Online behavior of traveler is different from one country to the others. The research would help us to understand more about target customer and formulate effective digital strategy to reach them and create leads. The research will base on secondary data for further analysis. It would focus on inbound travelers from 4 key markets of Macau - China, HK, Taiwan, and the other region of S.E. Asia. The online behaviors analysis will be base on 4 dimensions including Communication Device, Search Engine, Online Behaviors and Social Media to compare the difference among 4 key markets.
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
Now in its fourth wave, SocialLife is Harris Interactive’s regular survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers.
Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.
In April and May 2014, we interviewed 5,500+ UK social media users aged 11+ to understand:
- Which sites we are familiar with, have accounts with and use actively/value most
- How often we use each site, when we use them most and why
- Which devices we use to connect to each site
- How much content we post
- Which sites are ‘on the up’ and which are on a downward curve
- How social media stacks up against traditional news sources
- How we use social media to complain to service providers
These results were first shared in July 2014.
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
Now in its fourth wave, SocialLife is Harris Interactive’s regular survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers.
Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.
In April and May 2014, we interviewed 5,500+ UK social media users aged 11+ to understand:
- Which sites we are familiar with, have accounts with and use actively/value most
- How often we use each site, when we use them most and why
- Which devices we use to connect to each site
- How much content we post
- Which sites are ‘on the up’ and which are on a downward curve
- How social media stacks up against traditional news sources
- How we use social media to complain to service providers
These results were first shared in July 2014.
Continuing We Are Social's exploration of Digital, Social & Mobile stats and trends from around the world, here are the latest numbers for Australia in June 2016. If you're looking for data for other countries, try our latest global reports: http://bit.ly/DSM2016DI and http://bit.ly/DSM2016YB
The presentation looks at key market data, opportunities and challenges when it comes to market growth in Pakistan.
Pakistan is in its early days of digital growth. Only 16% of the population is using the internet, smartphone penetration is still around 10%, eCommerce is largely non-existant. 3G licenses are a hot discussed topic but regulators can't get their act together to hold the auction.
The trend is clear though - everyone and everything from ads, eCommerce to personal finances wants to go online.
Data tsunami will hit India in 14-15. Mobile user will get converted to Smartphone users... India is seen as the growth engine for internet, smartphone, social media integration, mobile advertising and social media advertising.... Don't believe this... Check this
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaVaibhav Agarwal
Global Internet / Digital / Online users / consumers from Brazil, Russia, India, China and Indonesia including growth patterns and trends in internet and mobile growth.
Internet, Smartphone & Social Media usage statistics by RapidValue SolutionsRapidValue
A presentation revealing the latest statistics on the internet, smartphone and social media usage globally and in individual countries like Chine, India, USA, Brazil, Mexico, Norway, Vietnam, Thailand and Indonesia.
Continuing our series of studies into Digital, Social and Mobile use around the world, this report explores the connected landscape in China in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMCN15
Continuing our series of reports on Digital, Social and Mobile use around the world, this report explores the connected landscape in India in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMIN15
Insights on mobile internet habits in the Middle East & North Africa from the Media Consumption & Habits of Internet Users Survey conducted by Effective Measure and Spot On Public Relations (January 2011)
Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
Continuing We Are Social's exploration of Digital, Social & Mobile stats and trends from around the world, here are the latest numbers for Australia in June 2016. If you're looking for data for other countries, try our latest global reports: http://bit.ly/DSM2016DI and http://bit.ly/DSM2016YB
The presentation looks at key market data, opportunities and challenges when it comes to market growth in Pakistan.
Pakistan is in its early days of digital growth. Only 16% of the population is using the internet, smartphone penetration is still around 10%, eCommerce is largely non-existant. 3G licenses are a hot discussed topic but regulators can't get their act together to hold the auction.
The trend is clear though - everyone and everything from ads, eCommerce to personal finances wants to go online.
Data tsunami will hit India in 14-15. Mobile user will get converted to Smartphone users... India is seen as the growth engine for internet, smartphone, social media integration, mobile advertising and social media advertising.... Don't believe this... Check this
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaVaibhav Agarwal
Global Internet / Digital / Online users / consumers from Brazil, Russia, India, China and Indonesia including growth patterns and trends in internet and mobile growth.
