This is a presentation I made during Vivaki Publisher Day on 04/11/2013. I tried to explain the programmatic journey of a big publisher (or ad sales house, or ad network), what we have learned and what's the best way to make this transformation successfully.

1. Programmatic Journey
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2. • Who has experience with programmatic
and/or RTB?
• Programmatic vs. RTB?

3. 2 years ago...

4. •
•
•
•
•
Adserver
CPM
CPC
Impression
...

5. Bombardıman?

14. Programmatic Life Cycle
Learn
Brainstorm
Optimize
Experience

15.  Know what you’re doing
Senior Management Support is crucial
 Change Management is crucial
 See it in action
 Optimize

16. TODAY

17. Display

18. Mobile

19. Video

25. Thank You
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dogus.yildirim@medyanet.com.tr