The LVCVA uses a multisegment targeting strategy to promote Las Vegas as a destination. They segment the market based on demographics, geography, usage rates, and psychographics. Some key segments include African Americans, Hispanics, Asian Americans, and emerging regional markets like Portland and Atlanta. The LVCVA targets these segments using different promotional styles. They should not be concerned with cannibalization between segments. The LVCVA is successful because they conduct detailed research on their target customers, use a multisegment strategy to develop distinct marketing mixes, and employ multilevel promotion through various ads and partnerships.