Internet, Smartphone & Social Media usage statistics by RapidValue SolutionsRapidValue
A presentation revealing the latest statistics on the internet, smartphone and social media usage globally and in individual countries like Chine, India, USA, Brazil, Mexico, Norway, Vietnam, Thailand and Indonesia.
Continuing our series of studies into Digital, Social and Mobile use around the world, this report explores the connected landscape in China in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMCN15
Continuing our series of reports on Digital, Social and Mobile use around the world, this report explores the connected landscape in India in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMIN15
Insights on mobile internet habits in the Middle East & North Africa from the Media Consumption & Habits of Internet Users Survey conducted by Effective Measure and Spot On Public Relations (January 2011)
Dr. Mathew McDougall, CEO & Founder of Digital Jungle presents at the Asia Summit in Rotorua, New Zealand. His presentation discusses the Chinese Internet landscape, Chiense social media and experiences from Auckland International Airport.
Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with tools and content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
This presentation will show you how you can use Weibo and Youku (Chinese YouTube) to engage with a Chinese audience locally and abroad.
Online presentation (with sound): http://www.youtube.com/watch?v=WLJS-ufhwq0
This presentation is an overview of Digital China.
It shows the three big Players (Alibaba, Tencent, Baidu) and their most important Applications and Numbers. The big players are also compared to their western Counterparts Amazon, Facebook and Google.
The Presentation also contains a summary of the Chinese social media channels like WeChat, Weibo and QQ and the social media user behaviour. Trends are also an important topic, Live Streaming, Social Shopping and User-generated Videos are described. A strong emphasis lies on WeChat, WeChat User behaviour and Demographics and WeChat official accounts.
GlobalWebIndex Social presenta su último reporte del año (2014) en materia de Social Media. Datos de crecimiento de redes, uso, recurrencia y audiencias por país.
ADMA - Asia Pacific Digital Marketing Trends ReportStephanie Phua
A tidy summary.
All information adapted from http://www.asiadigitalmarketingyearbook.com/
Covers
Internet usage trends
Digital marketing trends
Demographics of internet users in APAC
Internet user behavior in APAC
Top Sites
E-commerce trends
Mobile trends
Social networking trends
As the Chinese outbound tourism market expands, it is also changing – the stereotypical coach tour is stagnating or declining in many destinations, as FITs (free independent travelers) drive nearly all growth. This new demographic requires that we update our understanding of Chinese tourists, as well as our strategies to market to them.
It is about Digital marketing, Social Media & Ecommerce Overview in China Market. Let you have an overview on online & shopping behaviour in China Market
A “Mobile First” strategy is more important than ever. It requires more than merely transferring a general e-commerce experience into a mobile format as it is more instant and local, and it enables leveraging of the mobile device’s features, such as the camera. Proximity, personalization and loyalty are the three key themes for mobile in 2018.
Ecommerce in Southeast Asia (November 2015) by Ardent Capital CEO Adrian VanzylArdent Capital
Dr. Adrian Vanzyl, CEO of one Southeast Asia's top VC firms, Ardent Capital, explains why Southeast Asia is the hottest market in the world for ecommerce. Complete with statistics and key insights, this presentation is the most recent (June 2015) analysis of the Southeast Asian market and was pitched to leading financial executives at the UBS Conference in November 2015 in Singapore.
Topics:
- Data and Macro Trends
- Recent Movements in the Markets
- Growth and Opportunities
Internet in China has entered the social media era, and Weibo is among the most influential social media site used in the country.
___
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1. ONLINE BEHAVIOR ANALYSIS
FOR ASIA TRAVELERS 2015
|CHINA|HONG KONG|TAIWAN| S.E. ASIA |
Prepared by Hester Lam Date: 20 Aug 2015
2. 96.3% inbound travelers in
Macau are leisure travelers
Among leisure traveler,
95% from Asia
_____Top 5 Markets_____
1. China (67%)
2. Hong Kong (20%)
3. Taiwan (3%)
4. Korea (2%)
5. S.E Asia (4%)
China
High income groups in Beijing, Shanghai,Guangdong Regions
SOURCE: MACAU GOVERNMENT OURIST OFFICE, 2014
INSIGHT : INBOUND TRAVELERS IN MACAU
3. • Different countries have different online behaviors.
