quinceanera_mediakit_2015

The Latino quinceañera celebration originates centuries ago as a coming-of-age celebration
on a girl’s 15th birthday to mark her passage to womanhood. Quinceañeras have evolved into
lavish celebrations which include a dress, a mariachi band, a DJ, a venue, a cake, etc. Today,
the industry moves around 400 million dollars a year with an average of $20,000
spent per family.
CELEBRATIONS ARE A FAMILY AFFAIR
Quinceañera

The Original
8
1,300
23,378
Quinceanera.com was the first brand to launch with the goal of providing relevant educational and
entertaining content for bilingual Latina teens. Since 2006, we have provided this fashion-loving,
social media and pop culture craving audience and their families with the content they need to
prepare for their coming-of-age celebration.
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Los Angeles, Ontario, Bakersfield, Orange County, San Diego, San Fernando Valley, Fresno, Riverside
expos a year and growing
Our media partners:
average number of expo attendees per expo
quinceañera planner downloads last year
QUINCEAÑERA BRAND

Audience
vs.
GENDER
monthly visits*
users
pageviews
*Google Analytics October 2014
AGE GROUP
SOCIAL MEDIA following
HOUSEHOLD INCOME
Under 18
18-24
25-34
35-44
45+
$0 - $50k
$50k - $100k
$100k - $150k
$150k+
ENGAGED
& RESPONSIVE
Quinceañeras
with
75%
53,332
5,960
2,206
125,472
21%
100,158
328,365
61%
24%
9%
5%
16%
20%
20%
23%25%
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To continuously engage and attract new quinceañeras, and to bring
an added level of excitement leading up to our expos, we host special
‘cover girl’ contests where girls can compete to be on the cover of
Quinceanera.com magazine.
o Eight cover girl winners in total - one per expo.
o A special edition magazine is printed for every
Quinceañera expo.
o Each magazine aims to promote local vendors at each
geographic location.
COVERGIRLCONTEST
Quinceañera.com
MAGAZINE
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Quinceanera.com
Face-to-face marketing, branding, and sampling opportunities
Interact with young Latinas and their families in the planning stages of their Quinceañera
A fashion show featuring the latest in Quince gowns
SPONSORSHIP PACKAGES
EXPO & FASHION SHOW
$3,500
(one expo)
Princess Package
Reduced rates for up to (8) expos available
• On site: Two premium position booths at the expo. Two
live mentions during the expo promoting your business
and encouraging attendees to visit your booth.
• Prizes: Eight seating badges provided to four fashion
show attendees (2 per attendee) with logo and link
designed on each badge.
• E-blast: One dedicated e-blast to our opted-in audience,
featuring products or services offered by Princess
Package sponsor.
• In print: Full page ad in Quinceanera.com Magazine
• On stage: Sponsor’s logo projected on stage.
• Online: One social media post (pre or post expo)
promoting your business on all our SM platforms,
300x250 rotating banner in Quinceanera.com (60 days).
• Media: Logo in all media efforts: press release, posters,
postcards, and PR efforts.
$2,800
(one expo)
Pink Package
• On site: One premium position booth at the expo
• E-blast: One dedicated e-blast to our opted-in audience,
featuring products or services offered by Pink Package
sponsor.
• On stage: Sponsor’s logo projected on stage.
• Online: 300x250 rotating banner in Quinceanera.com
(45 days).
$1,900
(one expo)
Lavender Package
• On site: One premium position booth at the expo
• Online: 300x250 rotating banner in Quinceanera.com
(45 days).
$1,200
(one expo)
Premium Booths
• On site: Premium booths are typically located where the
highest concentration of traffic may be found during the
expo. This may include:
- Location near the fashion show stage
- Close to the entrance of the expo
- Corner booths
- Booths located near our Premium sponsors and EC
Hispanic Media tents
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Digital Marketing Products
WEB BANNERS
PLANNING GUIDE
E-BLASTS / E-NEWSLETTER
QUINCEANERA.COM DIRECTORY
Quinceañeras look for the best dress, outfits, decorations, food,
music & venue to make their special day seem like a Hollywood
event. By offering unique related content to our online visitors,
Quinceanera.com ensures that Hispanic teens & their families
connect with merchants who can provide all the products and
services they need for their fiesta.
• A resource for event planning including décor ideas, venues, popular themes, cakes,
invitations, DIY projects, photographers and videographers, transportation, etc.
• Quinceañera fashion including ‘the dress’, shoes and accessories
• Quinceañera beauty including makeup tips, hair styles and health
• Our ‘Quinceanera Planning Guide’ is ranked as one of our highest visited page with
23,378 downloads last year.
Connect weekly with over 21,000 registered, ready-to-plan
Latinas and their families! Showcase your brand with our
weeklye-newsletterorconnectwiththemwithacustome-mail
tailored to your specific message or seasonal promotion.
List your business in the Quinceanera.com Online Directory and be
found by quince girls looking for dresses, cakes, limousines, venues,
photographers and much more!
WHAT’S INCLUDED:
• Mapping and directions
• Social media links
PRICING PER MONTH (rates are net)
Homepage Leaderboard $399
Homepage Side Banner $299
Category Leaderboard $199
Category Side Banner $199
E-BLAST
(rates are net)
Full Database.......$999
Partial (5,000).....$300
Event Database....$199
E-NEWSLETTER
Every Tuesday
Pricing per run
(rates are net)
300x250
Web Banner.....$199
• Link to your website
• Customer reviews
• Visit tracking
$
149per month
FEATURED PACKAGE
• Your business featured in the
category
• Only 5 spotlights available
$
299per month
GRANDSPOTLIGHTPACKAGE
• Your business featured in the
homepage
• Fixed featured in category
• 1 exclusive spot per category
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BY
We have designed unique and creative promotions offering exposure with out-of-the-box
engagement with the Quinceañera audience. These are unique marketing campaigns which can
be tailored to a particular service or product:
Examples include:
‘Win the Chambelan of Your Dreams’ with Friar Tux and Cheyo Carrillo
‘Win a Bedroom Makeover’ with Ashley Furniture
Freebie Friday – A digital cross-platform promotional advertisement that engages
young bilingual Latinas and their families through various contests offering
Quinceanera.com fans an opportunity to win prizes. Partners include Maybelline
Cosmetics, Luna’s Bridal, Prince Royce, and more.
Contests &
PROMOTIONS
ALL EXPOS
& CONTESTS
ARE FREE
TO THE
PUBLIC
TIX TO
PRINCE
ROYCE
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Sunday
March 8, 2015 SPORTSMEN’S LODGE San Fernando Valley, CA 12pm-5pm
Sunday
April 12 2015 MARRIOTT BAKERSFIELD Bakersfield, CA 12pm-5pm
Sunday
May 17, 2015 BUSINESS EXPO CENTER Orange County, CA 12pm-5pm
Sunday
June 7, 2015 SHRINE EXPO HALL Los Angeles, CA 12pm-5pm
Sunday
July 12, 2015 THE LIFE ARTS CENTER Riverside, CA 12pm-5pm
Sunday
August 9, 2015 FRESNO HOTEL & CONFERENCE CENTER Fresno, CA 12pm-5pm
Sunday
September 27, 2015 ONTARIO CONVENTION CENTER Ontario, CA 12pm-5pm
Sunday
October 18, 2015 DEL MAR FAIRGROUNDS San Diego, CA 12pm-5pm
EXPO DATE VENUE PLACE TIME
Events Calendar
2015
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SAN DIEGO
IMPERIAL
LOS ANGELES
Ventura
Santa Barbara
San Luis Obispo
InyoTULARE
KINGS
Monterey
FRESNO
Merced
Mariposa Mono
MADERA
Tuolumne
Stanislaus
Santa Clara
Santa Cruz
San Benito
San Mateo
Alameda
San JoaquinSan Francisco
Contra Costa
Alpine
Calaveras
El Dorado
Sacramento
SolanoMarin
Sonoma
Napa Yolo
Sutter
Yuba Nevada
Placer
Colusa
Lake
GlennMendocino
Butte
Plumas
Sierra
Tehama
Lassen
Modoc
Shasta
Trinity
Humboldt
Siskiyou
Del Norte
Amador
REGION
FRESNO
SAN BERNARDINO / ONTARIO
KERN COUNTY
LOS ANGELES / WEST LA / SFV
LOS ANGELES
ORANGE COUNTY
SAN DIEGO
RIVERSIDE
2
6
7
5
1
4
3
8
SFV, Downtown & West L.A...................................40,000
Bakersfield..................................................................40,000
Orange County..........................................................40,000
Los Angeles................................................................40,000
Riverside.....................................................................40,000
Fresno..........................................................................40,000
Ontario & SB County................................................40,000
San Diego...................................................................40,000
SUPPLEMENT COUNT BY REGION
Region 1 time 4 times
San Fernando Valley x
Ontario x
Orange County x
Los Angeles x
Bakersfield x
Riverside x
San Diego x
Fresno x
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REGION ZONES OF DISTRIBUTION
Circulation
CIRCULATION BY REGION

