7 Sohagame.vn (…) 999
8 King.com (…) 916
9 Trochoiviet.com (8) 901
10 Musinhmenh.com (…) 863
Source: Comscore 2013 based on July
In total 10,279,000 unique visitors play online games
(previous month’s ranking in brackets)
Note: ComScore only
measures internet usage at
home and at work and does
not include usage on mobile
phones or in internet cafes.
30. Social Network sites had 14.5mil unique
users in the last month
Rank Site Unique visitors
(000)
Reach
1 Facebook.com 12,150 72.4%
2 ZingMe 6,160 36.7%
3 Kenhsinhvien.net 2,242 13.4%
4 Diendanbaclieu.net 2,066 12.3%
5 Tuyensinh247.com 1,758 10.5%
According to ComScore, social networks have 14,589,000 ‘unique
visitors’. This should not be confused with ‘members’!
Source: Comscore 2013 based on July
31. Social networking:
penetration and profile
51%
49%
Gender*
Male
Female
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months of whom
1,477 have a profile on a social network site
3D 2012 showed that social network penetration
increased tremendously since 2010: from 38% of
all internet users in 2010, to 88% in 2013, rising
to 92% amongst the 15-24 age group.
48%
34%
18%
Age*
Age 15-24
Age 25-34
Age 35-45
0 20 40 60 80 100
Age 15-24
Age 25-34
Age 35-45
92.3
82.3
58.7
82.4
68.1
48.3
39.0
15.7
8.5
Penetration 2010 Penetration 2012
Penetration 2013
%
33. Facebook users in Vietnam
12,150,000** Facebook users in Vietnam
• Facebook penetration total population: 13.1%**
• Facebook penetration internet users: 34%*
• In the past month the total of FB users in Vietnam has increased by
31.5%, which makes VN world’s #16 in FB user growth rate.
Source: **Comscore 2013 based on July, *VNNIC for Nov 2012
Note * * social bakers do not public a number of Facebook users
57%
43%
Gender distribution
Males
Females
21%
47%
25%
5% 1%
1%
Age distribution
13-17
18-24
25-34
35-44
45-54
55+
34. Leading Brands on Facebook
(based on last month)
Rank Name Local Fans
1 Zing mp3 1.066.205
2 ChonMua 866.397
3 Eway.vn 859.764
4 Lazada Vietnam 600.332
5 MegaStar Cineplex Vietnam 471.137
6 Samsung Mobile Vietnam 424.263
7 Axe Vietnam 399.338
8 Heineken 395.404
9 Kinh doanh truc tuyen 387.709
10 Appstore.vn 365.891
Source: Socialbakers 30/08/2013
35. Most popular Facebook pages
(based on last month)
Rank Page Local Fans
1 Facebook for Every Phone 10.811.342
2 Qua Tang Cuoc Song 2.244.804
3 Goc Thu Gian 2.237.953
4 Vo Hoai Linh 1.557.491
5 Cuoi Vo Bung 1.310.010
6 Nhat Ky 1.181.257
7 Hoc Nhung Nguoi Thich Doc Tin 24h 1.114.051
8 Hoc Tieng Anh Mien Phi 1.107.357
9 Zing mp3 1.066.205
10 Hay Noi Nhung Loi Yeu Thuong 1.047.725
Source: Socialbakers 30/08/2013
37. Frequency to watch Online videos
23 25 21
28 23
9
32 33
31
31
31
35
8 7
9
8
9
10
11 10
12
12
11
10
26 25 27
21 26
36
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All 15-45 Males Females Age 15-24 Age 25-34 Age 35+
At least once a day 2-6 days a week At least once a month Less often Never
Source: 3D 2013 Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
38. Watch online videos – time slots &
devices
Source: 3D 2013 Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
3 4
12
6
16
31
1
00
5
10
15
20
25
30
35
63
36
11
7
2 2 2
0
10
20
30
40
50
60
70
1.30 hrs/week to watch TV online
1.41 hrs/week to watch videos online
39. Websites to watch online videos
76
11
4 4 2 1 1 1 0 0
85
36
16
6 3 6
2 2 2 1
0
20
40
60
80
100
Most often used Visited in P7D
Source: 3D 2013 Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
Adults claimed length of video clips they
usually watch online is around 9.2 min.
40. Types of video clips watched online by
User-generated content
41
23
18
13 13 12 12 11 10 10
0
20
40
60
Source: 3D 2013 Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
41. Types of video clips watched online by
Professional-generated content
49
26
15 15 14 14 12 11 10 9
0
20
40
60
Source: 3D 2013 Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
43. Total telephone subscribers to Dec 2012
Total new subscribers YTD = 12.5m mobile and 16.5k fixed desk phones
This chart shows the GSO’s latest total market estimates
compared with the implied revised figure for 12 months’
previous (currently up by 3%).