• Online behavior research would help to understand the target
customer, and formulate effective digital strategy to reach them
and create leads
• The analysis will cover 4 markets: China, HK,Taiwan, and S.E. Asia
• To explore 4 areas of online activities in different countries
• Communication Device
• Search Engine
• Social Media
• Online Behaviors
ONLINE BEHAVIOR RESEARCH
5. INSIGHT : COMMUNICATION DEVICE |CHINA|
• Mobile would be the key channel for eCRM in China market. 519.7 million
active smartphone users, 386 million active Android users, 81% of Chinese
use mobile to go online
• Email marketing is not the effective promotional tool for China people, as
people rarely check their email as frequenct as HK and Taiwan people, except
for business travelers (Source: CNNIC, 2014). People in China use mobile SNS
(i.e.Wechat, QQ, Qzone) for daily communication with others.
• If we target at China travelers, the web / mobile sites have to support their local
browsers in China for user friendliness.
• Top 6 web browsers in China: IE, Chrome, Sougou, Cheetah, QQ Browser
and 2345. Among them, IE with a market share of 47.62% (Source: Baidu, Aug 2014).
• Top 3 mobile web browsers in China: Android mobile browser, UC browser
and QQ mobile browser (Source: CNZZ, Aug 2014).
6. INSIGHT : SEARCH ENGINE |CHINA|
• Search marketing places a key role for
brand awareness and acquisition. Search
engine users in China has reached 507
million in 2014
• Baidu is No. 1 search engine in China,
followed by 360, Google & Sogou. Baidu
with large user base and high web traffic
provides advertisers a broad reach of mass
market and optimal monetization results.
(Source: China Briefing, 2015; CNNIC,2014)
7. INSIGHT: ONLINE BEHAVIORS |CHINA|
• 71% of netizen live in cities, especially in 1st
tier cities, such as Beijing, Shanghai,
Guangdong region (Source: CNNIC, 2014)
• M-commerce is on a rise,Taobao & T-mall are
major ecommerce portal in China, most
shoppers aged <39
• The most active shoppers from Shanghai (12%
of the total) and Beijing (11% of the total),
followed by Hangzhou, Guangzhou, Shenzhen,
Chengdu, Nanjing,Wuhan,Tianjin and Suzhou.
• Among all online shoppers in China, mothers
groups are the most active buyers for baby
products (Source: TAOBAO,.COM, 2014).
8. Online Community of Professional & white collar
Source: http://www.tnooz.com/wp-content/uploads/2013/10/Chinese-travellers-
profile-analysis-4.png
INSIGHT: ONLINE BEHAVIORS |CHINA|
DAJIE LINKEDIN TIANJI
24M 4M 18M
9. INSIGHT : SOCIAL MEDIA |CHINA|
• There are many social media platforms in China, which are fragmented and sophisticated.
• Each media sub-category has at least 3 major players
• Social media has strong influent power on consumer communication and purchase decision.
• Social media user penetration vs. population in China are 45%
• Social media user penetration vs. netizens in China are 91%
10. INSIGHT : SOCIAL MEDIA |CHINA|
• Top 3 social platforms:Wechat, Sina Weibo, Qzone
• 46% of Chinese social network users use both
Weibo and Wechat
• Users of Sina Weibo is younger than WeChat users,
as the figures show that > 50% of Weibo’s users
were born after 1990 (now are aged 25+)
• SNS plays another key role for people’s daily
communication. Top 2 SNS players in China are QQ and
Wechat
• Viral video campaign is an effective way for campaign
promotion to reach Chinese customers
• There are at least 428 million online video viewers
in China, 58% watched video via mobile
• Key online video channels:Youku,Tudou, QiY, Letv
• 200 millions monthly unique visitors of Douban (an
interest-based SNS), 1/3 of movie viewers in China are
Douban users
13. INSIGHT : COMMUNICATION DEVICE |HK|
• Tablet & Mobile would be key channels for eCRM in HK market.
• Hong Kong is one of the regions with highest internet & smartphone penetration rate.
