Digital Advertising Training Presentation
•
15 likes•6,434 views
This is a presentation I'm using to give training about digital advertising. I tried to cover the most important topics and usually give many details and examples during training.
Recommended
More Related Content
What's hot
Viewers also liked
Viewers also liked (20)
Similar to Digital Advertising Training Presentation
Similar to Digital Advertising Training Presentation (20)
More from Mutlu Dogus Yildirim
More from Mutlu Dogus Yildirim (10)
Recently uploaded
Recently uploaded (20)
Digital Advertising Training Presentation
- 1. Digital Advertising and beyond... V1.1 Mutlu Dogus Yildirim ADLINE.CO
- 2. Before starting... ADLINE.CO
- 4. Dijital Advertising Mobile Search Video Classifieds Display ADLINE.CO
- 5. Display ADLINE.CO
- 6. ADLINE.CO
- 7. ADLINE.CO
- 8. Campaign Start Date Finish Date Banner Impression Click Budget Geo OS Browser Survey AD SERVER Behavioral ... ADLINE.CO
- 9. ADLINE.CO
- 10. 1000 CPM (Impression) 1 CPC (Click) 1 CPD (Day) 1 CPA (Action) ADLINE.CO
- 11. ADLINE.CO
- 12. CPM CPC CPD CPA Publisher Advertiser ADLINE.CO
- 13. Branding = CPM & CPD Performance = CPC & CPA & ... ADLINE.CO
- 14. CTR = (click / impression) x 100 ADLINE.CO
- 15. CPM = 1 TL 1.000.000 impressions = 1000 TL 500 click CTR = (500 / 1.000.000) x 100 = %0.05 CPC = 2 TL 500 click = 1000 TL 2.000.000 impressions CTR = (500 / 2.000.000) x 100 = %0.025 ADLINE.CO
- 16. Conversion = expected action ADLINE.CO
- 17. ADLINE.CO
- 18. CPM = 1 TL CPC = 2 TL 1.000.000 impressions 500 clicks = 1000 TL = 1000 TL 500 clicks 2.000.000 impressions Publisher Advertiser ADLINE.CO
- 19. eCPM = (revenue / impressions) x 1000 ADLINE.CO
- 20. CPM = 1 TL 1.000.000 impressions = 1000 TL eCPM = (1000 / 1.000.000) x 1000 = 1 CPC = 2 TL 500 click = 1000 TL 2.000.000 impressions eCPM = (1000 / 2.000.000) x 1000 = 0,5 ADLINE.CO
- 21. FC = Frequency capping ADLINE.CO
- 22. ADLINE.CO
- 23. ADLINE.CO
- 24. Targeting ADLINE.CO
- 25. VS. ADLINE.CO
- 26. ADLINE.CO
- 27. Contextual Targeting ADLINE.CO
- 28. ADLINE.CO
- 29. Geo Targeting ADLINE.CO
- 30. ADLINE.CO
- 31. Behavioral Targeting ADLINE.CO
- 32. Likes Sport Lives in Ankara Man Likes Economy Lives in Istanbul Woman High Income ADLINE.CO
- 33. ADLINE.CO
- 34. ADLINE.CO
- 35. OBA = Online Behavioral Targeting ADLINE.CO
- 36. ADLINE.CO
- 37. http://www.aboutads.info/choices/ ADLINE.CO
- 38. Re- Targeting ADLINE.CO
- 39. ADLINE.CO
- 40. RichMedia ADLINE.CO
- 42. Video ADLINE.CO
- 43. Pre-Roll Mid-Roll Post-Roll Pause-Roll Overlay ADLINE.CO
- 44. http://vimeo.com/14301686# ADLINE.CO
- 45. ADLINE.CO
- 46. ADLINE.CO
- 48. Mobile ADLINE.CO
- 49. ADLINE.CO
- 50. CPM Click to Landing page CPC Click to AppStore CPI Click to Video CPD Click to SMS ADLINE.CO
- 51. ADLINE.CO
- 52. ADLINE.CO
- 53. http://www.iab.net/risingstarsmobile ADLINE.CO
- 54. ADLINE.CO
- 55. Real Time Bidding ADLINE.CO
- 57. Search ADLINE.CO
- 58. ADLINE.CO
- 59. ADLINE.CO
- 60. ADLINE.CO
- 61. Classified ADLINE.CO
- 62. ADLINE.CO
- 63. Social Media ADLINE.CO
- 64. ADLINE.CO
- 65. ADLINE.CO
- 66. ADLINE.CO
- 67. ADLINE.CO
- 68. ADLINE.CO
- 69. ADLINE.CO
- 70. ADLINE.CO
- 71. ADLINE.CO
- 72. Market ADLINE.CO
- 73. ADLINE.CO
- 74. ADLINE.CO
- 75. ADLINE.CO
- 76. ADLINE.CO
- 77. ADLINE.CO
- 78. ADLINE.CO
- 79. ADLINE.CO
- 80. ADLINE.CO
- 82. ADLINE.CO
- 83. ADLINE.CO
- 84. ADLINE.CO
- 85. ADLINE.CO
- 86. ADLINE.CO
- 89. ADLINE.CO
- 90. ADLINE.CO
- 91. ADLINE.CO
- 92. ADLINE.CO
- 93. ADLINE.CO
- 94. ADLINE.CO
- 95. ADLINE.CO
- 96. Thank You