EXPOS DATES, REGIONS & DEADLINES
SAN FERNANDO VALLEY
MARCH 8TH 2015
• SFV, Downtown & West LA
• Orange County
• Riverside
• Ontario & SB County
RIVERSIDE
JULY 12TH 2015
• Orange County
• Riverside
BAKERSFIELD
APRIL 12TH 2015
• Bakersfield
• San Diego
• Los Angeles
FRESNO
AUGUST 9TH 2015
• Bakersfield
• San Diego
• Los Angeles
• Fresno
ORANGE COUNTY
MAY 17TH 2015
• Orange County
• Riverside
ONTARIO
SEPTEMBER 27TH 2015
• Orange County
• Riverside
LOS ANGELES
JUNE 7TH 2015
• Bakersfield
• Los Angeles
• San Diego
SAN DIEGO
OCTOBER 18TH 2015
• Bakersfield
• Los Angeles
• San Diego
AD DEADLINE 2/27/15
AD DEADLINE 4/3/15
AD DEADLINE 5/8/15
AD DEADLINE 5/29/15
AD DEADLINE 7/3/15
AD DEADLINE 7/31/15
AD DEADLINE 9/18/15 PUBLICATION DATE 9/30/15
AD DEADLINE 10/9/15
PUBLICATION DATE 3/11/15
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quinceanera_mediakit_2015

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