• 6 in 10 people use smartphones, 55% subscribed to unlimited data plan, major of high data
users are aged 31-40
• As at Mar 2015, 12.25 millions were 3G/4G service customers, which can access the Internet
via mobile devices. (Source: HK OFCA, July 2015)
• HK people use mobile SNS such as WhatsApp, Facebook Messenger, & WeChat for communication
• Top 4 web browsers: IE, Chrome, Safari,Firefox ;Top 3 mobile web browsers: Android mobile
browser, Safari mobile browser, Chrome mobile browser
• Due to the growing trend of mobile usage, major growth in mobile apps are for photo sharing,
mobile chat and videos. In-app banner ads may be an effective way to reach target game players
• Increase demand for streaming videos on mobile, leading Hong Kong broadcaster TVB and pay TV
service providers, iCable and Now TV have launched their own app.
• 60% of Internet users are aged 35+, which is more mature than China.
14. INSIGHT: SEARCH ENGINE |HK|
• Top search engine areYahoo, Google,
MSN, Baidu
• Compared withYahoo search users, the
users of Google search is more mature
in age, well educated, executive or
professional
• Most common online search activities
are : online news, search information,
online music, video, and games
15. • Ecommerce is in the increasing trend, esp. for Group purchase, Booking
hotels and travel packages, and Taobao. 23% of interviewees claimed
having experience in purchasing online
• M-commerce, Social-ecommerce and mobile apps are new trends to
acquire & retain customers and covert sales
• Email marketing is still an effective way to reach HK people, over 80% of
Hong Kong Internet users have habits to browse online everyday, and
86% check emails everyday
INSIGHT: ONLINE BEHAVIORS |HK|
Male is more keen to shop
online for IT product and
digital content, active in
download activities, reading
online news as well as playing
online game chat room and
forum
Female is more keen to shop
online for fashion, beauty and
accessories, active in online
social network (e.g. blog ,
forum & web community) &
share news with friends.
16. INSIGHT: ONLINE MEDIA |HK|
The Media ROI of digital,mobile ads and video advertising are
much higher than traditional media
High traffic online portals for target segment
• for Mass segment: Discuss & Uwants forum
• for Male-skewed segment: RingHK, Golden, Price.com
• for F&B lover: Open Rice.com, hk.asiatatler.com
• for Family with kids: babykingom.com, supermami.com.hk
• for OL & modern moms: She.com, Beauty Exchange
• for upscale male segment: CarPlus, Men Uno.com
• for well–education working adults: news & video portal / Media App of
TVB, NowTV, Oriental Daily & Apple Daily
Viral video campaign is proofed to be an effective mean to create a great market noise and lead conversions.
17. INSIGHT : SOCIAL MEDIA |HK|
• 4 major players of social platforms in HK:YouTube, Facebook, Instagram,WeChat
• 3 popular SNS: Facebook Messenger,WhatsApp, and WeChat play the key role are
popular for daily communication
• 64% of HK population are Facebook users among which 44% are aged 21-45 and
most users use mobile to check Facebook everyday
• Facebook combined with Instagram &YouTube are common used for commercial
promotion
19. INSIGHT: SEARCH ENGINE |TAIWAN|
• Top 3 search engine:Yahoo, Google, MSN
• Local search portals with high traffic are
YAM.com, udn.com, PC Home
• Most common online search activities are :
search news, online shopping, games, videos,
music
20. • Compared with HK ,Taiwanese (47%) are more active for Ecommerce &
online shopping
• Email marketing is still an effective way to reach Taiwanese, 75.4% of
Internet users check emails
• Other common online activities are: browsing online, SNS, reading news,
blogging, watching video, playing games, shopping
• Taiwan people are addicted to mobile game, number of game apps
download is the top of Asia.
• Taiwanese love blogging, some popular local blogger platforms are
PIXNET,Wretch,Yahoo
INSIGHT: ONLINE BEHAVIORS |TAIWAN|
21. • An Internet user survey in Taipei (CAN June 17, 2014)
• 96.2 % of interviewees use social media weekly
• 54.7 % use multimedia sharing platforms
• 39.6% use discussion boards
• 28.9% use blogs
• 15.5% use micro blogging sites
• 13.8% use photo-sharing platforms.
