Data & Programmatic Advertising - IAB

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From the conference: Ankara Marka Festivali Subject: Data & Programmatic Advertising We've discussed the details of data, programmatic advertising, and how these two concepts are related to each other.

Marketing

Data and Programmatic Advertising
Mutlu Dogus Yildirim - Arkitekt

Keywords: Digital, technology, innovation, efficiency, programmatic, data
Keywords: Computer Engineer, MBA, Hurriyet, MedyaNet, SONY,
Digital, technology, innovation, efficiency, programmatic, data

http://www.slideshare.net/dogusy/the-impacts-of-data-on-the-online-advertising-industry

Daily/Weekly
etc.
optimization
Real-time
optimization

Dealing with
each publisher
seperately
Centralized

30.7
164
2015 1.YY 2016 1.YY
PROGRAMMATIC SPENDINGS
(TURKEY)
Programatik Harcalamalar
%434

Mutlu Dogus Yildirim
dogus.yildirim@arkitekt.com
THANK YOU
www.iabturkiye.org

In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies. We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.

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