What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
Why Programmatic Ad Fraud Exists
Open nature of the programmatic advertising marketplace
Ad fraud is technically not illegal
Lack of proper incentives across the entire supply chain
2016 Asia Pacific mobile programmatic advertising report by VponYoshitaka Shinohara
This document provides an overview and summary of mobile programmatic advertising trends in Asia Pacific from January to June 2016 based on data from Vpon's mobile DSP, DMP, and analytics platform. Some key findings include:
- Top inventory sources in the region were China, Indonesia, and Japan, accounting for 60% of total bidable inventory.
- Banner ads remained the most common format but native and video saw stronger growth.
- Gaming and e-commerce drove most performance-based mobile advertising spending.
- Marketers cited benefits of programmatic buying like better targeting, faster execution, and real-time optimization.
This document defines and explains key terms related to programmatic advertising. It provides definitions for various acronyms and concepts in a dictionary-style format. Programmatic advertising allows advertisers and publishers to buy and sell digital ad space through real-time auctions using technologies like demand-side platforms and data management platforms.
From the conference: Ankara Marka Festivali
Subject: Data & Programmatic Advertising
We've discussed the details of data, programmatic advertising, and how these two concepts are related to each other.
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
Why Programmatic Ad Fraud Exists
Open nature of the programmatic advertising marketplace
Ad fraud is technically not illegal
Lack of proper incentives across the entire supply chain
2016 Asia Pacific mobile programmatic advertising report by VponYoshitaka Shinohara
This document provides an overview and summary of mobile programmatic advertising trends in Asia Pacific from January to June 2016 based on data from Vpon's mobile DSP, DMP, and analytics platform. Some key findings include:
- Top inventory sources in the region were China, Indonesia, and Japan, accounting for 60% of total bidable inventory.
- Banner ads remained the most common format but native and video saw stronger growth.
- Gaming and e-commerce drove most performance-based mobile advertising spending.
- Marketers cited benefits of programmatic buying like better targeting, faster execution, and real-time optimization.
This document defines and explains key terms related to programmatic advertising. It provides definitions for various acronyms and concepts in a dictionary-style format. Programmatic advertising allows advertisers and publishers to buy and sell digital ad space through real-time auctions using technologies like demand-side platforms and data management platforms.
From the conference: Ankara Marka Festivali
Subject: Data & Programmatic Advertising
We've discussed the details of data, programmatic advertising, and how these two concepts are related to each other.
Evolution of online advertising technologies explained. Only main technologies like Ad exchange, DSP, SSP etc. are covered. There are many other technologies I'm planning to explain on another presentation
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
The document compares Google Adwords and Demand Side Platforms (DSPs) for display advertising. It finds that while both are buying platforms, DSPs were designed for display ads and have several advantages over Adwords. DSPs have greater reach through access to billions of daily impressions across many supply-side platforms. They also have more frequent, granular reporting available in real-time for more effective optimization. DSPs also have more advanced targeting options through real-time bidding technology and access to various data sources. While both have self-serve options, DSPs are generally better suited than Adwords for large-scale digital display advertising.
eMarketer Webinar: Programmatic Advertising—Rising Investment and New RealitieseMarketer
Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences. Topics in this webinar include: Why programmatic ad spending isn’t plateauing yet; How much of programmatic’s continued growth is coming from social and mobile channels; Why more spending continues to shift to private marketplaces and programmatic direct; How cross-screen advertising efforts are contributing to the growth of programmatic video.
Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars. Topics in this webinar include: How will the nearly $15 billion break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile? How is programmatic evolving from a primarily open marketplace to a more private and direct one? Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?
The document discusses the evolution of digital advertising from simple beginnings to a more complex programmatic ecosystem. It introduces key players in the ecosystem like DSPs, SSPs, ad exchanges, and DMPs. Real-time bidding (RTB) is described as an advanced auction process that allows automated trading of digital ad inventory. The benefits of RTB for publishers and advertisers are highlighted, such as increased revenue and campaign efficiency. Worldwide spending on RTB is projected to grow significantly in the coming years as the share of programmatic trading increases across major digital advertising markets.
Programmatic advertising has evolved from digital ads launching in the 1990s to now dominating the digital ad space. It began with ad networks simplifying the process by aggregating publisher inventory. Exchanges then added scale by creating marketplaces for real-time bidding. Today, programmatic uses data and software to automate ad purchasing, allowing for improved targeting, control, and efficiency. Key components of programmatic real-time bidding include demand side platforms for advertisers, supply side platforms for publishers, and data management platforms for housing audience data. Common programmatic strategies involve prospecting, retargeting, and optimization testing to improve metrics like cost per acquisition. The vision is for programmatic to handle the majority of media buying through self
All about Programmatic buying(RTB), DSP,SSP, DMP & DCT - A complete digital ...Karunakar Ravirala
The document discusses digital advertising and programmatic buying. It describes how real-time bidding works, with advertisers automatically bidding on impressions in real-time auctions. It also outlines the different players in the digital ad ecosystem like DSPs, SSPs, and how publishers utilize their ad stack and data management platforms to maximize revenue from impressions by selling them programmatically or via direct sales. Dynamic creative optimization is also covered, which allows customizing ads to different audience segments.