• Most popular video sharing sites
1. YouTube (96.5%)
2. Tudou (23.6%)
3. PPStream (20.3%),
4. Yahoo Screen/Movies (19.5%)
5. Xuite Vlog (17.7%).
INSIGHT: ONLINE BEHAVIORS|TAIWAN|
• Top local community & blogger platforms:
1. Pixnet (20.7%)
2. Xuite (12.7%)
3. Plurk (8%)
• Most popular local forums
1. Mobile01 (51.4%)
2. PTT (51.2%)
3. Yahoo Knowledge (46.2%),
4. Eyny (35.5%)
5. CK101 (23.4%).
(Remark: The online survey was conducted over the month of March 2014 and collected
2,187 samples with a 95 % confidence level and a margin of error of 2.1 %)
22. INSIGHT : SOCIAL MEDIA |TAIWAN|
• Top 2 social media : Facebook (41%
penetration rate), LINE (33% penetration
rate)
• Most popular video platform: YouTube;
Top blogger platform: PIXNET
• Reasons for Taiwanese users to use
online social networking platforms
1. keeping in contact (82.8%)
2. following online friends and
bloggers (46.4%)
3. following fan groups and other
pages (35.1%)
4. following their favorite brands
(33.1%)
5. finding information on celebrities
(28.4%)
23. INSIGHT : SOCIAL MEDIA |TAIWAN|
Top 10 Facebook page in
Taiwan for our reference
for content localization,
targeting, campaign
design and social ads
campaign to converts
these fans to be our fans
25. OVERVIEW : ONLINE POPULATION |S.E. ASIA|
Population in S.E. Asia
Except for Singapore which online users are more
mature, the rest of S.E. Asian countries have > 60%
within this age group (<35 years old).
Singapore, Malaysia,Thailand have higher internet and mobile
penetration rate, which is more feasible to implement eCRM campaign
to those markets. People who are connected to the Internet via mobiles,
in general, have higher spending power. In any case,online consumers
here still prefer to shop, order and pay online via desktop than mobiles
26. OVERVIEW: ONLINE BEHAVIORS |S.E. ASIA|
• The key activities of Internet users in different
countries are similar, however, the media channels
are different from country to country. e.g. Facebook
is a key player in HK,Taiwan, Singapore, Malaysia,
but it is not common in Korea & China.
• Common activities in S.E. Asia are blogging,
watching video, photo sharing, social networking.
27. • Facebook is No.1 social media in Asia in term of market share and no. of
active users. 421 million users from Asian Pacific region, 57% users use
Facebook daily
• Facebook is seeing “a strong growth in engagement around the world”
• Facebook channels are still a good media to develop fans engagement
and lead conversion.
# Facebook user
in S.E. Asia
OVERVIEW : SOCIAL MEDIA |S.E. ASIA|
28. INSIGHT: SOCIAL MEDIA & ECOMMERCE |S.E. ASIA|
KEY Social Media in S.E. ASIA
Southeast Asian are active in social media. Facebook is the most
popular social media channel in Asia.The second popular is
RenRen which is mainly used in China Market
Study by Expedia revealed that social media plays an important
role in the destination choice of Asians.
Although Southeast Asian are active in social media, conversion-
rate from social media to e-commerce is low (conversion rates
0.008%).
• Singapore, Malaysia,Thailand have higher Internet and
mobile penetration rates, thus it is more feasible to
implement eCRM campaigns in those markets.
• Singapore and Malaysia markets are more mature.They have
similar consumer environment as Taiwan. Consumers are
familiar with online shopping.
• Other S.E. Asia countries often face similar challenge in e-
commerce businesses where consumers do not know how to
buy online.
Facebook
Users
29. INSIGHT: SOCIAL MEDIA & E-COMMERCE |S.E. ASIA|
To encourage people in S.E.
Asia people to shop online, it is
recommended to provide very
clear online shopping guides
and procedures and give e-
coupon or discount offer to
attract online booking for event
tickets, hotel & travel package.
It is revealed that social media plays an important role
in the destination choice of Asians.
Thailand, Malaysia & Singapore people indicate they
are strongly influenced by social media on holiday and
hotel choice (Source: Expedia Study, 2014).