TBF 2011 - Jhon Bischoff: "What happens in Vegas stays in...America"
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The document discusses Las Vegas' efforts to become a global tourism brand. It outlines the LVCVA's global strategy, which takes a tiered approach to different international markets. The strategy focuses on local and regional efforts within priority markets like Canada, Mexico, and the UK. It also discusses challenges like global economics and policies that impact tourism, as well as opportunities provided by initiatives to promote US travel and new airline routes. International visitation to Las Vegas grew significantly from 2006 to 2010, showing the success of the LVCVA's global branding work.
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The Travel Industry Business Forum (TBF) will take place May 4-6th at the Biltmore Hotel. The exclusive event is a valuable networking opportunity for travel professionals to innovate, share knowledge, and form partnerships. The agenda includes panels on topics like destination branding, tourism marketing, technologies, and luxury travel. Networking events include a dinner gala and evening cocktail reception. Over 100 top travel industry executives from Latin America and the Caribbean will attend.
TBF 2011- Patricia Rasore: “Analizing the Emerging Online Travel Market in La...
- The Latin American travel market was worth $72 billion in 2010 and is projected to grow significantly due to an expanding middle class and increased online booking.
- Mexico has the highest online travel penetration in Latin America at 20% in 2010, compared to an average of 12% for the region.
- Approximately 30% of hotels in Latin America are affiliated with global hotel chains.
TBF 2011- Tim Calkins: "Branding Challenges: 2011"
The document discusses branding challenges that companies face in 2011. It identifies three main challenges: 1) short-term financial constraints that limit branding budgets, 2) increased media saturation and advertising clutter, and 3) difficulties ensuring branding consistency across touchpoints. The document provides advice on overcoming these challenges, such as understanding brand positioning, engaging customers, tracking progress, and moving quickly to respond to changes. It emphasizes the importance of building strong brands that create customer advantages to avoid commoditization.
TBF 2011- Ezequiel Singer: "Google Workshop"
Over the next hour, travel searches in Latin America will increase. The online travel market in Latin America is growing but lacks large players pushing into the region. To succeed, companies need to understand the habits of local consumers, who have different travel research and purchase patterns than in the US and Europe. Video generates desire to travel among Latin American consumers.
TBF 2011-PANEL 3: "Innovative Techonolgies for the Tourism Industry"
David Goodis, President and CEO of Revelex
Keith St. Clair, Chairman of the Advisory Board for ForumTel
Guido Becher, Founder and CEO of Netactica
Xavier Martín Canals, CEO and Founder at Turijobs
Leonel Azuela-Berchelmann, Founder and Managing Director of Quaxar
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Best practice guide_facebook
Facebook's product-focused best practice guide was created to connect their high level sales narrative with simple tactical recommendations for how to use Facebook to drive business objectives.
Survey tbf
Thank you all for being a parte of the TBF 2011, the most valuable networking and deal making event of the year for the travel industry of Latin America and The Caribbean.
Your feedback has been of great help for us, it will help us improve for the TBF 2012.
Here are the reslutls of your feedback.
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TBF 2011 - Jhon Bischoff: "What happens in Vegas stays in...America"
- 6. Allocation of Visitor Paid Room Tax NV Dept of Transportation Clark County School District County Transportation State Tourism Local Gov ’ t Entities City/County/Org Grants LVCVA 46% LVCVA 33.8% 53% 66.2% 2009 2010
- 7. LVCVA Mission Statement “ To attract visitors by promoting Las Vegas as the world’s most desirable destination for leisure and business travel.”
- 11. Global Branding Challenges 1. Brand USA - World perception – World competition 2. Natural & man-made disasters - Perception vs. reality 3. Homeland Security / U.S. Government - Visa & passport issues (biometric identifiers) - WHTI, MOU, Visa waiver program 4. Global Economics - GDP, consumer confidence index, recessions - Currency fluctuations, exchange rates 5. Global Airline Strategies - Open skies agreements, mergers and acquisitions - Direct service, one-stop service
Editor's Notes
- Here is an overview of the brand marketing and other initiatives in which we at the LVCVA engage to promote Las Vegas and its surrounding destinations. Perhaps our most famous brand marketing campaign is the one that introduced “What Happens Here, Stays Here” into the global lexicon. This campaign is actually credited with being the most successful tourism branding campaign in history.
- Here is an overview of the brand marketing and other initiatives in which we at the LVCVA engage to promote Las Vegas and its surrounding destinations. Perhaps our most famous brand marketing campaign is the one that introduced “What Happens Here, Stays Here” into the global lexicon. This campaign is actually credited with being the most successful tourism branding campaign in history.
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