Note: new method of counting number of mobile subscriptions was introduced
by the GSO in May 2011 and back-dated to 2010.
Source: Vietnam Ministry of Information and Communications (MIC) / GSO
Note * GSO didn’t update their numbers this month, so numbers are still from
December
6.9 8.9 11.7 14.1 15.6 14.4 15.5 15.3 15.2 15.0 15.0 14.9 14.98.5
18.6
35.2
67.2
110.0
111.6 117.6 118.7 120.7 120.9 120.7 120.9 121.7
0
20
40
60
80
100
120
140
160
2005
Dec
2006
Dec
2007
Dec
2008
Dec
2009
Dec
2010
Dec
2011
Dec
2012
Mar
2012
Jun
2012
Sep
2012
Oct
2012
Nov
2012
Dec
Desk telephone Mobile
44. 93% of urban adults has a mobile phone
81
9
0 0
80
15
3 2
82
15
2 1
83
13
3
1
84
11
3 2
0
10
20
30
40
50
60
70
80
90
One Two Three Four or
more
15-17
18-24
25-29
30-34
35-45
Source: 3D 2013 Base: 2,970 urban adults aged 15-45 of which 2,733 currently own a
mobile phone and 784 have a smartphone or don’t know their type of phone
Number of SIM cards in use%
65%
20%
6%
2%
7%
Type of mobile phone
Standard mobile phone
Smartphone
I have/use both types
I dont know what type
my phone is
I dont have a mobile
phone
45%
24%
7%
3%
1%
1%
19%
Operating System of smartphone
Android
iOS
Simbian OS
Windows OS
RIM
Other OS
Don't know
45. Service Provider and 3G market share
In Q1 2012 Vietnam had 15.5mil 3G
connections (+14% YoY). However, the
overall market has grown by 20%, reaching
141.6mil connections in Q1. 3G now accounts
for 11% of the market (12% in 2011).
Source: Wireless Intelligence Q1 2012
39%
27%
27%
3% 3%
1%
% Market Share
Viettel
Mobifone
Vinaphone
Vietnamobile
Beeline
S-Fone
85
85
90
90
91
100
15
8
0
100
8
4
0 20 40 60 80 100
Mobifone
Vinaphone
Beeline
S-Fone
Viettel
Vietnamobile
% 3G % Prepaid
Early uptake of 3G services was
encouraging (8mil by mid-2011),
but the rate of growth has been
slower than expected.
46. Smartphone users in Vietnam
Source: Nielsen, June 2012
30% of mobile
users in Vietnam
has a Smartphone
• 62% of smartphone users has accessed the internet on their
smartphone in the last 30 days
• 31% of smartphone users has used app’s, with a median of
6 app’s regularly used
• 7% of smartphone users has used Location-Based-Services
(LBS) in the last 30 days
47. Mobile Phone Brands used
Urban sample aged 15-54
Source: TNS Target Group Index 2011 Base: 5,096 urban adults age 15-54
58
14
8
4
42
2
1
0
10
20
30
40
50
60
70
80
90
100
Sharp
Sagem
Philips
Panasonic
Nec
Hitachi
Siemens
Black Berry
Motorola
Iphone
Sony Ericsson
LG
Other
Samsung
Nokia
48. 16.9
5.1
0.7
16.1
4.6
1.2
11.3
3.8
2.1
9.9
3.4
1.9
7.4
0.7 0.3
5.5
1.7
0.8
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
Yes on computer Yes on mobile phone Yes on iPad/ tablet
M 15-24 F 15-24 M 25-34 F 25-34 M 35-45 F 35-45
Watching Live TV on a computer or mobile phone, or
iPad/ tablet is increasing: penetration has increased
from 15% in 2010 to 19% in 2012 , and to 22% in 2013
Overall looking, in every age group more males than
females have watched TV on a computer, mobile
phone, or iPad/ tablet.
Source: 3D 2013 Base: 2,970 adults aged 15-45
%
Watched Live TV on computer,
Mobile or iPad/ tablet
http://www.alexa.com/
Select: Top websites – by country - Vietnam
https://my.comscore.com/login/
https://my.comscore.com/login/
https://my.comscore.com/login/
In the report, look from the 3rd column! (The first 2 are for ALL internet users).
http://www.socialbakers.com/
http://www.socialbakers.com/
http://www.socialbakers.com/
http://www.gso.gov.vn/default.aspx?tabid=217
Year to Date (YTD) numbers are from Jan 2012- current month.
Total market estimate is the total of subscriptions, regardless of when they subscribed.