This document discusses the state of digital ad fraud. It finds that ad fraud is extremely lucrative and scalable, with profit margins of 80-99% for fraudsters. Fraud operations are also massively scalable through techniques like using thousands of fake websites and bots. Digital ad fraud is now one of the largest forms of crime, estimated at $31 billion annually in the US alone. The document examines how fraud harms the digital ad ecosystem and good publishers through stolen ad revenue and bad measurements. It finds current bot and fraud detection capabilities still limited despite the scale of the problem.
A closer look at the trends that will shape Digital Marketing in 2017 – and how you can leverage them to outperform your peers. Read more in this blogpost series: https://webrepublic.com/en/blog/2016/11/18/digital-marketing-trends-2017-en/.
Evolution of online advertising technologies explained. Only main technologies like Ad exchange, DSP, SSP etc. are covered. There are many other technologies I'm planning to explain on another presentation
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
The document compares Google Adwords and Demand Side Platforms (DSPs) for display advertising. It finds that while both are buying platforms, DSPs were designed for display ads and have several advantages over Adwords. DSPs have greater reach through access to billions of daily impressions across many supply-side platforms. They also have more frequent, granular reporting available in real-time for more effective optimization. DSPs also have more advanced targeting options through real-time bidding technology and access to various data sources. While both have self-serve options, DSPs are generally better suited than Adwords for large-scale digital display advertising.
eMarketer Webinar: Programmatic Advertising—Rising Investment and New RealitieseMarketer
Programmatic advertising already accounts for a majority of all digital display spending in the US, and that share is rising thanks to a number of influences. Topics in this webinar include: Why programmatic ad spending isn’t plateauing yet; How much of programmatic’s continued growth is coming from social and mobile channels; Why more spending continues to shift to private marketplaces and programmatic direct; How cross-screen advertising efforts are contributing to the growth of programmatic video.
Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars. Topics in this webinar include: How will the nearly $15 billion break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile? How is programmatic evolving from a primarily open marketplace to a more private and direct one? Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?
The document discusses the evolution of digital advertising from simple beginnings to a more complex programmatic ecosystem. It introduces key players in the ecosystem like DSPs, SSPs, ad exchanges, and DMPs. Real-time bidding (RTB) is described as an advanced auction process that allows automated trading of digital ad inventory. The benefits of RTB for publishers and advertisers are highlighted, such as increased revenue and campaign efficiency. Worldwide spending on RTB is projected to grow significantly in the coming years as the share of programmatic trading increases across major digital advertising markets.
Programmatic advertising has evolved from digital ads launching in the 1990s to now dominating the digital ad space. It began with ad networks simplifying the process by aggregating publisher inventory. Exchanges then added scale by creating marketplaces for real-time bidding. Today, programmatic uses data and software to automate ad purchasing, allowing for improved targeting, control, and efficiency. Key components of programmatic real-time bidding include demand side platforms for advertisers, supply side platforms for publishers, and data management platforms for housing audience data. Common programmatic strategies involve prospecting, retargeting, and optimization testing to improve metrics like cost per acquisition. The vision is for programmatic to handle the majority of media buying through self
All about Programmatic buying(RTB), DSP,SSP, DMP & DCT - A complete digital ...Karunakar Ravirala
The document discusses digital advertising and programmatic buying. It describes how real-time bidding works, with advertisers automatically bidding on impressions in real-time auctions. It also outlines the different players in the digital ad ecosystem like DSPs, SSPs, and how publishers utilize their ad stack and data management platforms to maximize revenue from impressions by selling them programmatically or via direct sales. Dynamic creative optimization is also covered, which allows customizing ads to different audience segments.
This document discusses the state of digital ad fraud. It finds that ad fraud is extremely lucrative and scalable, with profit margins of 80-99% for fraudsters. Fraud operations are also massively scalable through techniques like using thousands of fake websites and bots. Digital ad fraud is now one of the largest forms of crime, estimated at $31 billion annually in the US alone. The document examines how fraud harms the digital ad ecosystem and good publishers through stolen ad revenue and bad measurements. It finds current bot and fraud detection capabilities still limited despite the scale of the problem.
A closer look at the trends that will shape Digital Marketing in 2017 – and how you can leverage them to outperform your peers. Read more in this blogpost series: https://webrepublic.com/en/blog/2016/11/18/digital-marketing-trends-2017-en/.
5. The number of passport holders are more than Thailand population
Source: China Tourism Academy
Only 5% of population are passport holders
Around 70 million Chinese owns a passport holder
実店舗の来客数の増加を図る?
国外市場のブランド露出の強化を図る?
アプリのダウンロード数と使用率の向上を図る?
旅行者の旅行中における自社のサービス利用促進を図る?
旅行者の出発前の取引成立を図る?
顧客の長期間のつなぎとめを図る?
顧客へのブランドロイヤルティ確立を図る?
始める前に…
クロスボーダーマーケティング広告の目標を明確に