In our media-driven age visuals have a direct and frequent presence in our society and their role across academic disciplines is growing. This makes it essential to prepare visual literate learners and justifies the need for teaching visual literacy skills. Currently, several educational approaches exist undertaken by universities, faculties and academic libraries.

1. Visual Literacy Practices in
Higher Education
7th QQML Conference, Paris 2015
Julia Schellenberg
International Master in Digital Library Learning (DILL)
julia.schellenberg@web.de

2. Visual Literacy Practices in Higher Education
The world has changed

3. Visual Literacy Practices in Higher Education
Visual culture

4. Visual Literacy Practices in Higher Education
Digital natives

5. Visual Literacy Practices in Higher Education
What is visual literacy?
Logo IVLA
(International Visual Literacy Association)

6. Visual Literacy Practices in Higher Education
Images as language

7. Visual Literacy Practices in Higher Education
Visual literacy in higher education

8. Visual Literacy Practices in Higher Education
21st century learner

9. Visual Literacy Practices in Higher Education
ACRL Visual Literacy Standard by D.
Hattwig, K. Bussert, and A. Medaille

10. Visual Literacy Practices in Higher Education
Study

11. Visual Literacy Practices in Higher Education
Do universities promote
visual literacy?

12. Visual Literacy Practices in Higher Education

13. Visual Literacy Practices in Higher Education
Visual arts
VL competencies are promoted most in film and filmmaking studies, followed by art, design and photography studies. Film studies examine historical, social and

14. Visual Literacy Practices in Higher Education
VL competencies are promoted most in film and filmmaking studies, followed by art, design and photography studies. Film studies examine historical, social and
Films studies

15. Visual Literacy Practices in Higher Education
VL competencies are promoted most in film and filmmaking studies, followed by art, design and photography studies. Film studies examine historical, social and
Art education

16. Visual Literacy Practices in Higher Education
VL competencies are promoted most in film and filmmaking studies, followed by art, design and photography studies. Film studies examine historical, social and
Linguistics

17. Visual Literacy Practices in Higher Education
VL competencies are promoted most in film and filmmaking studies, followed by art, design and photography studies. Film studies examine historical, social and
Language education

18. Visual Literacy Practices in Higher Education
VL competencies are promoted most in film and filmmaking studies, followed by art, design and photography studies. Film studies examine historical, social and
Composition studies

19. Visual Literacy Practices in Higher Education
VL competencies are promoted most in film and filmmaking studies, followed by art, design and photography studies. Film studies examine historical, social and
(Preservice) teacher education

20. Visual Literacy Practices in Higher Education
Do academic libraries promote visual
literacy?

21. Visual Literacy Practices in Higher Education
Imaging technologies and databases

22. Visual Literacy Practices in Higher Education
CitationEthical use and citation

23. Visual Literacy Practices in Higher Education
Challenges in teaching

24. Visual Literacy Practices in Higher Education
Factors of success

25. Visual Literacy Practices in Higher Education
Conclusion

26. Visual Literacy Practices in Higher Education
Questions?

27. Visual Literacy Practices in Higher Education
Resources
Association of College and Research Libraries. (2011). ACRL Visual Literacy Competency
Standards for Higher Education. Retrieved March 05, 2015, from
http://www.ala.org/acrl/standards/visualliteracy
Bamford, A. (2003). The visual literacy white paper.
http://wwwimages.adobe.com/content/dam/Adobe/en/education/pdfs/visual-literacy-
wp.pdf
Bleed, R. (2005). Visual Literacy in Higher Education. Retrieved May 22, 2015, from
https://net.educause.edu/ir/library/pdf/eli4001.pdf
Chung, S. K. (2007). Media/Visual Literacy Art Education: Sexism in Hip-Hop Music Videos. Art
Education, 60 (3 ), p. 33-38.
Eurostat, L. (n.d.). Internet use and activities. Retrieved March 09, 2015, from
http://www.allthatstats.com/en/statistics/isoc_bde15cua/internet-use-and-activities/
Felten, P. (2008). Visual Literacy. Change, 40(6), p. 60-64.
International Visual Literacy Association. (2015). Homepage. Retrieved May 22, 2015, from
http://ivla.org/new/
Graham, M., Hannigan, K., & Curran, P. (2005). Imagine: Visual Design in First-Year
Composition. Journal of Visual Literacy, 25(1), 21-40.
Hattwig, D., Bussert, K., Medaille, A., & Burgess, J. (2013). Visual Literacy Standards in Higher
Education: New Opportunities for Libraries and Student Learning. portal: Libraries and the
Academy, 13(1), p. 61-89.
Kovalik, C. L., & Williams, M. A. (2011). Cartoons As Advance Organizers. Journal of Visual
Literacy, 30(2), p. 40-64.

28. Visual Literacy Practices in Higher Education
Resources
Kutch, L. M. (2014). From Visual Literacy to Literary Proficiency: An Instructional and
Assessment Model for the Graphic Novel Version of Kafka's Die Verwandlung. Die
Unterrichtspraxis/Teaching German, 47(1), 56–68.
MacDonald, B. L. (2010). Genre Films as Cultural Pedagogy: The Enduring Myth of Star-Crossed
Bovers. Knowledge Quest, 38(4), p. 40-47.
Ravas, T., & Stark, M. (2012). Pulitzer-Prize-Winning Photographs and Visual Literacy at The
University of Montana: A Case Study. Art Documentation: Bulletin of the Art Libraries Society
of North America, 31(1), p. 34-44.
Rybin, A. (2012). Beyond Habit and Convention: Visual Literacy and the VRC. Public Services
Quarterly, 8(3), p. 271-276.
Sosa, T. (2009). Visual Literacy: The Missing Piece of Your Technology Integration Course.
TechTrends: Linking Research and Practice to Improve Learning, 53(2), p. 55-58.
Windisch, E., & Medman, N. (2008). Understanding the digital natives. Ericsson Business
Review, 1.
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29. Visual Literacy Practices in Higher Education
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